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<div>Visualizing Google Search interest in Brazil’s 2022 presidential debate</div>
The democratic process is one of the foundations of our society, and people around the world turn to Google to ask important questions about election candidates and their positions on various topics. We’ve built products and programs to help journalists and voters engage with democratic processes in several elections, including the U.S., Germany, U.K., and others.
Google partnered up with Brazilian broadcaster Band TV to bring Search trends to the first presidential debate for the 2022 elections in Brazil. To support this effort, we have looked into Google Trends data on search interest to help inform the electorate on regional trends for presidential candidates and themes.
This map shows Search interest in Brazil for the most relevant topics in the 2022 elections.
The partnership is part of the Google News Initiative, Google’s effort to help journalism thrive in the digital age. We’ve worked with multiple teams to bring real-time insights from Google Trends during the debate through tailor-made visualizations for TV, and an online data hub that users can use as a second screen.
This list shows Google Search interest in Brazil presidential candidates.
One of the highlighted features of the online hub is a pre-debate dashboard with information about each candidate, topics of interest, and region trends. The dashboard was built focused on mobile screens using Google Data Studio and Google Trends data.
Our goal with the pre-debate dashboard is to allow journalists to interact with the data to find interesting trends for specific candidates and themes throughout 2022. But we also want to give context into how the debate will alter the trends.
With those goals in mind, we built a dashboard that allows journalists and the public in general to see trends about the candidates since the beginning of the year, and breakdowns per region and themes, which can be viewed through the data studio interface.
This dashboard shows the most relevant metrics comparing the candidates participating in the 2022 presidential debate in Brazil.
In addition, we also launched aTrends hub with real-time data on the electoral cycle, providing Search trends around presidential candidates, parties and top questions on topics related to the campaign.
By making data more accessible through Google Data Studio and Google Trends initiatives, we hope to help journalists and voters engage with the democratic process in Brazil.
How to find the best deal on your next flight
Holiday travel is just around the corner, and for many people, affordability is top of mind. From April to August this year, searches for “cheapest airline tickets” surged more than 240% in the U.S. During this same period, the top-searched questions related to air travel included “when is the best time to book a flight?” and “how to find cheap flights?”.
To answer these questions and more, the Google Flights team analyzed five years’ worth of historical airfare data to look for any reliable patterns in the data
Cheapest days to fly
Historically, it’s been cheaper to fly in the middle of the week than on the weekend — especially Sundays. On average, flights that depart on Monday, Tuesday, or Wednesday have been 12% cheaper than weekend departures. If you exclude international destinations, the potential savings jump even higher to 20%.
Nonstop flight versus taking a layover
Willingness to take a layover is one of your best bets to save money when you fly. On average, nonstop fares have been 20% higher than a flight with stops.
Best day of the week to book your plane tickets
There isn’t much value in purchasing your tickets on a certain day of the week — sorry, Tuesday! If you shop for flights on Tuesdays, Wednesdays, or Thursdays instead of Saturdays or Sundays, prices have only been 1.9% cheaper on average over the past five years. So if your trip is just a couple of weeks away, don’t wait for Tuesday to roll around — book your flight now in case the price goes up.
The ideal number of days before departure to book a flight
For U.S. domestic flights, prices have usually been their lowest 21-60 days out, with average prices bottoming out 44 days before departure. But keep in mind that these patterns may not hold true for your specific route, so planning and booking early is usually a good idea (this also applies to the other scenarios listed below).
Best time to book flights for Thanksgiving or Christmas. For domestic Thanksgiving travel, you’ll want to plan a bit further ahead. In the past, the lowest prices have usually been found 36-74 days before departure, hitting their lowest point 52 days out.
For domestic trips around Christmas, the lowest average prices have been 22 days before departure, but that may be cutting it close. Prices have tended to drop anywhere between 20 and 88 days before departure.
Best time to buy spring break flights. Ready for some fun after the winter doldrums? For domestic trips beginning in March or April, prices have typically been lowest 23-59 days before departure, and 38 days out is when they’ve hit their low point.
Best time to book flights for summer vacation. School’s out and summer’s in. For domestic trips beginning in July or August, prices have been lower 14-44 days before departure, and the lowest average prices are usually 21 days out.
Best time to book a flight from the U.S. to Europe. For trips to Europe from the U.S., prior trends suggest you’ll want to book on the earlier side. The best deals were usually found 129 days before departure and prices tend to be lower anywhere between 50 and 179 days out.
Best time to book flights from the U.S. to Mexico or the Caribbean. In prior years, average airfares from the U.S. to Mexico or the Caribbean have been lowest between 37 and 87 days before departure, and 59 days out is when they’ve hit their lowest point.
3 more ways Google Flights can help you find a good deal
See if today’s prices are low, typical or high. Search for your origin and destination and you’ll see price insights to let you know whether the current price is a good deal, compared to prices we’ve cataloged over the past 12 months for similar flights. On select searches, we’ll also let you know if prices are predicted to change significantly in the future.
Turn on price tracking so you don’t miss out. Toggle on tracking for your destination and dates of travel, and we’ll email you if prices change substantially. Or, if you’re more flexible on when to travel, you can turn on tracking for ‘Any dates’ to get notified of price drops for flights departing in the next 3 to 6 months.
Use the calendar view, date grid and price graph to see how fares change. The calendar view and date grid let you see how much you can save if you’re flexible on your departure and return dates. The price graph shows you what prices look like for an ‘X day’ long trip, depending on the departure date.
