Glass to Power, un caso di successo. la quotazione a Euronext
Glass to Power, un caso di successo che si aggiunge al track record di CrowdFundMe Nuova quotazione per una delle emittenti di CrowdFundMe. Questa volta la protagonista è Glass to Power, società…
L’articolo Glass to Power, un caso di successo. la quotazione a Euronext scritto da Paolo Brambilla proviene da Assodigitale.
Venerdì 18/2 alle 21:30 parleremo di “Forever Young” e di traduzione letteraria in diretta streaming
Venerdì 18 febbraio sarò ospite in video dell’Associazione Astrofili Bolognesi-APS in compagnia degli editori Diego Meozzi e Paola Arosio (Cartabianca) per parlare di Forever Young, l’autobiografia dell’astronauta lunare John Young che Cartabianca ha tradotto in italiano e al quale ho contribuito per la parte tecnica e terminologica.
Se volete, ci troviamo alle 21.30: potrete seguire l’incontro su Facebook o su YouTube. Parleremo non solo di storia dell’esplorazione spaziale ma anche delle difficoltà di tradurre un libro come questo, dal punto di vista linguistico e organizzativo. Se volete porci domande in diretta, ricordatevi di dare il consenso a questo link: streamyard.com/facebook. La serata sarà condotta da Giulio Busi. L’annuncio dell’AAB è qui.
Use these tools to boost Web Stories performance
Once you’ve created content in the form of Web Stories, you’re probably wondering who your Web Stories are reaching and whether they’re resonating with your audience. Google Analytics and Data Studio are easy-to-use tools that help you understand how your Web Stories are performing on your website — or anywhere else on the web.
Viewing Web Stories performance in Google Analytics
The first step to measuring your Web Stories performance with Google Analytics is to set up tracking. Most Web Story editors, including Web Stories for WordPress, MakeStories, Newsroom AI and others, provide a simple way to add tracking in Google Analytics for each story created. You’ll need to provide the UA Tracking ID associated with the Google Analytics property you’re using for Web Stories.
Once your Stories are being tracked, key performance metrics will become available via the Events report in Google Analytics. This report is accessible by navigating to Behavior > Events > Overview in the navigation bar. The metrics available include:
- Story Starts: A measure of how many users started reading your Story. These are reported as pageviews in Google Analytics.
- Time Spent: A measure of how long users spend reading your Story, on average. This metric is helpful when determining how engaging your story is. This is reported as Avg. Time on Page in Google Analytics.
- Story Pages Viewed: A measure of how many users read each page in your Story. This can be a helpful indicator to determine how far users get into your Story and where they might lose interest. These are reported as story_pages_viewed events in Google Analytics, and can be found in the Events Report.
- Story Completions: A measure of how many users completed your Story by reaching the last page. These are reported as story_completion events in Google Analytics.
The Events Overview report in Google Analytics will report the story title under Event Category. You can click into each of your Stories listed to view data for each of the metrics above by selecting Event Action as the primary dimension.
Even simpler access to Web Story performance insights with Data Studio
The Web Stories Insights dashboard template in Data Studio provides an overview of your Web Stories’ performance by pulling data from Google Analytics into a simple and visually engaging report. The dashboard displays several essential metrics to consider when evaluating performance, including:
- Key Metrics: Story Starts, Page Views, Time Spent and Completion Rate
- Audience Metrics: Age, Gender and Device breakdown across all stories published
- Top Stories: Your top 10 stories during the selected time period, sorted by Story Starts
- Traffic Channels: An overview of where users are finding and reading your Web Stories
- Story Level Performance: Key metrics and a breakdown of pageviews for a specific story are available on the ‘Story Level’ page.
Anyone can access the dashboard by visiting goo.gle/web-stories-insights and selecting your Google Analytics account via the Click to Select your Data dropdown. Note you’ll only have access to analytics that your Google account is linked to, so be sure to verify which account you’re using. You can also create a copy of the template and adjust it according to your specific analytics needs.
We hope that Google Analytics and Data Studio will help you improve your Web Stories for your audience.
