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New ways to diversify your games revenue
notizie dai blog
3

New ways to diversify your games revenue

With more than 3 billion people playing games across platforms, the games industry continues to evolve rapidly. Still, one thing remains unchanged: developers need to grow revenue and profitability from their mobile games for long term success. This week, at the Think with Google Gaming Day in China, we shared new ways to help developers like you earn more revenue and attract high-value players.

Strengthen your monetization strategies

The right metrics can make a huge difference to your game’s success by enhancing transparency and clarity in your ads performance. AdMob’s updated Ads Activity report contains new measurement dimensions to help you do just that. Easily analyze earnings including those from third-party ad sources with dimensions like “hour of delivery,” “app version” or “ad source.” Publishers can also better monitor and understand the impact of privacy changes on revenue with report dimensions indicating publisher and user response to the iOS privacy framework.

Screengrab of Google Ads user interface, featuring the ads activity report dimensions and metrics in table format

The Ads Activity report contains new dimensions to help you understand your ads performance

Along with the Ads Activity report, we announced more features to help you diversify and grow your revenue for the long-term:

  • Google Mobile Ads Software Developer Kit (GMA SDK): Implement the latest GMA SDK version to stay updated on new feature releases such as the same app key that delivers more relevant and personalized ads for your apps on iOS.
  • H5 Games Ads (beta): Grow your earnings by easily showing interstitial and rewarded ads in your HTML5 (H5) games today.
  • New bidding partner: Access demand from Pangle, now available on AdMob in addition to more than 200 demand partners competing in real-time for your inventory.

Drive deeper engagement and revenue performance

To drive sustainable growth for your game, you’ll need more than just a strong monetization strategy. It is also important to have the right tools to effectively attract quality players. Now, with the ability to add an audience signal to your Android App campaigns, we’re making this even easier. You’ll be able to use your existing knowledge on the types of players you believe your campaigns would be most successful with to help guide our models to find similar new players who are more likely to convert. This will be available in beta in the coming months.

Add an audience signal to help you find new players who are more likely to convert

As the industry moves away from individual identifiers like device IDs, measuring your campaign performance accurately — along with acting on your conversion data — is critical. That’s why earlier this year, we introduced on-device conversion measurement. With on-device conversion measurement, user interactions with app ads can be matched to app conversions in a way that prevents user-identifying information from leaving a user’s device. This helps you to prioritize privacy standards without compromising performance. Explore our developer guide to learn how you can implement this solution for your iOS App campaigns.

We are also releasing other new features to help you grow engagement and performance:

  • New audience lists: Re-engage high-value players with automatically generated lists of past purchasers based on your apps’ play data. This feature is now generally available through App campaigns for engagement.
  • Creative testing for video: Easily run experiments to understand the impact your video creative has on your App campaign performance. This will be available in beta in the coming months.
  • Target return on ad spend (tROAS) for ad revenue: Acquire players who are more likely to engage with ads shown in-app. In the coming months, all developers can send ad revenue from monetization platforms to Google Analytics to improve tROAS bidding in Google Ads.

Scale your reach to third-party app inventory

Lastly, advertisers now have the opportunity to extend their App campaign reach to more users. Advertisers using Google Ads and Display & Video 360 will have the opportunity to participate in real-time bidding integrations with third-party monetization platforms AppLovin (MAX), DT FairBid and Helium by Chartboost.

Also, developers who use third-party platforms will now have easy access to competitive real-time bids from advertisers using Google Ads and Display & Video 360. The program is currently in closed beta and these buying tools will be available as a bidder for approved publishers on these third-party real-time bidding monetization platforms at this time.

Watch the full Ads keynote to hear more about how these solutions can help you drive revenue and profitability for your games business.

28 Luglio 2022
Innovation success in Middle East, Africa and Turkey
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3

Innovation success in Middle East, Africa and Turkey

Picture shows a group of five people who make up the team at the Dubawa Centre for Journalism Innovation and Development, who will automate radio fact-checking.

Success! The team at the Dubawa Centre for Journalism Innovation and Development, who will automate radio fact-checking.

The GNI Innovation Challenges, part of Google’s $300 million commitment to help journalism thrive in the digital age, have seen news innovators across the world step forward with many exciting initiatives demonstrating new thinking.

The 3rd Middle East, Turkey and Africa Innovation Challenge launched in February 2022, and received 425 applications from 42 countries – a 27% increase in overall applications. After a rigorous review, a round of interviews and a final jury selection process, 34 projects were selected from 17 countries to receive $3.2 million in funding.

This Innovation Challenge saw a significant increase in applications from news organizations undertaking fact checking activities: an increase of 118% when compared to previous Innovation Challenges in the region. Proposed projects which use artificial intelligence (AI) and machine learning (ML) also showed significant growth (92%), reflecting a trend across the news ecosystem to embrace cutting edge new technologies and data.

The call for applications listed five criteria: impact on the news ecosystem; innovation; diversity, equity and inclusion; inspiration; and feasibility – and the chosen projects clearly demonstrated all five. Here’s a selection of the successful recipients (you can find the full list on our website):

  • Dubawa, Centre for Journalism Innovation and Development from Nigeria, an online-only publisher, will introduce automated radio fact-checking.
  • Majarra from the UAE will apply AI and ML to use readers’ data to better help them navigate their website and be more inclusive to female subscribers.
  • The Bridge Across the Abraham Accords project: In an industry-first initiative, Tel Aviv-based Israel Hayom and Abu Dhabi-based Al-Ittihad will collaborate to give readers of both news organizations the ability to share news and comment in the same multilingual environment.
  • Minority Africa from Uganda is designing and implementing a web distribution application that will make it easier for newsrooms publishing under a Creative Commons license to have more control of their work.
  • Quote This Woman+ from South Africa will build a tool to provide women+ (identified as women, people living with disabilities, LGBTQI+, rural and religious minorities).
    sources to newsrooms and journalists to diversify sources in news coverage.
  • Dipnot from Turkey, a TV company, will create COM+: a multi-screen OTT platform for curated news in Turkey.

The successful recipients will be embarking on their projects later this summer and will share their learnings with the wider news ecosystem.

28 Luglio 2022
notizie dai blog
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<div>What it’s like to have a hybrid internship at Google</div>

After three virtual college semesters, I felt like a fish out of water applying for summer internships. My networking and interviewing skills were rusty, and as a first-generation college student without access to career prep resources, I felt totally unprepared for the job application process. I didn’t know what role I wanted, where to apply or how to write my resume. So I joined a professional development program for underrepresented talent, where I spent hours in workshops, interview prep sessions and meetings with my career coach.

Inspired by a lecture on battling imposter syndrome and the power of believing in yourself, I built up the confidence to apply to Google. I trusted the process and kept my best foot forward, and before I knew it, I was in my first round of interviews for Google’s communications team. Not long afterward, I was walking through the doors of Google’s New York City campus on my first day as an intern.

This year’s interns are the first to participate in Google’s hybrid work week and the first to go into Google’s offices since early 2020. The hybrid schedule has helped me embrace the best of both worlds — from connecting with my teammates over lunch at the office to focusing on projects in the comfort of my home. Through this hybrid experience, and especially as a member of the communications team, I’ve learned how important it is to ask questions, stay connected and engage thoughtfully.

A big part of my role at Google is seeking out and sharing stories about our culture, products and people — including my fellow interns. So in celebration of International Intern Day today, I asked a few of them to share more about their hybrid internship experiences and their proudest accomplishments so far. Here’s what I learned.

28 Luglio 2022