mpv: un media player pensato per gli sviluppatori
mpv è un player open source e multipiattaforma che permette di integrare le funzionalità di base tramite scripting
Building and testing helpful AR experiences
Augmented reality (AR) is opening up new ways to interact with the world around us. It can help us quickly and easily access the information we need — like understanding another language or knowing how best to get from point A to point B. For example, we recently shared an early AR prototype we’ve been testing in our labs that puts real-time translation and transcription directly in your line of sight.
However, testing only in a lab environment has its limitations. So starting next month, we plan to test AR prototypes in the real world. This will allow us to better understand how these devices can help people in their everyday lives. And as we develop experiences like AR navigation, it will help us take factors such as weather and busy intersections into account — which can be difficult, sometimes impossible, to fully recreate indoors.
We’ll begin small-scale testing in public settings with AR prototypes worn by a few dozen Googlers and select trusted testers. These prototypes will include in-lens displays, microphones and cameras — but they’ll have strict limitations on what they can do. For example, our AR prototypes don’t support photography and videography, though image data will be used to enable experiences like translating the menu in front of you or showing you directions to a nearby coffee shop.
It’s early, and we want to get this right, so we’re taking it slow, with a strong focus on ensuring the privacy of the testers and those around them. You can read more details about our limited public testing efforts for AR prototypes in the Google Help Center. As we continue to explore and learn what’s possible with AR, we look forward to sharing more updates.
Chiavetta USB, piccola come una moneta ma 128GB da STRAPAZZO
Blackview Tab 12 è il miglior tablet qualità-prezzo che puoi acquistare oggi
How we redesigned the Chrome icon
After more than eight years, we introduced a refreshed version of the Chrome icon for the 100th update for Chrome earlier this year. Today, I chatted with user experience interaction designer Elvin Hu and visual designer Thomas Messenger to go behind the scenes and learn more about how the Chrome icon was designed.
What was the Chrome icon meant to represent originally?
Thomas: When we introduced Chrome back in 2008, our goal was to build a browser that was fast and easy to use, and nothing better represented speed than a rocket ship! But our team decided to move away from a literal rocket ship in the end, and came to a design that looked approachable and clickable that still captured the spirit of Google.

One of the first ideas for the Chrome icon
Why are you making this change now?
Elvin: The logo hadn’t been updated in eight years, and we wanted to give it a refreshed and modern look to reflect how Chrome has evolved as a product. We also noticed that the visual design of modern operating systems was becoming more stylistically diverse, so it was important that the Chrome icon felt more adaptable, native and fresh no matter what device you used.
How will the Chrome icon look different across operating systems?
Elvin: We simplified the main brand icon by removing the shadows, refining the proportions and brightening the colors, to align with Google’s current brand design. We also found that placing certain shades of green and red next to each other created an unpleasant “glow” between the two colors, so we introduced a very subtle gradient to the main icon to make the icon easier to the eyes compared to using flat colors. Then we created OS-specific customizations. We want the icons to feel recognizably Chrome, but also well crafted for each operating system.
It seems like a subtle change. Did you consider a more significant departure?
Thomas: We did! In the exploratory phase, we tried all kinds of ideas; softening corners, different geometries, whether or not to separate the colors with white. We also tried options that further departed from the overall shape we’ve been using for the past 12 years. But we knew how well the four Google colors and circular composition are recognized, so we decided not to deviate too much from that.

A few examples of proposed redesigns of the Chrome icon.
What surprised you about the design process?
Elvin: The design process was a fun and collaborative challenge for everyone involved. The team held virtual brainstorm sessions that produced a variety of concepts that strived to become the new “face” of Chrome.
After coming up with the overall direction, we stress tested many color, gradient and proportion options in different contexts. Even if the change to color is subtle, we wanted to ensure the icon would not get lost in any of the places it appears. At one point, we felt happy about a specific green gradient in the icon, but after comprehensive testing, we found that it blended in with the default Windows 11 wallpaper (and taskbar) – which is popular with lots of our users. It was tests like that which ensured our icon would work well everywhere.

Caption: Several rounds of stress tests were conducted to ensure the icon’s color palette would work cohesively across platforms and contexts.
How did you think about making the icon more accessible to more communities?
Thomas: We revised the proportions of the central blue ball. Working with Googlers who are low-vision, we found that the refined proportions and updated central white stroke made it more recognizable. We also made different versions of the icon for small sizes to improve legibility and avoid fuzziness by aligning to pixel boundaries.

