Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands. Technology is fundamental to the creative process, but designers, agencies, brands and media planners are looking for better ways to work together to create beautiful ads and effective campaigns.
We’re introducing Ads Creative Studio, a unified home for Google’s creative advertising tools, to help you build compelling experiences for video, display and audio ads. Ads Creative Studio will allow creative teams to build and innovate together while increasing productivity and simplifying the overall process to bring a great ad to life.
A unified home for creative tools
In the past, you may have had to work with multiple Google teams and products to get the creative tools you need. Now, Ads Creative Studio will bring together a number of creative tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360.
Specific features include:
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Director Mix, previously available to a limited group of advertisers, will allow you to customize your creative for different audiences by building out multiple versions of a YouTube video ad with swappable elements.
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Dynamic display and HTML5 are tools that allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
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Audio Mixer and the recently announced dynamic audio offering allow you to build tailored audio ads for Display & Video 360 quickly and efficiently at scale.
Over time we’ll continue to add additional creative capabilities.
Creating one process across display, video and audio
Ads Creative Studio aims to streamline the many processes creative teams are accustomed to when building out different ad types. We’re introducing a new project library that centralizes creative asset construction and management. From the project library, you can create and manage video, display and, soon, audio creatives. You can collaboratively organize and use assets of all types from the asset library, allowing one team to maintain the creatives while another utilizes them in display and video campaigns.
