Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics
What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing?
B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters.
Let’s strap on our B2B marketing skis, don our digital thinking caps, and glide along the pristine snow as we take in five marketing lessons from the 2022 Beijing Winter Olympics.
1 — Aerobic Marketing: Nordic Skiing Endurance
The astonishing endurance of Olympic Nordic cross-country classic and freestyle skiers can ring true to B2B marketers, who also benefit when their marketing efforts are:
- In It For The Long-Haul
- Always-On
- Relationship-Based
Always-on marketing utilizes ongoing relationship-building and the engagement and activation of a specified group of subject matter experts to build the kind of community, content and brand advocacy that’s in it for the long haul, just as in cross-country skiing.
Always-on marketing is also a key facet of successful and award-winning campaigns according to research from Cannes Lions and WARC, which have increasingly featured campaign duration as an important element in their “Effectiveness Code” white paper research, which examined some 5,000 award entrants and winners.
“Even at low budgets, campaigns with longer durations and more media channels are more effective,” the Cannes Lions report notes.
The Nordic skiers competing in Beijing have top-of-the-charts VO2 max levels — the amount of oxygen they can use — yet they also have to know how to best put that mega-endurance to use depending on the distance of the event, the course, and weather conditions.
Similarly, savvy B2B marketers are keenly aware of the endurance levels their marketing efforts possess, and take into account every small detail in order to achieve maximum success in the long run.
Learn more about the power of always-on marketing in, “Inside Influence 2: Garnor Morantes from LinkedIn on the Power of Always-On Influence.”
2 — Anaerobic Marketing: Speed-Skating
With a sprinter’s top-end speed, Olympic speed skaters reach for maximum quickness, delivering the kind of brief top-power surges that B2B marketers can also achieve when their efforts are:
- Event-Based
- Short-Term
- Paid
Sometimes B2B marketers need maximum timeliness for short-term or event-based campaigns, and Olympic speed skaters show how top anaerobic fitness can produce the sublime speed and control that takes our breath away — qualities that marketers can also benefit from.
Learn more about event-based marketing in, “In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022,” and in, “13 Top Strategies For B2B Marketers To Host & Promote Live Virtual Events.”
3 — Daring Marketing Strength: Downhill Skiing
Possessing an abundance of strength accompanied with a sense of daring that’s nearly unfathomable to most, Olympic downhill skiers — and snowboarders — can serve as excellent examples for B2B marketers looking to make the most of power and fearlessness, with marketing efforts that are:
- Influencer-Based
- Subject Matter Experts
- Celebrities
The strength of Olympic downhill skiers and snowboarders serves as a great example for B2B marketers looking to energize their efforts, using strategies that rely on the power of influence and subject matter experts. They also remind us to pay attention to the competition, but to ski your own race.
Learn more about the unique strengths of influence in marketing, in “B2B Influencer Marketing Named Top Marketing Tactic for 2022: What You Need to Know.”
4 — All-Around Marketing Fitness: Ice Hockey
Many have suggested that some of the 2022 Beijing Winter Olympics athletes with the widest array of all-around fitness are the hockey players, and their example can serve to remind B2B marketers of the usefulness of well-rounded marketing efforts, such as those based on:
- Content Marketing
- Blog Posts
- Social Media
All-around marketing efforts can be the bread-and-butter ingredients in many everyday campaigns, and incorporate the tried-and-true benefits of content marketing, traditional blog posts, and social media promotion.
Unlike skiing events, with Olympic hockey — where you’re dealing with such well-rounded fitness — B2B marketers can see how it pays to remember that you’re most definitely on a team, and if what you’re doing isn’t working, it can be wise to pivot and try something else.
Learn more about content marketing in, “Best of B2B Marketing: Learn & Refine With Insight From Our Top 10 Content Marketing Posts,” and social media marketing in, “Social Significance: Learn From Our Top 10 Social Media Marketing Posts.”
5 — Marketing Athleticism & Grace: Figure Skating
With a unique combination of athleticism and grace, Olympic figure skaters represent a gateway to the transformative and the profound — a rarefied space that can move us deeply, and a powerful example to B2B marketers of what the very best that marketing has to offer, in the form of:
- Award-Winning Design
- Visual Experiences
- Immersive Digital Worlds
Just as Surya Bonaly elevated figure skating to new heights at the 1998 Winter Olympics in Nagano, Japan with the back-flip, the very best B2B marketing propels audiences to action in new ways.