A side-by-side comparison of Chrome actions and how the updated icon improves legibility at smaller sizes and aligns to pixel boundaries.
Would you ever bring back the original Chrome icon?
Elvin: Never say never! We’ve investigated custom app icons, and found that each platform has different levels of support for it. Maybe one day we will bring it back as an option on platforms that support it.
Our new Quantum Virtual Machine will accelerate research and help people learn quantum computing
Several decades ago, quantum computers were only a concept — a distant idea discussed mostly in lecture halls. Flash forward to today, and the race is on to build fault-tolerant quantum computers and discover new algorithms to apply them in useful ways.
For all the aspirations of quantum computing, the reality is that unlocking its potential to solve real-world problems is as challenging as building the quantum computers themselves. This got us thinking…how can we empower more people to join us on the quest to discover quantum algorithms and applications? Can we make prototyping quantum algorithms for near term quantum computers free of cost and easy to get started with so that people can focus on the challenge at hand? Can we provide people with the tools they need to equip themselves with the quantum programming skills required for application development?
At Google Quantum AI, we have a long history of making tools we build for our own research available to the public free of cost. Today we are adding the Quantum Virtual Machine to the list. The Quantum Virtual Machine (QVM) emulates the experience and results of programming one of the quantum computers in our lab, from circuit validation to processor infidelity. We feed measurements from our Sycamore processors, such as qubit decay, dephasing, gate and readout errors into the QVM and combine these with the qubit connectivity of the device to simulate quantum processor-like output, using our physics research team’s models. You can see comparisons between results obtained from experiments on a Sycamore chip and the QVM here.
The Quantum Virtual Machine can be deployed instantly from a Colab notebook and is available free of cost. You do not have to wait in a queue to get your program’s results and can iterate on results quickly. This, combined with processor-like output makes the QVM a great tool for prototyping, testing and optimizing your quantum circuit for near term quantum hardware. Users can currently emulate two of our processors: Weber and Rainbow. Weber is the Sycamore processor that was used in our beyond-classical experiments published in Nature in 2019. Rainbow was used in our experiments demonstrating the variational quantum eigensolver on quantum chemistry problems published in Science.
Once you have deployed your Quantum Virtual Machine, you can run your quantum program on a grid of virtual qubits. If you require more qubits than can be simulated through Colab, the QVM can be supercharged with additional high-performance compute of your choice. This workflow helps you set up a simulation on multiple parallel compute nodes with Google Cloud. To build your quantum program, you can use Cirq 1.0, the newly released version of our open-source quantum programming framework.
We hope that you will find the Quantum Virtual Machine useful while exploring quantum computing, whether for research or education. For educators and their students, the QVM makes it possible to complete coursework and projects on a top quality processor, without running into the long and unpredictable queues that are common in the industry. We have also created supporting documentation that exposes several of the features of the QVM and Cirq 1.0 to enable students to onboard quickly.
With every major improvement in quantum hardware, the need to discover useful applications and to develop the global quantum workforce of the future grows. Join us on our quest to push the boundaries of innovation in quantum algorithms using the Quantum Virtual Machine. Get started at quantumai.google/software.
Nuovi parametri e metriche su Google Analytics 4: ecco quali
Sono stati introdotti nuovi parametri e metriche su Google Analytics 4 volti a migliorare le prestazioni degli annunci e non solo. Scopri quali sono
Leggi Nuovi parametri e metriche su Google Analytics 4: ecco quali
Microsoft: problemi nell’uso di Outlook e Exchange Online
Microsoft ha dovuto fare i conti con errori e malfunzionamenti di Outlook.com ed Exchange Online a causa di problemi alle infrastrutture.
Leggi Microsoft: problemi nell’uso di Outlook e Exchange Online
Razer Viper Mini a meno di 30 euro su Amazon, un prezzo incredibile!
Tor Browser: la versione 15.5 aggira automaticamente la censura
Tor Project ha rilasciato Tor Borwser 15.5 con cui vengono implementate nuove funzioni che permettono di aggirare più facilmente la censura.
Leggi Tor Browser: la versione 15.5 aggira automaticamente la censura
Continued cyber activity in Eastern Europe observed by TAG
Google’s Threat Analysis Group (TAG) continues to closely monitor the cybersecurity environment in Eastern Europe with regard to the war in Ukraine. Many Russian government cyber assets have remained focused on Ukraine and related issues since the invasion began, while Russian APT activity outside of Ukraine largely remains the same. TAG continues to disrupt campaigns from multiple sets of Russian government-backed attackers, some of which are detailed in our previous updates.
Similarly, Russian observed disinformation efforts are also focused on the war in Ukraine and TAG has disrupted coordinated influence operations from several actors including the Internet Research Agency and a Russian consulting firm as detailed in the TAG Bulletin. Most of these coordinated influence operations are Russian language efforts aimed at ensuring domestic support in Russia for the war.
Here is a deeper look at some campaign activity TAG has observed since our last update:
Turla, a group publicly attributed to Russia’s Federal Security Service (FSB), recently hosted Android apps on a domain spoofing the Ukrainian Azov Regiment. This is the first known instance of Turla distributing Android-related malware. The apps were not distributed through the Google Play Store, but hosted on a domain controlled by the actor and disseminated via links on third party messaging services. We believe there was no major impact on Android users and that the number of installs was miniscule.
The app is distributed under the guise of performing Denial of Service (DoS) attacks against a set of Russian websites. However, the ‘DoS’ consists only of a single GET request to the target website, not enough to be effective. The list of target websites for the app can be seen in the CyberChef recipe here.

