Aprile, 2023

Grazie agli appassionati che vigilano sugli
annunci della Federal Aviation Administration
e sugli avvisi
statunitensi
e
messicani
sulle zone di rispetto per la possibile caduta di componenti e detriti, sembra
che la data indicativa prevista per il tentativo di lancio della
Starship di SpaceX sia il 17 aprile. Per il 18 aprile è invece previsto un
lancio del vettore Falcon Heavy, in configurazione non riutilizzabile, per
collocare in orbita sub-geostazionaria un satellite Viasat-3.

Sempre gli appassionati hanno realizzato un video che ricostruisce la
probabile traiettoria della Starship lanciata dal vettore Super Heavy e
permette di sapere in quali zone sarà visibile il suo volo:

In sintesi, la Starship/Super Heavy partirà dalla rampa di lancio di Boca
Chica, in Texas, dirigendosi verso est. Il vettore Super Heavy non tenterà il
ritorno al punto di lancio e si inabisserà nel Golfo del Messico. Se tutto
procede secondo i piani, la Starship proseguirà il volo passando fra le
Bahamas, Cuba e la Florida, per poi attraversare l’Atlantico e la porzione
meridionale dell’Africa.

La sua traiettoria proseguirà sopra l’Oceano Indiano, passando a nord
dell’Australia e sopra l’Indonesia, e si concluderà con un impatto nell’oceano
a nord di Kauai, nelle Isole Hawaii.

Il suo piano orbitale dovrebbe essere 26,36° circa, con un perigeo di circa 50
km e un apogeo imprecisato ma comunque extra-atmosferico, per cui non si
tratta di un volo orbitale in senso stretto. 

Gli orari di lancio non sono ancora calcolabili con precisione, ma gli avvisi
parlano di una fascia oraria compresa fra le 12 e le 16 UTC.

I
piani di volo pubblici
degli aerei WB-57 della Nasa, usati molto spesso per ottenere immagini ad alta
quota dei lanci spaziali, avevano in
calendario
(per l’esemplare 927) delle riprese il 10 e 11 aprile, ma è ormai chiaro che
non si riferivano a un lancio della Starship.

La visibilità del volo sarà estremamente limitata, proprio per via della
traiettoria che sorvola principalmente gli oceani; solo chi sta intorno al
Golfo del Messico ha qualche speranza di vedere qualcosa durante il lancio,
mentre gli abitanti dell’Africa meridionale e dell’Australia potrebbero vedere
la Starship in quota, ammesso che rivolga verso la Terra la sua parte
riflettente, visto che è per metà rivestita da tegole termiche molto scure che
riflettono poco la luce, e sorvoli queste zone quando il cielo è buio. Il
rientro sarà invece potenzialmente visibile dalle Hawaii.

Va sottolineato che tutti questi orari e queste date sono puramente
orientative e non ufficiali, e resta ancora da ottenere la licenza di lancio
specifica. È molto probabile che il lancio slitti alla fine di aprile. In ogni
caso, ormai manca poco.

Per colmare l’attesa, ecco qualche foto della Starship in cima al Super Heavy
e un video di SpaceX rilasciato poche ore fa. Tutte le immagini sono state
pubblicate
ad aprile da SpaceX.

Il video mostra un viaggio di una Starship verso Marte, con un accenno di
rifornimento in orbita, che sarà una delle più importanti sfide da vincere
dopo che SpaceX sarà riuscita a completare un volo orbitale terrestre con
questo nuovo veicolo. In realtà un viaggio verso Marte prevede più di un
rifornimento, ma per brevità il video ne mostra uno solo. 

È tutto, ovviamente, da prendere con abbondante cautela, perché siamo
lontanissimi dal realizzare quello che si vede alla fine. Ma da qualche parte
bisogna pur cominciare.

—

2023/04/11 22:00. Poco fa SpaceX ha tweetato che il lancio potrebbe avvenire anche la settimana prossima: “first integrated flight test as soon as next week, pending regulatory
approval” ed è comparsa sul sito di SpaceX una pagina che fornisce i dettagli del lancio e un
link allo streaming video su
YouTube.