Learn more about award-winning B2B marketing in, “What Cannes Lions’ New Creative B2B Award Categories Mean For Marketers,” and in, “Inside Influence 5: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing.”
Gold Medal B2B Marketing
The global spirit of connection at the Winter Olympics has been heightened during the 2022 games, yet with the pandemic changing the look of the spectacle, its heart has unwaveringly remained.
B2B marketers can elevate their 2022 marketing efforts by being mindful of what we’ve explored here, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters.
Our CEO Lee Odden recently explored many of the facets we’ve looked at here, in “Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate.”
Thanks for coming along for our slalom run through a few of the marketing lessons we can learn from the Winter Olympics.
Crafting gold medal caliber B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics appeared first on B2B Marketing Blog – TopRank®.
Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics
What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing?
B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the powerful characteristics currently on display in Beijing, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters.
Let’s strap on our B2B marketing skis, don our digital thinking caps, and glide along the pristine snow as we take in five marketing lessons from the 2022 Beijing Winter Olympics.
1 — Aerobic Marketing: Nordic Skiing Endurance
The astonishing endurance of Olympic Nordic cross-country classic and freestyle skiers can ring true to B2B marketers, who also benefit when their marketing efforts are:
- In It For The Long-Haul
- Always-On
- Relationship-Based
Always-on marketing utilizes ongoing relationship-building and the engagement and activation of a specified group of subject matter experts to build the kind of community, content and brand advocacy that’s in it for the long haul, just as in cross-country skiing.
Always-on marketing is also a key facet of successful and award-winning campaigns according to research from Cannes Lions and WARC, which have increasingly featured campaign duration as an important element in their “Effectiveness Code” white paper research, which examined some 5,000 award entrants and winners.
“Even at low budgets, campaigns with longer durations and more media channels are more effective,” the Cannes Lions report notes.
The Nordic skiers competing in Beijing have top-of-the-charts VO2 max levels — the amount of oxygen they can use — yet they also have to know how to best put that mega-endurance to use depending on the distance of the event, the course, and weather conditions.
Similarly, savvy B2B marketers are keenly aware of the endurance levels their marketing efforts possess, and take into account every small detail in order to achieve maximum success in the long run.
Learn more about the power of always-on marketing in, “Inside Influence 2: Garnor Morantes from LinkedIn on the Power of Always-On Influence.”
2 — Anaerobic Marketing: Speed-Skating
With a sprinter’s top-end speed, Olympic speed skaters reach for maximum quickness, delivering the kind of brief top-power surges that B2B marketers can also achieve when their efforts are:
- Event-Based
- Short-Term
- Paid
Sometimes B2B marketers need maximum timeliness for short-term or event-based campaigns, and Olympic speed skaters show how top anaerobic fitness can produce the sublime speed and control that takes our breath away — qualities that marketers can also benefit from.
Learn more about event-based marketing in, “In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022,” and in, “13 Top Strategies For B2B Marketers To Host & Promote Live Virtual Events.”
3 — Daring Marketing Strength: Downhill Skiing
Possessing an abundance of strength accompanied with a sense of daring that’s nearly unfathomable to most, Olympic downhill skiers — and snowboarders — can serve as excellent examples for B2B marketers looking to make the most of power and fearlessness, with marketing efforts that are:
- Influencer-Based
- Subject Matter Experts
- Celebrities
The strength of Olympic downhill skiers and snowboarders serves as a great example for B2B marketers looking to energize their efforts, using strategies that rely on the power of influence and subject matter experts. They also remind us to pay attention to the competition, but to ski your own race.
Learn more about the unique strengths of influence in marketing, in “B2B Influencer Marketing Named Top Marketing Tactic for 2022: What You Need to Know.”
4 — All-Around Marketing Fitness: Ice Hockey
Many have suggested that some of the 2022 Beijing Winter Olympics athletes with the widest array of all-around fitness are the hockey players, and their example can serve to remind B2B marketers of the usefulness of well-rounded marketing efforts, such as those based on:
- Content Marketing
- Blog Posts
- Social Media
All-around marketing efforts can be the bread-and-butter ingredients in many everyday campaigns, and incorporate the tried-and-true benefits of content marketing, traditional blog posts, and social media promotion.
