Ease back into your office routine with Google
As many people start returning to the office, we know there’s a lot to (re)figure out — like what to wear on the first day back, how long your commute will take and how to stay productive. So we’re sharing some tips for getting back into the office groove with a little help from Google products.
Rebuild a routine
Google Assistant Routines can help you automate tasks so you have less to do and think about before you head to work. Just say “Hey Google, good morning” and your Assistant can share news, weather or traffic updates, tell you what’s on your calendar, and even get your smart coffee maker started on your morning brew. You can create a Routine based on a specific schedule or when the sun rises or sets every day.
Commute with confidence
Whether you usually hop on public transit, get behind the wheel or hit the pavement, your commute may have changed since the pandemic — or, like me, you might have just forgotten how long it takes. Check Google Maps to find the ideal time to commute and the greenest route for an eco-friendlier way to get to work.
Trying to get to the office by a certain time? Set the time you’re departing or want to arrive by to see how long it’ll take you to get to your destination (and to avoid getting stuck in traffic). The “Leave on Time” feature in Google Assistant Routines can also remind you when to leave, giving you the extra nudge to head out the door.
Find your new food spot
Once you get there, Google Maps can help you find the best (and most efficient) lunch options near your office.
Use Maps’ popular times and live busyness information to see when restaurants are most crowded and which spots are likely to seat you immediately. To save even more time, you can also scan popular dishes and photos on the restaurant’s Business Profile in advance.
If you’re getting takeout, no need to miss a meeting waiting around for your delivery in your office lobby or at the restaurant. Live takeout and delivery status information lets you see the expected wait time, delivery fee and status of your order right from the Maps app — so you can make the most of your workday.
Style comfortably
Heading back to the office but not ready to dust off your work clothes? You’re not alone. In fact, “how to style sweatpants” and “work-appropriate leggings” have both been trending on Google.
Search on Google Shopping and filter by style, like joggers or leggings, to find your own office-ready sweats. Pair that with “comfortable shoes for work,” currently the most-searched shoe query, and you’ll find the perfect blend of your work-from-home and office styles.
Meanwhile, this season’s hottest work accessories are right at your fingertips. Nails are in the top-five fashion searches for back-to-the-office shopping. Check out the manicure options yourself on Google Shopping.
SQL Server: il corso completo in offerta
Visualizing Google Cloud with 101 illustrated references
Let’s say you make cat posters, and you want to sell them online. You can create a website, but you need to host it online so people can access it. A server hosts the code that lets customers select which cat poster they want, and then buy it. Another server hosts the database of your inventory, which tells you which posters are available to purchase, and it also hosts the image files to show customers pictures of the posters.
Now imagine your posters go viral online, and are incredibly popular. Everyone is interested in going to your website — and that means you need more servers to keep your website up and running. And that server can’t be on your computer, because imagine what happens if you have a power outage, or your computer crashes?
That’s where the cloud comes in — hosting your website on the cloud lets you just focus on the cat posters. But for someone who’s not an engineer, this stuff can get confusing.
I’m a senior developer advocate at Google Cloud, and I’m also an artist. As part of my job at Google, I constantly learn new things and find new ways to share that information with other developers in the community. I’ve learned the power of visual storytelling from my art, and I recently decided to pair up my two skill sets to help explain exactly what the cloud is in a new book, “Visualizing Google Cloud.”
Though my book, which is available for preorder, is aimed at cloud engineers and architects, there are a few lessons that anyone could find useful. For example: What is Cloud? How does it work? Why do you need storage? What is a database and what are the different types? How do you build apps? How do you analyze data? My goal with this book is to give you a visual learning path to all things cloud. And my goal is also to contribute to a good cause; part of the books’ proceeds go directly to a charity that fights malnutrition and supports the right to education.