Il vero finale di 1984
Ultimo aggiornamento: 2022/02/16 10:40.
Allerta spoiler: questo articolo descrive il finale del libro 1984 di George Orwell. Se non volete sapere come finisce il romanzo, non leggete oltre.
Adoro scoprire qualcosa che ribalta le mie certezze e amplia le mie conoscenze. Avete presente 1984 di George Orwell? Il romanzo famoso per la sua visione apocalitticamente pessimista di una dittatura che controlla le persone attraverso una sorveglianza continua e ossessiva e una continua, opprimente riscrittura del passato e una neolingua fatta appositamente per impedire pensieri sovversivi?
La narrazione nel romanzo si conclude (allerta spoiler) con la resa totale del protagonista, Winston Smith, che subisce un memorabile lavaggio del cervello. Il regime sembra destinato a durare per sempre, impermeabile a qualunque tentativo di ribellione. “Se vuoi un‘immagine del futuro, immagina uno stivale che calpesta un volto umano — per sempre” gli dice fiero e inesorabile uno dei suoi torturatori.
È un finale forte, duro, che ha contribuito non poco a imprimere nella cultura i concetti di 1984. Ma non è il vero finale.
Questo thread su Twitter, infatti, fa notare che l’appendice linguistica al libro (Principles of Newspeak o Principi di Neolingua, disponibile qui in inglese), che molti non leggono (o leggono distrattamente), contiene alcune rivelazioni annidate tra le righe. Traduco e riassumo il thread.
L’appendice è scritta da storici nel futuro nell’universo del romanzo, e questi storici descrivono un sistema (la Neolingua) che è scomparso. Vuol dire che il regime (Ingsoc o Socing nell’edizione italiana) è crollato, e suggerisce che sia crollato prima del 2050. In altre parole, 1984 ha una specie di lieto fine.
L’appendice dice che la Neolingua descritta in 1984 è raccolta nella nona e decima edizione del dizionario di Neolingua e che l’undicesima edizione fu quella finale. Non si sa quando il Partito è salito al potere o ha dato il via alla Neolingua, ma se è già arrivato alla decima edizione nel 1984 o giù di lì e il Partito non sale al potere prima del 1959, allora le edizioni vengono pubblicate al massimo ogni tre o quattro anni. Se la decima edizione viene pubblicata all’incirca nell’epoca degli eventi descritti nel libro e il Socing dura abbastanza da produrre un’undicesima edizione ma non una dodicesima, questo vuol dire che il regime è crollato circa un decennio dopo gli avvenimenti raccontati.
Un altro indizio è che era prevista la traduzione in Neolingua dei classici della letteratura inglese, per poi distruggere gli originali. La fine di questa traduzione era prevista per non prima del primo o secondo decennio del ventunesimo secolo. Ma i tempi verbali, e il fatto che i futuri autori dell’Appendice danno per scontato che i lettori conoscano le opere di Shakespeare, Milton, Jefferson e altri, fanno presumere che l’Ingsoc sia crollato appunto prima del primo o secondo decennio del ventunesimo secolo.
E ancora: O’Brien (il torturatore di Winston Smith) promette di eliminare totalmente la sua esistenza come dimostrazione del potere del Partito: “Né un nome in un registro, né un ricordo in un cervello in vita”. Ma l’Appendice cita “Il Ministero della Verità, dove lavorava Winston Smith”, e questo implica che i futuri autori dell’Appendice siano al corrente dell’esistenza di Smith e che il suo ricordo non sia quindi stato estirpato.
Orwell avrebbe quindi scritto un epilogo ottimista, ma lo avrebbe nascosto sotto forma di appendice tecnica, ignorata da tanti perché sembrava semplicemente un saggio linguistico. E ha fatto bene, perché sarebbe stato un crimine letterario guastare il pugno allo stomaco di quell’“Amava il Grande Fratello” appiccicandovi un epilogo esplicito a lieto fine. Il lieto fine c’è, ma Orwell te lo fa sudare.
