Di discussioni in merito a quanto e se fosse stata corretta la scelta di Apple di utilizzare Helvetica Neue come font principale in iOS, ce ne sono state diverse in passato. Khoi Vinh torna sull’argomento, adesso che con iOS 7 Apple ha deciso di farne un uso ancora più preponderante:
But in the case of both Apple and Google, their uses of Helvetica Neue are so prominent that they’re almost indiscriminate, and as a result both of these efforts skirt that thin line between aspiration and desperation. Where many graphic designers would mix in additional typefaces or even just different weights of Helvetica Neue to achieve an optimal reading experience and a balanced aesthetic, both Apple and Google seem overeager to use the thin and ultra light weights wherever they can.