Fitbit launched its first designer accessory collection in 2014, infusing high fashion into technology to help with the widespread adoption of wearables. Over the years, we’ve launched a variety of collections from designers like gorjana, Kim Shui, Pendleton, PH5, Public School, Tory Burch and Vera Wang, that give you different ways to stay active, personalize your device and show off your style at the same time.
Now, we’re pushing the boundaries between fashion and fitness even further. This fall we’re introducing two new stylish Designer Collections, plus more new Fitbit accessory choices, for Fitbit Sense and Versa 3 smartwatches.
Brother Vellies brings bold designs to Fitbit
Fitbit’s latest Designer Collection features styles from Brother Vellies, a luxury accessory brand built on the ideal of uplifting artisan communities and cultures through design. The Brother Vellies collection is brought to life through a longtime partnership with the Council of Fashion Designers of America (CFDA), which creates unique opportunities for Fitbit to partner with emerging designers who blend fashion with innovation.
The collection takes a high-fashion twist on the iconic scrunchie, made with Horween leather. The lightweight leather bands are handcrafted with premium oils and dyes, and tanned through traditional techniques so they mold to your wrist and develop an aged patina finish over time.
The Brother Vellies for Fitbit Sense and Versa 3 collection is available in black and oak for $54.95 each, only on fitbit.com.
