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The harmful consequences of Congress’s anti-tech bills
Every day, millions of Americans use online services like Google Search, Maps and Gmail to find new information and get things done. Research shows these free services provide thousands of dollars a year in value to the average American, and polls show that 90% of Americans like our products and services.
However, legislation being debated in the House and Senate could break these and other popular online services, making them less helpful and less secure, and damaging American competitiveness. We’re deeply concerned about these unintended consequences.
Antitrust law is about ensuring that companies are competing hard to build their best products for consumers. But the vague and sweeping provisions of these bills would break popular products that help consumers and small businesses, only to benefit a handful of companies who brought their pleas to Washington.
Some specifics:
Harming U.S. technological leadership
These bills would impose one set of rules on American companies while giving a pass to foreign companies. And they would give the Federal Trade Commission and other government agencies unprecedented power over the design of consumer products. All of this would be a dramatic reversal of the approach that has made the U.S. a global technology leader, and risks ceding America’s technology leadership and threatening our national security, as bipartisan national security experts have warned:
- Americans might get worse, less relevant, and less helpful versions of products like Google Search and Maps (see below for some examples).
- An “innovation by permission” requirement could force American technology companies to get approval from government bureaucrats before launching new features or even fixing problems, while foreign companies would be free to innovate. Foreign companies could also routinely access American technology as well as Americans’ data.
- Handicapping America’s technology leaders would threaten our leading sources of research and development spending — just as bipartisan voices in Congress are recognizing the need to increase American R&D investment to stay competitive in the global race for AI, quantum, and other advanced technologies.
- That’s why national security experts from both parties have aligned in warning that current anti-tech bills could threaten America’s national security.
Degrading security and privacy
Google is able to protect billions of people around the world from cyberattacks because we bake security and privacy protections into our services. Every day, Gmail automatically blocks more than 100 million phishing attempts and Google Play Protect runs security scans on 100 billion installed apps around the world.
These bills could prevent us from securing our products by default, and would introduce new privacy risks for you. For instance:
- The bills could hamper our ability to integrate automated security features if other companies offer similar features. For example, we might be prevented from automatically including our SafeBrowsing service and spam filters in Chrome and Gmail to block pop-ups, viruses, scams and malware.
- Breaking apart the connections between Google tools could limit our ability to detect and protect you against security risks that use security signals across our products.
- These bills may compel us to share the sensitive data you store with us with unknown companies in ways that could compromise your privacy.
- And when you use Google Search or Google Play, we might have to give equal prominence to a raft of spammy and low-quality services.
Breaking features that help consumers and small businesses
When you come to Google Search, you want to get the most helpful results. But these bills could prohibit us from giving you integrated, high-quality results — even when you prefer them — just because some other company might offer competing answers. In short, we’d have to prefer results that help competitors even if they don’t help you.
- If you search for a place or an address, we may not be able to show you directions from Google Maps in your results. As just one example, if you search for “vaccine near me,” we might not be able to show you a map of vaccine locations in your community.
- When you have an urgent question — like “stroke symptoms” — Google Search could be barred from giving you immediate and clear information, and instead be required to direct you to a mix of low quality results.
- When you search for local businesses, Google Search and Maps may be prohibited from highlighting information we gather about hours of operation, contact information, and reviews. That could hurt small businesses and local retailers, as well as their customers.
- The bills would also harm small businesses if tools like Gmail, Calendar and Docs were not allowed to be integrated or work together seamlessly.
A boost for competitors, not consumers
While these bills might help the companies campaigning for them, including some of our major competitors, that would come at a cost to consumers and small businesses. Moreover, the bills wouldn’t curb practices by our competitors that actually harm consumers and customers (they seem to be intentionally gerrymandered to exclude many other major companies). For example, they don’t address the problem of companies forcing governments and small businesses to pay higher prices for enterprise software. And of course, the online services targeted by these bills have reduced prices; these bills say nothing about sectors where prices have actually been rising and contributing to inflation.
The wrong focus
There are important discussions taking place about the rules of the road for the modern economy. We believe that updating technology regulations in areas like privacy, AI, and protections for kids and families could provide real benefits. But breaking our products wouldn’t address any of these issues. Instead, it would eliminate helpful features, expose people to new privacy and security risks, and weaken America’s technological leadership. There’s a better way. Congress shouldn’t rush to judgment, and should instead take more time to consider the unintended consequences of these bills.
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L’articolo Ecco come l’intelligenza artificiale rivoluzionerà la connettività e la sicurezza domestica, secondo D-Link scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
This year’s Doodle for Google contest is all about self care
I used to be the type of person who took pride in filling my days up. I loved checking items off my to-do list, saying yes to everything and filling my week with social plans. I took pride in productivity and living a fast-paced life. But the pandemic and the shift to new ways of working and living forced me to re-examine my mindset. I had to be intentional in rethinking how I structured my days and build in time for self-reflection, care and introspection.
This shift isn’t unique to just me. The past few years have been marked by uncertainty, and students in particular have been profoundly impacted in the way they learn, socialize and approach health.
So the theme of self-care felt fitting for our 14th annual Doodle for Google student contest. The 2022 contest theme is, “I care for myself by…”. We’re asking students to share how they nurture themselves in tough times. What do they do to feel better when they’re feeling down? How do they approach taking a break? What activities make them feel calm or give them energy? What or who brings them joy? Our theme this year invites students to share how they take care of their minds, bodies and spirits as they face the opportunities and challenges every new day brings.
Meet the judges
This year’s judges are all passionate about self-care and wellness. The panel will help us determine our 54 state and territory winners and five national finalists, one of whom will go on to be the national grand prize winner.
Selena Gomez is a Grammy-nominated artist, entrepreneur and philanthropist. One of her personal passions is starting conversations around mental health, and in 2019 she founded the Rare Impact Fund, pledging to raise $100 million for mental health services for individuals in underserved communities. “Art is something that has always been an important part of my life,” she says. “I am thrilled to join this year’s judges panel in the Doodle for Google contest as the theme is ‘I care for myself by,’ which is a topic close to my heart. As a longtime advocate for mental health awareness, the concept that self-care is becoming a part of our everyday conversation makes me hopeful for the future.”
Our second judge, Elyse Fox, is a director, model and mental health activist. She created Sad Girls Club, a nonprofit committed to destigmatizing mental wellness for millennial and Gen Z women, girls and femmes of color, and she’s a member of the Rare Beauty Mental Health Council. “This year’s theme ‘I care for myself by’ is an important prompt we should all be asking ourselves, especially in today’s climate,” she says. “I love the theme because sometimes people may think caring for yourself is selfish, but on the contrary it’s necessary for us to prioritize to be the best versions of who we want to be.”
Our final judge, Juliana Urtubey, is the 2021 National Teacher of the Year, and she currently serves as a special education co-teacher at Kermit Booker Elementary in Las Vegas, Nevada. She has spent her career advocating for joyous and just education for all, and community-oriented wellbeing is at the center of her mission. “One of the ways I care for myself is through self-reflection and engaging with my community,” she says. “Knowing yourself and understanding how and why you process certain emotions is influenced by where you come from, and for me, my collective community keeps me grounded and centered. I teach my students how to acknowledge and regulate their emotions and since their relationships and interactions with family, friends and community members can have a major impact on their health and well-being, we always talk about our emotions with a community context.”
Get started
The 2022 Doodle for Google contest is open to students based in the United States, Guam, Puerto Rico and the U.S. Virgin Islands through March 4. For details on how to enter the contest, resources for educators and parents, as well the contest rules, head to our website. The winning artist will see their work on the Google homepage for a day, receive a $30,000 college scholarship and the winner’s school will receive a $50,000 technology grant. We can’t wait to see what students create.
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How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands

As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many B2B brands are also working hard to elevate how they do business. From creating better marketing experiences for customers to improving the employee experience, connecting the work to a purpose that is about more than profits and revenue is increasingly important.
But here’s the thing, it’s always been time for B2B brands to think and act on opportunities to improve opportunities for the people that power the company from front line workers in customer call centers to engineers and analysts to senior executives. While many B2B brands understand the importance of optimizing career opportunities for greater employee retention and attraction, not all have the benefit of insight about what up and coming or successful leaders really want.
To understand what is needed for B2B marketing career elevation in 2022, I’ve connected with top marketing executives from the Women Who Rock in B2B Marketing list we published recently. This diverse group of B2B Marketing leaders share their best advice on what up and coming marketing talent can do to elevate their marketing careers. These insights are as useful for the B2B marketing leaders of tomorrow and as they are to business to business brands that want to optimize employee experiences.
If you want elevate your own B2B marketing career and even the B2B marketing industry, take this advice to heart:
As marketing leaders, we have all been given a platform from which others have granted permission to speak into their lives. Every word and picture shared becomes a platform that will influence—whether consciously or subconsciously—the people on the other side of the screen. There is also a responsibility that comes with that capacity to influence. You have a platform. Your career does not have to be just a career – it can be a platform for transformation. @tyrona

