Earlier this week, we announced new ways to help you easily capture connected TV and audio streamers’ attention and understand what drives them to become customers.
To deliver a consistent user experience across these new channels and more established ones, it’s critical to control the overall number of times people see your ads.
Effective cross-channel frequency management can also reduce budget waste and help you make every ad dollar count. On average, we found that customers see a 6% reach gain when managing frequency in Display & Video 360.
But beyond averages, we heard that you needed a personalized assessment of the impact of cross-channel frequency management solutions on a campaign-by-campaign basis. We’re introducing two new tools that help you appraise the benefits of your own cross-channel frequency management strategy on an ongoing basis and at no cost.
Quantify the reach impact of cross-channel frequency management
First, we’re adding a dedicated data visualization for each campaign that spans across channels and has a frequency goal set at the campaign level. The visualization shows how much reach was gained due to effective frequency management at the campaign level. You can also access the same information at the advertiser or at partner level by creating an offline report in the standard Display & Video 360 reporting.