Unlike skiing events, with Olympic hockey — where you’re dealing with such well-rounded fitness — B2B marketers can see how it pays to remember that you’re most definitely on a team, and if what you’re doing isn’t working, it can be wise to pivot and try something else.
Learn more about content marketing in, “Best of B2B Marketing: Learn & Refine With Insight From Our Top 10 Content Marketing Posts,” and social media marketing in, “Social Significance: Learn From Our Top 10 Social Media Marketing Posts.”
5 — Marketing Athleticism & Grace: Figure Skating
With a unique combination of athleticism and grace, Olympic figure skaters represent a gateway to the transformative and the profound — a rarefied space that can move us deeply, and a powerful example to B2B marketers of what the very best that marketing has to offer, in the form of:
- Award-Winning Design
- Visual Experiences
- Immersive Digital Worlds
Just as Surya Bonaly elevated figure skating to new heights at the 1998 Winter Olympics in Nagano, Japan with the back-flip, the very best B2B marketing propels audiences to action in new ways.
Learn more about award-winning B2B marketing in, “What Cannes Lions’ New Creative B2B Award Categories Mean For Marketers,” and in, “Inside Influence 5: Jen Holtvluwer from Spiron on Award Winning B2B Influencer Marketing.”
Gold Medal B2B Marketing
The global spirit of connection at the Winter Olympics has been heightened during the 2022 games, yet with the pandemic changing the look of the spectacle, its heart has unwaveringly remained.
B2B marketers can elevate their 2022 marketing efforts by being mindful of what we’ve explored here, whether it’s the endurance of Nordic skiers, the swiftness of speed skaters, the strength of downhill skiers, the all-around fitness of hockey players, or the transformative grace of figure skaters.
Our CEO Lee Odden recently explored many of the facets we’ve looked at here, in “Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate.”
Thanks for coming along for our slalom run through a few of the marketing lessons we can learn from the Winter Olympics.
Crafting gold medal caliber B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics appeared first on B2B Marketing Blog – TopRank®.
Forever Young: finalmente disponibile in italiano l’autobiografia dell’astronauta lunare John Young
Ultimo aggiornamento: 2022/02/12.
Forever Young è la dettagliata autobiografia dell’astronauta John W. Young, protagonista eccezionale di un’epoca eccezionale, un uomo che ha pilotato tutto quello che si poteva pilotare e la cui competenza tecnica ha contribuito enormemente alla sicurezza dei voli spaziali.
Young fu uno degli astronauti più professionalmente longevi, iniziando con le missioni Gemini per poi effettuare ben due voli lunari con il programma Apollo e restando alla NASA fino agli anni iniziali del programma Shuttle, di cui comandò il rischiosissimo volo inaugurale.
John Young è morto nel 2018 dopo lunga malattia e ci ha lasciato i suoi ricordi in questa autobiografia di oltre 400 pagine, pubblicata nel 2013 e scritta insieme a James R. Hansen.
Nei mesi scorsi ho partecipato, insieme a vari esperti, alla revisione tecnica della traduzione italiana di questo libro, che è ora
Samsung Galaxy S22. S22+ ed S22 Ultra UFFICIALI: tutte le novità tra specifiche e prezzi
Ci ha lasciato Douglas Trumbull, maestro degli effetti visivi da 2001: Odissea nello Spazio a Incontri ravvicinati del terzo tipo e oltre
I suoi effetti visivi usavano il computer come ausilio, per esempio per comandare la cinepresa, ma gli oggetti che riprendeva erano sempre modelli reali, fisici, perché così otteneva un dettaglio e un realismo che ancora oggi la grafica digitale stenta a raggiungere: una lezione che alcuni registi, come Christopher Nolan, hanno imparato ma che molti altri hanno trascurato, sedotti dal nuovo giocattolo digitale.
Il volo degli spinner sopra la città in Blade Runner? Opera sua, con modelli fisici e cinepresa computerizzata per riprendere i singoli elementi in passate multiple perfettamente identiche e a registro, direttamente sulla pellicola originale, senza dover fare compositing ottico che degradava le immagini. Le inquietanti nubi nel cielo di Incontri ravvicinati del terzo tipo? Sue, ottenute riprendendo liquidi versati in una vasca.
