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<div>B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features</div>
The Purpose of Content Marketing for B2B vs. B2C Brands
88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs
New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand
Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch when looking at job supply and demand, according to recently-released LinkedIn (client) survey data. Social Media Today
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Video, search and social topped the list of media types that advertisers found the most valuable in reaching goals and key performance indicators (KPI), with video dominating the list at 50 percent, well ahead of search’s 16 percent, according to newly-released report information. MarketingCharts
Twitter misses ad revenue and user growth estimates; revenue forecast light
Twitter’s quarterly advertising revenue increased by 22 percent year-over-year to reach $1.41 billion, with user growth among the social media platform’s monetizable daily active users climbed to 217 million, an increase of some 13 percent, Twitter recently announced. Reuters
Google announces new features for Search Ads 360
Search giant Google has rolled out a new update to its Search Ads 360 enterprise campaign management platform, with changes that feature a refreshed look, expanded support for additional search engines, and greater integration with Google Ads features including Performance Max and Discovery campaigns, Google recently announced. MarTech
IAB warns of ‘measurement blackout’ as marketer priorities remain misaligned
An eventual mass exodus from the use of web browser cookies and other user data ad-tracking methods is set to lead marketers into a “measurement blackout,” despite multiple efforts underway to shift to third-party ad tracking data, according to newly-released report data of interest to B2B marketers from the Interactive Advertising Bureau (IAB). Marketing Dive
Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
62 percent of marketers have said that they plan to boost investment in TikTok efforts in 2022, followed by Meta-owned Instagram at 54 percent, Google-owned YouTube at 49 percent, and Microsoft-owned LinkedIn at 43 percent, according to recently-released HubSpot survey data. HubSpot
Mozilla And Meta Submit (Yet Another) Privacy Ad Tech Proposal In New W3C Group
Meta — the parent company of Facebook and Instagram — joined Mozilla to propose a new web browser cookie alternative known as Interoperable Private Attribution (IPA), at a recent meeting of the World Wide Web Consortium (W3C) Private Advertising Technology Community Group (PATCG), the firms announced. AdExchanger
Reddit’s Clubhouse clone gets recordings and web support
Social news aggregator and discussion platform Reddit has augmented its Reddit Talk audio-call-based communication app, which offers features similar to Clubhouse, by adding the ability to record call audio for podcast-like future distribution, and that it is making the service available on the web, Reddit recently announced. The Verge
Report: By 2026, it’s predicted 25% of people will spend an hour per day in the metaverse
30 percent of global organizations will offer products or services through the metaverse by 2026, while 25 percent of people will utilize at least an hour each day using metaverse technology, and while it won’t be owned by a single vendor, the future metaverse will likely boost engagement even among enterprise users, according to newly-released Gartner report data on interest to digital marketers. VentureBeat
ON THE LIGHTER SIDE:
A lighthearted look at the “metaverse hype cycle” by Marketoonist Tom Fishburne — Marketoonist
CMOs Share Lessons All Marketers Can Take from Super Bowl Advertising — ANA
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lane R. Ellis — 10 Tips for Customizing Your Marketing Strategy to Your Specific Industry — Small Business Trends
- LinkedIn — LinkedIn Announces 2022 ‘Forward’ Conference for HR Professionals — Social Media Today
Have you located your own top B2B marketing news this week? Please don’t hesitate to drop us a line in the comments below.
Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and please return again next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features appeared first on B2B Marketing Blog – TopRank®.
<div>B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features</div>
The Purpose of Content Marketing for B2B vs. B2C Brands
88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs
New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand
Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch when looking at job supply and demand, according to recently-released LinkedIn (client) survey data. Social Media Today
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Video, search and social topped the list of media types that advertisers found the most valuable in reaching goals and key performance indicators (KPI), with video dominating the list at 50 percent, well ahead of search’s 16 percent, according to newly-released report information. MarketingCharts
Twitter misses ad revenue and user growth estimates; revenue forecast light
Twitter’s quarterly advertising revenue increased by 22 percent year-over-year to reach $1.41 billion, with user growth among the social media platform’s monetizable daily active users climbed to 217 million, an increase of some 13 percent, Twitter recently announced. Reuters
Google announces new features for Search Ads 360
Search giant Google has rolled out a new update to its Search Ads 360 enterprise campaign management platform, with changes that feature a refreshed look, expanded support for additional search engines, and greater integration with Google Ads features including Performance Max and Discovery campaigns, Google recently announced. MarTech
IAB warns of ‘measurement blackout’ as marketer priorities remain misaligned
An eventual mass exodus from the use of web browser cookies and other user data ad-tracking methods is set to lead marketers into a “measurement blackout,” despite multiple efforts underway to shift to third-party ad tracking data, according to newly-released report data of interest to B2B marketers from the Interactive Advertising Bureau (IAB). Marketing Dive
Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
62 percent of marketers have said that they plan to boost investment in TikTok efforts in 2022, followed by Meta-owned Instagram at 54 percent, Google-owned YouTube at 49 percent, and Microsoft-owned LinkedIn at 43 percent, according to recently-released HubSpot survey data. HubSpot
