Creativity can be a messy process. Great ideas and inspiration don’t come easily on command, or in any organized way. And even when we’re in the creative zone, our brains can sometimes get too overloaded and overwhelmed to actually get anything done. That’s why some people use mind mapping, or visual brainstorming, to stay on top of their game.
Markus Müller-Simhofer, founder of the digital mind mapping app MindNode, saw major changes when he started visualizing his creative process. He recalls the first time he realized what a powerful tool mind mapping could be. While developing an app, Markus found that although he had tons of ideas, he wasn’t making any progress. “Out of this frustration, I started to look into techniques to sort my ideas and find focus. Mind mapping best fit how my brain works,” he says.
Mind mapping worked so well for Markus that he eventually scrapped his original app idea and started developing MindNode. “This was 14 years ago and today, I am still working on it — together with a team of 10 people.”
We recently chatted with Markus about how creators can use mind mapping to make better content.