Security.txt per segnalare le vulnerabilità dei siti Web
Scrivere online: corso di web copywriting in offerta
Call of Duty: Modern Warfare II, ecco l’annuncio ufficiale
Macchina Popcorn compatta ad aria calda, Best Buy a 16€
Nintendo Switch, MAI visto a un PREZZO così BASSO (-18%)
Google: novità rimozione informazioni di contatto
Microsoft Edge: presto una VPN integrata basata su Cloudflare
SSD Esterno da 500 GB in offerta speciale su Amazon grazie ai 7 Days of Samsung
Vodafone mobile, arrivano le rimodulazioni: aumenti anche a 3€/mese in più
Netflix, primi effetti della crisi: via ai licenziamenti su TUDUM
<div>B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover</div>
B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
56 percent of B2B executives have said that paid search is key among their marketing mix, with 44 percent singling out video and display advertisements as a top component, while just 16 percent chose email — three of several findings of interest to B2B marketers contained in newly-released survey data . MediaPost
B2B Buyers Say Research & Data Are Key Factors in Content Shareability, Memorability
Just over half of B2B buyers consider content that uses research data to be a key factor in making it memorable and more apt to lead to contacting a brand for further information, while storytelling that resonates with B2B buyers was also a top component of effective content, according to recently-released survey data. MarketingCharts
18 Examples Of Awesome B2B Content Marketing [BuzzSumo]
A review of millions of B2B marketing content examples has shown that content mentioning eBooks received the greatest engagement, with an average piece of B2B content receiving some 31 shares — two of numerous statistics of interest to digital marketers contained in recently-released data from BuzzSumo. BuzzSumo
3 Points About B2B Buyers’ Content Preferences [Survey]
When it comes to which content types B2B buyers prefer, research and survey reports, case studies, and webinars were the top three content formats B2B buyers said they use for researching purchases, followed by B2B media publications, white papers, and eBooks, according to newly-released survey data. MarketingCharts
Will Social Become the Dominant Media for B2B Brands? [ANA]
83 percent of B2B professionals have pinpointed social media and social advertising as the top B2B marketing tactic, followed by email at 75 percent, search engine optimization (SEO) at 61 percent, and content marketing and blogging at 57 percent, according to new data from the Association of National Advertisers (ANA). ANA
Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
The U.S. advertising market’s rate of spending grew by 5.7 percent in March compared to the same month in 2021, with digital categories continuing to see the biggest performance gains, and helping to drive ad market expansion that has now grown for 13 consecutive months, according to newly-released report data.. MediaPost
LinkedIn Adds New Profile Links and Newsletter Promotion Options
Microsoft’s LinkedIn has rolled out the ability to showcase a link near the top of user profiles, along with several new options for using the professional social platform’s digital newsletter feature, and more robust group post analytics, LinkedIn (client) recently announced. Social Media Today
Musk’s pitch for free speech may turn Twitter advertisers jittery
Twitter’s recent purchase by Elon Musk has caused rising concerns among some advertisers that worry about how the change at the company’s helm will affect marketing opportunities on the platform, and Reuters takes a look. Reuters
Instagram to improve its ranking system to better highlight original content
Meta-owned Instagram announced recently that it has implemented changes aimed at better surfacing original content, while decreasing the visibility of content that is reposted, in a shift that could help B2B marketers gain exposure for original brand content. TechCrunch
The Top Tactics for Generating High-Quality B2B Leads [Report]
44 percent of B2B marketers said that content creation was one of their top three areas of marketing spending, followed by webinars at 37 percent, SEO and search engine marketing (SEM) at 32 percent, marketing technology services at 31 percent, and marketing technology tools at 26 percent — one of numerous statistics of interest contained in newly-released survey data of interest to B2B marketers. MarketingProfs
ON THE LIGHTER SIDE:
A lighthearted look at “product/market fit” by Marketoonist Tom Fishburne — Marketoonist
Brands Get Down To Earth — MediaPost
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Lee Odden on Getting the Most Out of Influencer Marketing [Video] — Oktopost
- TopRank Marketing — Learning resources for tourism marketing newbies — Tourism Currents
- Lee Odden — The Top 100 Marketing Influencers to Follow in 2022 — Relevance
Have you come across your own top B2B marketing news for the week? If so, please don’t hesitate to let us know in the comments below.
Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and please return again next Friday for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Social Becoming Top B2B Media, B2B Content & Lead Tactics Studies, & Marketers Concerned Over Twitter Takeover appeared first on B2B Marketing Blog – TopRank®.