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Life Lessons: What B2B Marketers Can Learn From Marathon Running
What can B2B marketers learn from marathon running?
Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing.
I’ve been running marathons since 1998 and working in online communications and marketing since 1984 — two pursuits that may initially seem quite dissimilar, but which have much in common when you get down to it.
The eleven marathons and ultra-marathons I’ve run — and the training to prepare for them — have taught me life lessons that have continued on long after any particular race has finished. Let’s take a look at a handful of the many take-aways that B2B marketers can learn from marathon running.
1 — The Power of Proper Pacing
In B2B marketing and in marathoning, always keep your goal in mind and map out the steps you need to take along the way to achieve it.
Pacing is knowing when to take each of the actions that will make your goal possible, whether it’s running a sub-three-hour marathon or forming a business relationship with a Fortune 50 company.
Pacing in B2B marketing is still more of a marathon than the sprint of the B2C marketer, even with buying cycles that have changed during the pandemic.
Being as precise as possible when it comes to segmenting your goal into bite-sized and achievable parts is a trait that successful marathon runners and B2B marketers share.
Map out all of those segments in a way that makes sense to you — whether it’s in the form of a timeline or another organizational technique — with an eye for keeping a pace that you can sustain throughout the entire effort.
[bctt tweet=”“If you want to run, run a mile. If you want to experience a different life, run a marathon.” — Emil Zatopek ” username=”toprank”]2 — Putting In The Training
In running, knowing your own sustainable pace comes from miles and miles of training. In B2B marketing, deep knowledge of potential client pain points and an understanding of the route their buying journey is likely to take combine to get results.
Every runner will ultimately train differently, and those who don’t allow themselves flexibility when working with a prescribed running training plan will likely pay the price in the form of setbacks such as injuries or frustration.
Successful B2B marketers also each train and work in differing ways using varied tactics — so trying to stick too stringently to somebody else’s playbook without customizing it to create your own unique approach can ultimately dampen opportunities.
Part of the joy of running marathons and B2B marketing is finding your own best training plan, and then seeing it come to life on race day or when the big deal is finally signed.
[bctt tweet=”“If the marathon if a part-time interest, you will only get part-time results.” — Bill Rodgers @BillRodgersRACE ” username=”toprank”]3 — Going The Distance With Endurance
When it comes to endurance, it’s key to keep in mind that it takes two forms — physical and mental — and to understand that the two are forever intertwined, each playing a huge role in success in both marathon running and B2B marketing.
In marathon running it’s often said that the race doesn’t really begin until mile 20, and that 90 percent of running is a mental game and a mere 10 percent a physical one, especially as the distance run goes up and into ultra-marathon territory.
Focusing exclusively on physical training will build a strong body that may be able to run far and fast, however without a dedicated effort to build mental endurance, runners can’t reach their ultimate potential.
In B2B marketing, relying only on using an ever-increasing number of automated tools and utilities or worn out conventional strategies can’t provide the results that come from a cohesive approach that also features the power of mental endurance.
[bctt tweet=”“Motivation remains key to the marathon: the motivation to begin; the motivation to continue; the motivation never to quit.” Hal Higdon @higdonmarathon ” username=”toprank”]4 — Pushing To New Levels & Finding Your Limits
Another beautiful and rewarding aspect that marathon running and B2B marketing share is that both allow you to push yourself to new levels of success, and to ultimately push those limits and break through barriers that may have previously seemed impossible to budge.
Expanding our limits is a phenomenon that transcends running and marketing, working its magic in many aspects of our lives when we learn how to carefully find our limits, train to expand them, and then successfully break through.
There’s nothing like the first glimpse of the finish line up ahead in a marathon, as it seems to release your body’s final, hidden stores of energy — a special boost that only seems to come when the body knows its work will soon be done.
If a runner is ever going to feel euphoric, it’s most likely going to come in the final push to the finish line of a marathon, knowing that nothing is going to stop you from crossing that line.
It’s a great time to savor the moment and celebrate the weeks, months, or years of hard training and planning, and the same can be said for the culmination of a comprehensive, well-executed award-winning B2B marketing campaign.
[bctt tweet=”“Everything you ever wanted to know about yourself you can learn in 26.2 miles.” — Lori Culnane ” username=”toprank”]Continuing Marathon & B2B Marketing Success
By practicing proper pacing, putting in the training, going the distance with physical and mental endurance, and pushing your limits, the world can be your oyster when it comes to running marathons or B2B marketing.
We hope you’ve learned something new to help put an extra hop in your marketing step as we push ahead towards 2023 and a new year of marathon and marketing opportunities. For a deeper dive into the parallels between B2B marketing and running, check out our in-depth “26.2 B2B Marathon Marketing Lessons.”
With hard work and smart training, a successful marathon can involve setting a new personal best, winning an age-group award, or at the highest level even winning a race outright.
In B2B marketing, a stellar campaign can set company performance records, or even go on to win industry recognition, such as at this year’s Cannes Creative B2B Lions awards.
Running marathons can help elevate our lives, enhance fitness, and bring a new appreciation of each day, and great marketing can do the same as we increase our B2B marketing fitness.
Today more than ever, crafting award-winning B2B marketing that goes the distance takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.
The post Life Lessons: What B2B Marketers Can Learn From Marathon Running appeared first on B2B Marketing Blog – TopRank®.