Luglio, 2023

AI industry leaders create forum to regulate big machine learning models
Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, and responsible use and oversight of forthcoming generative AI large machine-learning models, members of the group recently announced. Reuters

Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey]
69 percent of U.S. and Canadian chief marketing officers have said that brands should disclose branded content that’s been created by AI, a sentiment shared by some 75 percent of consumers, while 60 percent of CMOs noted that brands should limit their adoption of AI over the next five years to help protect human jobs — three of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts

Social Media Sites See Fewer Users
Twitter — recently rebranded as X — was expected to see a 2.7 percent drop in its user base during 2023, decreasing by 4.9 percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data. O’Dwyer’s PR News

Microsoft: Bing Chat To Work On Any Browser In A Week Or Two
Web browsers other than Microsoft’s own Edge will be able to access the firm’s full Bing Chat generative AI search experience when a forthcoming update is implemented, bringing a broader audience to the Bing Chat capabilities, with a rollout expected to begin in the coming weeks, Microsoft recently announced. Search Engine Roundtable

Meta Shares Tips on How to Maximize Threads Engagement, Previews ‘Following’ Feed
Conversational insight and a variety of usage recommendations have been released in a guide by Meta for consumers and brands that have begun using its newly-launched Threads social platform, aiming to provide a short-form content experience similar to Twitter’s X, Meta recently announced. Social Media Today

Meta, Microsoft, hundreds more own trademarks to new Twitter name
Social platform X — the re-branded name Twitter launched this week — is expected to face a number of legal obstacles related to using the single-character brand name, including trademark questions from firms including Microsoft, Meta, and numerous other organizations, and Reuters recently took a look at some of the challenges that X faces. Reuters

“Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers.” — @JasmineaEnberg
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YouTube Shorts tests letting users turn comments into TikTok-style videos
Google’s YouTube has rolled out a limited test of a new feature that can turn comments left about videos on the platform into their own short-form videos similar to those popularized by TikTok, with initial testing underway for certain mobile users, YouTube recently announced. Android Central

Google will begin rolling out Privacy Sandbox APIs to Chrome users this week
Search giant Google has moved closer to implementing its alternative to the longstanding use of web browser tracking cookies, with the rollout of its Privacy Sandbox application programming interface (API), presently affecting some 35 percent of Google Chrome users and expected to take effect for nearly all Chrome users by the end of 2023, Google recently announced. Insider Intelligence

Google Ad Revenue Up 3.3% & Bing Ads Revenue Up 8%
Google search ads garnered $42.624 billion and those on its YouTube video platform took in $7.665 billion year-over-year during the last quarter, with Google’s overall revenue having climbed by some seven percent, according to newly-published financial earnings report data from Google. Search Engine Roundtable

As companies debut AI offerings at a breakneck pace, consumer concerns grow
53 percent of consumers have said that they believe AI is set to either somewhat or strongly impact society in a negative fashion, while 64 percent of marketers have said they were already using AI technology in some form — two of numerous findings of interest to B2B marketers contained in recently-released Gartner report data. Digiday

ON THE LIGHTER SIDE:

A lighthearted look at “Brands on Threads” by Marketoonist Tom Fishburne — Marketoonist

Netflix Limits Users To One Eye Per Screen — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 68 SEO Experts To Follow On Threads — Search Engine Journal
• TopRank Marketing — Marketing d’influence B2B : des statistiques qui vont vous surprendre [In French] — BtoB Leaders
• TopRank Marketing — Top Influencer Marketing Services (2023) — Business of Apps

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Tom Pick @TomPick
Karen Samuels @dexttykaren
Caroline Hof @Caroline_Hof
Katelyn Drake @KB_Drake
Guido Kerkhof @GuidoKerkhof

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The post Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum appeared first on B2B Marketing Blog – TopRank®.