Mikeal Cho, co-founder and CEO of Unsplash, believes that there’s an image at the heart of every story. Since 2013, Unsplash has allowed more than 200,000 photographers to share their work and build relationships with other creators and organizations.
Cho refers to Unsplash “an accidental company.” When looking for images online, he found that “great images were often locked up with confusing licenses,” meaning people couldn’t easily use them. So he uploaded 10 photos left over from a photoshoot to Tumblr and allowed anybody to use them for personal or commercial purposes, without attribution or licensing fees. Now, far from simply being a source of free stock photos, the platform has become the foundation for new careers, relationships and stories.
