Today, Fitbit is introducing Fitbit Luxe, a fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness, all while staying fashion-forward. Luxe offers the motivation and support to help take control of your health with everything from your Stress Management Score to sleep tracking to Active Zone Minutes and more, all in an elegant bracelet so you can focus on your goals without sacrificing your look.
With gentle curves that create one of our most comfortable devices yet, Luxe was designed to work with a diverse range of wrist sizes and lifestyles for 24/7 wear. Fitbit Luxe is available for pre-order today starting at $149.95. Here’s what’s in store:
A style that moves with you
The first thing you’ll notice about Luxe is that it’s simply beautiful. Using an advanced design process called metal injection molding, we transformed stainless steel into a soft, gentle shape that lightly sits on your wrist with a single-surface feel that’s key for 24/7 wearability. It’s available in three colors: graphite, platinum and soft gold, with a comfortable silicone band with a quick-release band attach. This will allow you to quickly change up your look with a variety of accessory bands that come in different materials and colors. Plus, the high-polish mirror finish on the platinum and soft gold band colors gives Luxe that truly premium look and feel.
Luxe is also the first Fitbit tracker with a vibrant, easy-to-view color touchscreen (AMOLED) that brings your stats to life with a range of colorful clock face designs. The screen brightness automatically adjusts with an ambient light sensor, going from two times brighter than our other trackers in daylight to a dimness that is easier on your eyes at night.
