<div>iPhone 14 Pro Max: sempre più uno smartphone ”Pro”! La recensione</div>
Apple Watch Ultra, la BELVA da polso di Cupertino da oggi in vendita (su Amazon)
NVIDIA: problemi di gioco con Windows 11 2022 Update
Gli utenti con un PC con GPU NVIDIA che hanno effettuato l’aggiornamento a Windows 11 2022 Update stanno avendo problemi durante i giochi.
Col potente monopattino elettrico Segway non inquini e risparmi sui carburanti
Purificatore d’Aria 3 in 1 in sconto A METÀ PREZZO
<div>B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox</div>
The Role of Data in B2B Go-To-Market Strategies
59 percent of B2B marketing and sales leaders have said that they see missing or incomplete information as their biggest go-to-market data challenge, with 56 percent pointing to poor quality data, while 40 percent noted disconnected or siloed data sources — three of numerous statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs
What should B2B marketers prioritize in 2023?
Brand purpose will see growing importance in 2023, while some 90 percent of companies in the customer-obsessed category have considered improving the employee experience as a top priority, with 72 percent of B2B buyers having said that they are more apt to purchase from socially responsible companies — some of the findings revealed in recently-published Forrester report data. SmartBrief
Influencer Collaborations Work Most of the Time, Marketers Say
32 percent of marketers and influencers have said that influencer marketing has increased engagement, with 54 percent of influencers having noted that they prefer to be known as content creators, while 65 percent of marketers said that influencer marketing works more often than it fails — some of numerous findings included in newly-released survey data of interest to B2B marketers. MarketingCharts
New Report Highlights Evolving Emoji Usage, and Opportunities for Brands [Adobe Report]
79 percent of frequent U.S. emoji users have said that they view the graphical characters for conveying emotion as a way to quickly share ideas, with 62 percent having said that emoji make team decision-making more efficient, and 58 percent having noted they boost creativity — three of numerous findings of interest to digital marketers featured in survey data recently published by Adobe. Social Media Today
What will social media look like in the future? Here’s What The Data Suggests.
30 percent of consumers have reported that recommendations from influencers are among the most important factors in purchase decisions — more than the 27 percent who pointed to friends or family, while an upcoming greater reliance on influencers has joined greater adoption of virtual reality (VR) and augmented reality (AR) in HubSpot’s latest look at the future of social media. HubSpot
Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design
Adobe has added online collaborative interface design tool firm Figma for some $20 billion, Adobe recently announced. With the acquisition, integration concerns from some users have been tempered by the powerful unification possibilities the combined firms will eventually provide. TechCrunch
LinkedIn Looks to Improve Messaging Interactions with ‘Focused Inbox’, Adds New Sales Analytics Tools
Microsoft-owned LinkedIn has begun rolling out a new artificial intelligence-enriched account dashboard to the professional social platform’s Sales Navigator product, while also launching an updated private messaging inbox meant to make it easier to find the most important messages — two of several new features LinkedIn has recently announced. Social Media Today
The Best Social Media Channels for Prospecting, According to 500 Sales Professionals
A leading 74 percent of sales professionals have pointed to LinkedIn as an effective social media channel for finding and engaging prospects, with 72 percent noting that LinkedIn’s Sales Navigator tool brings them the greatest number of new potential customer leads — two of numerous findings in newly-released social prospecting survey data from HubSpot. HubSpot
New Streamlined Google Ads Tools & Google Ad Extensions Now Assets
Along with a slate of new options for better organization of its Google Ads digital advertising campaigns, search giant Google has also renamed its ad extensions to ad assets, both part of an array of new workflow tools Google recently announced. Search Engine Roundtable
User trust in social platforms is falling, according to our new study
Each year since 2020, U.S. social media users have identified decreased trust in social platforms, with LinkedIn faring the best every year when it comes to user privacy and data protection sentiment — two of numerous findings revealed in newly-published survey data of interest to B2B marketers. Insider Intelligence
ON THE LIGHTER SIDE:
A lighthearted look at “Procurement and Partnership” by Marketoonist Tom Fishburne — Marketoonist
Fearing copyright issues, Getty Images bans AI-generated artwork — Ars Technica
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden / TopRank Marketing — Procurement and Partnership — Marketoonist
- TopRank Marketing — Who sees your B2B content? — TalkCMO
Have you found your own top B2B marketing news item this week that we haven’t yet mentioned? If so, please don’t hesitate to drop us a line in the comments below.
We thank you for joining us for this week’s TopRank Marketing B2B marketing news, and hope you will return again next Friday for another array of the most up-to-date and pertinent B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Prioritizes Brand Purpose, Top Prospecting Social Channels, Influencers Increase Engagement, & LinkedIn’s Focused Inbox appeared first on B2B Marketing Blog – TopRank®.
