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Helping high-risk users stay safe online

Helping people stay safe online is our top priority. That’s why we design our products with built-in protections and invest in global teams and operations to prevent abuse on our platforms.

In recent years, there has been a significant increase in cybersecurity threats, especially for individuals and groups that tend to be at higher risk for online attacks, such as activists, journalists, election and campaign officials, and people working in public life. To help anyone at risk, we’re making our strongest security protections easily accessible and sharing more details about the best tools, tips, and resources people can use to protect themselves online.

  • Enrolling in our Advanced Protection Program: We have dedicated teams of security professionals responsible for detecting and disrupting cyber threats to protect people all over the world. We have invested in advanced security solutions like our Advanced Protection Program (APP), which helps safeguard users from digital attacks, including sophisticated phishing attacks (through the use of security keys), malware and other malicious downloads on Chrome and Android, and unauthorized access to personal account data (such as Gmail, Drive, and Photos). APP is available to all users, but is specifically designed for individuals and organizations such as elected officials, political campaigns, human rights activists, and journalists, who are at higher risk of targeted online attacks.
  • Keeping Google accounts secure and private: Our Security Checkup gives people personalized security recommendations and flags actions they should take to immediately secure their Google account. Additionally, Privacy Checkup provides helpful reminders of what activity is being saved, which third-party apps have permission to access user data, and the option to adjust user settings with simple controls. Both checkups take people through a step-by-step process to customize their security and privacy controls based on their individual preferences.
  • Helping you control your online presence: On Google Search, we offer a set of policies and tools to help people take more control over how their sensitive, personally-identifiable information can be found. With the new Results about you tool, users can quickly and easily request the removal of personal contact information—like their home address, email address, or phone number—from search results. We also have a set of policies to allow people to request the removal of other types of highly personal content from Search that can cause direct harm, such as in cases of doxxing or information like bank account or credit card numbers that could be used for financial fraud. (It’s important to remember that removing content from Google Search won’t remove it from the internet entirely, so people may wish to contact the hosting site directly, if they’re comfortable doing so.)
  • Making sign-ins more secure: We make signing into Google and user apps and services secure by default. We offer tools like Google Password Manager to help people create unique passwords, warn them if they’re compromised, and stop them from being entered into a malicious site. We also continue to encourage the adoption of 2-Step Verification (2SV), which provides an extra layer of sign-in security across a user’s account. And we’re always innovating new ways to make sign-ins safer and less painful.
  • Exploring the online world safely: To help people stay safe and secure when browsing the web, especially on public or free WiFi, we recommend using Chrome and ensuring there is a gray locked icon in the URL field indicating a secure connection. Users should make sure the sites they visit utilize HTTPS, which indicates the browser or app is securely connected to the website they’re visiting. We also encourage people to use Chrome or Google Drive before downloading documents or opening suspicious email attachments. Both will automatically scan for viruses and make sure users are not being targeted by a phishing campaign.

We will continue to bring our strongest security protections to those who need them most, and build new tools that keep everyone, everywhere, safer. Visit our Safety Center to learn more.

10 Ottobre 2022
Google Cloud Next: Tech predictions that might surprise you
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Google Cloud Next: Tech predictions that might surprise you

Our favorite pastimes at Google Cloud are imagining and building. We like to help organizations think about their biggest opportunities, and then offer technology to help them get there. It’s about giving companies access to technology so they can better serve their customers — like helping Ford create connected cars and helping H&M Group optimize their supply chain. It’s also about offering new ways for employees to work together using Google Workspace, with all of the applications they know and love (like Gmail, Docs, Drive, Calendar and Meet).

This week at Google Cloud Next, our annual developer and tech leader event, we’ll be diving into everything we are building. Our theme is “Today meets tomorrow,” and we’ll be sharing the latest and greatest cloud technologies for organizations around the world. In this year’s opening keynote (October 11, 9 a.m. Pacific), Google Cloud CEO Thomas Kurian will share what’s new today in data, AI, infrastructure, security, collaboration and sustainability. Then, for a look into the future, we’re putting our experts on stage at 10 a.m. Pacific to make 10 cloud predictions for 2025. Tune in to learn how artificial intelligence will get us to a four-day work week (!) and how you can build applications without any coding experience.

Graphic showing Top 10 Cloud Technology Predictions preview, with pictures of various people speaking at the keynote

The Predictions keynote will air live as part of Innovator’s Hive @ Google Cloud Next, our developer community with localized events in Sunnyvale, California, Mexico City, Tokyo, Munich, and Bengaluru, India. One of my favorite parts about the 2022 version of Cloud Next is that we are localizing our programming for audiences around the globe, so tune in wherever and whenever for our 24-hour livestream.