___
Luca Frusone mi segnala via Twitter un’altra peculiarità decisamente orwelliana delle varie edizioni di 1984: non sono tutte uguali, e anzi differiscono in un aspetto fondamentale: la presenza o assenza di un singolo carattere di stampa, forse per errore o su istruzione di Orwell stesso, che cambia completamente la vicenda di Winston Smith. Cosa decisamente ironica, visto che uno dei temi del libro è l’alterazione dei documenti per adattare la storia al volere politico. Se vi interessa, la trovate in inglese qui.
<div>Sony Link Buds: ‘Il buco con l’auricolare intorno’</div>
Here’s how local news in the UK is using News Showcase
Editor’s note: This is part of our ongoing series featuring local publishers from around the world using Google News Showcase, our new product and licensing program for publishers, the Google News Initiative and other products and features. Read more in our series, from CityNews in Italyand ADIRA in Argentina.
DC Thomson is one of the UK’s leading media companies. Headquartered in Dundee, Scotland, it has been publishing newspapers and magazines for well over 100 years. We’re a privately owned, family-run business with people, customers and communities at the heart of our operations. In addition to our newspaper and magazine portfolio, we also publish classic titles such as the comics Oor Wullie, The Broons, The Beano and Commando, and have been diversifying into digital technology, radio, TV and events. Using audience insight and data, we create content and experiences that connect with our customers and build loyal communities. One of the new ways of working that is helping us to more deeply engage with readers is Google News Showcase, which we joined in February of last year.
Since we launched our content on Google News Showcase, we’ve been serving both paywalled and non-paywalled content from our titles, such as The Courier and The Evening Telegraph, the Press & Journal and Evening Express, and The Sunday Post, to readers. News Showcase allows us to decide how our content appears on Google News and on Discover, a Google service that allows people to customize their feed to match their interests. We publish and curate several news panels throughout each day, which allows us to tell stories differently, expand on a topic and give our readers and new audiences different ways into the news. It gives us additional opportunities to continue to more deeply engage our readers and help them understand important stories.
Working with Google to re-focus on our audiences
Through the Wan-IFRA’s table stakes program supported by the Google News Initiative (GNI), we learned how to better serve audiences with the content they were looking for, on platforms they are already using and in the moments when they want it. We discovered how to turn occasional users into subscribers, create revenue from those new audiences, build partnerships with third parties to expand our skills and drive audience growth. We transitioned from being 95% print focused to being truly audience focused, serving outstanding digital content.
Delivering interest-based content
We achieved all this by reorganizing our newsrooms to create 10 small, specialized “Mini Publisher Teams,” each serving a variety of distinct audiences, with content including food and drink, nostalgia, transport and environment, crime and courts and health and wellbeing. The teams have the autonomy to make data-driven decisions relating to their content and are encouraged to be creative in how they produce it — all with the aim of increasing engagement and moving users through the funnel to becoming loyal subscribers.
An example of one of the visualizations created by a DC Thomson publication.
By focusing on content verticals, investing in digital journalism like podcasts and video, and testing out data visualization tools, we have seen newsletter sign ups grow by 68% over an 18 month period.
Another example of one of the visualizations created by a DC Thomson publication
Improving how we monetize and curate news to deepen engagement with audiences
One of the biggest challenges companies like ours are facing right now is finding new sources of revenue. The digital transformation inspired in part by the GNI program enabled us to produce ever more compelling premium content that was valued by our readers. For example, on The Courier we have locked more premium content and premium content now accounts for 85% of sales, almost doubling in volume. The result: after starting the programme with a few hundred subscribers we now have a five-figure subscriber base.
Sustainable growth through subscriptions
Most recently we participated in the Subs Lab Europe, an eight-month program run by the GNI, the International News Media Association (INMA) and FT Strategies. The Lab has changed our way of working and now we focus more on cross-functional experimentation — even when we don’t know the answer to a particular challenge. We ran a number of experiments during the program with meaningful results: we grew subscription sales by more than 180% in 8 weeks after once again experimenting with content behind our paywall. We increased the proportion of annual subscriptions sold by 400%. And we launched five new newsletters, which quickly earned the best open and click-through rates in The Courier’s portfolio.
