Gestione dell’input/output
Gestione dell’input/output in GO. Analizziamo le funzionalità del linguaggio che permettono la lettura e la scrittura dei file
OPPO A94: il miglior Android per questa fascia di prezzo costa pochissimo su eBay
Questo kit fotovoltaico con regolatore è perfetto per iniziare a produrre elettricità
OPPO Enco Air W32, a questo prezzo sono imperdibili: solo per oggi costano la metà
Netflix, 5 serie da non perdere a ottobre 2022
Amazfit Bip U Pro: smartwatch con Alexa, GPS e SpO2 a prezzo RIDICOLO
Sony WF-C500, cuffie TWS con sound EPICO a prezzo MINI (-50%)
Samsung Galaxy A13, prezzo RIDICOLO per il budget phone definitivo
5 Podcasting Trends Every B2B Marketer Should Know
We may have mentioned a time or two that podcasts are a great way for B2B marketers to release content. But since my first B2B podcasting post (way back in the before times of 2018, how naive we were), the landscape has changed significantly.
Part of the shift is due to the pandemic and the remote/hybrid work boom that followed. People who used to spend hours listening to podcasts on their commute suddenly found that the bedroom to home office commute required less entertainment.
But the other part is simply natural maturation and evolution over time. Podcasts are becoming even more plentiful, their creators more diverse, and the advertising more relevant.
Here are the major trends that B2B podcasters should be aware of for 2022 and beyond.
Listener Demographics and Habits Are Changing
First, the good news: The popularity of podcasts still shows no signs of waning. In fact, there’s a large block of new listeners that have been at it for less than a year! People are still discovering and falling in love with the medium.
According to SCM Media’s 2022 Podcast Report, these listeners have some important distinguishing factors, compared to the old guard. First, they’re younger: Over 66% are under 35 years old. Second, they’re split 50/50 gender-wise (the survey assumed a binary), versus the old guard’s 70/30 male split.
Podcasts are also diversifying, and audiences are as well. Black and Latine listener pools are growing fast. These groups are drawn by topical interests, but also by creators who share their life experiences. For example, over half of Black listeners say it’s important their content be presented by a Black creator.
These listeners are putting in fewer hours a week — 4.4 versus 7.1 — but they’re also listening to more episodes of different podcasts. While the old guard used to listen to every episode of their favorite podcasts, the new folks are more likely to podcast hop based on topical interest. This is likely because…
Podcasts Are Getting Easier to Find & Search by Topic
For anyone who has ever hosted a podcast, let’s hear a great big, “FINALLY!” As major players like Apple, Spotify, Google and YouTube lean into podcasting, we’re starting to see better search engines and smarter recommendations. Like all machine learning implementations, these algorithms will continue to improve over time.
In his podcast predictions for 2022, iHeartMedia’s CEO Conal Byrne explores the implications:
Podcasting will benefit from the engineers of these platforms [Google, Youtube and Facebook] aiming their best-in-class search and discovery tools on the podcasting medium. Long-tail shows will be discovered. Evergreen episodes will be highlighted whenever relevant. Perhaps more than anything, newsworthy podcast content will begin to surface more regularly in search results and recommendations on the platforms we all use all the time to stay up to speed.
This development has two major implications for B2B podcasters: First, podcast SEO will be critical to capture “podcast hopper” attention. That means every episode should have relevant keywords in the title and description for maximum findability.
Second, your podcast archive may be more valuable than you think. If podcast platforms will be recommending your older episodes, it’s worth making sure each episode is optimized for search and sounds its best.
There Are Exciting New Ways to Monetize & Repurpose Podcasts
Who says podcasts have to be a cost center for your brand? It’s getting more simple to serve relevant advertising to your podcast audience—adding revenue while your brand still gets the boost from the podcast content.
New podcast listeners are 19% more open to advertising than the old guard. As long as ads are relevant, they say, it’s okay to interrupt the content with advertising. This is partly due to the emergence of DAI (dynamic ad insertion) technology, which makes it easy to custom-fit relevant, timely ads into existing content.
Livestreaming is another way to monetize an already popular podcast. Think of it as hosting a webinar, but with more audience participation and fewer slideshows. Some live podcast events (albeit for the most popular entertainment podcasts) can sell tickets for upwards of $50 a session. Currently, only 10% of podcasters take advantage of livestreams, so it’s a good way for your brand to make a splash.
Research shows that listeners are hungry for podcast content outside of the podcast platform, too. Tools like Wavve, which helps create video from snippets of audio, have seen an explosion in popularity, with Wavve itself seeing 7000% growth since 2019.
Short clips of your podcast on social media are a great way to expose your podcast to a new audience, and to give your existing subscribers something to snack on between episodes.
