Blogs are a powerful tool to reach a wide, global audience, but for those just starting out, it can be intimidating to get those first few readers and subscribers. We recently asked successful musicians, foodies, fitness instructors and fashionistas how they grow their blog followings. Here’s what they had to say.
Post regularly and be authentic.
The most common response we received from almost everyone we talked to was to post regularly. But about what? One strategy, according to queer, non-binary musician and lifestyle writer Rigel Gemini, is to answer common questions. “One of my top articles,” Rigel says, “answers the common question, ‘why are queer people creative?’ I wrote it without even realizing it was so heavily searched, but realized that as something that I have often wondered and thought about, so many other people have, too.“
