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Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in everyday life. We see this in the surge of video watch time, the rise of browsing behavior on Search and the growth in online shopping. There is opportunity in all of this.

With the right tools, you can meet your customers where they are today while building resilience for tomorrow — and Google is here to be your partner. Your insights and feedback are helping shape every investment we’re making across Google Ads.

Throughout Google Marketing Live, you’ll see the many ways we’re working to help you unlock growth for your business and navigate today’s rapidly shifting advertising landscape. Join us at 9:00 a.m. PT (12:00 p.m. ET) to hear about Google’s latest product innovations across Ads and Commerce. Here’s a preview of some of those announcements.

Reimagining the future of marketing across Search and YouTube

Consumers are turning to Google Search and YouTube more than ever for help with purchase decisions. In fact, we see over one billion shopping journeys happen across Google every day.[5bfc42]

When it comes to shopping on Google Search, we’ve made the experience more natural and intuitive. Categories like apparel have seen tremendous success as consumers explore information in more visual and browsable ways. Later this year, advertisers will be eligible to show new, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.

However, nothing can quite replace seeing a product in person or bringing it home to try out. Augmented reality (AR) on cameras gets us close, and shoppers are ready for it. More than 90% of Americans currently use, or would consider using, AR for shopping.[3396f7]Soon, merchants will be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces.

In the coming months, you’ll also be able to promote your loyalty benefits to potential customers in the U.S. when they’re shopping across Google. Loyalty programs represent a meaningful relationship between you and your customers, and soon you’ll be able to easily integrate them with Google Ads.

Using Performance Max campaigns — along with a product feed — you’ll be able to drive more online loyalty sign-ups across YouTube, Display, Search, Discover, Gmail and Maps.

Starting today, your Video action campaigns and App campaigns will automatically scale to YouTube Shorts. YouTube Shorts now averages over 30 billion daily views — four times as many as a year ago — and we want to help you reach people immersed in this short-form content.[4cc29a]Later this year, you’ll also be able to connect your product feed to your campaigns and make your video ads on YouTube Shorts more shoppable. We’ve been experimenting with ads in YouTube Shorts since last year, and we’re now gradually rolling that out to all advertisers around the world. This is an exciting milestone for advertisers, and a key step on our road to developing a long-term YouTube Shorts monetization solution for our creators, which we’ll share more about soon.

Delivering better results with automation and insights

The best way to unlock growth for your business is combining your data and marketing expertise with Google’s machine learning. This means building automated products that meet your objectives and are simple to use.

Performance Max campaigns are a powerful tool for helping you meet consumers where they are across Google channels. In fact, advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action.[ee87c8][3b5bb4]Today, we’re announcing six upcoming additions:

1. More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
2. Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
3. Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
4. Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
5. New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
6. Optimization score and recommendations so you can see how to improve your campaign.

Rothy’s, a sustainable brand known for its iconic shoes and accessories, turned to Performance Max to connect with customers across channels. As a result, they increased conversions by 60% and grew revenue by 59%.

Insights page uses machine learning to identify new pockets of consumer demand and provide personalized trend data. Only Google can surface these types of insights, based on the billions of searches we see every day and the millions of signals we analyze for every ad auction. Today, we’re introducing three new reports that will roll out over the coming months:

1. Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
2. Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
3. Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.

Building resilience in a shifting landscape

At Google we’re driven by a shared goal: to be the most helpful company in the world. But we know that our products can only be as helpful as they are safe. That’s why we’re launching innovations like My Ad Center later this year to keep users in control of their privacy and online experience. People will be able to pick the types of ads they want to see more or less of, and control how their data informs ads they see across YouTube, Search and Discover.

And these solutions can and should still work for advertisers. We can both advance privacy and continue supporting the ecosystem.

Join us at Google Marketing Live

What an extraordinary time to be in this industry — my team and I are humbled to be on this journey with you. It’s a big moment for all of us, and I know that we can meet it by working together.