Turla website disseminating fake DoS Android Apps.
During our investigation into the Turla CyberAzov apps, we identified another Android app first seen in the wild in March 2022 that also claimed to conduct DoS attacks against Russian websites. In this case, the Android app name was stopwar.apk (com.ddos.stopwar) and was distributed from the website stopwar.pro. This app is quite different from the Turla apps described above and written by a different developer. It also downloads a list of targets from an external site, but unlike the Turla apps, it continually sends requests to the target websites until it is stopped by the user.

Pro-Ukrainian website used for disseminating StopWar.apk.
Based on our analysis, we believe that the StopWar app was developed by pro-Ukrainian developers and was the inspiration for what Turla actors based their fake CyberAzov DoS app off of.
Indicators:
- https://cyberazov[.]com/apk/CyberAzov.apk
- 745e8c90a8e76f81021ff491cbc275bc134cdd7d23826b8dd23e58297fd0dd33
- 3c62b24594ec3cacc14bdca068a0277e855967210e92c2c17bcf7c7d0d6b782a
The Follina vulnerability (CVE-2022-30190), first disclosed in late May, received significant usage from both APT and cybercrime groups throughout June after it was patched by Microsoft. Follina is a remote code execution (RCE) vulnerability in the Microsoft Windows Support Diagnostic Tool (MSDT).
Consistent with CERT-UA reporting, TAG observed multiple Russian GRU actors – APT28 and Sandworm – conduct campaigns exploiting the Follina vulnerability. The Sandworm campaign used compromised government accounts to send links to Microsoft Office documents hosted on compromised domains, primarily targeting media organizations in Ukraine.
TAG has also observed an increasing number of financially motivated actors targeting Ukraine. One recent campaign from a group tracked by CERT-UA as UAC-0098 delivered malicious documents with the Follina exploit in password-protected archives, impersonating the State Tax Service of Ukraine. We assess this actor is a former initial ransomware access broker who previously worked with the Conti ransomware group distributing the IcedID banking trojan based on overlaps in infrastructure, tools used in previous campaigns, and a unique cryptor.
Ghostwriter/UNC1151, a threat actor attributed to Belarus, has remained active targeting accounts of webmail and social media networks of Polish users. They continue to use the ‘Browser in the Browser’ phishing technique that TAG first observed and described in March. An example of this technique, used to target Facebook users, can be seen in the screenshot below.

An example of this technique used to target Facebook users
COLDRIVER, a Russian-based threat actor sometimes referred to as Callisto, continues to send credential phishing emails to targets including government and defense officials, politicians, NGOs and think tanks, and journalists. In addition to including phishing links directly in the email, the attackers also link to PDFs and/or DOCs, hosted on Google Drive and Microsoft One Drive, that contain a link to an attacker-controlled phishing domain. In at least one case, unrelated to Ukraine, they have leaked information from a compromised account.
These phishing domains have been blocked through Google Safe Browsing – a service that identifies unsafe websites across the web and notifies users and website owners of potential harm.