Together, Google News Showcase and these GNI programs are helping us to shape our business plan for the next 18 months. They’re enabling us to get more economic value from our quality journalism, reach and engage new audiences and grow our subscribers at an important time for the news industry.
Il “caro bollette” non è più sostenibile. Cosa si può fare?
Nella Manovra di Bilancio vengono stanziati 3,8 miliardi per fare fronte all’innalzamento dei costi di gas ed elettricità. Nel primo trimestre del 2022 si è registrato un aumento del costo…
L’articolo Il “caro bollette” non è più sostenibile. Cosa si può fare? scritto da Paolo Brambilla proviene da Assodigitale.
Sirius: A publishing system for Le Monde and beyond
Editor’s note from Ludovic Blecher, Head of Google News Initiative Innovation: The GNI Innovation Challengeprogram, inspired by the European DNI Fundwhich went before it, is designed to stimulate forward-thinking ideas for the news industry. The story below by Sacha Morard, CTO of Le Monde Group, is part of an innovator seriessharing inspiring stories and learnings from funded projects.
Le Monde’s founder, Hubert Beuve-Méry, used the pen name “Sirius” when writing articles about the French resistance during World War II. The name is believed to have originated from a misspelling of the word “serious.” So when our team at Le Monde, one of the main French national news outlets, needed a content management system to handle the creation of both print and digital content, we gave a nod to our history and launched Sirius: a serious platform to take the newsroom into a digital future.
The editorial staff of Le Monde conceived and designed Sirius after they discovered there was no software on the market that would truly fit their needs to manage content internally for both a print newspaper and digital channels. The editorial staff then worked with our team of 100 developers to create the new system with funding through the Digital News Innovation (DNI) Fund, a part of the Google News Initiative.
As software development isn’t generally a day-to-day part of the newspaper’s mission, we’ve ended up with something like a startup within the newsroom. The team is composed of a product manager, two product owners, a technical lead, a designer and several developers. Also, for each project and each feature, we identify editorial experts. As a result, members of the newsroom participate in all the development phases of Sirius, from story mapping of a feature through the validation of mock-ups and user testing.
News organizations don’t buy a content management system like one would buy milk at the grocery store. It requires a lot of thought, and above all, it requires the organization to be ready for change. Sirius helps editorial teams make their digital transition, because it allows them to organize editorial staff around both print and digital products in a content agnostic way.
Word soon got around about what we were building, and that sparked interest from within the Le Monde Group and now L’Obs, Télérama and Courrier International also use Sirius. We have also developed partnerships with several other news organizations, such as with the Swiss newspaper Le Temps and the sports paper L’Equipe.
Our partnerships start with us meeting the editorial staff to study their processes and tools. The objective is to understand how to set up Sirius to meet the needs of the client’s editorial staff. Then we accompany the editorial staff in the configuration, and the creation of technical interfaces between the different systems (print, web, mobile, push, social networks). Once everything is set, we proceed with the training, a crucial step to get everyone on board.
Sirius also includes other tools like Forecast, a data collection system for editorial use. Forecast delivers, for example, information about the likelihood that an article will be read and whether it will potentially lead a reader to become a subscriber. Capping is another feature that allows the publisher to limit how many people can share subscriber accounts, thus increasing the value of the digital subscription.
The development of Sirius is an essential engine for our digital growth and is also a system that has proven itself across several different publishers. Thanks to the data present in Sirius, the marketing team can analyze publication times, traffic and conversions generated, and make recommendations. When marketing and editorial worked together on the best timing for publication, the average traffic per article jumped 154% between 2018 and 2021. We have also significantly raised the number of people who become subscribers per article within this timing publication section, with a 356% increase.
Hubert Beuve-Méry could never have imagined how the name Sirius would live in the future when he signed articles during World War II. But our news staff resurfaced it to honor the newspaper’s past, while bridging a path forward in the digital age.
