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Get more global coverage while you travel with Google Fi
When you land in another country after a long flight and turn on your phone, you expect it to just work. Booking a cab, contacting your hotel or letting your loved ones know you arrived safely should be painless. With Google Fi, we make it easy to manage those moments when you’re traveling internationally. And today, we’re announcing several improvements to Fi coverage to help you stay connected on more types of phones and in more places.
Access more international 5G coverage
We’re tripling our international 5G network coverage by adding 5G to 26 more countries and making it available on compatible Samsung phones. So if you’re on the Flexible or Unlimited Plus plan and have a compatible Pixel or a Samsung Galaxy S22 series phone, you can now enjoy 5G speeds in 39 countries.
Even if you’re not using one of those devices, you can still get full-speed 4G coverage with Fi in over 200 countries. If you’re on the Unlimited Plus plan, there are no separate data caps on international coverage — so while you travel, you can use unlimited high-speed data up to 50 GB included in your plan. This is in addition to the fast coverage you already get on all Fi plans, including nationwide 5G
We’ll expand 5G coverage to more countries over time so you can stay connected no matter where your travels take you.
Use your iPhone as a hotspot abroad
Our Flexible and Unlimited Plus plans include automatic international coverage in more than 200 countries and territories, with no extra setup required. And if you have an Android phone on either of these plans, you can already use hotspot tethering while abroad. That means you can use your phone as a portable Wi-Fi hotspot to share its internet connectivity with your tablet, laptop or other devices. Now, international hotspot tethering is available on iPhone, too.
Make Wi-Fi calls on your iPhone
If you have an Android phone on Fi and you’re in an area where your cellular coverage may not be as strong, like in a large building or underground on the subway, you can already use Wi-Fi to make phone calls if it’s available. Now, we’re bringing Wi-Fi calling to iPhone.
On both Android and iPhone, if both Wi-Fi and cellular networks are available, Fi will route your call over whichever one gives you the best connection. If you’re traveling abroad, Wi-Fi calling can even help reduce calling costs, depending on the country you’re in.
Get more value from your phone plan
We’re always working to give you even more value, and a few months ago, we announced reduced pricing for our unlimited phone plans and feature updates. With today’s coverage updates, you’ll see no changes to the price of your phone plan.
The Unlimited Plus plan starts at just $40 per month per line for four or more lines, and includes 100 GB of cloud storage with Google One for each person on the plan. If you don’t need international features, the Simply Unlimited plan starts at $20 per month per line for four or more lines. The Flexible plan will continue to help you save if you use less data, at $17 per month per line for four lines for unlimited calls and text, plus $10 per GB for data at home and abroad.
Whether you’re an international traveler or a homebody, all our plans include fast coverage, privacy and security features to protect your personal information, and family features to help you block contact from strangers, set data budgets, share your location with family members and more.
Explore our Fi plans to find the best option for you.
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How we’re making it easier to share files with nearby devices
We built Nearby Share to make it easier to send your content across your devices that are nearby, whether it’s a photo, link, document or even a Wi-Fi password. There are so many ways Nearby Share can help you throughout your day — and some you might not even know about.
To learn more about the technology and how it works, I sat down with Alice Zheng, the product lead for Nearby Share, to have her walk me through some of my most common scenarios.

Can I share files between my own devices?
Yes! In fact, this is one of the most common ways people use Nearby Share. Not only can you share files between your own devices, the process is getting even easier.
In the coming weeks, we’re introducing a new update that makes it faster to share files on your own Android devices with Nearby Share. This means that devices logged into your Google account will automatically accept your transfers. This feature will be rolling out over the next few weeks and will be available on devices running Android 6 and above.

