When we initially launched an experimental version of Trends 15 years ago, we pointed out ways people could use data to look at things like ice cream flavor popularity and singing competition contestants, or how much people searched for certain politicians. Since then, Google Trends has become an important resource for journalists, researchers, scholars, brands — and anyone else who wants to use it.
I’ve been working on Google Trends for almost five years as a Data Editor. I wanted to catch up with Yossi Matias, VP of Engineering and Research, who led the team that launched Trends. I took some time to talk about those early days with Yossi, as well as where we see Trends heading.