Crowdfunding. Le serre idroponiche automatizzate fanno incetta di investimenti
Le serre idroponiche automatizzate di Tomato +, per la coltivazione, domestica e professionale, di verdure con capsule biodegradabili, macinano ricavi e fanno incetta di investimenti su CrowdFundMe– unica piattaforma di Crowdinvesting (Equity Crowdfunding,…
L’articolo Crowdfunding. Le serre idroponiche automatizzate fanno incetta di investimenti scritto da Paolo Brambilla proviene da Assodigitale.
RigeneraMi, RICONDIZIONARE PC, TABLET E SMARTPHONE DA DONARE
Il progetto RigeneraMi avrà inizio sabato 19/02/2022 presso il centro C.A.M. (Centro di Aggregazione Multifunzionale) di Lampugnano dalle ore 14:00 alle ore 17:00. Il Rotaract Milano Sforza lancia il progetto RigeneraMi Il service…
L’articolo RigeneraMi, RICONDIZIONARE PC, TABLET E SMARTPHONE DA DONARE scritto da Paolo Brambilla proviene da Assodigitale.
Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day
It’s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022.
The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and that increased digital focus has opened up a new world of opportunities to engage buyers in more meaningful ways.
When starting out in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I’ve definitely caught the love bug for business to business marketing. What I am most optimistic about in 2022 is our focus on optimizing and elevating the practice of B2B marketing by doing some of the things I love most: humanizing marketing, creating more meaningful marketing experiences and giving voice to talent.
Of course it’s not just me that feels this optimism. To take the temperature of love for B2B marketing, I reached out to some of the most respected and influential voices in the business marketing world plus some of the team at TopRank Marketing and asked: What do you love most about B2B marketing? Of course, the amazing Ann Handley kicked things off with a poem:
A Love Poem for B2B Marketers by Ann Handley @marketingprofs
Author, Friend of Lee, Poet Laureate of B2B Marketing
Roses are red
Violets are blue
Are you, blog reader, a
B2B Marketer, too?
Do you love SEO
Analytics and Ads?
All the B2B basics!
None of them fads.
Me, too, my sweets!
And don’t forget newsletters!
Which every org needs…
If they only knew better.
So hugs to you, my B2B friend.
(And your violets of blue.)
I’m glad you’re in love…
With B2B, too.
Ann really elevates the bar when it comes to content and why shouldn’t she? One of the great opportunities for the B2B marketing world is to break free of status quo and mediocrity and embrace the content formats, styles and narratives that make experiences more meaningful (and less mechanical). So what do other top marketers love about B2B?
Let us count the ways…
“I’m in love with B2B buyer engagement. You know, that feeling you get when your content/message really connects and serves. And you know because they click to read the next related piece or comment and share or reach out with a question. Makes my day! Every. Single. Time.”
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Marketing Interactions
“I love that there is not a lot of BS in B2B marketing — it’s about solving problems. Unlike consumer marketing, B2B marketing is truly designed to make people’s work lives better by lending a helping hand.”
Tequia Burt @TequiaBurt
Editor in Chief, LinkedIn Marketing Solutions Blog
LinkedIn
“What I love about B2B marketing is its precision. B2B – or any complex sale with multiple decisioning steps and stakeholders – has a wealth of data you can use to build analytics and machine learning models and deeply understand your customer. Because the volume isn’t as high, you can spend more time learning what your customers need and dialing into fulfilling those needs with precision.”
Christopher Penn @cspenn
Co-Founder and Chief Data Scientist
TrustInsights.ai
“What do I love most about B2B marketing? B2B buyers need to learn about the solutions to complex problems. They need to educate the CFO and the rest of their team why spending money on our solutions will pay off. And so we get to explain the role of AI in cloud computing, the value of customer experience, the importance of data quality, and why content marketing is better than ads. Helping people is fun. And that’s why B2B Marketing is a labor of love.”
Michael Brenner @BrennerMichael
CEO
Marketing Insider Group
“I have a passion for developing relationships as part of my role leading influencer marketing and being an active member in online communities. These relationships go far beyond just a pitch to be part of a campaign and transform into long-term relationships that have both personal and professional benefits.”
