Settembre, 2023

notizie dai blog
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TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson

Today I have very big news to share: TopRank Marketing has named a new President and CEO of the agency, Donna Robinson.

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures.

Donna’s deep expertise leading substantial agency growth is part of an ongoing transformation we’ve had in play this year that has included a brand refresh and new website, investment in business development resources and a plan to expand service offerings that will enable us to provide full service B2B marketing agency solutions to our clients.

For over 22 years TopRank Marketing has provided integrated content marketing solutions to an impressive group of B2B brands including Adobe, LinkedIn, Dell and one of the biggest telecommunications brands in the world. Bringing in talented and experienced leadership like Donna sets the agency up for success as we continue to expand and grow.

As co-founders, Susan Misukanis and I will serve in an advisory capacity on the agency board of directors and leave the day to day operation of TopRank Marketing to Donna and our seasoned leadership team.

I am eternally thankful to our team at TopRank Marketing for their talent, commitment and passion for providing the best in service and results for our clients. I am also incredibly thankful to our clients who have put their trust in our partnership and continued to invest in our services year after year.

There are also an immeasurable number of people in the marketing industry and business world that I am thankful to for supporting me and especially our agency over these past 22 years.

I’m excited about the next iteration of TopRank Marketing and there will be even more opportunities to engage and join our mission to elevate the B2B marketing industry together!

“I’m excited about the next iteration of TopRank Marketing and there will be even more opportunities to engage and join our mission to elevate the B2B marketing industry together!” — Lee Odden @LeeOdden
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For the official press release, see below:

TopRank Marketing Ignites Next Phase of Growth, Appoints Marketing Leader Donna Robinson as CEO

FOR IMMEDIATE RELEASE

Minneapolis, Minnesota — September 7, 2023 — Today marks a pivotal moment for B2B marketing industry leader TopRank Marketing as the company announces Donna Robinson as its new CEO. Recognized as a trailblazer by the Wall Street Journal, The Economist, and Forbes, the company is ready to fuel explosive growth with this new leadership transition.

Robinson will officially step into her new role effective immediately.

Former CEO of Collective Measures, Robinson brings a seven-year legacy of steering significant agency growth and innovation. Her appointment is poised to secure TopRank Marketing’s position as a cutting-edge force in B2B content, search and influencer marketing.

Co-Founders Lee Odden and Susan Misukanis are set to transition into advisory roles on the TopRank Marketing Board of Directors, providing strategic counsel while entrusting the day-to-day leadership to Robinson.

“The appointment of Donna Robinson isn’t just a new chapter for TopRank Marketing; it’s a game-changer for the entire B2B marketing ecosystem. Donna’s strategic acumen, backed by a proven ability to propel agency growth, equips us with the firepower to scale new heights,” stated Susan Misukanis.

Robinson echoed the optimism for the agency’s future, stating, “The transition of leadership is as much an evolution as it is a revolution. As I step into this new role at TopRank Marketing, my philosophy for 2024 and beyond is clear: leaders in the B2B space must embrace adaptability and foresight. The market is too dynamic for us to stay stagnant. My vision leans on agility, not just to act on immediate opportunities, but to plan for sustainable success. ‘Knowing When to Grow and Let Go’ is not only about succession planning but also about recognizing when new alignments and directions can fuel long-term growth.”

“As I step into this new role at TopRank Marketing, my philosophy for 2024 and beyond is clear: leaders in the B2B space must embrace adaptability and foresight.” — Donna Robinson of @TopRank Marketing
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On his transition, Lee Odden shared, “As a respected thought leader and solutions provider to some of the top B2B brands in the world, TopRank Marketing’s foundation for expansion has been well established. With Donna Robinson as President and CEO, we are ready to accelerate that growth and create the impact for our clients this exceptional team is capable of.”

By bringing Robinson on board, TopRank Marketing aims to accelerate its growth trajectory, particularly focusing on integrating emerging technologies, strengthening its customer-centric approach, and solidifying its reputation as a thought leader in the evolving B2B landscape.

For further details please visit toprankmarketing.com.

“With Donna Robinson as President and CEO, we are ready to accelerate that growth and create the impact for our clients this exceptional team is capable of.” — Lee Odden @LeeOdden
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ABOUT TOPRANK MARKETING
TopRank Marketing is a strategic marketing partner to some of the world’s top B2B marketing brands including Adobe, LinkedIn and DocuSign. The agency’s Best Answer Content Marketing solutions provide an integrated mix of content, search, social and influencer marketing that grow brand reach, increase customer engagement and drive new business.

MEDIA CONTACT
Katelyn Drake
TopRank Marketing
kdrake @ toprankmarketing.com
952-443-6645

The post TopRank Marketing Prepares for Next Level of Growth with New CEO, Donna Robinson appeared first on B2B Marketing Blog – TopRank®.

8 Settembre 2023
notizie dai blog
2

L’Evoluzione Del Broad Match: L’Impatto Della Comprensione Profonda Della Lingua

I Large Language Models stanno cambiando i flussi di ricerca e il broad match di Google Ads In questo breve articolo ci concentreremo su un argomento di grande importanza per i marketer, in special modo per chi si occupa di advertising: l’evoluzione del broad match e il vantaggio offerto dai Large Language Models nella comprensione […]

L’articolo L’Evoluzione Del Broad Match: L’Impatto Della Comprensione Profonda Della Lingua proviene da Studio Cappello Blog.

8 Settembre 2023