Agosto, 2022

When you think of a doorbell, a particular sound probably comes to mind — for me, it’s the classic “ding dong.” When we launched Nest Doorbell (wired) in 2018, formerly known as Nest Hello, we introduced a new take on the quintessential doorbell sound with a single chime. And it got us thinking — what if we created even more options? And ones that would add a bit more magic around the house?

So we started creating doorbell ringtones you can download seasonally through the Google Home app, like a ghost or witch’s voice for Halloween or a beloved carol for Christmas. There are also options available year-round, like everyday chimes and a birthday tune.

This year, we’re adding even more to our seasonal collection, with ringtones for Lunar New Year, Diwali and other global celebrations coming soon. A new ringtone for Oktoberfest is up next, which will be available from September 5 to October 5.

But how exactly do you create a doorbell ringtone? As an audio designer on the Google Nest team, it’s my job to figure that out. Today, I’m taking you behind the scenes to show you exactly how I do it — from researching different sounds to composing the final ringtone you download in your Google Home app.

Hit the right note

A lot of teams work together to decide new doorbell ringtone themes for the year. Our goal is always to create themes that are inclusive, meaningful and entertaining to people around the world.

To do that, there are a few factors we need to consider. First off, ringtones need to be pretty short — our rule is no more than 10 seconds — so your visitors don’t get impatient waiting at the door. And to be universally accessible and understandable, they can’t have any speech or lyrics. We can also only use musical pieces that are either original compositions or in the public domain (meaning, they were composed before 1926).

From there, we typically design ringtones in one of two ways. We either base it off a short musical riff, like “Jingle Bells” for Christmas. Or, if there aren’t many musical options for the occasion, we’ll create a version of the “ding-dong” sound with a sound effect. For example, in our Thanksgiving ringtone, you’ll hear the traditional “ding dong” followed by a turkey gobble.

Put a ring on it

Once we’ve landed on a moment and overall design, we’re ready to create our ringtone. Let’s take a look at how we made the new one for Oktoberfest.

The first step? Research. I listened to and analyzed the musical arrangements and styles of a variety of traditional polka songs.

Then, I composed a simple, original melody on the piano (at a rather slow tempo), along with separate harmony and bass lines. Using audio production software, I replaced each of the piano tracks with a digital sample of a traditional German accordion, and sped up the tempo so it was doorbell-friendly.

In some cases, like the Oktoberfest ringtone, I can use traditional instruments. Other ringtones require some more… creative solutions. Take the Thanksgiving ringtone. Because many recordings of turkey gobbles aren’t very clear (real turkey sounds are pretty muddy and outdoor sounds mixed in can make them even harder to hear), I recorded them using my own voice. I now know way too much about the intricacies of a turkey gobble.

Once I compose, edit (and edit some more), I share the ringtone with different teams for feedback and test how it sounds on the Nest doorbell speaker. After making any final changes, we name the ringtone and post it so people can easily download it from the Google Home app.

Since we started creating these doorbell ringtones, they’ve been a nice surprise for Nest users and a fun project for our team. There are a lot more ringtones in the works, so keep an eye out for announcements. In the meantime, I hope this new ringtone whisks you away, even just for a moment, to an Oktoberfest celebration somewhere in Germany!

The democratic process is one of the foundations of our society, and people around the world turn to Google to ask important questions about election candidates and their positions on various topics. We’ve built products and programs to help journalists and voters engage with democratic processes in several elections, including the U.S., Germany, U.K., and others.

Google partnered up with Brazilian broadcaster Band TV to bring Search trends to the first presidential debate for the 2022 elections in Brazil. To support this effort, we have looked into Google Trends data on search interest to help inform the electorate on regional trends for presidential candidates and themes.

The partnership is part of the Google News Initiative, Google’s effort to help journalism thrive in the digital age. We’ve worked with multiple teams to bring real-time insights from Google Trends during the debate through tailor-made visualizations for TV, and an online data hub that users can use as a second screen.

One of the highlighted features of the online hub is a pre-debate dashboard with information about each candidate, topics of interest, and region trends. The dashboard was built focused on mobile screens using Google Data Studio and Google Trends data.

Our goal with the pre-debate dashboard is to allow journalists to interact with the data to find interesting trends for specific candidates and themes throughout 2022. But we also want to give context into how the debate will alter the trends.

With those goals in mind, we built a dashboard that allows journalists and the public in general to see trends about the candidates since the beginning of the year, and breakdowns per region and themes, which can be viewed through the data studio interface.

In addition, we also launched aTrends hub with real-time data on the electoral cycle, providing Search trends around presidential candidates, parties and top questions on topics related to the campaign.

By making data more accessible through Google Data Studio and Google Trends initiatives, we hope to help journalists and voters engage with the democratic process in Brazil.