<div>B2B Marketers on the Move: Celebrating May B2B Industry Movers & New Opportunities</div>
Today’s B2B marketing landscape consists of swift changes, often accompanied by growth that happens so fast that it can be difficult to fully appreciate.
For over two decades, TopRank Marketing has been honored to help a wide array of the world’s top B2B marketers and major brands elevate and go beyond merely being competitive, to standing out from the crowd with a variety of creative, award-winning successes. In this spirit, we like to regularly take time to congratulate and honor business marketers, thought leaders, industry influencers as well as our own talented team members who have recently seen career advancement.
When B2B marketers take on new leadership roles, it’s only natural to seek out trusted resources to help professionals in new positions hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for so many great marketers in new leadership roles. We are also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations.
We extend congratulations to our B2B technology industry partners, clients, associates, friends and teammates in this fifth edition of B2B Marketers on the Move.
B2B Marketers on the Move: May Movers
Alan Muther has taken a new position as Senior SEO & Content Marketing Manager, at LinkedIn*.
I am very happy to share that I’ve started a new position as Senior SEO & Content Marketing Manager at LinkedIn! I’m very thankful to join a company that I’ve been an ambassador of since my early days at Florida State University.
LinkedIn’s culture is all about transformation, integrity, collaboration, humor, and results. I am excited to be here and to contribute to the company’s mission: connect the world’s professionals to make them more productive and successful.
Alexandra Wright has taken a new position as Head Of Marketing, at Mapware.
Super thrilled to officially announce that I have joined the talented team at Mapware as the Head of Marketing.
I couldn’t be more excited to share the magic of Mapware and our mission to make advanced geospatial intelligence available to everyone. I can’t wait to see what we can accomplish!
Alice Bedwell has been promoted to Marketing Executive — ABM, at Ometria.
It’s more than email engagement & soft metrics. It’s about understanding customers and where they are in their purchase journey to ensure you and your team are supporting their needs in the most proactive way.
Amanda M Pasiczny has taken a new position as Senior Director, Corporate Partnerships, at ExecOnline.
Thrilled to officially announce a new chapter in my career with ExecOnline and hoping Minneapolis Spring season follows!
4/5ths of a decade, through two acquisitions, and a slew of truly incredible people/partners/clients has branded my time at Gartner quite a wonderful duration.
I am immensely grateful to my fantastic leaders and teammates throughout my time calling Iconoculture/CEB/Gartner home. Thank you truly!
I cannot wait to join the People and Mission of ExecOnline in the democratization of executive leadership development!
Annett Murphy has taken a new position as Chief Marketing Officer, at Critical Healthcare Ltd.
eCommerce leaders need to think strategy first. As a strong advocate of a strategy first approach in all industry sectors including e-commerce, I believe in the need to let strategy be the framework to test creativity, businesses without a clearly defined strategy across all functional areas lack structure, data and insights to measure the impact of emerging creativity.
Anthony Santa Maria has taken a new position as Marketing Manager, at Praxis Labs.
Thrilled to share that I’ve joined Praxis Labs an immersive (think VR/AR) learning and analytics platform that drives actionable insights for justice, equity, diversity, and inclusion.
I’m really excited for the opportunity to kick off the marketing team and ready to LEARN a lot. Open to any and all resources from anyone who is in a similar position.
Bradley Cohen has taken a new position as Director, Corporate Product Marketing, at Oracle.
Brian Provost has taken a new position as GM, at Yahoo.
This week I start as GM at Yahoo. I’ve been reminded that no one’s ever taken a point of market share from Google. Let’s see if we can change that.
Cassandra Clark has taken a new position as Senior Director, Demand Generation, at Zenput.
Excited to kickoff my next adventure as Senior Director, Demand Generation at Zenput! There were not many companies I was willing to leave LinkedIn for, but this company checked all the boxes. Zenput is changing the game in restaurant operations. Even more impressive is the leadership team and people that work there. Can’t wait to see what lies ahead!
Charlie Riley has taken a new position as Global Demand Generation Director, at CybelAngel.
Thrilled to announce I’ve joined the CybelAngel team to serve the #marketing team as the Global Demand Generation Director. I’m staying in #cybersecurity because data breaches will continue to grow.