Ho avuto l’onore di seguire una sua masterclass e di parlargli al Festival di Locarno nel 2013. Trovate qui il mio resoconto e le sue parole, chiare e conclusive, sulle teorie di complotto che asseriscono che le immagini degli allunaggi sarebbero state ottenute con gli effetti speciali. Le sue tecniche e la sua arte visiva hanno incantato e ispirato per decenni e resteranno indelebili nella storia. Grazie, maestro.
Fonti aggiuntive: Engadget, Hollywood Reporter.
TV connessa: da Google una nuova funzionalità di Display & Video 360 per gestire la frequenza degli annunci tra YouTube e le app TV
Una migliore esperienza di visione e ritorno sull’investimento
Gestione multicanale con la privacy al primo posto
DECRETO MEF CRIPTOVALUTE. SOLUZIONE TASSE: INDISPENSABILE FARSI ASSISTERE DA PROFESSIONISTI ESPERTI.
In un solo giorno la divisione Crypto consulting ha visto un aumento del +250% di richiesta di consulenza. Nella sola giornata di giovedì scorso, la divisione Crypto Consulting del Gruppo…
L’articolo DECRETO MEF CRIPTOVALUTE. SOLUZIONE TASSE: INDISPENSABILE FARSI ASSISTERE DA PROFESSIONISTI ESPERTI. scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
INNO3D RTX 3050 Twin X2 OC: fresca e silenziosa, peccato per il prezzo reale
<div>Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing</div>
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing.
Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values.
I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion?
The idea was to follow up that rhetorical question with a post that would justify its own existence.
But it turns out that question isn’t rhetorical at all: It demands an answer. And I don’t have a good one.
So instead of me lecturing about how representation matters, I’m going to put it into practice. I’m dedicating the rest of this post to amplifying other voices.
Diversity Is a Business Imperative: Christy Haubegger, EVP, Chief Enterprise Inclusion Officer at Warner Media
The truth is, the reason that people should want to have a more inclusive workforce is because they want to win. Not because they want to ‘do the right thing,’ but because they want to win.
And inclusion is actually how you win. And there’s a few reasons for that. One is the diversity of perspectives and viewpoints that drives innovation. You need new inputs to get new outputs.
And, frankly, the bigger opportunity is by introducing new voices and new perspectives, it catalyzes different thinking even among the people who are already in that room.
It also prevents the downside of blind spots. If everyone in the room is the same, they have the same perspective. You often have blind spots that the group can’t see. And by having other perspectives in the room, and ideally a complimentary set of blind spots, collectively, you can see everything.
It allows you to see what’s coming and allows you to to understand what the consumer is doing. It allows you to look around corners and see what’s next.
Having different viewpoints around the table who may not agree with you is a challenge to your comfort. But I want to win a lot more than I want to be comfortable.
Watch Christy’s episode of Anne Chow’s Champions for Change.
Eliminate Cultural Bias to Drive Success: Kevin L. Jackson, CISSP, CSSP
A defining characteristic of digital transformation success is a diverse digital culture. This cultural approach maximizes human capital. It also leverages that strength to maintain current customers through the change while simultaneously discovering ways to gain more customers.
Tightly coupling the adoption of digital transformation with the elimination of cultural bias across the organization increases the odds for the success of any business strategy aimed at increasing revenue and margin.
Read Kevin’s article: Unconscious Bias and Digital Transformation
Diversity Is More than “A Seat at the Table:” Theodora Lau, Founder, Unconventional Ventures
We need diversity and not just diversity of gender, but a diversity of voices. I am so tired of going to conference after conference, reading report after report, that always features the same faces, the same voices, the same opinion.
There are so many bright and smart people within financial services and within the startup ecosystem. We need to not only give them a seat at the table but also give them a voice.
Listen to Theodora’s episode of the Framework Podcast.
Equip Employees to Bring Their Whole Selves to Work: Debra Chrapaty, VP and COO, Alexa
When [employees] don’t bring their whole selves to work, companies lose out. Customers lose out. Their peers lose out. Everybody does. So here we have this amazing, incredible light, this resource that we spend a lot for, and then we diminish their ability to have impact because they’re afraid.