Sports and tech are merging

Google Cloud Next will also bring a new-ish sport to developers. With the baseball playoff season underway, AI and data analytics is making sports even more exciting, and we’re helping MLB create personalized fan experiences and help the winning Golden State Warriors become “Data Champions.” But that reflects a broader global trend: sports and tech are merging. This includes rapidly growing sports that many people have never heard of, like drone racing.

What is drone racing, you ask? Imagine strapping on a headset that feeds you the live view from an actual, miniature aircraft that you pilot through the air at speeds of up to 120 mph. Skim above the seats of an empty stadium, navigate through glowing gates at varying heights, and zip through narrow tunnels — all ahead of your fellow pilots (if you’re skilled enough).

Drone Racing League promotional video

10:25

Drone racing has gained massive momentum since its inception in 2011. With its mix of the virtual and the physical, drone racing already feels like a sport of tomorrow. Starting this year, a partnership between Google Cloud and the Drone Racing League (DRL) will advance it even further as engineers on both sides collaborate on new developments in the sport.

At Next ‘22, developers of all skill levels can get a taste of the action through immersive learning experiences using Google Cloud’s data and analytics services with real race data from DRL.

Participants in the Google Cloud Fly Cup Challenge can predict race outcomes and give their best tips to pilots in the hopes of enhancing their season performance. Participants will also compete for a chance to win an all-expenses-paid trip to the season finale of the DRL World Championship Race and be crowned the champion on stage.Register on our website to join the race to become the DRL champion today.

Drone Racing League and Google Cloud partnership video

10:25

Find out what’s new and what’s next

Join us October 11 at Google Cloud Next to hear from industry experts about the latest cloud technology trends. Learn about new solutions, engage with peers and even get in a bit of drone racing.

10 Ottobre 2022
25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023
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25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023

25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023 Collage Image

25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023 Collage Image

The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond.

To celebrate and honor our industry’s B2B marketing subject matter experts, including many who happen to be speaking at this week’s MarketingProfs B2B Forum event, we’re delighted to publish our annual list of some of the world’s leading B2B marketing influencers.

Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

MPB2B will take place October 12 – 14, 2022 in Boston, Massachusetts, featuring an espcially strong group of B2B marketing professionals the programming team at MPB2B has carefully assembled, both in-person and virtually.

In the spirit of helping B2B marketing professionals learn more and connect with new voices, we’ve compiled our newest list of B2B marketing influencers — all who will be speaking at #MPB2B — to follow and learn from in 2023 and beyond.

List Methodology — Relevance Rules: Our starting point for this year’s list is a focus on the increasing value of resonance in today’s B2B marketing landscape, highlighting influencers with audiences that actively engage with their content centered around the practice of B2B marketing.

Today’s B2B marketing influencers face greater expectations for sharing content than ever, and the professionals on our list all rate especially well when it comes to audience engagement and resonance.

Using a variety of ranking signals, we’ve identified and validated the credentials of a powerful group of B2B marketing experts, utilizing influencer marketing platform Traackr along with other metrics.

Our list this year one again highlights the increasing importance of resonance over mere follower numbers, as audience size itself is not a predictor of a successful outcome, and we’ve also placed increased importance on the degree to which each influencer’s social activity drives engagement on the topic of B2B marketing among their audience.

A variety of criteria go into such a ranking, including:

  • Audience resonance
  • Topical relevance of the content each influencer publishes
  • Network engagement with on-topic content

Online data for these rankings is pulled not only from Twitter, but also from blogs, Instagram, Facebook, YouTube, SlideShare, and several other platforms — an important item to know, as many lists rely entirely on Twitter and don’t take into account relevant influencer activity from additional platforms in the social media universe.

Network B2B Marketers

Thanks go out to each of these generous B2B marketing influencers who provide industry-leading B2B marketing best practices, tips, and advice.

In our list for 2022 you’ll likely see a few familiar faces, along with new B2B marketing industry influencers and creators, together forming a refreshing mix of professionals to follow and learn from into 2023 and beyond.

If you’d like to follow all 25 top B2B marketers in one shot, we’ve made a handy Twitter list for you. Enjoy!

25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023

No list relating to the #MPB2B conference can be truly complete without keynote speaker Ann Handley, who has recently released the much-anticipated second edition of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.

