Protecting people’s privacy on health topics
Protecting our users’ privacy and securing their data is core to Google’s work. That’s why we design products to help people keep their personal information private, safe, and secure — with easy-to-use tools and built-in protections.
Privacy matters to people — especially around topics such as their health. Given that these issues apply to healthcare providers, telecommunications companies, banks, tech platforms, and many more, we know privacy protections cannot be solely up to individual companies or states acting individually. That’s why we’ve long advocated for a comprehensive and nationwide U.S. privacy law that guarantees protections for everyone, and we’re pleased to see recent progress in Congress.
But we haven’t waited for a law to take action. We understand that people rely on Google to keep their personal data secure. We’ve long been committed to this work, and today we’re sharing additional steps we’re taking to protect user privacy around health issues.
Protecting user privacy
We offer a variety of easy-to-use privacy tools and settings that put people in control of their data. This is particularly important to people around health topics, which is why our data policies include a number of restrictions. In addition, we have protections around:
- Location History: Location History is a Google account setting that is off by default, and for those that turn it on, we provide simple controls like auto-delete so users can easily delete parts, or all, of their data at any time. Some of the places people visit — including medical facilities like counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities, weight loss clinics, cosmetic surgery clinics, and others — can be particularly personal. Today, we’re announcing that if our systems identify that someone has visited one of these places, we will delete these entries from Location History soon after they visit. This change will take effect in the coming weeks.
- User Data on Apps: Google Play has strict protocols to protect user privacy — including policies that prohibit developers from selling personal and sensitive user data and a requirement that they handle that data securely and only for purposes directly related to operating the app. To further promote transparency and control for users, we also recently introduced Play’s new data safety section that developers use to give people more information about how apps collect, share, and secure their data. For Google Fit and Fitbit, we give users settings and tools to easily access and control their personal data, including the option to change and delete personal information, at any time. For example, Fitbit users who have chosen to track their menstrual cycles in the app can currently delete menstruation logs one at a time, and we will be rolling out updates that let users delete multiple logs at once.
- Law Enforcement Demands for User Data: Google has a long track record of pushing back on overly broad demands from law enforcement, including objecting to some demands entirely. We take into account the privacy and security expectations of people using our products, and we notify people when we comply with government demands, unless we’re prohibited from doing so or lives are at stake — such as in an emergency situation. In fact, we were the first major company to regularly share the number and types of government demands we receive in a Transparency Report. We remain committed to protecting our users against improper government demands for data, and we will continue to oppose demands that are overly broad or otherwise legally objectionable. We also will continue to support bipartisan legislation, such as the NDO Fairness Act recently passed by the House of Representatives, to reduce secrecy and increase transparency around government data demands.
We’re committed to delivering robust privacy protections for people who use our products, and we will continue to look for new ways to strengthen and improve these protections. We support Congressional efforts to reach bipartisan agreement on nationwide privacy protections that move the burden of privacy off individuals and establish good data practices across the board. In the meantime, we will continue our focus on securing our products and protecting the privacy of our users around the world.
<div>A milestone for King’s Cross: a local innovation hub</div>
Over the last few years, King’s Cross has truly transformed, becoming a thriving hub of innovation and creativity. The transformation is a sign of the UK’s strengths, with its incredible local talent and strong history of leading technological and scientific progress. These strengths inspired us to invest here in King’s Cross, in one of our most ambitious developments to date.
Today, together with local MP, Keir Starmer, Mayor of London Sadiq Khan, leader of Camden Council Georgia Gould, and our building partners, we celebrated a major milestone in the construction of our new King’s Cross office – and in our long-standing commitment to the UK – as we placed the final beam on our new development.
Keir Starmer, Leader of the Labour Party and MP for Holborn and St Pancras said:
“It’s fantastic to attend not only as the leader of the Labour Party and local MP but as a proud local resident of more than 25 years. Congratulations to Google on your magnificent new building, and for all it represents – a seizing of opportunity, harnessing of talent, the creation of good, sustainable jobs and an immense contribution to our community. You’re showing what can be achieved when forward looking local government partners with the ingenuity of the private sector.”
We have long believed that creativity is spurred by environments that promote connection and wellbeing. This is more important than ever as we adapt to a future of flexible, hybrid working. Our new King’s Cross building will be equipped with new workplace technologies to help global and remote teams collaborate more effectively, build relationships, learn from colleagues and dream up new ways to solve complex challenges.
It will also bea place for community and connection thanks to the ground floor retail and community spaces, which are being curated with — and for — the local community. In the coming weeks, in partnership with more than 30 youth organisations in Camden, we’re excited to open our doors to 500 local young people for a week of taster sessions to inspire school students and job seekers with careers in technology, as well as more than 100 local work experience students.
Innovation extends to the design of the building itself, which is playing an important role in helping us to achieve our goal of going carbon free by 2030. We’re pioneering new technologies that will make our King’s Cross office our most ambitious smart building to date, including a system of 13,500 interconnected devices that will work together to improve energy efficiency in real time.
While the doors of our new King’s Cross development won’t open until 2024, incredible work is already underway nearby. The neighbourhood is home to thousands of our engineers working on products like Android, Wear OS, Search and Google Business Profiles, which are used the world over. In fact, many of the team behind some of our newest products – to be released later this year – are based right here in King’s Cross. We look forward to growing these teams and being a part of the local community’s future growth and development.