Justin Levy @justinlevy
Director, Social and Influencer Marketing
Demandbase
“There are so many disciplines you can learn if you are in B2B. It’s so much more than just paid ads and creative development on the consumer side. What’s not to like about B2B Marketing? LOL!”
Pam Didner @PamDidner
Speaker, Author, Podcaster
Relentless Pursuit
“The ability to directly impact business results. Even in long, complex buying cycles, we can drive and measure marketing’s impact where it counts – on metrics you can buy a beer with!”
Matt Heinz @HeinzMarketing
President, Heinz Marketing
“What I love most about B2B Marketing: The gift of humor brings such a joyful surprise to ads! Many marketers mistakenly believe that because the B2B buying cycle is so much more complex, our content must be serious. Nonsense!! Laughter is the best way for marketers to earn trust.” (The Perfect Gift for Valentine’s Day, From Cisco)
Tim Washer @timwasher
Leap CMO Advisor
Demand Spring
“I love the opportunity B2B firms have to reimagine marketing. Today, B2B marketers are stewards of brand promise and digital mavens creating new experiences with tech-empowered teams. There is never a dull moment, always a chance to improve, re-think the status quo, learn and grow. xoxo”
Katie Martell @KatieMartell
Creator
“I love that so many B2B marketers fell into the role before falling in love with it. I don’t think you’ll meet many people who said in their career, ‘I can’t wait to become a B2B marketer’ then again, it’s tough to find a B2B marketer who isn’t passionate about what they do. I think this is because it’s a discipline flourishing with creativity in the face of something traditionally seen as boring. Add to that the increasingly blurred lines between what works in B2C vs. B2B and what’s not to love?”
Jason Miller @JasonMillerCA
Marketing Director
CreativeX
“The thing that I love about B2B marketing is finding the human, moving stories within even the most techy brands. It’s so rewarding to find that emotional center and bring it to center stage!”
Joshua Nite @NiteWrites
Senior Content Marketing Manager
TopRank Marketing
“The thing I love most about B2B marketing is that the content is truly about quality. It requires strategy, collaboration and thought that is deeper than just visual cues.”
Amy Otis @amy_otis
Account Manager
TopRank Marketing
“I love the way B2B marketing gives me the chance to tell stories that have defined impact. I can see the words I wrote or the story I told and know that it changed something for someone, and that that change was for the better.”
Sam Kirchoff
Internal Marketing Manager
TopRank Marketing
“On Valentine’s Day 2022 as I reflect on what I love the most about B2B marketing, it’s clearly the kind, talented people who I get to work with, from a wide range of B2B industries, and the difference we get to make together in the lives of people around the world.”
Lane R. Ellis @lanerellis
Content and Social Media Manager
TopRank Marketing
For more B2B marketing love and inspiration, check out these posts:
- Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair
- Fundamentals of Generational Marketing: Passion Points
- Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing
If you’re feeling inspired, tell us: what do you love most about B2B marketing?
The post Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day appeared first on B2B Marketing Blog – TopRank®.
Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day
It’s February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022.
The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations of digital first buyers and that increased digital focus has opened up a new world of opportunities to engage buyers in more meaningful ways.
When starting out in marketing so many years ago, I had no idea what my career or the world would look like in 2022. But I’ve definitely caught the love bug for business to business marketing. What I am most optimistic about in 2022 is our focus on optimizing and elevating the practice of B2B marketing by doing some of the things I love most: humanizing marketing, creating more meaningful marketing experiences and giving voice to talent.
Of course it’s not just me that feels this optimism. To take the temperature of love for B2B marketing, I reached out to some of the most respected and influential voices in the business marketing world plus some of the team at TopRank Marketing and asked: What do you love most about B2B marketing? Of course, the amazing Ann Handley kicked things off with a poem:
A Love Poem for B2B Marketers by Ann Handley @marketingprofs
Author, Friend of Lee, Poet Laureate of B2B Marketing
Roses are red
Violets are blue
Are you, blog reader, a
B2B Marketer, too?