Ann-Handley
Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
#MPB2B Speaker, Presenting: KEYNOTE: Taking the Numb Out of Numbers

Michael Barber
Michael J. Barber @michaeljbarber
Brand Consultant and Marketing Strategist
#MPB2B Speaker, Presenting: Future Guide to Email Marketing: How to Drive B2B Email Success in 2023 and Beyond

Andy-Crestodina
Andy Crestodina @crestodina
Co-Founder and CMO, Orbit Media Studios
#MPB2B Speaker, Presenting: Lead Generation Best Practices (Learned From 500+ Website Redesigns)

Melanie Deziel
Melanie Deziel @mdeziel
Co-Founder and Vice President of Marketing, The Convoy
#MPB2B Speaker, Presenting: Exactly How B2B Marketers Earn Trust: Evidence-Based Content

Chris Penn
Christopher Penn @cspenn
Co-Founder and Chief Data Scientist, Trust Insights
#MPB2B Speaker, Presenting: Empower Your Marketing With Private Social Media Communities
#MPB2B Speaker, Presenting: Workshop—Marketing Measurement and Analytics
#MPB2B Speaker, Presenting: Speaker-led Roundtables

LeeOdden
Lee Odden @LeeOdden
CEO and Co-Founder, TopRank Marketing
#MPB2B Speaker, Presenting: 10 Creative Content Ideas You’ll Want to Try Today

Jenn Herman
Jenn Herman @jenns_trends
Social Media Speaker, Consultant and Trainer, Jenn’s Trends
#MPB2B Speaker, Presenting: [Roll Up Your Sleeves] Optimizing Your Instagram Profile and Content

Allen Weiss
Allen Weiss @allenweiss
Founder and CEO, MarketingProfs
#MPB2B Speaker, Presenting: The Steps to a Credible and Defensible Market Position
#MPB2B Speaker, Presenting: Speaker-led Roundtables
#MPB2B Speaker, Presenting: Relax, Release, Realign: The Art of Mindful Living
#MPB2B Speaker, Presenting: Workshop—Marketing Strategy and Planning for the Future

John Jantsch
John Jantsch @ducttape
Founder and President, Duct Tape Marketing
#MPB2B Speaker, Presenting: Innovative Strategies to Amp Up B2B Referral Generation

Justin Levy
Justin Levy @justinlevy
Director, Social and Influencer Marketing, Demandbase
#MPB2B Speaker, Presenting: The Impact of Streaming B2B Video Networks

Paul Roetzer
Paul Roetzer @paulroetzer
Founder and CEO, Marketing AI Institute
#MPB2B Speaker, Presenting: Dawn of the Next-Gen B2B Marketer with Paul Roetzer

Ashley Faus
Ashley Faus @ashleyfaus
Director of Integrated Product Marketing, Atlassian
#MPB2B Speaker, Presenting: [Roll Up Your Sleeves] Start Your Thought Leadership Journey
#MPB2B Speaker, Presenting: The 4 Pillars of Thought Leadership

Tom Webster
Tom Webster @webby2001
Partner, Sounds Profitable
#MPB2B Speaker, Presenting: Branded Podcasts: The Ultimate Engagement Medium

Pam Didner
Pam Didner @PamDidner
Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach, Relentless Pursuit
#MPB2B Speaker, Presenting: Integration 101: Technology and the Customer Journey
#MPB2B Speaker, Presenting: Workshop — Aligning the Twin Hearts: Marketing and Sales

Ashley Zeckman
Ashley Zeckman @azeckman
Vice President of Strategy and Customer Success, Onalytica
#MPB2B Speaker, Presenting: The Evolution of Influence: Rethinking How B2B Brands Partner With Experts

Jay Acunzo
Jay Acunzo @jayacunzo
Author, Show Host, and Brand Consultant, Unthinkable Media
#MPB2B Speaker, Presenting: The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

Ursula Ringham
Ursula Ringham @ursularingham
Head of Global Influencer Marketing, SAP
#MPB2B Speaker, Presenting: The Emperor Has No Content Without Good Storytellers

Tyler Lessard
Tyler Lessard @tylerlessard
Vice President of Marketing and Chief Video Strategist, Vidyard
#MPB2B Speaker, Presenting: TikToks, Shorts, Explainers, Oh My! B2B Video Strategies for 2023, Presented by Vidyard

Zontee Hou
Zontee Hou @ZonteeHou
President and Chief Strategist, Media Volery
#MPB2B Speaker, Presenting: Show, Don’t Tell: Putting CX at the Center of Marketing
#MPB2B Speaker, Presenting: Speaker-led Roundtables

Nancy Harhut
Nancy Harhut @nharhut
Co-Founder and Chief Creative Officer, HBT Marketing
#MPB2B Speaker, Presenting: How to Overcome the Biggest B2B Buying Barriers

Sydni-Craig-Hart
Sydni Craig-Hart @SydniCraigHart
CEO, Smart Simple Marketing
#MPB2B Speaker, Presenting: Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore

AJ Wilcox
AJ Wilcox @wilcoxaj
Host of the LinkedIn Ads Show, Founder, B2Linked
#MPB2B Speaker, Presenting: [Encore Roll up Your Sleeves] LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls

Doug Kessler
Doug Kessler @dougkessler
Co-Founder and Executive Creative Director, Velocity Partners
#MPB2B Speaker, Presenting: The Great Shift in B2B: The Fundamental Change Everyone’s Missing

