9 mistletoe-tally helpful Google Maps tips
With November well under way, we candycane’t help but get excited for the holidays! Whether you’ve been naughty or nice this year, Google Maps has your back. We’ve compiled nine of our favorite tips — no matter what your holiday persona is — so you can sleigh your plans and to-do list this season.
For the person who already made their list and checked it twice:
1. Figure out the best time to leave: Holiday traffic can be unpredictable. To make sure you’re on time, get driving directions on Google Maps and tap the three dots on the right side of your screen. Set the time you’d like to arrive by to see how long it’ll take you to get to your destination.
2. Save money on gas: With eco-friendly routing, you can now choose the most fuel-efficient route to your destination. A quick search for “gas prices” shows you prices for nearby stations so you can pick the cheapest one.
3. Save time grocery shopping: Whether you’re grabbing a missing ingredient or stocking up before your in-laws arrive, pickup with Google Maps is the new grocery pickup experience that can get you in and out of the parking lot in less than five minutes. Simply place an online order from a participating Kroger Family store, then add it to Maps from your order confirmation page. This is currently available in the US only.
For the spontaneous shopper:
4. Search along your route: Forget a hostess gift? If you’re on the road, use Google Maps to search for malls, grocery stores and other places along your drive so you can tackle your tasks without going out of your way.
5. Tap and go with contactless payments: Avoid pulling out your wallet or touching a parking meter by paying for street parking or public transit right from Google Maps. When you’re out and about, just type in your meter number, hit pay and refill. If you’re taking public transit, you’ll see an option to pay as soon as you arrive at the station.
6. Find your way around malls, airports and transit stations fast: With the new Directory tab, you can easily see where all of the places are within a large building — like where the jewelry store is inside your local mall. With just a few taps, get helpful information about the place — such as if it’s open now, what floor it’s on, and how highly it’s rated — so you can get in and out in no time.
For the holiday party hopper:
7. Find people and places with ease: If you’re strolling through a new neighborhood, let Live View guide your way with augmented reality arrows and directions overlaid right on top of your world. Meeting up with a friend who shared their location with you? Just tap on their icon and then on Live View to see where and how far away they are — and quickly follow the arrows to find them.
8. Share your ETA: ‘Tis the season to run between Friendsgiving meals and holiday parties. You can use Google Maps to let friends and family know exactly when they can expect you to arrive with just a few taps.
9. Find the fun (or hibernate far away from it) with live busyness information: Before you head out, search for a place on Google Maps and scroll down to see how busy it is right now so you can plan your social life accordingly. This holiday season, we’re also launching Area Busyness, a new tool stemming from the existing busyness feature, that shows you when parts of town are busier than usual, so you can know how to avoid those packed streets near hot brunch spots or see which neighborhoods are bustling with activity.
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Milioni di dati vaccinali italiani in vendita su Internet? Si cercano conferme e fonti
Un noto forum di hacking ha pubblicato un annuncio, al momento non verificato, secondo il quale sarebbero in vendita sette milioni e mezzo di dati vaccinali italiani risalenti a giugno 2021. Il venditore dice che i dati includono indirizzi di mail, password (per lo più hashed), “nomi, indirizzi, numeri di telefono, codici fiscali, date di nascita e altre informazioni personali”.
Il venditore ha pubblicato due campioni di questi dati, di cui riporto qui soltanto le strutture e i nomi dei campi:
Per il primo campione (circa 900 record): mail, nome, ruolo, cognome, data_nascita, gia_positivo, verificato_2, codice_fiscale, tel cellulare.
Per il secondo campione: anno, mese, nome, email, giorno, status, cognome, altre_asl, privacy_1, privacy_2, verificato, data_nascita, verificato_2, cap_domicilio, cap_residenza, codice_fiscale.
Come sempre in questi casi, non è possibile verificare l’autenticità di queste asserzioni e un controllo a campione dei dati richiede tempo che non ho (anche perché quando ci provo le vittime si allarmano, si offendono o proprio non rispondono). Il riferimento vaccinale potrebbe benissimo essere stato aggiunto dal venditore per rendere più vendibili i dati sottratti.
Se le strutture e i nomi dei campi vi sono familiari perché siete fra i gestori di questi dati, prendete le misure opportune. Adesso sapete che siete stati probabilmente vittima di una sottrazione di dati personali.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
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Our commitment to Australia’s digital future
Today, speaking virtually at an event in Sydney, Google CEO Sundar Pichai announced the Digital Future Initiative: a $1 billion, five-year commitment to Australia, including initiatives to strengthen digital infrastructure, develop Australian technology and talent, and solve global and local challenges. Below is an edited transcript of his remarks.