Tyrona Heath
Director, Market Engagement
The B2B Institute at LinkedIn
It doesn’t matter what marketing role you are in, understand your products really well. Become an expert. Get to know your product marketers and your product developers. Marketing becomes much easier when you know the ins and outs of what you are marketing. Your product knowledge will help you understand your customers and their pain points better. It will also help you develop your confidence and gain credibility with others on your team. @srijanaa

Srijana Angdembey
Director, Social Media & Influencer Marketing
Oracle
We are in a different era now where uncertainty is constant and being the change agent will help evolve you as an effective & fearless marketer! Always seek the opportunity to acquire new ways to do marketing because the ability, confidence to pivot and adapt to the unknown will be the most valuable skill set you’ll ever have. While you do that, find space and room to refresh yourself to be open up to more creativity and energy. You will need it in this new world! @sompny

Som Puangladda
VP of Global Marketing
GumGum
My advice is to keep a hype file on yourself as well as other marketers you admire. Share the accomplishments that you make note of along the way generously in your writings, conversations, talks, etc. Everybody loves to be bragged on and it has the halo effect of elevating the entire marketing profession. @ranimani0707

Rani Mani
Head of Employee Advocacy
Adobe
Stay obsessed about your customers and think through their lens in every aspect of your B2B marketing. Too often we get caught up in product features and benefits as opposed to what problems are we solving for our customers and more importantly what value are we adding to their business. This will also help in humanizing the brand, the content we create and the stories we tell to drive awareness and meaningful engagement with our brand. @priaramesh

Priya Ramesh
VP, Global Corporate Communications
Informatica
There are three aspects that I’d encourage young B2B marketers to focus on:
1. Cultivate strategic thinking by crafting well-rounded marketing plans
2. Build martech acumen through an understanding of workflows and platforms
3. Understand your audience by reaching out to them directly, not just marketing to them. @PamDidner

Pam Didner
B2B and Tech Marketing Consultant, Author, Speaker
Relentless Pursuit
Make Storytelling Excellence one of your top goals in 2022. Wherever you are in the brand storytelling journey, aspire to tangible deliverables in your storytelling strategy as part of your marketing efforts. This includes defining a plan on how you can best design and tell your brand story considering inclusion, market trends, thought leadership and your customers which are all continuously evolving. @MiriRod

Miri Rodriguez
Senior Storyteller Future of Work
Microsoft
The first piece of advice I would give to up-and-coming marketers is to love what you do. When you’re excited about your industry and market, it makes it easier to be excited about your job. Also important is building your network, and what I like to call the Circle of Influence: a colleague you can turn to for support, a mentor who can coach and guide you, and a sponsor who will advocate for your career. And finally—invest in yourself. Never stop learning. @Luxythu

