Settembre, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report]
97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. MarketingProfs

“Content marketers, particularly in the B2B space, absolutely must be in that precious 25.6% minority who set aside more than 4 hours a week to promote their content.” — @Mike_Allton of @Agorapulse
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Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, and smart personalization rounded out the list of top methods for achieving top brand experiences, according to recently-released survey data. MarketingCharts

OpenAI unveils Dall-E 3, latest version of its text-to-image tool
The latest incarnation of OpenAI’s image-generation technology Dall-E 3 features numerous improvements including more accurate image creation — especially when it comes to the inclusion of text — along with several new safeguards against undesirable content, the OpenAI group recently announced. Reuters

YouTube Adds New Clips Insights to Further Inform Content Strategy
With its newest YouTube Studio feature, Google’s YouTube now lets users see data about the clips that have been created from their videos, offering brands and marketers new insight into those portions of video content that are resonating the most with audiences, YouTube recently announced. Social Media Today

Google announces new Bard features as traffic continues to lag ChatGPT
Google has updated its Bard generative AI offering, including the addition of Bard Extensions for better integration with an array of other Google services, along with a search comparison feature that lets users see how Bard’s AI-driven output differs from that of the firm’s traditional search, Google recently shared. Reuters

3 Important Social Media Trends of Note for 2023 [LinkedIn Usage Poll]
43 percent of respondents to a recent social media poll have said that they were spending significantly more time on the LinkedIn social platform during 2023, with 36 percent noting that they have spent somewhat more time on the professional platform, with a scant 15 percent indicating they were spending less time on LinkedIn, according to recently-published survey data of interest to B2B marketers. Social Media Today

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales
14 percent of professionals in sales and marketing have said that they are regularly using generative AI — the leading job function doing so among organizations, with 13 percent of those in product or service development doing so, followed by 10 percent of those in service operations, according to newly-published generative AI usage survey data of interest to digital marketers. MarketingCharts

Elon Musk says Twitter, now X, is moving to monthly subscription fees and has 550 million users
The head of the business formerly known as Twitter and now known as X has said that the social media platform will move towards making X a subscription-based service, while also noting that the platform has some 550 million monthly users, X recently announced. CNBC

Meta is expanding its verification program to businesses
After a period of testing, Facebook and Instagram parent firm Meta has begun rolling out an updated Meta Verified program that allows brands using its two primary platforms to subscribe to a verification program that offers check-mark badging, protection against impersonation accounts, along with greater published content reach, Meta recently announced. TechCrunch

X Is Testing an Expanded Profile Bio Section to Provide More User Context
X has begun tests that aim to provide more robust biography information to brands using the platform, expanding on the limited brand biography options Twitter has had since its inception, likely to be tied into the firm’s forthcoming subscription plan offerings. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at “Productively Unproductive” by Marketoonist Tom Fishburne — Marketoonist

New iPhone 15 Includes 12 Animal Sounds And Colorful Lever — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• LinkedIn Marketing Solutions/Adobe — These B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing — Adweek
• Lee Odden / TopRank Marketing — Feeling B2B with Pam Didner: A B2B Marketing Expert Interview — MarketingProfs
• TopRank Marketing — How to Find Influencers on LinkedIn Who Match Your Brand — LinkedIn (client)

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Joanna Lord @JoannaLord
Lisa Buyer @lisabuyer
Melanie Mitchell @MelanieMitchell
Scott Stratten @unmarketing
Carolyn Shelby @cshel

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Thank you for joining us for this week’s Elevate B2B Marketing News, and we hope you will return again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future appeared first on B2B Marketing Blog – TopRank®.