Mayor of London, Sadiq Khan
Mayor of London, Sadiq Khan commented:
“London has built a reputation as a world leader in technology and innovation, so I’m delighted to see Google reaffirming its commitment to London with the first wholly owned and designed Google building outside of the United States. I was lucky enough to be present for the original ground-breaking at this site back in 2017. So, it’s incredible to see the progress that’s been made since then on this hugely ambitious project.
“My ambition, as Mayor, is to build a better London for everyone – one that is fairer, greener and more prosperous for all. And this magnificent building is a shining example of confidence in our city.”
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<div>B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features</div>


Meta and Google’s hold on digital advertising loosens as TikTok and others gain share
Google and its YouTube business combined with Meta and its Facebook and Instagram platforms combined to account for 53.4 percent of all U.S. digital advertising spending, a figure that is expected to fall to 50.5 percent in 2022 and predicted to drop to 47.7 percent by 2024, according to newly-released forecast data. The data also showed that between 2020 and 2023 nine additional platforms will have become $1 billion advertising businesses. eMarketer
The Brand Lessons That Are Having An Impact This Year In B2B
B2B brands are seeing success using some of the techniques and styles typically reserved for B2C marketing efforts such as multichannel customer communication and an increased focus on environment, social and governance (ESG), and Forbes explores some of these shifts. Forbes
New Updates To Google Page Experience Scoring Revealed At SEODay
Search giant Google has rolled out its Interactivity to Next Page (INP) metric and several other changes to its page experience factors, which it uses in determining how well web pages deliver when it comes to both the desktop and mobile user experiences — among several changes contained in its latest update, Google recently announced. Search Engine Journal
Twitter Making ‘Branded Likes’ Available to All Advertisers in the App
B2B marketers will soon be able to purchase custom animations that appear when a user likes their content on Twitter, an addition included with Twitter’s latest brand-oriented advertising feature that could allow marketers to better tie in Twitter initiatives with cross-platform campaign efforts. Social Media Today
Online Video’s Now the Fastest-Growing Ad Medium Globally
For the first time in the past decade, video has overtaken social media as the fastest-growing medium, with online video ad spending forecast to expand by 15.4 percent compared to 15.1 percent for social, according to recently-released 2021 through 2024 prediction data. MarketingCharts
Native Video Ads Beat Social On Brand Favorability: Study
When is comes to brand favorability, video viewed natively on a brand’s website performed better than when viewed on social or video-specific platforms, while the top brand awareness was achieved by a mixture of native and social video — two of several findings of interest to B2B marketers contained in newly-released multichannel brand impact study data. MediaPost

The case for turning off your Zoom camera [BBC]
The online meeting experience can become more efficient and lead to greater worker well-being when video cameras are turned off, according to report data that also traces a general tendency among company leaders to want cameras on back to the pre-pandemic state of so-called presenteeism, and the BBC takes a look at the alternate indicators of online meeting engagement. BBC
New Study Shows Twitter is the Most Used Social Media Platform Among Journalists
69 percent of U.S. journalists have said that they use Twitter as their top or secondary social media platform for work, with 52 percent preferring Facebook, 19 percent Instagram, and 17 percent LinkedIn — one of several statistics of interest to digital marketers contained in new Pew Research study data looking at the most-used social platforms by journalists. Social Media Today
Pinterest CEO steps down, Google executive to take over in e-commerce push
Pinterest has made a leadership change that will see long-time CEO Ben Silbermann step aside, as Bill Ready, former Google president of commerce, payments and next billion users takes over the Pinterest helm, the social media platform recently announced. Reuters
Here Are B2B Marketing and Sales Teams’ Top Complaints About Each Other
43 percent of B2B sales professionals have said that focusing on the wrong leads was their top complaint with marketing teams, followed by 32 percent who said poorly-performing tools, and 29 percent who pinpointed the inability to educate leads — one of several findings of interest to digital marketers contained in newly-released research data. MarketingCharts
ON THE LIGHTER SIDE:

A lighthearted look at “Talk to the QR Code” by Marketoonist Tom Fishburne — Marketoonist
The people using humour to troll their spam texts — MIT Technology Review
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — 10 Creative Content Ideas You’ll Want to Try Today [Event] — MarketingProfs
- Lane R. Ellis — Getting started with ABM, supporting sales, and programmatic ads — Cronycle
- Lee Odden — 50 Content Marketing Quotes to Get You Fired Up — EngageBay
Have you located your own most important B2B marketing news this week? If so, please don’t hesitate to let us know in the comments below.
Thank you for taking the time to be with us for this week’s TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page Experience Features appeared first on B2B Marketing Blog – TopRank®.