Mozilla And Meta Submit (Yet Another) Privacy Ad Tech Proposal In New W3C Group
Meta — the parent company of Facebook and Instagram — joined Mozilla to propose a new web browser cookie alternative known as Interoperable Private Attribution (IPA), at a recent meeting of the World Wide Web Consortium (W3C) Private Advertising Technology Community Group (PATCG), the firms announced. AdExchanger
Reddit’s Clubhouse clone gets recordings and web support
Social news aggregator and discussion platform Reddit has augmented its Reddit Talk audio-call-based communication app, which offers features similar to Clubhouse, by adding the ability to record call audio for podcast-like future distribution, and that it is making the service available on the web, Reddit recently announced. The Verge
Report: By 2026, it’s predicted 25% of people will spend an hour per day in the metaverse
30 percent of global organizations will offer products or services through the metaverse by 2026, while 25 percent of people will utilize at least an hour each day using metaverse technology, and while it won’t be owned by a single vendor, the future metaverse will likely boost engagement even among enterprise users, according to newly-released Gartner report data on interest to digital marketers. VentureBeat
ON THE LIGHTER SIDE:
A lighthearted look at the “metaverse hype cycle” by Marketoonist Tom Fishburne — Marketoonist
CMOs Share Lessons All Marketers Can Take from Super Bowl Advertising — ANA
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lane R. Ellis — 10 Tips for Customizing Your Marketing Strategy to Your Specific Industry — Small Business Trends
- LinkedIn — LinkedIn Announces 2022 ‘Forward’ Conference for HR Professionals — Social Media Today
Have you located your own top B2B marketing news this week? Please don’t hesitate to drop us a line in the comments below.
Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and please return again next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features appeared first on B2B Marketing Blog – TopRank®.
Intel Core i5-12400, una CPU gaming veloce e con un prezzo davvero competitivo
Podcast RSI – Auto in tilt per un’immagine, Star Wars e deepfake, furto di dati bancari con lieto fine
È disponibile subito il podcast di oggi de Il Disinformatico della Radiotelevisione Svizzera, scritto e condotto dal sottoscritto: lo trovate presso www.rsi.ch/ildisinformatico (link diretto) e qui sotto.
I podcast del Disinformatico sono ascoltabili anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto, e se vi interessano il testo e i link alle fonti di questa puntata, sono qui sotto.
- Basta un’immagine per far impazzire GPS, telecamera posteriore e infotainment di certe Mazda: 1500 dollari di riparazione
- Le voci deepfake in Star Wars: The Book of Boba Fett
- Una storia di phishing bancario diversa dal solito: il ladro beffato
Our new $100 million Google Career Certificates Fund
Editor’s note:Today Google CEO Sundar Pichai announced a new $100 million Google Career Certificates Fundat an event with U.S. Assistant Secretary of Commerce for Economic Development Alejandra Castillo and the CEOs of Social Finance, Merit America and Year Up. Below is an edited transcript of his remarks. Watch the event above.
One of the best parts of my job is visiting the communities where Google operates. These visits remind me that America is full of people who want to work hard and contribute to their communities.
That sense of purpose and optimism is what brought me to America nearly 30 years ago. And it’s what drew me to Google and its mission to organize the world’s information and make it universally accessible and useful.
We are a company of technology optimists. We believe in what people can do with technology to improve their lives and the lives of others.
That’s what inspired us to launch Grow with Google in 2017, to help all Americans access training to grow their skills, careers and businesses. What we’ve learned over the last five years is what can be accomplished when private-sector companies like ours come together with public-sector institutions and nonprofit partners. Our digital skills program is one example. Together we’ve helped train eight million Americans in all 50 states.
Another example is our Google Career Certificates. Seventy thousand Americans have now completed these certificates. They prepare people for high-paying, high-growth jobs in fields like data analytics, IT support, project management and user experience design. They are available to anyone, no college degree required. Seventy-five percent of graduates report seeing a positive impact on their career within six months, including a raise or a new job.
That includes Natalie Burns, who I met in 2019, and who is here with us today. Natalie earned her Google IT Support certificate while attending community college in Texas. She got a job in cybersecurity and — I’m told — a significant pay increase. Congrats, Natalie!
We want to help more people access these Certificates, especially in underserved communities.
That’s why I’m excited to announce a new $100 million Google Career Certificates Fund. The goal is to enable Social Finance to reach more than 20,000 American workers. This investment in America’s future has the potential to drive $1 billion in wage gains.
This fund is a new kind of financing model. We’ll invest Google capital and Google.org grants and provide our Career Certificate program. Social Finance will provide funding to nonprofit partners like Merit America and Year Up, who in turn will provide services like career coaching, living stipends and job placement support. And we’ll connect students to an employer consortium of more than 150 companies who are looking to hire workers with these skills.
It’s all designed around student success. They will receive all of this at no upfront cost. And will only pay it back once they find a job earning at least $40,000 a year. Social Finance will then redistribute those repayments to future learners, making this model more sustainable.
It’s another promising example of how the entire ecosystem — from private companies to nonprofits — can work together to help more Americans access economic opportunities.
I’m excited to see all the ways this could be transformative for people, their families and their communities. Thank you to our partners again for their efforts and support.