Does Nearby Share only work on my phone?
Nope! You can use Nearby Share across Android phones and tablets, as well as Chrome OS devices. We are also hard at work bringing Nearby Share to the devices that you most frequently use and would want to share files with, and that includes support for more platforms, like Windows PCs, over time.
If my phone doesn’t have Internet service, can I still get the funny photo my friend took of me on our hike?
Absolutely! Nearby Share works even when you don’t have Internet service. We use a variety of connection technologies, including Bluetooth, WiFi, NFC, UWB and WebRTC, to automatically find an efficient way for your friend to send you the photo, even if you’re not online.
Can anyone send me files?
There are various ways to share and receive files and it is all up to what you want. With Nearby Share, we offer a set of device visibility settings so you have control over your privacy and how you appear to others. Your device can be visible to Everyone, a subset of your Contacts or just your own devices.
For Everyone, you can choose to have this mode on temporarily or all the time. This means if you just met someone and they aren’t saved to your contacts, but you want to get a photo from them, you can turn this on to have them send you a file. Then, your setting will automatically switch back to your last used setting. If you have your setting set to Everyone all the time, we will also send you a reminder in case you want to change it.
Under Contacts, you have the option to have your device visible to all your saved contacts, or you can select only a subset of contacts to be visible to. And the last option, Your devices, allows you to only be visible to other devices that are logged into your Google account.
Can I send files to anyone?
Just like how we protect your privacy by giving you control on who can discover you, you will also be able to share files with devices that are made visible to you.
To protect your privacy, your Google account profile image will only be visible to people in your contact list. Others will see a generic device icon next to the device name you choose for yourself. This way, you won’t need to worry about disclosing your account information like when sharing directions with a stranger.
But wait – I’m afraid strangers are going to send me inappropriate stuff if I leave my device visible to everyone. How can I stay protected?
As I mentioned, you can control your visibility settings with the options available in Nearby Share; we also offer other features to protect your privacy. With Nearby Share, we will first show you who is trying to send you a file and what the file name is, and only after you accept the transfer will we show you the actual photo or video. This way if you’re somewhere public and you receive a share request, you’ll never have to see a preview of something you don’t want to unless you first accept. And if you’ve made yourself visible to Everyone, with one quick tap you can turn this off and stop receiving sharing requests from people you don’t trust.
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Our continued investment in Black founders and funders
For too long, Black startup founders and Black investors have been locked out of the funding necessary to succeed. In 2020, Black founders raised less than 1% of all venture capital dollars invested in the U.S. This disparity has not only hindered innovation, but also limited opportunities for economic opportunity, wealth generation and upward mobility. That’s why we made a series of commitments in 2020 to improve access to capital for Black founders and funders.
We’re three years into these commitments, and we continue to invest in the Black startup community. In that time, we’ve expanded our Google for Startups Black Founders Fund globally. We have now provided $30 million in non-dilutive cash funding (meaning without taking equity in the startup) and support to entrepreneurs in the U.S., Brazil, Europe and Africa, where earlier this week we announced the second group of recipients to receive funding. We’ve also allocated $100 million to Black-led venture capital firms, startups and the organizations that support them. Today we’re sharing the latest recipients of these respective programs.
The next Google for Startups Black Founders Fund recipients in the U.S.
We’re welcoming 50 more entrepreneurs to the Black Founders Fund. Their businesses are solving important problems. Welfie, for example, provides equitable healthcare to families across the country, and Tanoshi serves tens of thousands of students with educational tools. These companies aren’t just doing good; they’re also growing quickly and building sustainable businesses. Here are a few more founders from this year’s group and their plans for the funding.
In addition to $100,000 in cash funding, founders receive $100,000 in Cloud credits, hands-on support from Googlers and access to mental health and business coaching at no cost. Founders have told us this funding has provided the spark they’ve needed to hire, boost revenues and raise the additional capital critical to their growth. In fact, the recipients of our first $10 million in funding in the U.S. have gone on to raise 13 times that amount — over $139 million in follow-on funding after our investment. With the help of our people, products and resources, we know Google is uniquely positioned to catalyze the growth of Black-led startups.
Investing in more Black-led venture capital funds
A historic scarcity of Black investors has contributed to the sparse funding levels among Black founders. Black investors are more likely to have Black founders in their networks and more likely to empathize with business models serving Black communities. By supporting Black funders we’re able to increase both our reach and impact.
In 2020, Alphabet committed $100 million to invest in Black-led venture capital firms, startups and organizations supporting Black entrepreneurs. Last year, our Alphabet-wide team led by leaders across CapitalG, GV and Google allocated $60 million in capital to six Black-led venture capital firms, as well as Black-owned startups and nonprofit organizations supporting Black entrepreneurship and business. In addition to capital, these investors received training, technology and advisory sessions from experts across Alphabet and Google. Today, we’re sharing the news that we’ve deployed the remaining capital to a number of nonprofit organizations and the following Black-led venture firms:
- Black Tech Nation Ventures: a Pittsburgh-based technology venture fund that is majority Black-owned and majority diverse-invested and focused on wealth creation for untapped markets and underinvested entrepreneurs.
- Collide Capital: a Los Angeles and New York-based 100% Black-owned VC firm aiming to usher in a new era of venture capital where opportunities go to the most deserving, not the most privileged. Building off of the success of their top-quartile Fund Zero of 34 companies, the Collide Capital team has closed a Fund I to invest in founders with the lived experiences, courage, and grit to create solutions for the next generation.
- Concrete Rose: a Bay Area-based investment fund focused on using financial and social capital to build exceptional early-stage companies and close gaps for underrepresented talent. Concrete Rose also received funding during the previous capital allocation announced last year.
- Heirloom Capital Partners: an Atlanta-based investment fund founded by founder-operator and board director Tristan Walker. Heirloom aims to partner with the founders of disruptive, meaningful companies committed to developing culturally connected products and services that improve lives and serve the needs of people of color.
- Serena Ventures: a San Francisco-based investment firm that champions founders whose perspectives and innovations level the playing field for all types of entrepreneurs. Serena Ventures invests in products and ideas that unlock value for investors, doors for founders and opportunities for everyone to live better.
- Share Ventures: a Los Angeles-based investment fund focused on performance management. Share Ventures is a venture studio building the infrastructure to repeatedly discover, validate, and scale new companies.
- Zeal Capital Partners: headquartered in Washington, DC, Zeal serves as a category-specific early-stage investment franchise that partners with exceptional, diverse management teams. Leveraging their market-backed investment discipline coined “Inclusive Investing,” they invest in financial technology and future of work startups that use technology to narrow the wealth and skills gaps.
We’ve seen firsthand how this powerful combination of financial support with mentorship, training, mental health coaching and community contributes to helping fuel innovation, wealth generation and equal access to economic opportunity. And we will continue to find opportunities to support these incredible Black founders and funders. Next up, our Google for Startups Accelerator: Black Founders, which provides deep technical support for later stage startups, kicks off with its newest group of participants this fall. And later this year, we’ll bring together our Georgia-based Black Founders Fund recipients, investors, partners and more in Atlanta to celebrate those founders and share more about their businesses. We’re looking forward to seeing where these companies go from here.
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INBOUND22 What’s Next with Allyson Hugley from LinkedIn: Connecting with Future Buyers


