As a middle schooler, Mackenzie Thomas would wake up at 5 a.m. to watch SportsCenter. “I hoped to see my childhood heroes Mia Hamm, Briana Scurry and Lisa Leslie,” she says, “but instead I memorized tons of MLB and NBA scores.” Even then, she saw how differently the media celebrated women athletes compared to men. Now she’s dedicated to driving equity on and off the court.
Today Mackenzie leads marketing inclusion, and her days are spent asking hard questions and ensuring that Google is focusing on historically underrepresented voices in tech and in media, where only 4% of television sports coverage is dedicated to women’s sports, for example. And she’s a core member of the team responsible for driving Google’s partnership with the WNBA and National Women’s Soccer League (NWSL).
Fresh off of Google’s sponsorship of the WNBA All-Star Game and presentation of ESPN Film’s latest 30 for 30 documentary featuring Maya Moore — and as we prepare to watch the world’s top athletes compete in Tokyo — we talked to Mackenzie about Google’s efforts to bring equity to sports and what it means to her personally.