Example of a recent COLDRIVER phishing lure
Recently observed COLDRIVER indicators:
- 7b95747eeea196c1485d089fa47a06bacb07d06399603d3a4fa153c21ce0a9ba
- cache-pdf[.]com
In another campaign tracked by CERT-UA as UAC-0056 we observed compromised email addresses of a Regional Prosecutor’s office of Ukraine leveraged to send malicious Microsoft Excel documents with VBA macros delivering Cobalt Strike. In just two days, the volume observed and categorized as spam by Gmail exceeded 4,500 emails. Email contents vary from COVID-19 vaccine policy to the humanitarian crisis in Ukraine.
App Store: Apple non ha rimosso 84 app fraudolente
Apple non ha ancora rimosso 84 app da App Store che oltre un anno fa erano state identificate come fleeceware, il motivo sarebbe economico.
Echo Dot 3: a questo prezzo (19€) NON PUOI lasciarlo su Amazon
4 Secret Successes of B2B Influencer Marketing


Does B2B influencer marketing work?
We asked marketers that question for our new 2022 B2B Influencer Marketing Report. The result: 86% said their programs were either moderately or very successful.
But what’s more interesting is how the marketers we surveyed are defining success.
We tend to think of influencer marketing as a top-of-funnel tactic. While it’s definitely effective for raising awareness and building credibility, the benefits don’t stop there.
Here are four surprising benefits that B2B marketers are seeing with smart influencer marketing.
#1 — Lead Gen & Revenue
Influencer marketing can bring in prospects to your brand, even without having the influencer endorse your solution or give a sales pitch. In fact, over half of our respondents said their influencer program is directly responsible for generating new leads. What’s more, 33% said they can directly attribute revenue to their program.
To effectively use influencer content for lead gen, don’t create an amazing asset and then lock it behind a gate. Influencers will be less likely to amplify gated content, since they’re giving their followers extra work to see the good stuff.
Instead, let your central asset go free and offer a value-add behind a gate. It could be a downloadable PDF, a checklist, template, or even a deeper dive piece of content aimed at a specific vertical.
If you must gate an influencer asset, make sure to put it on a robust landing page that features your influencers’ content and profiles. That way, you can have your lead gen and influencer amplification, too.
#2 — Customer Relationships
Influencer marketing can bring more customers to your brand. Beyond that, it can help strengthen your relationship with your existing customers. Our research found that nearly half of respondents are looking to their customer base for part of their influencer mix.
Your customers may not have hundreds of thousands of followers on social media, but they have priceless practical experience. Including them in your influencer content helps enrich the content, increases your credibility, and contributes to your customers’ success.
#3 — Executive & Employee Morale
Your employees and executives can also get a boost from appearing in your influencer content. For executives, it helps build their thought leadership and credibility in the industry — direct benefits to their careers that can be directly attributed to the marketing department.
Featuring employees in the content brings in more practical experience, helps humanize your brand and promote your corporate culture, and makes employees feel seen and valued.
All told, 56% of our respondents are looking to executives for influencer content, and 46% are tapping employees as influencers. All of these internal influencers can make your content better, and including them can improve morale and strengthen relationships.
#4 — Community Building
Speaking of relationship-building, you can use ongoing influencer programs to create a community of influencers. You can introduce influencers to each other, your most valued customers, and even your brand executives. Give them a space to bounce ideas off of each other and offer opportunities for them to connect in person or on video calls.
An influencer community benefits everyone involved:
- It contributes to overall success: 100% of respondents with always-on influencer engagement said their program was successful
- Influencers have the opportunity to network and brainstorm with other industry leaders
- Executives can participate in the conversation and build their own credibility and influence
- All of these conversations can generate more cool content to fuel your next asset
It’s Time to Level Up Your B2B Influence
Influencer marketing for B2B is on the rise. Seventy-three percent of our respondents report an increase in interest over the past year, while 80% said they expect interest to continue to grow for the next year and beyond.
It’s time for B2B marketers to approach influencer marketing with more strategy, greater discipline, and dedicated, ongoing effort. Our research shows that always-on programs with documented strategy are more likely to be successful than one-off campaigns.
Ready to win some of these secret successes for your brand? Check out the full report to learn more, or contact us to get started.
The post 4 Secret Successes of B2B Influencer Marketing appeared first on B2B Marketing Blog – TopRank®.