Chip H2, audio spaziale e suono top: gli AirPods Pro 2 finalmente su Amazon
Recovery, community and healing on the job at Google
Just shy of a year ago, I can still vividly remember scanning The Keyword and coming across the headline, “How my recovery community helps keep me sober.”
Fresh out of grad school, I had been working at Google for just three months and I had been in recovery for almost three years. It was the first time in my life I wasn’t using drugs and alcohol to cope with the stresses and insecurities of work. Before I found recovery, I thought I owed my academic and professional successes to substance abuse. I drank and used drugs “to relax,” make friends and numb the chronic depression that immobilized me otherwise. Frankly, I didn’t know if I was cut out for Google on my own.
Finding hope through community
When I opened that link and read about Google’s Recover Together website — which includes a searchable map to find nearby recovery groups and support resources for people and their families — let alone featuring an actual Googler in recovery, I knew I was in the right place. Addiction is still too often shamed and silenced, so it’s all the more commendable for a company like Google to use its technology, finances and branding capital to bring resources to the millions of people impacted.
The compassion and dignity of that story made me feel hopeful that I could make it at Google clean and sober – but I realized I may not have to do it “on my own.” After some searching, I found that Google’s Disability Alliance Employee Resource Group had a dedicated group for those in recovery from any form of addiction. I had already been taking advantage of individual counseling through Google’s Employee Assistance Program, but for me there is nothing like building community to support healing. Over the past year, the recovery group has supported me through onboarding, battling imposter syndrome and other work-related experiences that would have previously sent me searching for solace at the bottom of a bottle.
We do recover – together
It’s difficult to express gratitude for the vulnerability, courage and wisdom the recovery community has brought into my life. Part of that is why I’m so excited to amplify my personal impact and be a part of the group working this year to host a slew of events for National Recovery Month.
On September 7, Google’s internal recovery group hosted an event embodying what recovery awareness and advocacy is all about: showing up, speaking up and standing up over and over and over again. This featured a stop from Mobilize Recovery Across America’s cross country tour and representatives from the federal Substance Abuse and Mental Health Services Administration (SAMHSA). Attendees shared personal stories of addiction and recovery, tips to ensure events are inclusive (like providing non-alcoholic options), information of where to dispose of prescription drugs properly, and tangible resources of how to help someone find recovery treatment or access immediate assistance (like the 988 crisis lifeline). To conclude the evening, the Google campus was lit up purple, the official color for Recovery Month.
Hilary Swift for Mobilize Recovery
This month, Google added new personal recovery stories, including mine, to its Recover Together site to inspire hope and combat stigma. U.S. trends and data tell us this is needed more now than ever. Comparing January-September of 2021 to the same date range in 2022, Google’s U.S. based searches for “AA meeting locator” and “addiction treatment near me” increased by 350% and 85% respectively. Further, a national study by the Pew Research Center reports that nearly half of Americans have a family member or friend impacted by addiction, with a fairly even distribution by political party, gender and other markers of identity. My hope is that videos and stories like mine will help others feel less alone. I hope it helps people find a way to join me and the other 25 million Americans thriving in long-term recovery.
Whether you’re just beginning your journey, or well along the path, know that recovery is possible. We do not have to self-medicate in the shadows. My experience has taught me that the more we open up and reach out, the easier it all becomes.
Visit g.co/recovertogetherto find recovery support groups in your area, and check out mobilizerecovery.org/for more information.
Fire HD 8 è PURA POTENZA: il nuovo tablet di Amazon sta andando a ruba, AFFRETTATI
L’accensione di prova della Starship al rallentatore e in HD. E questi sono solo sette motori su 33
Il canale YouTube Cosmic Perspective offre una serie di video di altissima qualità dedicati allo sviluppo del veicolo spaziale Starship di SpaceX. Questa, per esempio, è una ripresa di un recente test di accensione di sette dei 33 motori del primo stadio. Guardatela, se potete, a tutto schermo e su uno schermo molto grande: ne vale la pena. Il richiamo alle immagini iconiche delle missioni Apollo è evidentissimo: la differenza è che queste sono riprese amatoriali (anche se realizzate da “amatori” molto professionali).
Inviti PlayStation 5 su Amazon: quali sono i tempi di invio?
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Flash Sale Domestika: 5 corsi in offerta dedicati a Instagram
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Firefox 106: migliorato il supporto al Wayland Screen Sharing
Firefox 106 beta: migliorato il supporto al Wayland Screen Sharing ed allo standard WebRTC
Leggi Firefox 106: migliorato il supporto al Wayland Screen Sharing