Google’s growing presence across Australia reflects our deep confidence in the future — and the profound opportunities ahead.
Growing up in Chennai, I remember listening to the cricket test series between Australia and India on the radio, and was glad to see the rivalry continue in that amazing series last summer.
Over time, I would come to realize the important role Australia has played in some of the world’s most significant technologies, including Wi-Fi.
Australia has helped shape Google itself, from early work on Google Maps to progress on Chromebooks, Photos, Payments and Fitbit today. During the bushfires and pandemic, our priority has been making sure Australians can turn to Google for information to stay safe, work and learn from home, and keep their businesses running.
When bushfires brought tourism to a halt in 2020, Melissa Stone, owner of Bliss Gifts and Homewares in New South Wales, attended a Grow with Google virtual training. There she learned the digital skills which helped her set up her Google Business Profile, advertise online, and improve her SEO.
With these skills, she was able to grow her online presence and reach new customers. As a result, her revenues grew fifty percent after the bushfires, and today ninety percent of her sales come from digital channels.
At the same time, Australian startups are providing important digital services, like Sonder, which offers mental health and safety support to workers around the clock.
And Australian researchers are pushing technology in new directions. The Westmead Applied Research Centre, for example, is exploring how AI can help prevent heart disease — with support from Google.org.
Looking ahead, we want to help Australia shape the next wave of innovations, and bring the benefits of technology to more people. To help, today I’m proud to announce our biggest investment in Australia yet: a five-year, A$1 billion commitment to launch the Digital Future Initiative.
This investment will focus on three areas.
- First, it will help develop Australia’s digital infrastructure, focused on cloud computing. Cloud is helping Australian companies innovate and grow in every part of the economy.
- Second, it will broaden the opportunity we provide for local tech talent — including the launch of our first research hub in Australia. At Google Research Australia, we will build a team of local researchers and engineers to help tackle important issues, creating jobs and providing education and training.
- Third, we will create new technology partnerships to help solve Australian and global challenges. That includes working with the CSIRO team to explore clean energy and protecting the Great Barrier Reef, and with Macquarie University to advance quantum computing.
Partnerships like these will be at the heart of the Digital Future Initiative.
We believe a strong digital future is one where everyone has access to technology and the skills to use it, where the internet economy fulfills its immense potential, and Australia’s long tradition of innovation can grow and thrive.
We look forward to working together as Australia builds that future, and we can’t wait to be part of it.
Follia russa nello spazio: un’arma antisatellite crea una nuvola di detriti orbitanti che minaccia la Stazione Spaziale Internazionale
Questo articolo è in corso di aggiornamento.
Oggi la Russia ha compiuto un atto di totale incoscienza spaziale lanciando un’arma antisatellite che ha colpito un satellite russo e lo ha trasformato in una nube di frammenti che ora orbitano intorno alla Terra e minacciano di colpire ad altissima velocità altri satelliti e anche la Stazione Spaziale Internazionale, con esiti potenzialmente catastrofici.
Gli astronauti a bordo della Stazione hanno dovuto interrompere le attività previste, chiudere i portelli divisori e collocarsi in aree meno esposte del loro avamposto.
Non è il primo test di un’arma antisatellite: ne hanno
Poco dopo si è saputo che il satellite colpito dall’arma russa era un altro satellite russo, il Kosmos-1408 o Tselina-D risalente al 1982 e in disuso. La sua frammentazione è stata confermata da LeoLabs. Si tratta di un satellite piuttosto grande (massa di circa 2000 kg), di aspetto simile a quello mostrato qui accanto (fonte: Gunter’s Space Page), per cui ci si aspetta che la sua distruzione abbia generato centinaia o forse migliaia di frammenti.
È stato poi ritrovato un annuncio generico (NOTAM) russo che citava un lancio di un razzo Nudol dal cosmodromo di Plesetsk, sopra il quale è passato il satellite-bersaglio, rendendo credibile che il lancio sia stato un test antisatellite.
Il Dipartimento di Stato statunitense ha confermato questa ricostruzione e ha condannato pubblicamente l’azione russa.
The U.S. State Department confirms and condemns that Russia conducted an anti-satellite weapon (ASAT) test in low Earth orbit.
Full statement: pic.twitter.com/2WIUuWV6Mh
— Michael Sheetz (@thesheetztweetz) November 15, 2021
Lo US Space Command ha preso posizione:
U.S. Space Command on Russia’s ASAT weapons test:
“Russia has demonstrated a deliberate disregard for the security, safety, stability, and long-term sustainability of the space domain for all nations.”
