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Supporting Asian-owned businesses in your community
When I was 5, our family moved from New York City to the countryside outside of the city. My brother and I were the only kids of Asian descent in our elementary school. Our father was born in Yamaguchi, Japan to a Japanese mother and American father, and I always felt proud of that — but in this new environment, I instantly felt different.
These early experiences showed me just how important it is to show up for and with communities. Over the past two years, COVID-related small business closures and targeted acts of violence have reinforced the importance and impact of allyship — and have underscored how critical it is to support historically marginalized communities, including our Asian community. That’s why we’re announcing a new way to help Asian-owned businesses thrive.
Celebrating Asian-owned businesses
Starting today, US businesses can now add the Asian-owned attribute to their Business Profile on Search and Maps. In the coming weeks, ad-supported publishers will be able to identify as Asian-owned in Display & Video 360’s Marketplace, too.

Businesses can opt in to adopt the attribute on their Business Profile and can easily opt out at any time. Once the attribute appears on a Business Profile, users will also be able to see the attribute. This update builds on the Black-owned, Latino-owned, veteran-owned, women-owned andLGBTQ+ owned business attributes, and is another way people can support a diversity of businesses across Google’s products and platforms.
As we were building this feature, we worked with hundreds of Asian-owned businesses to ensure the attribute celebrates our diverse and unique cultures. During that process, I was particularly struck by what Dennys Han, owner of East West Shop, shared with us about the power of community: “If someone is trying to accomplish something, the entire local Korean community will band together to help it come together. The idea of the community and group as a whole uplifting each other is fundamental to what we do.”
Building up Asian-owned businesses’ digital skills
Over the past few years, Grow with Google has partnered with the US Pan Asian American Chamber of Commerce (USPAACC) to help Asian-owned small businesses grow. To date, we’ve helped more than 20,000 Asian-owned businesses expand their digital skills through workshops focusing on topics like e-commerce tools, design thinking for entrepreneurs and making decisions using analytics.
Today, we’re building upon that partnership. Together, USPAACC and Grow with Google will help an additional 10,000 Asian-owned small businesses gain digital skills to help them grow their businesses. And as the internet continues to grow in importance for shopping, nearly one quarter of Asian-owned business owners said their most important channel towards building community and financial support was across social media and online.
It’s our hope the Asian-owned attribute brings people together and provides our communities with much-needed recognition: to help them be seen and thrive. We are excited to spotlight Asian-owned businesses and highlight part of what makes our community unique and important.

Top left to right:
Tortoise General Store, Owned by Taku and Keiko Shinomoto
Good Hause, Owned by Brittany Tran
East / West Shop, Owned by Dennys Han
Bottom left to right:
Bollypop, Owned by Aakansha Maheshwari
Jitlada, Owned by Sugar Sungkamee
Peru Films, Owned by Tanmay Chowdhary
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Googlers for climate: meet Lisa Arendt
Based in Zürich, Lisa is Product Partnerships Manager for Maps. She helps partners to integrate their charging station locations into Google Maps, which makes recharging as seamless as possible for e-drivers.
And by seamless, she means that charging should be as easy, safe and reliable as it is with petrol- or diesel-powered cars.
She grew up in a small village near Schwerin, where she still goes to unwind. “There were no buses there. Just one empty street and maybe 20 houses. It’s the kind of place where you had to make do with a bicycle,” she says.
She doesn’t even own a car. “In Zürich, you just don’t need one.” But today, she owns three bicycles: “A mountain bike for taking a spin in the countryside, a fast racing bike and an old city bike that I won’t miss if it gets stolen”, she says, laughing.
Lisa is always looking for the best way to get around — not just in her free time, but also at work.
The first big step was to display charging stations on Google Maps, making it easier for drivers to find the nearest charging station. The next step is smart route planning, which Volvo, for example, has already integrated into its vehicles.
We want to make charging electric cars as easy and reliable as possible
Travel has become a recurring theme in Lisa’s life. On her journeys around the world, she always enjoyed finding her own routes and choosing the best options. But she says there was always a bigger question on her mind: How can we improve mobility? Not just for individuals, but for everyone.
Four years ago, Lisa took inspiration from the climate strikes organized by Greta Thunberg, and realized it was time to act. “The next generation is clearly telling us what they want from us. And they want it now.” This growing movement changed the way people look at electric vehicles.
At the same time, Google Maps created a new global division with a whole range of experts and introduced the first electric vehicle (EV) feature on their maps. In 2020, the first fully integrated solution was created in collaboration with Polestar and Volvo, which developed an electric car with Google Assistant, Maps and Play built into its system.
Several major car manufacturers are now collaborating with Google to offer all-in-one solutions like this.
We’re changing, so the planet can remain the same
More and more drivers are now benefiting from the work that Lisa and her team are doing. According to the latest Global Electrical Vehicle Outlook report, in 2021 nearly 10% of global car sales were electric, which is four times the market share in 2019. This brought the total number of electric cars on the world’s roads to about 16.5 million, triple the amount in 2018. Sales in Europe showed robust growth (up 65% to 2.3 million) after the 2020 boom. And at the same time, more and more car-sharing providers and public transport companies are investing in e-mobility or planning to transition in the near future.
Discussions are already taking place to see how Google and Lisa’s team can support them along the way. Lisa’s number-one priority for the future is to expand the project globally. She and her team have already come a long way by creating a practical online atlas for electric vehicle charging stations. Yet there are countless other ways to make mobility more sustainable in the future.
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B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms


How can B2B marketers strengthen their social media marketing strategy and hone existing skills while learning new ones?
B2B marketers in 2022 are fortunate to have access to perhaps the greatest wealth of virtual learning opportunities the world has ever seen, as more business is now done online than ever in an increasingly digital-first B2B marketing landscape.
With more than 70 percent of companies recognizing online learning as essential to long-term strategy (Digital Marketing Institute), this is a fantastic time to explore the vast array of online social media marketing courses available to B2B marketers from leading social platforms.
No matter how much we already know, in 2022’s there’s always more to learn, especially when it comes to the swiftly-changing world of social media strategy.
Whether it’s by following industry experts such as those featured in our recent “Spotlight on Talent: 20 B2B Influencer Marketing Experts to Follow in 2022 and Beyond,” or through virtual courses, savvy B2B marketers constantly strive to make learning a lifelong pursuit.
Online courses are an excellent way to enhance your career by offering a work-at-your-own-pace cadence, where it’s easy to fit in as much or as little instruction as your time allows, whenever and wherever you want.
“Learning Hubs for Leads – While not exactly new, the attraction to cross-train and advance skills is greater than ever. To meet that need, B2B brands are increasingly investing in learning hubs where audiences can exchange their contact information for access to rich educational resources. Examples include HubSpot Academy, Semrush and many more,” our CEO Lee Odden has observed.
Let’s take a look at seven social media training opportunities from top social platforms, each offering a wide variety of online courses and webinars for boosting your social media marketing skills — each either free, available as a free trial to try out content, or for purchase.
1 — Meltwater Academy

Meltwater Academy from media monitoring and social listening platform Meltwater offers a variety of free and on-demand learning courses and webinars relating to social media marketing and other topics relevant to digital marketing.
“Meltwater Academy offers a wide range of social media marketing and PR courses, and we’re adding new topics all the time,” Lance Concannon, content marketing director for linkfluence at Meltwater explained.
“It’s a great resource for any marketer who wants to expand their skills,” Concannon added.
With curriculum topics ranging from “Running a Smart Social Media Audit” and “How to Foster an Engaged Community on Social Media” to courses specific to influencer marketing, Meltwater Academy’s offerings provide B2B marketers with plenty of opportunity when it comes to continuing education, and it also has an active presence on LinkedIn.
2 — Sprinklr University Learning Services

Sprinklr University Learning Services offers its own online training sessions and on-demand learning courses, primarily tailored for Sprinklr users but also featuring classes that apply to all areas of social media marketing.
The Sprinklr University Learning Services offers free certification events, along with private training classes that can be conducted via virtual sessions, and provides a free trial period.
Training centered around Sprinklr’s unified customer experience management (Unified-CXM) offering is also available, and many courses are presented as self-paced experiences, making it easy to work training sessions into whatever time B2B marketers may have available.
3 — LinkedIn Learning

Microsoft-owned LinkedIn* has long been a top social platform for B2B marketing professionals, and through its popular LinkedIn Learning online video courses, a variety of on-demand classes about social media marketing are available.
LinkedIn has just published its rundown of the most-used learning courses offered through its LinkedIn Learning arm, in “The 20 Most Popular LinkedIn Learning Courses of the Year,” featuring sessions including “Strategic Thinking” led by Dorie Clark, executive education faculty at Duke University’s Fuqua School of Business, and a featured member of our “50 Influential Women in B2B Marketing Who Rocked in 2020.”
LinkedIn also took the time to share a selection of its top LinkedIn Learning courses for marketers, as Connie Chen, insights program manager, thought leadership and narratives at LinkedIn, explored in “Solidify Your Skill Set: The Top 10 Learning Courses for Marketers.”
Whether looking for entry-level knowledge all the way through to expert-intensity education, more B2B marketers than ever who are looking to advance their social media strategy have turned to LinkedIn Learning’s vast collection of courses and other online learning resources.
4 — Brandwatch Guides