Carlos Hidalgo
Carlos Hidalgo @cahidalgo
Chief Revenue Officer, Demand Spring
#MPB2B Speaker, Presenting: Designing a Life You Love To Live By Rethinking Everything

Michele Linn
Michele Linn @michelelinn
Co-Founder, Mantis Research
#MPB2B Speaker, Presenting: How to Publish a Year’s Worth of Content From One Research Study

BONUS: In addition to this list of 25 B2B marketing über-smarties, here is a list of five of our most insightful articles about B2B marketing from the past 12 months:

And here are the previous B2B marketing influencer lists we’ve published:

Thank you to influencer marketing platform Traackr for the use of their software to make this list possible, and to all of the amazing influencers on the list.

Be sure to connect with TopRank Marketing CEO Lee Odden at the #MPB2B conference, as he presents “10 Creative Content Ideas You’ll Want to Try Today” on Thursday, October 13 at 5:10 p.m. Eastern, and stay tuned for more B2B marketing industry coverage here on TopRank’s Online Marketing Blog.

Download 2022 State of B2B Influencer Marketing Report

The post 25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023 appeared first on B2B Marketing Blog – TopRank®.

10 Ottobre 2022
A pilot program to build a diverse pool of policy experts
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A pilot program to build a diverse pool of policy experts

During the 15 years I have been at Google, I have seen important improvements in the diversity of our workforce. For example, I used to be the only woman in the room, but now I am often surrounded by talented women leaders.

I work in the world of government affairs and public policy, which means engaging with governments and influencers to find constructive solutions to challenges that our industry and society face today. Having diverse representation and voices is important to us, as so much of our work requires building relationships across different groups, geographies, issues, and perspectives. But we must still do more to ensure that we are fostering a tech policy ecosystem that reflects the diversity of the world we build for.

That’s why our team started the Policy Summer Institute (PSI) with our academic partners at CIVICA, an alliance of eight leading European higher education institutions in the social sciences. The goal: to promote professional opportunities of first-generation university students in the digital policy ecosystem.

For our first year, nine scholars from Sudan to Switzerland had the opportunity to learn about how we work on tech policy by spending a week with our government affairs and public policy team in Europe. They then completed a summer internship funded by Google with one of our partner consultancies.

I am delighted that several of our scholars were offered further employment opportunities at their agencies following their internships. Others will continue to explore tech policy issues through their studies.

Shivona Fernandes-Köhler, an Msc. Politics and Policy Analysis student at Bocconi University in Milan, shared her key takeaways from the experience:

What was your motivation to apply for the program?

I have always been interested in the interrelations between the private and public sector, especially regarding innovation, and wanted to understand the impact that policy firms and big tech have on the world around us. However, without an existing network, internships in the field are often limited and challenging to gain access to. When I first saw the program, I didn’t think I had a chance, but when I saw that it focused on first-generation university students, I felt motivated to apply and showcase that diversity is in fact my strength.

Seven photographs of ten people in various locations at Google offices.

Our amazing first cohort of PSI scholars. Shivona is on the top right in a white shirt standing next to Mahreen Zaidi San Miguel, who was a coordinator of the program.

How has this experience prepared you for the next stage of your career?

In the immediate term, I’ll be staying on with the policy agency I interned with as a working student while I finish my studies. Being part of the PSI showed me that it’s important to get a range of experience in different sectors, and that in order to really progress my career, I’ll need to build a strong network of professional contacts. Being part of this program and working with fascinating and diverse individuals has given me a new sense of confidence, one that highlights that taking a unique path is key to a successful future.

What was something you learned that was unexpected or surprising?

My summer in Berlin was filled with surprises. I was unaware of the many facets of this sector and the incredible team effort involved in making it function. From the outside, it can appear as if policy-making is not something that businesses should be involved in, but rather something that should be left to the politicians. Instead, I have realized that both the public and the private are essential to one another and that they can only function with a well-coordinated network. I was also surprised on a personal and cultural level. Despite living in Italy, and being raised in Germany, I never realized that working cultures can be so different even within a country!

Can you share an example over this summer where you brought a different perspective to the work you were doing?

People in the tech and policy world can often get stuck in their own bubbles: Everyone has their own habits, organizational methods and ways of communicating. Being at a small policy firm that had just begun working with Google, I had the opportunity to develop methods and strategies to make collaboration and communication easier and more effective. I was especially involved in delivering new event formats and monitoring media updates. As a newcomer to the sector, I was able to highlight areas of ambiguity and improve existing organizational matters, facilitating workflow and workload.

While the tech policy industry needs to do a lot more when it comes to diversity, I am proud of the results of this pilot program and look forward to continuing to work with our partners to build a robust, diverse talent pool that supports our industry’s growth.

10 Ottobre 2022