Settembre, 2023

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Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online?

Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series.

Join Lee as he explores it all with guests Joe Pulizzi, founder of Content Marketing Institute and The Tilt, Pam Didner, vice president at Relentless Pursuit, Ahava Leibtag, president at Aha Media Group, Wil Reynolds, vice president of innovation at Seer Interactive, and the one and only Ann Handley, chief content officer at MarketingProfs.

“Feeling B2B” is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, which is slated to feature these five along with more than 150 of the brightest minds in the B2B marketing industry.

Now let’s watch, learn, and get ready for #MPB2B — and be sure to also catch Lee’s own session on Thursday, October 5th at 4:05 p.m. Eastern, presenting “How to Elevate B2B Marketing Results with the Influence Trifecta.”

1 — Joe Pulizzi

In the first of our Feeling B2B interviews, Joe explores what he loves the most about B2B marketing, the connections between live events and content, the top B2B marketing lessons he’s learned during his career, and offers up a preview of his #MPB2B presentation on unconventional approaches to content marketing.

“If we did marketing correctly, if we published the right content to the right person and focused on their needs and pain points, we could truly make a difference in their lives.” — Joe Pulizzi @JoePulizzi
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Catch Joe’s session at #MPB2B on October 5 at 2:50 p.m. Eastern, exploring “5 Unconventional Content Marketing Approaches.”

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling B2B with Joe Pulizzi #MPB2B” article.

2 — Pam Didner

Watch Pam as she shares with Lee her insight on the importance of emotions and finding joy in B2B marketing, her longtime involvement with #MPB2B, the power of unity in the B2B marketing community, and what she loves about B2B marketing.

“Can you find joy in B2B marketing and find joy in what you do? I think that’s a very important emotion and experience when you do your job.” — Pam Didner @PamDidner
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Catch Pam’s two sessions at #MPB2B,  on October 4 at 9:00 a.m. Eastern, exploring “How to Build a Successful GTM Marketing Plan,” and on October 5 at 4:05 p.m. when she’ll show “How to Demonstrate Marketing ROI.”

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling B2B with Pam Didner #MPB2B” article.

3 — Ahava Leibtag

In the third episode of our Feeling B2B video interview series Ahava looks at finding joy in B2B marketing, the nuances that separate B2C from B2B content experiences, the power of using plain language, what she’s looking forward to the most at this year’s #MPB2B event, and much more.

“To me, B2B is a little more layered — it’s a little more nuanced. Also quite frankly, sometimes from a content perspective I find it more challenging.” — Ahava Leibtag @ahaval
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Catch Ahava’s two sessions at #MPB2B, on October 5 at 7:30 a.m. Eastern, exploring “Using Pop Culture in B2B: Expert-Led Roundtables,” and later that day at 10:45 a.m. when she’ll present “Plain Language Is Preferred… Even by PhDs.”

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B” article.

4 — Wil Reynolds

Watch Wil as he shares his insight on the importance of nurturing, perseverance, and embracing complexity, the parallels between running and marketing, what he loves about B2B marketing, and plenty more.

“What I love about B2B is it makes you have to stretch more as a marketer, to say, ‘How might I be able to answer your questions?’.” — Wil Reynolds @WilReynolds
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Catch Wil’s session at #MPB2B on October 6 at 8:30 a.m. Eastern, exploring “Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution.”

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling B2B with Wil Reynolds #MPB2B” article.

5 — Ann Handley

The finale of “Feeling B2B” comes from Ann, who shares her delightful takes on this year’s big #MPB2B event, the integration of generative AI in content creation and her journey through building a relationship with this new tool, what she loves about B2B marketing, and much more.

“I think the evolution of B2B marketing — the way that it constantly challenges us as B2B marketers — is one of the things that truly keeps me engaged and energized.” — Ann Handley @MarketingProfs
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Ann will kick off #MPB2B in style with her not-to-be-missed “Opening Remarks with Ann Handley” on October 5 at 8:30 a.m.

Check out the full interview transcription and more in our “B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B” article.

Get Ready To Start Feeling B2B At #MPB2B

We hope you’ve found plenty of helpful take-aways from our “Feeling B2B” video interview series, and thank Joe, Pam, Ahava, Wil, and Ann for taking the time to share so many insights with us.

To help you get even more out of next week’s stellar #MPB2B event, be sure to also check out Lee’s “Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum,” and we look forward to seeing you at the event.

The post Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers appeared first on B2B Marketing Blog – TopRank®.

29 Settembre 2023