Join us today at Google Marketing Live at 9:00 a.m. PT (12:00 p.m. ET) to learn more about these and other ads innovations and commerce announcements. We hope to see you there!

Today at Google Marketing Live, we’re unveiling new products and features to help you build resilience for your business, drive results and prepare for the future of marketing.

As streaming continues to rise, that future includes more connected TV (CTV) advertising. That’s why we’re unlocking even more CTV inventory in Display & Video 360 and extending Google audiences to CTV devices — helping you reach the right viewers as they watch top streaming content.

Connect with the right CTV audience

We’re committed to helping you deliver high quality ad experiences to all streamers by bringing the best of digital ad technology to the TV screen. One of the most effective digital strategies is creating relevant connections with your core audience. So we’re introducing Google audiences for CTV inventory in Display & Video 360, which will work across Hulu, Peacock, YouTube and most other ad-supported CTV apps.

In a few months, you’ll be able to power your CTV campaigns with the same affinity, in-market and demographic audiences you’ve been using for your digital ads for years. Demographics and in-market segments will be available on CTV devices by the end of this quarter. Some affinity audiences are already available and more are coming later this summer.

GoDaddy has been using Google affinity audiences to reach the right people with their digital ads. Now, they can extend that strategy and reach audiences like “Business Professionals” or “Avid Investors” who are watching shows on Discovery’s HGTV Network or YouTube.

Reckitt has also found success using Google audiences on connected TV. Reckitt wanted Airborne, their immune support brand, to remain top of mind in the U.S. So they turned to Google’s custom audience segments to reach streamers interested in boosting their immune systems. Display & Video 360 analyzed the keywords Reckitt selected and automatically created tailored audiences that maximized the brand’s reach. This new audience strategy, combined with other digitally inspired approaches, resulted in over 18% more CTV reach for their Airborne campaign.

Access the biggest names in ad-supported streaming

Whether you’re looking for a good movie, the latest music video or a peaceful guided meditation — YouTube is the main stream. According to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in December of last year.[d90432]For brands like Uber Eats, YouTube is fundamental to reaching younger demographics, who are lighter TV viewers. And Display & Video 360’s capacity to plan, manage ad frequency and measure performance across YouTube and other CTV buys saves these brands time and money.

A majority of ad-supported CTV services — including broadcasters and cable network apps — also offer their inventory through Display & Video 360. According to comScore, Display & Video 360 now reaches 93% of ad-supported connected TV households in the U.S. and provides access to nine of the top ten most-watched ad-supported CTV apps in the U.S.[89917e]

We’re also continuing to unlock top CTV inventory around the world. Peacock, NBCUniversal’s ad-supported streaming service, is the newest addition to available CTV publishers in the U.S. And you can now reach people watching Channel 4’s programming in the UK.

Finally, we’re providing more innovative formats for brands to reach viewers the moment they turn on their TVs. Media and entertainment marketers in the U.S. have found success with the Google TV Masthead, which displays right on the home screen of Google TV devices. Today, in a new beta, we’re expanding the Google TV Masthead to allow more industry types to sponsor entertainment content. This cinematic teaser format can be tested using a Programmatic Guaranteed deal in Display & Video 360.

Check out the video below to learn more about new CTV solutions in Display & Video 360 and how to grow your business for the long run using enterprise ad tools.

After 10 years of working with early-stage founders at Google for Startups, I’ve seen time and time again how access activates potential. Access to capital is the fuel that makes startups go, access to community keeps them running, and access to mentorship helps them navigate the road to success.

But access to the resources needed to grow one’s business are still not evenly distributed. Despite being the fastest-growing group of entrepreneurs in the U.S., only 3% of Latino-owned companies ever reach $1 million in revenue. As part of our commitment to support the Latino founder community, today we’re announcing a new partnership with Visible Hands, a Boston-based venture capital firm dedicated to investing in the potential of underrepresented founders.