Creating and Editing Is Easier than Ever
The last few years has seen the rise of all-in-one podcasting platforms. Unlike services that simply host your content and syndicate it, these new tools feature audio and video calling capabilities, recording options, and even editing tools right in your browser.
Tools like Riverside.fm and Zencastr make it easy to capture high-quality audio and get it ready for publication.
One new player that’s already getting a ton of attention is Descript, an all-in-one that generates transcripts automatically and lets you edit audio by editing the text.
There’s Still Plenty of Room for Growth
There are currently over 2 million podcasts in the world right now. But there’s always room for more. Even with the current surge in new listeners, there’s still 50% of the adult U.S. population that have never listened to a podcast. They’re just waiting for the right sound or video clip to speak directly to their wants and needs.
If you’ve been thinking about launching a podcast for your brand, now is a great time to start. And we can help! To get started, read how we helped SAP launch a podcast that smashed benchmarks with every episode.
The post 5 Podcasting Trends Every B2B Marketer Should Know appeared first on B2B Marketing Blog – TopRank®.
A new accelerator for circular economy startups and nonprofits
Every year, humanity consumes far more than what the planet can naturally replenish.
While this linear economic model has led to a great deal of progress for humanity in a short time, it has also created environmental harm, injustice, and disparities — particularly for lower-income and under-resourced communities that are located near industrial areas where pollution is more prevalent.
At Google, we want to support efforts to create a circular economy and build a sustainable future without waste. Building on the success of our Accelerator: Climate Change, we’re pleased to announce our first Google for Startups Accelerator: Circular Economy for startups and non-profit organizations in Asia-Pacific and North America that focus on using technology to solve circularity challenges — including reuse, refill, recycling, composting, fashion, food, safe and circular materials and the built environment.
The accelerator offers ten weeks of virtual programming, which includes mentoring and technical support from Google engineers and external experts through a mix of 1-to-1 and 1-to-many learning sessions. Participants will also be assigned a dedicated Success Manager for even more support that is specific to their organization.
Applications are open from October 3, 2022 to November 14, 2022 and the program will commence in February 2023. For more information and details on how to apply visit our website.
This retreat led to an award-winning research proposal
Editor’s note:Google’s Computer Science Education Research (CS-ER) awardsprovide one year of funding for scientific research and pilot-stage ideas focused on improving CS learning and teaching. Today’s post is authored by Dr. Ain Grooms and Dr. Stefanie Marshall, whose research in science, technology, engineering and mathematics (STEM) education received a 2022 CS-ER award. Learn more about our other 2022 CS-ER award recipients.
On a cloudy day, we checked our inboxes to find a special invitation from Dr. Tamara Pearson, the director of Spelman College’s Center of Excellence for Minority Women in STEM.
Her note said she was partnering with Google to sponsor a three-day “Care and Create” retreat in Napa, California, for 10 Black women CS researchers. We eagerly packed our bags, excited to share space with other academics who were passionate about improving CS teaching and learning. The moment we arrived in Napa, we knew this retreat was special.
The Care and Create retreat did just as its name promised: It created a trusting, supportive and caring environment for Black women researchers. There was time for reflection — as a group and individually — about the space we take up and the space we give up as Black women in academia who study educational equity. And there was time for self-care, which sparked further conversations about how little quality time we routinely take for ourselves. In society and in our professional and personal lives, Black women are often positioned as caretakers or “othermothers.” But for three days in Napa, we finally had a small, intimate space to be seen and cared for as whole beings. The retreat allowed us to embrace, first, our value as Black women, while also honoring the value we bring to the research field.
We are thrilled that our research proposal, which was born out of this retreat, is the recipient of Google’s 2022-23 Computer Science Education Research (CS-ER) award. Our study will explore how states have created policy infrastructures to support equity-focused CS education. We hope our research findings will help create more access to CS learning opportunities, specifically for underserved youth across the U.S. We will conduct this research study over the next year alongside other CS-ER award recipients. As the first all-women CS-ER cohort, we are grateful to be in community with these researchers. Learn more about our work and our stories.
Meet the hackers keeping you safe online
The work of Google’s security teams mostly happens behind closed doors — whether that be intercepting government backed cyber attacks, or taking on the job of hacking Google to strengthen our defenses. But today, we’re taking you behind the scenes with HACKING GOOGLE, a new six-part docuseries featuring the elite security teams that keep you safe everyday.
The story begins in 2010, when we announced to the world that Google had witnessed a sophisticated nation-state attack against our corporate infrastructure that resulted in the theft of intellectual property and affected at least 20 other companies. The attack was a watershed moment in the history of cybersecurity. Dubbed Operation Aurora, it was the first time that a company like Google had publicly acknowledged an attack of this magnitude. And it was the turning point for how we secure Google’s infrastructure.