… I get on stage and talk about [my wife] Ramona freely. I’ve gotten emails from people saying, “I’ve never had a senior executive talk about their same sex husband or wife on stage in my entire career. Thank you for doing that, because I also have a husband, and it just made me so happy to see that.” Now that person can bring his whole self to work.
Read Debra’s interview for Deloitte Insights
Brands Must Follow Through on Their Rhetoric: Albert Rodriguez, President & COO, Spanish Broadcasting System
We’re seeing existing, major brands step up and take the lead through powerful multicultural campaigns that address real issues that impact all people of color at the forefront. They are changing the game and are forcing other brands to follow.
While it’s become quite the domino effect, and we see the results in our year-over-year revenue growth, there is still a lot of work to be done. Brands need to do more than multicultural marketing; they must also invest in the community and businesses.
Commit to Active Allyship: Tyrona Heath, Director, Market Engagement, the B2B Institute at LinkedIn
Allies can play a significant role in advancing social justice because they are in positions of power and privilege and are often not penalized for speaking out on the cause of diversity and inclusion.
Being an ally may not always be comfortable but it is real. Allyship requires you to confront your biases and play a bigger game by getting to know people unlike yourself and with different points of view.
Read Tyrona’s article: Take the Pledge: How to Be an Active Ally
The post Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
<div>Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing</div>
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing.
Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values.
I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion?
The idea was to follow up that rhetorical question with a post that would justify its own existence.
But it turns out that question isn’t rhetorical at all: It demands an answer. And I don’t have a good one.
So instead of me lecturing about how representation matters, I’m going to put it into practice. I’m dedicating the rest of this post to amplifying other voices.
Diversity Is a Business Imperative: Christy Haubegger, EVP, Chief Enterprise Inclusion Officer at Warner Media
The truth is, the reason that people should want to have a more inclusive workforce is because they want to win. Not because they want to ‘do the right thing,’ but because they want to win.
And inclusion is actually how you win. And there’s a few reasons for that. One is the diversity of perspectives and viewpoints that drives innovation. You need new inputs to get new outputs.
And, frankly, the bigger opportunity is by introducing new voices and new perspectives, it catalyzes different thinking even among the people who are already in that room.
It also prevents the downside of blind spots. If everyone in the room is the same, they have the same perspective. You often have blind spots that the group can’t see. And by having other perspectives in the room, and ideally a complimentary set of blind spots, collectively, you can see everything.
It allows you to see what’s coming and allows you to to understand what the consumer is doing. It allows you to look around corners and see what’s next.
Having different viewpoints around the table who may not agree with you is a challenge to your comfort. But I want to win a lot more than I want to be comfortable.
Watch Christy’s episode of Anne Chow’s Champions for Change.
Eliminate Cultural Bias to Drive Success: Kevin L. Jackson, CISSP, CSSP
A defining characteristic of digital transformation success is a diverse digital culture. This cultural approach maximizes human capital. It also leverages that strength to maintain current customers through the change while simultaneously discovering ways to gain more customers.
Tightly coupling the adoption of digital transformation with the elimination of cultural bias across the organization increases the odds for the success of any business strategy aimed at increasing revenue and margin.
Read Kevin’s article: Unconscious Bias and Digital Transformation
Diversity Is More than “A Seat at the Table:” Theodora Lau, Founder, Unconventional Ventures
We need diversity and not just diversity of gender, but a diversity of voices. I am so tired of going to conference after conference, reading report after report, that always features the same faces, the same voices, the same opinion.
There are so many bright and smart people within financial services and within the startup ecosystem. We need to not only give them a seat at the table but also give them a voice.
Listen to Theodora’s episode of the Framework Podcast.
Equip Employees to Bring Their Whole Selves to Work: Debra Chrapaty, VP and COO, Alexa
When [employees] don’t bring their whole selves to work, companies lose out. Customers lose out. Their peers lose out. Everybody does. So here we have this amazing, incredible light, this resource that we spend a lot for, and then we diminish their ability to have impact because they’re afraid.