During last year’s Google for Startups Founders Academy, I met Luis Suarez, a founder and fellow Chicagoan whose startup, Sanarai, addresses the massive gap in Spanish- speaking mental health providers in the U.S. Sanarai connects Latinos to therapists in Latin American countries for virtual sessions in their native language. When I asked Luis about the most helpful programs he had participated in, he highly recommended Visible Hands. The program gave Luis the opportunity to work alongside a community of diverse founders to grow his startup and have also helped him craft his early fundraising strategy. Visible Hands also supplies stipends to their participants, helping founders who might otherwise not be able to take the leap into full-time entrepreneurship.

Inspired by feedback from founders like Luis, Google for Startups is partnering with Visible Hands to run a 20-week fellowship program, VHLX, to better support the next wave of early-stage Latino founders across the U.S. and to create greater economic opportunity for the Latino community. In addition to hands-on support from Google and industry experts, we are providing $10,000 in cash for every VHLX participant to help kickstart their ideas. Following the program, founders will have the opportunity to receive additional investment from Visible Hands, up to $150,000.

Our work with Visible Hands and our recent partnership with eMerge Americas is part of a$7 million commitment to increase representation and support of the Latino startup community. I’m also looking forward to the Google for Startups Latino Leaders Summit in Miami this June, where in partnership with Inicio Ventures we’re bringing together around 30 top community leaders and investors from across the country to discuss how we can collectively support Latino founders in ways that will truly make a difference. And soon, we’ll share the recipients Google for Startups Latino Founders Fund.

If you or someone you know would be a great fit for VHLX, encourage them to apply by June 24.

The Russian invasion of Ukraine is a tragedy, not just for now but for generations to come. As the international community response evolves, we’ve continued to look for ways to help, whether by supporting the humanitarian effort, providing timely, trusted information and promoting cybersecurity.

With millions of people forced to leave their homes, and thousands of schools affected by bombings and shelling, the Ukrainian Ministry of Education and Science predict more than 3.7 million students are learning remotely.

Providing Chromebooks to schools

For Ukraine’s teachers, creating and delivering content to their students has become increasingly difficult with the move to distance learning. To help teachers keep teaching, Google is working with the Ukrainian Ministry of Education and Science, UNESCO, and partners from around the world to provide hardware, software, content and training.

To help education continue for both remaining and displaced students, Google is giving 43,000 Chromebooks to Ukrainian teachers – helping them to connect with their students, wherever they are now based.

To ensure those devices make the best possible impact, Google is partnering with local organisations to train around 50,000 teachers – and providing our Chrome Education Upgrade so that schools can set-up and manage devices remotely. Through a series of workshops and online material, educators will learn how to get the best use out of their devices, and the suite of Google Workspace for Education tools we’re providing.

Google for Education will also continue to update resources such as Teach From Anywhere, a central hub of information, tips, training and tools, that was developed during the pandemic.

In the coming weeks, we’re expanding youtube.com/learning to include the Ukrainian language so that Ukrainian students aged 13-17 can discover content that supports their curriculum – wherever they are. This will include a range of subjects, aligned to the national curriculum, from Ukrainian Literature and Language studies, to Physics, Biology, Chemistry, Mathematics, and more.

Supporting universities and their students

Of course, university students have been impacted by the war in Ukraine too – with many now unable to attend their classes in person or in real-time. To help support them to continue their education, we have made several of our premium Google Workspace for Education features available to Ukrainian universities free of cost until the end of the year. That will allow universities to host larger meetings for up to 250 participants, as well as to record them directly in Drive.

Continuing to help Ukrainian refugees and students

Google will continue to search for ways it can partner with Ukraine’s Ministry of Education and Science, and those of bordering countries, to help those impacted by the war in Ukraine – including supporting the millions of school-age refugees to access education in this difficult and trying time.