Full statement: pic.twitter.com/T3cjJnhSVe
— Michael Sheetz (@thesheetztweetz) November 15, 2021
L’equipaggio a bordo della Stazione Spaziale Internazionale si era nel frattempo rifugiato nei rispettivi veicoli spaziali di rientro in attesa del passaggio di una nube di detriti (presumibilmente la stessa) nelle vicinanze della Stazione. Gli astronauti Raja Chari, Tom Marshburn e Kayla Barron della NASA e l’astronauta europeo dell’ESA Matthias Maurer si sono piazzati nella loro Crew Dragon; i cosmonauti russi Anton Shkaplerov e Pyotr Dubrov e l’astronauta NASA Mark Vande Hei sono saliti a bordo della loro Soyuz.
Successivamente il Controllo Missione ha avvisato gli astronauti della Stazione che alcuni portelli stagni che dividono le varie sezioni della Stazione stessa dovranno restare chiusi fino a martedì a causa del pericolo derivante dalla nube di detriti. Sono state annullate le attività di utilizzo del braccio robotico e l’equipaggio ha ricevuto un elenco degli orari dei vari passaggi della nube di detriti.
La Stazione attraverserà la nube di detriti ogni 90 minuti circa per almeno un giorno.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
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This Code Next student is paying it forward
As part of Google’s Code Next program, which brings computer science (CS) education to underrepresented communities in tech, student Gideon Buddenhagen took on a research project that would make a big impact. Through his research, he found that young students of color without financial resources don’t have the same access to technology, computer science education and mentors who look like them — opportunities that had a meaningful effect on Gideon’s own life. So for his final project with Code Next, Gideon is introducing technical education to middle school students and helping them see the many doors tech can open for them.
“I wanted to offer opportunities to learn about computer science as a pathway out of poverty and show these students cool, smart role models who look like them,” Gideon said.
Leadership in Motion is a free program Gideon designed to expose middle school students in underrepresented communities to the field of technology through mentorship from diverse high school students who have participated in Code Next. This not only gives younger students access to tech education, it also provides high school students with leadership opportunities.
Gideon collaborated with his Code Next mentors and partnered with Bridge the Gap College Prep, a nonprofit serving low-income youth, to launch a nine-week pilot of Leadership in Motion in early October. Fifteen students signed up for the pilot session, taught by four high school student engineers, and Gideon and his partners plan to scale the program to more participants soon.
Gideon knows firsthand that initiatives like Code Next and other CS programs at Google can be transformative. And with Leadership in Motion, Gideon is opening new pathways for younger students — helping them learn about technology, grow their tech networks and explore exciting possibilities for their futures.
To learn more about Code Next or if you know a student who should apply for the program, sign up for updates.
How B2B Content Marketing Can Build Trust that Stands the Test of Time
Nothing sends up red flags faster than someone saying “Trust me.” It’s the same as “Honestly, I swear, it’s the truth!” You can’t build trust by demanding it — the more you talk about it, the less credible you sound.
Building trust takes continued action over time. It’s always a work in progress and it’s incredibly fragile.
Brands need to work on building that credibility with their audiences. In the 2020 Edelman Trust Barometer report, 53% of respondents ranked trust as a deciding factor in purchase decisions, second only to affordability. The report also found trust is a crucial indicator for customer loyalty, with half of respondents saying it played a major role.
But here’s the challenge: less than half of those surveyed — in 11 countries across the globe — said they trust major brands.
As content marketers, we should be helping build that relationship. And there’s good news on that front! Advertisers are no longer the least trusted source of information.
We’re now the second least trusted. Politicians are the one institution with less credibility.
Okay, enough doom and gloom. Here are six ways that B2B content marketing can build trust with your buyers.
6 Trust Builders through B2B Content Marketing
I’ve divided this list into two sections. The first three are table stakes — these are things that brands should already be doing, that customers expect and demand. The second three are ways to kick that trust up to the next level.
Base Level Trust Builders
1 — Honesty
You can’t get more basic in building trust than not lying to potential buyers. Your content should never attempt to mislead or misdirect your audience. This includes claims about your solution, or your competitor’s solution.
I would extend the definition beyond product, though, to the quality of the content itself. If you promise practical, valuable content but deliver a sales pitch, that’s dishonest.
2 — Transparency
It’s not just what you say that can damage trust; it’s also what you don’t say. For a business, that could mean using consumer data without their express consent. It can be as major as covering up a scandal, or as small as deleting negative reviews.