In the aftermath of Aurora, we began a complete overhaul of our security team, strategy and technical capabilities. Billions of dollars of new investment, thousands of the world’s top security experts, new paradigms, new hardware and new highly specialized teams were gathered, all with one purpose: to ensure that users stay safe in the face of any and all future attacks. Thirteen years later, we’re proud to say that Google keeps more people safe online than anyone else in the world.
HACKING GOOGLE profiles some of the many teams that do this work. The series is now public following our H4CK1NG G00GL3 Challenge, which saw thousands of hackers, hobbyists, and students from more than a hundred countries work together over the weekend to solve security puzzles and unlock each of the episodes:
- Episode 000: Operation Aurora. What happens when a nation-state attacks a company? Google found out and cybersecurity was never the same again.
- Episode 001: Threat Analysis Group. Watchguards. Lookouts. Sentries. When faced with threats there have always been those who look out to protect the rest. But who looks out for the threats lurking online?
- Episode 002: Detection & Response. Meet the internet’s fire department, the elite team that answers the call when chaos ignites online.
- Episode 003: Red Team. They have one job: hack Google from the inside.
- Episode 004: Bug Hunters. They’re high schoolers, lawyers, IT professionals, and hobbyists. And they’ve made millions hacking Google in their free time.
- Episode 005: Project Zero. Zero days. They can be the world’s most dangerous exploits. And the race is on to find them before the attackers do.
- And finally, Hacking Google to Defend Enterprise. Go behind the scenes with Chief Information Security Officer of Google Cloud, Phil Venables, to meet the people keeping every organization on Google Cloud safe from threats.
Every day, billions of people use Google to find reliable information, get to their destination, connect with loved ones, and more. When people use our products and services, it’s our responsibility to keep their personal information private, safe and secure.
For the never-before-told stories of the experts who do this work, check out HACKING GOOGLE, now streaming on YouTube.
3 takeaways from the WANIFRA World News Media Congress
The WAN-IFRA World News Media Congress returned in 2022, with the promise to deliver “critical conversations about the future of news publishing.” Attendees from all over the world gathered in Zaragoza, Spain to celebrate “the craft of journalism” as Vivian Schiller from the Aspen Institute put so well during the World News Day celebration – and to reflect on how to build on the learnings of the past to work towards a more sustainable future for the industry.
The programme and speakers did not disappoint. Topics ranged from the urgent need to rebuild trust in journalism, to the importance of understanding and tapping into underserved audiences, and innovative strategies for digital revenue growth. The energy and optimism in Zaragoza were palpable.
During the event, the Google News Initiative announced some key developments in Europe, including:
- The 47 recipients of the Google News Initiative Innovation Challenge for Europe, designed to stimulate innovation for small and medium-sized organizations that provide credible information when it’s needed most.
- The expansion of our strategic partnership with FT Strategies, where we’ll work with more than 500 publishers in 50 countries to deliver sustainable growth strategies.
- The launch of the fourth edition of the Table Stakes Europe programme in partnership with WAN-IFRA.
This was my first time at the Congress and I truly enjoyed getting to know more of our publishing partners, as well as hearing directly from industry experts. Here are some of my takeaways from this year:
Innovation is a priority for publishers of all sizes
Lisa MacLeod, Principal Publishing Lead at FT Strategies, is sure that, “necessity is the mother of invention.” From large to small publishers, Lisa used publisher engagement in digital transition programmes such as Table Stakes Europe and Google’s Digital Growth Programme, as proof that innovation is key for the sustainable future of news.
Publishers are pulling different levers on their path to digital revenue
From Pierre Louette, CEO of French publisher Les Echos, we heard that good content, served at the right time to the right audience, along with a focus on diversification of revenue streams, go a long way to build a sustainable business. Les Echos, a 115-year-old business, now sees the majority of its revenue coming from digital.
Diversity is essential to the news industry’s growth and quality of journalism
Katia Murmann, founder of Equal Voice, an advocacy group for women in media, offered her perspective on why diversity is so positive for the future of the news industry: “When Equal Voice started, only 35% of our readers at Ringier were women. Now, it’s 50%. By focusing on adding more female voices to our newsroom, we tapped into a whole new audience and potential revenue source.”
I’m leaving Zaragoza with a renewed perspective on the future of news, and feeling encouraged by the work to come. Thank you to our publisher partners who exhibited their fantastic projects in the Google News Initiative Innovation Corner and everyone who took the time to meet with our team onsite.
Antibufala mini: “Acquista un Suv elettrico da 80.000 euro e scopre che per ricaricarlo in garage servono più di 4 giorni” (bufala)
Ultimo aggiornamento: 2022/10/04 17:20.