Do you love SEO
Analytics and Ads?
All the B2B basics!
None of them fads.
Me, too, my sweets!
And don’t forget newsletters!
Which every org needs…
If they only knew better.
So hugs to you, my B2B friend.
(And your violets of blue.)
I’m glad you’re in love…
With B2B, too.
Ann really elevates the bar when it comes to content and why shouldn’t she? One of the great opportunities for the B2B marketing world is to break free of status quo and mediocrity and embrace the content formats, styles and narratives that make experiences more meaningful (and less mechanical). So what do other top marketers love about B2B?
Let us count the ways…
“I’m in love with B2B buyer engagement. You know, that feeling you get when your content/message really connects and serves. And you know because they click to read the next related piece or comment and share or reach out with a question. Makes my day! Every. Single. Time.”
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Marketing Interactions
“I love that there is not a lot of BS in B2B marketing — it’s about solving problems. Unlike consumer marketing, B2B marketing is truly designed to make people’s work lives better by lending a helping hand.”
Tequia Burt @TequiaBurt
Editor in Chief, LinkedIn Marketing Solutions Blog
LinkedIn
“What I love about B2B marketing is its precision. B2B – or any complex sale with multiple decisioning steps and stakeholders – has a wealth of data you can use to build analytics and machine learning models and deeply understand your customer. Because the volume isn’t as high, you can spend more time learning what your customers need and dialing into fulfilling those needs with precision.”
Christopher Penn @cspenn
Co-Founder and Chief Data Scientist
TrustInsights.ai
“What do I love most about B2B marketing? B2B buyers need to learn about the solutions to complex problems. They need to educate the CFO and the rest of their team why spending money on our solutions will pay off. And so we get to explain the role of AI in cloud computing, the value of customer experience, the importance of data quality, and why content marketing is better than ads. Helping people is fun. And that’s why B2B Marketing is a labor of love.”
Michael Brenner @BrennerMichael
CEO
Marketing Insider Group
“I have a passion for developing relationships as part of my role leading influencer marketing and being an active member in online communities. These relationships go far beyond just a pitch to be part of a campaign and transform into long-term relationships that have both personal and professional benefits.”
Justin Levy @justinlevy
Director, Social and Influencer Marketing
Demandbase
“There are so many disciplines you can learn if you are in B2B. It’s so much more than just paid ads and creative development on the consumer side. What’s not to like about B2B Marketing? LOL!”
Pam Didner @PamDidner
Speaker, Author, Podcaster
Relentless Pursuit
“The ability to directly impact business results. Even in long, complex buying cycles, we can drive and measure marketing’s impact where it counts – on metrics you can buy a beer with!”
Matt Heinz @HeinzMarketing
President, Heinz Marketing
“What I love most about B2B Marketing: The gift of humor brings such a joyful surprise to ads! Many marketers mistakenly believe that because the B2B buying cycle is so much more complex, our content must be serious. Nonsense!! Laughter is the best way for marketers to earn trust.” (The Perfect Gift for Valentine’s Day, From Cisco)
Tim Washer @timwasher
Leap CMO Advisor
Demand Spring
“I love the opportunity B2B firms have to reimagine marketing. Today, B2B marketers are stewards of brand promise and digital mavens creating new experiences with tech-empowered teams. There is never a dull moment, always a chance to improve, re-think the status quo, learn and grow. xoxo”
Katie Martell @KatieMartell
Creator
“I love that so many B2B marketers fell into the role before falling in love with it. I don’t think you’ll meet many people who said in their career, ‘I can’t wait to become a B2B marketer’ then again, it’s tough to find a B2B marketer who isn’t passionate about what they do. I think this is because it’s a discipline flourishing with creativity in the face of something traditionally seen as boring. Add to that the increasingly blurred lines between what works in B2C vs. B2B and what’s not to love?”
Jason Miller @JasonMillerCA
Marketing Director
CreativeX
“The thing that I love about B2B marketing is finding the human, moving stories within even the most techy brands. It’s so rewarding to find that emotional center and bring it to center stage!”