In the Information Age, anything hidden will eventually be brought to light. If your business is lacking transparency, it will be found out — and trust will take a serious nose dive.
3 — Consistency
Customer experience expert Shep Hyken says the secret to creating a raving fan is to consistently exceed expectations. It’s the “consistently” part that makes all the difference. For B2B content, that means establishing a regular cadence for publishing high-quality content and continually following through.
It’s much better to publish one amazing content piece a month than four mediocre ones. Set your content calendar to a level of commitment that combines consistency and quality.
[bctt tweet=”“It’s much better to publish one amazing content piece a month than four mediocre ones. Set your content calendar to a level of commitment that combines consistency and quality.” — Joshua Nite @NiteWrites” username=”toprank”]Next Level Trust Builders
4 — Utility
We all know that content needs to have value for your audience. That’s a given; you’re asking for their attention, so you should reward it. By ‘utility’ I mean offering value that goes beyond the narrow context of your brand’s solution.
Great B2B content can help your buyer impress their boss, do better at their job, or get that next promotion. If you consider the broader context of their lives beyond their interaction with your solution, you can find all sorts of opportunities to help.
Even if your content isn’t pointing people straight at your “request a demo” link, if it has true utility, it will build trust with the brand. That’s the kind of long-term relationship building that absolutely serves a business purpose.
5 — Sincerity
Do you care about the people you’re marketing to? That may feel like a loaded question. Of course we care about these folks, right? We’re practicing empathy and building personas and personalizing content and we’re doing it all for them.
But do you sincerely want these people to succeed, to be happy and content? Do you genuinely believe your content will help people achieve these goals? If you can say ‘yes’ to the above, that decency and sincerity will come shining through in your content.
6 — Purpose
A few more statistics to round things out: In the Edelmant Trust Barometer survey, 60 percent of consumers in the U.S. say they would buy or boycott based on whether a brand speaks out on racial injustice. Nearly half said they care about a brand’s impact on the environment.
Utility and sincerity in content are about seeing the audience in the broader context of their lives. Purpose is about seeing your brand in the broader context of the world we live in. What is your brand doing to make the world a better place? How can your content support and amplify those efforts?
Marketers are natural-born storytellers. We can use that superpower to tell stories that desperately need to be heard. For a quick source of inspiration, check out Lush’s Instagram profile. Right next to playlists about their bath and body products are lists tagged “Take Action” and “Decolonize.” Their purpose is an integral part of their brand. This approach may alienate a few potential buyers, but it inspires a community of raving fans who share Lush’s values.
Don’t Let Your Trust Fall
Trust is one of the key ways your brand can differentiate itself to win business, build relationships, and create raving fans. But you can’t simply ask for that trust: It has to be continually earned. Content marketers are in the best position to do that work — if we choose to take up the challenge.
Want to learn more? Check out these content marketing insights from the latest CMI benchmark report.
The post How B2B Content Marketing Can Build Trust that Stands the Test of Time appeared first on B2B Marketing Blog – TopRank®.
That’s a wrap: Tips on keeping holiday gifts organized
Because I have an enormous family and am the type of person who squirrels away random gifts over the course of the year, holiday gift giving can get disorganized to say the least. Last year, I decided to stop simply trying to write down my list and keep track of gift shopping and delivering by hand. In lieu of these mental gymnastics, I added some structure to the whole endeavor. And now, ahead of the holiday shopping season, I’m sharing my system with you.
Start the hunt with Google Shopping
Whenever I get an idea for a gift, I’ll head to Google Shopping and search for an item, select the product page and check typical prices across the web to see if I should grab it now or wait. If the price is high or I’m not quite ready to make a decision, I turn on “Track price” so I’ll get a notification if it drops.
But there are also folks on my list who I don’t know as well…and there are a few White Elephant gifts I’ll need, too. For these purposes, I keep an eye on the deals feed on the Shopping tab. I also take note of the price badges on product cards — they’ll tell you things like “$5 off” or “25% off,” which can be helpful so I know if the deal I’m getting is actually a good one or just a small price drop.
Stay organized in Gmail and Sheets
Once I decide on a gift, it goes in my “gift tracker” that I use Google Sheets to make. I keep track of what I bought and whether I’ve wrapped and delivered it or not. (Go ahead and make a copy of my template and create your own if you want.)
And when the actual purchase confirmation or receipt hits my inbox, I add it to a label I’ve made for gifts. All these emails are nested under a designated folder so they aren’t mixed in with the rest of my emails. Plus, that way, if I missed the mark with a present, it’s easy to find the gift receipt…hey, it happens to all of us.
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