… I get on stage and talk about [my wife] Ramona freely. I’ve gotten emails from people saying, “I’ve never had a senior executive talk about their same sex husband or wife on stage in my entire career. Thank you for doing that, because I also have a husband, and it just made me so happy to see that.” Now that person can bring his whole self to work.
Read Debra’s interview for Deloitte Insights
Brands Must Follow Through on Their Rhetoric: Albert Rodriguez, President & COO, Spanish Broadcasting System
We’re seeing existing, major brands step up and take the lead through powerful multicultural campaigns that address real issues that impact all people of color at the forefront. They are changing the game and are forcing other brands to follow.
While it’s become quite the domino effect, and we see the results in our year-over-year revenue growth, there is still a lot of work to be done. Brands need to do more than multicultural marketing; they must also invest in the community and businesses.
Commit to Active Allyship: Tyrona Heath, Director, Market Engagement, the B2B Institute at LinkedIn
Allies can play a significant role in advancing social justice because they are in positions of power and privilege and are often not penalized for speaking out on the cause of diversity and inclusion.
Being an ally may not always be comfortable but it is real. Allyship requires you to confront your biases and play a bigger game by getting to know people unlike yourself and with different points of view.
Read Tyrona’s article: Take the Pledge: How to Be an Active Ally
The post Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
Trendiest News promuove il webinar gratuito per i risparmiatori
RisparmiatoriRisparmio e previdenza. Come calcolare cosa conviene. A cura di Beppe ScienzaMercoledì 9 febbraio 2022 ore 18.30-20.00Per iscriversi: https://www.ilrisparmiotradito.it/evento/risparmio-e-previdenza-quanto-pesano-costi-e-fisco Nel modulo di iscrizione indicare TRENDIEST NEWS per il webinar gratuitoBeppe ScienzaTenere…
L’articolo Trendiest News promuove il webinar gratuito per i risparmiatori scritto da Paolo Brambilla proviene da Assodigitale.
L’Intelligenza Artificiale alla base delle nostre ricerche
In che modo l’Intelligenza Artificiale è alla base di ottimi risultati di ricerca
Come i nostri sistemi interagiscono tra di loro
RankBrain, un sistema di ranking più intelligente
Corrispondenza neurale, un sofisticato motore per il recupero
BERT, un modello per la comprensione del significato e del contesto
MUM, dalla comprensione del linguaggio a quella delle informazioni
OPPO Find N: il formato giusto per il pieghevole del futuro! La recensione
<div>B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners</div>
How B2B Businesses Can Get Omnichannel Sales Right
B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review
Google parent company Alphabet broke $200 billion in annual revenue for the first time
Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of 2021 totaling over $61 billion, Alphabet recently announced. The Verge
Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
During 2021 Microsoft recorded more than $10 billion in advertising revenue, with its search and news services achieving strong growth of 32 percent over the year, while overall 2021 revenue at the firm rose by 20 percent to $51.7 billion, Microsoft recently announced. Digiday
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
39.5 percent of brand marketing and analytics executives said that Microsoft’s LinkedIn (client) was the most trusted social media platform, followed by Instagram with 14 percent, while just 18 percent said that they understood how the metaverse will effect their brand, according to recently-released survey data of interest to digital marketers. MediaPost
Instagram rolls out a new profile banner to display users’ upcoming live streams
Meta’s Instagram platform has begun offering an expanded profile banner that can highlight future live-stream events on the platform, in a shift that could bring additional exposure opportunities to B2B marketers live-streaming on Instagram, the firm recently announced. TechCrunch
Google kills FLoC, introduces Topics API as its next-gen targeting tech
Google has introduced a new ad-targeting system proposal to replace its previous Federated Learning of Cohorts (FLoC) effort, a system called Topics that will be centered around some 300 broad topics initially, as the search giant seeks to phase out its use of third-party cookies and implement an alternative method of ad-targeting. Search Engine Land
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
During 2021 podcast advertising spending increased by 21 percent, reaching $590 million, with technology, media, and finance as the top industries for podcast spending, and mid-roll ads being the most frequent, according to newly-released report report data of interest to online marketers. MediaPost
New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers
Members of the Gen Z demographic ranked a social media presence as a top way for brands to maintain relevance, and the group was the most likely to be upset because of a negative brand interaction, while it was also the least likely to report a positive customer experience with a brand — three of several findings of interest to B2B marketers contained in recently-released survey data. Social Media Today
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter has rolled out three new tools — Site Visits Optimization, Aggregated Measurement, and Events Manager — as part of the platform’s foundational updates aimed at offering a more helpful hub for marketers, Twitter recently announced. MediaPost
B2B Companies Are Struggling with These Lead Scoring Aspects
31 percent of B2B marketers say their firm has faced a challenge in getting widespread sales team adoption for lead scoring, while 30 percent said fully using firm data was also a top lead scoring obstacle, according to recently-released survey data of interest to B2B marketers. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “shiny new NFT syndrome” by Marketoonist Tom Fishburne — Marketoonist
FTC Questions Merger Of Google With U.S. Government [Parody] — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Top B2B Marketing Experts to Follow — Marketing Insider Group
- LinkedIn / TopRank Marketing — Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study) [Podcast] — Pam Didner
- TopRank Marketing — Chief Marketer Unveils the 2022 CM200 Top Marketing Agencies of 2022 — Chief Marketer
Have you come run into your own top B2B marketing news for the week? Please don’t hesitate to drop us a line in the comments below.
Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners appeared first on B2B Marketing Blog – TopRank®.
<div>B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners</div>
How B2B Businesses Can Get Omnichannel Sales Right
B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review
Google parent company Alphabet broke $200 billion in annual revenue for the first time
Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of 2021 totaling over $61 billion, Alphabet recently announced. The Verge
Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
During 2021 Microsoft recorded more than $10 billion in advertising revenue, with its search and news services achieving strong growth of 32 percent over the year, while overall 2021 revenue at the firm rose by 20 percent to $51.7 billion, Microsoft recently announced. Digiday
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
39.5 percent of brand marketing and analytics executives said that Microsoft’s LinkedIn (client) was the most trusted social media platform, followed by Instagram with 14 percent, while just 18 percent said that they understood how the metaverse will effect their brand, according to recently-released survey data of interest to digital marketers. MediaPost
Instagram rolls out a new profile banner to display users’ upcoming live streams
Meta’s Instagram platform has begun offering an expanded profile banner that can highlight future live-stream events on the platform, in a shift that could bring additional exposure opportunities to B2B marketers live-streaming on Instagram, the firm recently announced. TechCrunch
Google kills FLoC, introduces Topics API as its next-gen targeting tech
Google has introduced a new ad-targeting system proposal to replace its previous Federated Learning of Cohorts (FLoC) effort, a system called Topics that will be centered around some 300 broad topics initially, as the search giant seeks to phase out its use of third-party cookies and implement an alternative method of ad-targeting. Search Engine Land
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
During 2021 podcast advertising spending increased by 21 percent, reaching $590 million, with technology, media, and finance as the top industries for podcast spending, and mid-roll ads being the most frequent, according to newly-released report report data of interest to online marketers. MediaPost
New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers
Members of the Gen Z demographic ranked a social media presence as a top way for brands to maintain relevance, and the group was the most likely to be upset because of a negative brand interaction, while it was also the least likely to report a positive customer experience with a brand — three of several findings of interest to B2B marketers contained in recently-released survey data. Social Media Today
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter has rolled out three new tools — Site Visits Optimization, Aggregated Measurement, and Events Manager — as part of the platform’s foundational updates aimed at offering a more helpful hub for marketers, Twitter recently announced. MediaPost
B2B Companies Are Struggling with These Lead Scoring Aspects
31 percent of B2B marketers say their firm has faced a challenge in getting widespread sales team adoption for lead scoring, while 30 percent said fully using firm data was also a top lead scoring obstacle, according to recently-released survey data of interest to B2B marketers. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “shiny new NFT syndrome” by Marketoonist Tom Fishburne — Marketoonist
FTC Questions Merger Of Google With U.S. Government [Parody] — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Top B2B Marketing Experts to Follow — Marketing Insider Group
- LinkedIn / TopRank Marketing — Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study) [Podcast] — Pam Didner
- TopRank Marketing — Chief Marketer Unveils the 2022 CM200 Top Marketing Agencies of 2022 — Chief Marketer
Have you come run into your own top B2B marketing news for the week? Please don’t hesitate to drop us a line in the comments below.
Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners appeared first on B2B Marketing Blog – TopRank®.