The 2022 edition of HubSpot’s INBOUND conference is an interesting mix of live and streamed sessions. As a B2B marketer that relies daily on LinkedIn, I was really looking forward to the insights Allyson Hugley, Global Director, Customer Insights at LinkedIn Marketing Solutions* had to share in her streamed What’s Next presentation, Connecting with Future Buyers: Winning Mindshare to Grow Market Share.
With over 850 million members, Linkedin is the top of the mountain when it comes to data around business professionals and Allyson did not disappoint in sharing her insights. According to research from Business Insider, people trust LinkedIn more than any other social platform. That trust and the rich insights available are essential for B2B marketers in understanding how to most effectively attract and engage future business buyers.
Emerging macroeconomic and geopolitical pressures and industry convergence are reshaping the marketplace. At the same time, a new generation of workers is entering and reshaping the workplace.
As life and work intersect, B2C and B2B mindsets and needs are changing. To stand out, brands must demonstrate how they fit into and impact customers’ new-normal.

Image source: LinkedIn
New navigation tools – new concepts, frameworks, and metrics are needed to guide marketers toward the next opportunity – the future customers, buying groups and talent to achieve growth.
3 Keys to Connecting with Future Buyers
1. Break Through Barriers: Evolving Content Expectations
For Business Leaders, Managing the Future Is Paramount. Successfully guiding customers forward through an environment fraught with complex disruption is critical.
Confidence in C-Suite executives has dropped 11 points post covid (Deloitte) and at the same time, B2B decision makers say there’s been a huge increase in thought leadership content but 71% say less than half gives them valuable insights. (Edelman / LinkedIn)
What do buyers of the future want? 81% prefer thought leadership that offers provocative ideas that challenge their assumptions regarding a topic, over content that validates current thinking. (Edelman / LinkedIn). B2B buyers want content that stimulates their thinking to helo generate new ideas, not simply to maintain the status quo.
2. Create Mental Availability: New Outcome Models
Most B2B marketers have experienced that decisions are increasingly made by a committee of individuals averaging 6.8 people. Adding to this complexity the vast majority of B2B buyers are out market (95%) vs. in market to buy. This means reaching buyers who are not ready to buy yet is critical.
So how do B2B companies engage out market buyers to be top of mind when the time comes? According to LinkedIn B2B Institute research, B2B marketers need to focus on memories and situational awareness. Understanding category entry points is essential to staying top of mind during buying situations.

Image source: LinkedIn
3. Understand Future Buyers: Changing Buyer Demographics
Gen Z is today’s future buyer making up 27% of the workforce. To effectively engage this growing cohort, B2B brands need to start establishing relationships now.
One of the first things to understand is that Gen Z is leading the great reshuffle with job transitions up 80% year over year. Gen Z is also the most mobile generation with a migration rate at 23%. (LinkedIn).
According to research from PeopleGoal and McKinsey, Gen Z are career minded, crave stability, are analytical and well-researched, and have a high aptitude for social awareness.
Each generation has different learning agendas and content preferences. Allyson suggests B2B brands place their brand DNA at the heart of content and communication to build consistency and trust.

Image source: LinkedIn
Key takeaways from Allyson’s session:
Buyers’ bar for content is higher making it more challenging to breakthrough. You need to spend the time to truly understand what information will make an impact.
Understanding and utilizing Category Entry Points are required to create the situational awareness critical to capturing future buyers’ mindshare.
The next generation of buyers will be more mobile, technical and focused on business and societal purpose. Ignoring that different audiences have different preferences and learning agendas will be a critical mistake.
If you’re hungry for more LinkedIn perspective on B2B marketing, I’ll be doing my best to cover Ty Heath’s presentation on Friday, Category Entry Points In A B2B World – Buying Situations to Brand Sales.
*LinkedIn Marketing Solutions is a client of TopRank Marketing.
The post INBOUND22 What’s Next with Allyson Hugley from LinkedIn: Connecting with Future Buyers appeared first on B2B Marketing Blog – TopRank®.