Mi sono arrivate parecchie segnalazioni a proposito di un articolo pubblicato da Il Gazzettino, Leggo e Il Messaggero e firmato da Angela Casano (copia permanente; copia permanente; copia permanente). L’articolo titola “Acquista un Suv elettrico da 80.000 euro e scopre che per ricaricarlo in garage servono più di 4 giorni”, ma è falso e ingannevole: non è affatto vero che normalmente serve così tanto tempo e non viene precisato che l’auto ha una batteria grande il triplo di quelle normali.
La giornalista non ha incluso nel suo articolo il link al video che descrive (un’omissione frequentissima nel giornalismo online), rendendo impossibile al lettore qualunque approfondimento, ma grazie a @Ruggio81, che ha trovato il video in questione, si può capire come stanno realmente le cose.
Il video citato e descritto da Angela Casano non mostra alcuna scoperta improvvisa da parte di un utente particolarmente sprovveduto (come suggerisce il titolo) ma presenta semplicemente un esperimento consapevole, pubblicato oltretutto su un canale YouTube dedicato alle auto elettriche e quindi competente in materia.
L’esperimento è stato fatto per dare risposta a una semplice curiosità: quella di vedere quanto ci vorrebbe a caricare un veicolo elefantiaco (oltre 4 tonnellate), che ha una batteria enorme (da ben 212 kWh, il triplo di un’auto elettrica normale), se si volesse usare una comune presa domestica statunitense (a 110 V) e un caricatore mobile invece di una presa domestica apposita o di una wallbox. Tutto qui.
È grave e fuorviante che l’articolo di Angela Casano non dica che l’auto in questione ha una batteria tre volte più grande di quelle normali, triplicando quindi i tempi di carica. Questo rischia di far pensare al lettore che persino “uno dei Suv con più alte prestazioni sul mercato” richieda tempi biblici per la ricarica quando non è affatto così. Infatti anche nelle condizioni atipiche usate per l’esperimento, un’auto elettrica normale (con una batteria da 60-70 kWh) si caricherebbe in un giorno.
È inoltre falso scrivere che “per ricaricarlo in garage servono più di 4 giorni”, perché collegando questo veicolo a una normale presa di ricarica per auto elettriche serve un giorno solo, non quattro. Questo viene detto e mostrato esplicitamente nella seconda parte del video stesso.
Questa è la trascrizione di quello che viene detto nel video:
“The new GMC Hummer EV truck is the quickest charging vehicle on the market right now. But what if you’re not at a fast charger and just at home? How fast does it charge? Just plugged it at my house, 120 volts, using the Hummer cable. Level 1 charging, 120 volts, using the Hummer cable. Right now it’s about 6 pm on Tuesday and it says it will be full by Saturday at 10:55, which is four plus days of charging. Wow. I have a Juice Box Level 2 charger, 240 volts at my garage. Plug in Level 2 charger. Now it says it will be done tomorrow by 6:30, so about 24 hours of charging from 4% to 100%. It’s a 212 kWh battery. Still takes a while.”
Nessuna dichiarazione di disappunto o scoperta.
In traduzione:
“Il nuovo autocarro Hummer EV della GMC è il veicolo che ha la carica più rapida fra quelli oggi sul mercato. Ma che succede se non sei a una colonnina di ricarica rapida e sei semplicemente a casa? A che velocità si carica? L’ho appena collegato a casa mia, a 120 volt, usando il cavo dell’Hummer. Carica di Livello 1, 120 volt, usando il cavo dell’Hummer. Ora sono circa le 18 di martedì e dice che sarà completamente carica entro sabato alle 10:che sono oltre quattro giorni di carica. Wow. Ho un caricatore di Livello 2 Juice Box da 240 volt nel mio garage. Collego il caricatore di Livello 2. Ora dice che avrà finito domani entro le 18:30, quindi circa 24 ore di carica dal 4% al 100%. È una batteria da 212 kWh. Ci mette comunque un po’.”
Inoltre alle colonnine rapide pubbliche da 350 kW un Hummer elettrico aggiunge 100 miglia (160 km) di autonomia in 10 minuti, secondo il costruttore. Se si ha fretta di caricare, si va a una di queste stazioni di ricarica.
Resta il fatto che usare su strada un veicolo energivoro del genere è la totale antitesi dell’efficienza e dell’attenzione per l’ambiente che invece una normale auto elettrica consente.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
Arriveranno i primi NFT elettorali?
“La NFT sarebbe offerta dal comitato politico con particolare attenzione ai donatori ad alto volume e basso dollaro coerenti con i limiti di contributo federali”, secondo la richiesta alla FEC…