La pagina conferma che non verranno tentati né un atterraggio verticale della
Starship né una presa al volo del vettore Super Heavy:
“For the first flight test, the team will not attempt a vertical landing of
Starship or a catch of the Super Heavy booster.”

Il programma del lancio è il seguente (i valori indicati non sono orari, ma
tempi del conto alla rovescia):

02:00:00 SpaceX Flight Director
Conducts Poll and Verifies Go for Propellant Load

01:39:00 Booster LOX (Liquid Oxygen)
Load Underway

01:39:00 Booster Fuel Load (Liquid
Methane) Underway

01:22:00 Ship Fuel Load (Liquid
Methane) Underway

01:17:00 Ship LOX Load Underway

00:16:40 Raptor Begins Engine Chill on
Booster

00:00:40 Fluid Interfaces Begin their
Ventdown Sequence

00:00:08 Raptor Startup Sequence Begins

00:00:00 Excitement Guaranteed

00:00:55 Max Q (Moment of Peak
Mechanical Stress on the Rocket)

00:02:49 Booster Main Engine Cutoff

00:02:52 Stage Separation

00:02:57 Starship Ignition

Questa è la grafica che accompagna il programma di lancio: va ingrandita parecchio per poterla leggere. Si nota che secondo la grafica lo stadio vettore tenterà di effettuare una accensione dei motori per frenare e tornare verso il punto di lancio (fermandosi però molto prima) e poi una discesa morbida in acqua accendendo i motori. La Starship, invece, sarà in caduta libera, forse in assetto planato.

Il costo delle auto elettriche è stato a lungo uno dei principali ostacoli alla loro diffusione. La buona notizia è che i prezzi sono destinati a scendere nei prossimi anni…

At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor. Maybe all that and more.

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[bctt tweet=”“An intent-based SEO content strategy centers on buyer motivations, supporting their journey with problem-solving content that makes a powerful impression.” — Nick Nelson @NickNelsonMN” username=”toprank”]

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Search engines are evolving around user intent

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“Many of us have experienced the frustration of visiting a web page that seems like it has what we’re looking for, but doesn’t live up to our expectations,” acknowledged Danny Sullivan, Google’s public liaison for search, in a 2022 post. “The content might not have the insights you want, or it may not even seem like it was created for, or even by, a person. We work hard to make sure the pages we show on Search are as helpful and relevant as possible.”

Indeed, Google’s big algorithm update late last summer was known as the “helpful content update,” making no secret of the qualities their engine is looking for in prioritized results.

[bctt tweet=”“Google’s big algorithm update in summer of 2022 was known as the ‘helpful content update,’ making no secret of the qualities their engine is looking for in prioritized results.” — Nick Nelson @NickNelsonMN” username=”toprank”]

Not all organic traffic is equal

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Example of an intent-driven content experience that delights

Let’s say Joan is a senior financial decision-maker at a major brand, and you’re marketing a tech product geared toward automating financial processes. Joan’s great with numbers but struggles with managing her organization’s expansive and inconsistent digital data. She’s a good fit for what you sell, although she’s not currently aware it exists and not actively seeking it out as a solution.

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Why was this experience so valuable for your company?

1. You were able to qualify Joan as relevant to your brand without requiring any personally identifying information or tracking data – tools that are going extinct in the age of cookie deprecation. The same dynamic is at play for almost anyone who visits this page via organic search: their mere interest in the topic, and their intent in seeking out the information, makes them relevant to your brand in some way.
2. Joan clicking on your result near the top of the SERP is a win, not only because it brought her to your content but also because she is smart enough to know what a high-ranking result means: that other searchers have found the content helpful, and that Google deems its source credible and trustworthy.
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The effectiveness of this approach is no simple hypothesis: At TopRank Marketing, we’ve been watching it pay dividends for big-name B2B brands we partner with each day. The premise is fairly straightforward (and nothing revolutionary) but there are certain key things that you’ve got to get right, and most don’t.

By downloading our guide, Marketing with Intent: The Future of SEO and Qualified B2B Traffic, you can unlock tips from our experts and a framework for developing content that ranks for the right keywords.

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The post Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing appeared first on B2B Marketing Blog – TopRank®.