Joshua Nite @NiteWrites
Senior Content Marketing Manager
TopRank Marketing
“The thing I love most about B2B marketing is that the content is truly about quality. It requires strategy, collaboration and thought that is deeper than just visual cues.”
Amy Otis @amy_otis
Account Manager
TopRank Marketing
“I love the way B2B marketing gives me the chance to tell stories that have defined impact. I can see the words I wrote or the story I told and know that it changed something for someone, and that that change was for the better.”
Sam Kirchoff
Internal Marketing Manager
TopRank Marketing
“On Valentine’s Day 2022 as I reflect on what I love the most about B2B marketing, it’s clearly the kind, talented people who I get to work with, from a wide range of B2B industries, and the difference we get to make together in the lives of people around the world.”
Lane R. Ellis @lanerellis
Content and Social Media Manager
TopRank Marketing
For more B2B marketing love and inspiration, check out these posts:
- Adobe’s Rani Mani: 5 Tips For Creating Your B2B Influencer Marketing Love Affair
- Fundamentals of Generational Marketing: Passion Points
- Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing
If you’re feeling inspired, tell us: what do you love most about B2B marketing?
The post Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day appeared first on B2B Marketing Blog – TopRank®.
Una chiacchierata in ricordo di Tito Stagno
Il 9 febbraio scorso ASIMOF ha organizzato una serata speciale online in ricordo di Tito Stagno, storico cronista delle missioni spaziali degli anni Sessanta e Settanta del secolo scorso, spentosi pochi giorni fa. Hanno partecipato Paolo D’Angelo, Amalia Ercoli Finzi, Dario Kubler, Alberto Villa e il sottoscritto (che ha anche fatto la regia e se ne assume le colpe).
Casanova Opera Pop. Bello il musical all’italiana
Casanova Opera Pop“CASANOVA”, IL GRANDE VENEZIANO RIVIVE AL TEATRO ARCIMBOLDI di Chiara Pedretti Il Teatro degli Arcimboldi si conferma la sede dei grandi spettacoli che prevedono allestimenti importanti. Questa volta…
L’articolo Casanova Opera Pop. Bello il musical all’italiana scritto da Paolo Brambilla proviene da Assodigitale.
Cerco software di webcam virtuale per fare “sottopancia” su Zoom. Idee?
Sto cercando una soluzione software semplice (più semplice di quella attuale, che è OBS) che mi permetta di configurare una webcam virtuale e di sovrapporre un logo o sottopancia (lower thirds o overlay), come nell’illustre esempio qui accanto, a un’immagine della webcam vera, da mandare in streaming durante sessioni Zoom.
Mi va bene sia per Windows, sia per macOS (se c’è per entrambi, tanto meglio). Anche a pagamento: l’importante è che sia molto facile da installare e configurare, perché dovrei fare un deployment di massa a utenti non esperti che hanno pochissimo tempo a disposizione, guidandoli nell’installazione. Idee?
Queste sono le proposte che mi sono arrivate fin qui:
- Manycam (sembra promettente, Mac e Windows, 71 dollari per la licenza Standard)
- Bandicam (ma non sembra avere una funzione picture in picture o simil per i sottopancia)
- Ecamm (solo macOS, 16 dollari al mese)
- SplitCam (macOS e Windows, gratuito)
- Virtual-webcam (scartato per troppa complessità di installazione)
- ChromaCam (macOS e Windows)
- CamTwist (solo macOS)
- AlterCam (solo Windows, 40 dollari licenza Home, 200 dollari licenza Business)
Aggiungo che ho già considerato i filtri video integrati in Zoom, ma non vanno bene perché si possono personalizzare soltanto per chi ha un account Zoom a pagamento e le persone alle quali vorrei fornire un sottopancia non hanno account di questo tipo. Inoltre non posso acquisire i video da Zoom, aggiungere i sottopancia e poi far uscire altrove il video risultante: tutto deve svolgersi in Zoom e all’interno della stessa sessione Zoom.