With its Brandwatch Guides digital learning series, Cision-owned social media suite Brandwatch provides a robust array of guides centered around social media marketing and other digital marketing topics.
From analytics-focused guides such as “How to Measure your Social Media ROI” and “How to Effectively Measure the ROI of Sponsorships” to specialized offerings including “Five Ways Private Equity Firms Can Leverage Social Listening” and “The No-Sweat Guide to Social Content Marketing,” Brandwatch Guides provide B2B marketers a wealth of social media learning opportunities.
5 — Agorapulse Academy

Social media management specialist Agorapulse has a history of providing helpful resources online, which has grown continually since the launch of its Agorapulse Academy skill-building programs and certification courses.
“The Agorapulse Academy is a masterclass in professional social media management, giving best in class strategies and tactics for social media marketing, housed within the framework of the #1 rated social media management solution, Agorapulse,” Mike Allton, head of strategic partnerships at Agorapulse, explained.
“Students learn the in’s and out’s of effective publishing, listening, monitoring and reporting, and are able to obtain complete certification at the conclusion of the course,” Allton added.
Agorapulse’s robust certification course offers a five-part learning curriculum that includes multi-lesson looks at:
- Social Publishing Tools
- Managing social conversations
- Social media reporting
- Listening for social conversations
- Social ROI
Additionally, Agorapulse provides a series of helpful video tutorials for those looking to dig deeper into the firm’s resources.
6 — Digimind Academy

Global social media monitoring and competitive intelligence firm Digimind has been providing marketers helpful learning resources for much of its nearly 25-year history, and with its Digimind Academy self-paced online marketing education courses, that tradition continues in full force.
Courses are offered focusing on several audiences including business users, editors, and end-users — all with a social media marketing element — and Digimind Academy also provides course certification upon completion of many of its courses.
7 — Sprout Social Courses

With its Sprout Social Courses online learning center, Sprout Social offers a wide variety of webinars and courses centered around social media marketing.
B2B marketers looking to bolster their social media skills can take advantage of courses including “Tagging: Your Key to Success on Social,” “Accelerate Your Business Impact by Capturing Social Insights,” and webinars such as “Live Training: How to Use Analytics & Reporting to Measure Your Social Efforts” and “Go Deeper With Your Social Data.”
Social listening has taken on increased important since the pandemic, as Kristin Johnson, vice president of content and communications at Sprout Social shared with our own influencer marketing manager Debbie Friez in “Active Social Media Listening: Tips for a New Era of COVID-19,”
Ongoing Social Media Education Builds Unforgettable Content
B2B marketers who take the time to focus on making learning a perpetual and lifelong endeavor gain key advantages that help future-proof the work we’re doing today and inspire what is coming down the pike.
By growing our skills and widening our social media marketing repertoire with new knowledge, whether we’re a CMO or just beginning in the industry, we’re bound to achieve new levels of success through continuing online learning.
We hope the insight you gain from taking any or all of these online social media course offerings — or others offered by these organizations — will help in your own B2B marketing efforts.
Finally, to learn even more online, be sure to check out some of the additional online learning options for B2B marketers we’ve explored, including :
Supercharge Your B2B Marketing With High-Octane Online Courses, featuring:
- MarketingProfs Everybody Writes
- MIT OpenCourseWare
- Coursera
- Canvas
- WordStream’s Growth Academy
- Alison
5 Free Online Courses to Sharpen Your B2B Marketing Skills, featuring:
- Harvard University
- edX
- BerkeleyX
- University of Pennsylvania
- University of Colorado
10 Free Online Courses to Optimize Your Marketing Skills, featuring:
- Stukent
- BuzzSumo Academy
- HubSpot Academy
- Google Analytics Academy
- SEMrush Academy
- Traackr Academy of Influencer Marketing
- Hootsuite Academy
- Jeff Sauer’s PPC Mastery Course
- Lynda.com
- Udemy
Creating award-winning B2B video marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Contact us to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
* LinkedIn is a TopRank Marketing client.
The post B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms appeared first on B2B Marketing Blog – TopRank®.
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