Luxy Thuraisingam
Head of Global Partner Marketing
Cisco
Steer clear of the “work harder” trap. The hardest worker doesn’t always succeed but they will likely burn themselves out and/or become very frustrated. A mentor once looked at the hours I was keeping and literally asked me what was I doing. The hours I was keeping showed that I wasn’t very good at delegation or getting work done thru others. He told me me that I needed to master the art of “making it look easy”. He shared that if it appeared I was struggling at my level no one would dare promote me. That has always stuck with me. @LMcCadney

Lauren McCadney
Director, Marketing Delivery
CDW
“Seek first to understand before being understood.” Do this with your boss, your colleagues, and your audience, and you’ll be highly effective. Most people do it in the opposite order. @judytian07

Judy Tian
Senior Brand & Community Marketing Manager
LinkedIn
The most effective, highest converting product content you can create to share with prospects are verbatims from existing customers. Find ways to bring your customers together, in conversation, discussing common challenges and how they are tackling them. Their solutions will inevitably include mentions of your products, but instead of sounding like Marketing-speak, your product benefits will be voiced in the authentic language used by practitioners, establishing the trusted relationship so critical in B2B sales. @gailmoody

Gail Moody-Byrd
Chief Marketing Officer
Noodle.ai
Take an integrated approach to your leadership framework by focusing on the impact you make on your company, profession, and community. Broaden your understanding of the entire enterprise so you know how the company wins–beyond marketing. As you grow in your career, engage in organizations that advance the profession and your industry. Be sure to follow your passions and help enhance the communities where you live, work, and play. @CSteeleFlippin

Dr. Candace Steele Flippin
SVP and Chief Communications Officer
Acuity Brands
Be intentional about surrounding yourself and learning from those who are different than you. Embrace diversity in all its forms, be curious, mindful of biases, and listen to and appreciate the stories and experiences of others. Doing so will not only make you a better marketer. You’ll find as your career progresses that embracing diversity will make you a stronger leader and someone who is able to bring people together to achieve a common goal. That is incredibly powerful today and will no doubt be critical to success in the future! @anavillegas

Ana Villegas
Chief Marketing Officer
National Instruments
As companies have boards shouldn’t you have one to help guide your career? As you move through your career from your first role and up, ask the people who you want learn from to be your mentor and serve as your unofficial group of guides or career coaches – basically a handful of people you can turn to with questions or concerns. You will need insight from people with different perspectives to help guide your career from finding jobs to navigating work life balance to learning new areas of marketing, expanding your horizons or landing important promotions, so ask a variety of people. @AmishaGandhi

Amisha Gandhi
SVP Marketing
Tipalti
A huge THANK you to these top B2B marketing professionals for sharing their advice for up and coming B2B Marketing leaders as well as their peers on how to elevate their careers!
I think we can all agree that the B2B marketing world could use some leveling up in many areas from humanizing B2B with authenticity to creating more meaningful and less mechanical marketing experiences. In particular, the B2B marketing industry could benefit from removing systemic barriers to inclusion, equality and diversity. From choices made in hiring marketing teams and promoting leaders to how customers are represented in marketing content, there are numerous opportunities for us to elevate the B2B marketing industry through greater diversity, equality and inclusiveness.
In times like these, there’s much inspiration to be found amongst those that are doing the work, creating impact and elevating others as a way to achieve business success. In that spirit of lifting others up, MLK said it well:
“Life’s most persistent and urgent question is, ‘What are you doing for others?'” – Dr. Martin Luther King Jr.
Beyond following the sage advice of these B2B marketing professionals, another way you might elevate your career in marketing is to work with TopRank Marketing. We’re currently seeking a Director of Agency Marketing and a Senior Account Director. Check out all open roles here on our B2B marketing careers page.
The post How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands appeared first on B2B Marketing Blog – TopRank®.