Carol-Lyn Jardine has taken a new position as Vice President Of Strategic Marketing, at Persado.
Carol-Lyn has been featured on our TopRank Marketing blog several times, including in a Break Free B2B Marketing video interview alongside Heather Hurst, “Break Free B2B Series: Carol-Lyn Jardine and Heather Hurst on Effectively Managing Change in B2B Marketing.”
[bctt tweet=”I always try and make sure that when I’m going through change management, I assume good intent until it’s proven that I can’t. @cljardine #BreakFreeB2B #ChangeManagement” username=”toprank”]
Christine Seymour has been promoted to Strategy Leader, Honeywell Connected Enterprise, at Honeywell.
Honeywell is ranked 4th on Fast Company’s list of Most Innovative Enterprise Companies. Not too bad for a 100+ year old company. Proud be a #futureshaper and part of a high-achieving team, where EVERY day inspires.
Erica Chappell has been promoted to Director of Content Marketing, at ClickUp.
Georgia Cross has taken a new position as Customer Success Manager, Digital working in MarTech + Shopper Marketing, at Inmar Intelligence.
We’re all here to help each other, that is a childhood lesson I’ve learned that I brought into my personal life and in my career. I lead with that intent of…let’s get together, let’s figure out how we can work together and let’s make the world a better place
Haithuy Nguyen has been promoted to Marketing Director, at Fungible.
Heather Hurst has taken a new position as Vice President of Marketing, at Canopy.
Keep your network strong. Take that lunch or coffee meeting with current and former colleagues every time. You never know where those relationships will take your career and opportunities.
Isla McKetta has taken a new position as Director of Content, at Ookla.
Amazing to see what progress can be made in improving technology that affects our daily lives – even during a global pandemic.
Jacalyn Beales has been promoted to Manager, Demand Generation, at Lever.
Before you create and distribute, do you research. Get to know your audience. Get to know your buyer. And know the difference between stages of intent.
Jason Inskeep has been promoted to AVP – 5G COE (Private Cellular, MEC, Edge), at AT&T.
2022 will be a pivotal year for many organizations and 5G adoption. But their degree of success will greatly depend on how those organizations pair 5G with technology, like private cellular networks. Using the “just right mix” questions.
Jason Schober has been promoted to Director, Content Marketing, at Circle.
Jeff Davis has taken a new position as Associate Director, Digital and Omnichannel Strategy, at AbbVie.
More than ever, B2B companies must meet the demands of the modern buyer by better understanding how they actually buy and developing cohesive, easy-to-navigate buying experiences.
Jeff has appear on our blog numerous times over the years, including as a featured contributor to our groundbreaking “2020 State of B2B Influencer Marketing Report from TopRank Marketing.”
Jeremiah Owyang has taken a new position as Chief Marketing Officer, at RLY Network Association.
As the new CMO of RLY Network Association, the first ask I took was: Market Research. I first surveyed the landscape documenting and detailing down insights about what competitors are doing, influencers, and of course, customers, in our case, web developers. I scored, sorted, prioritized and wrote down where the industry was, and presented the “state of” to the C-suite. Aligning this to the business goals, the roadmap literally fell right out that process, making it very clear on where I needed to head, and in what order. The insight isn’t a new one, it’s “look before you leap”. Now, to execute, I can’t wait to onboard web developers onto our product, RLY Protocol.
Jessica Scheu has taken a new position as Social/Paid Media Specialist, at Optum.
Jolina Pettice has been promoted to Sr. Director of Digital Marketing and Consumer Content, at HealthPartners.
If you aren’t using data to inform your content strategy, what are you using? Gut feeling, testing, and / or creative epiphany should drive no more than 25% of your content efforts. The rest should be driven by understanding what content is resulting in conversions, assisted conversions, traffic from search and social, and what your audiences are looking for online in relation to your business offering.
Jolina is a TopRank alumni and has been featured numerous times on our blog.
Josh Spilker has taken a new position as Director of Content, at Range.
The better you are at content marketing and SEO, the worse off your email inbox will be. There’s a direct correlation.
Kirby Wadsworth has taken a new position as Chief Marketing Officer, at Elevate Security.
Kurt Lambert has taken a new position as Director, Strategic Accounts, at Quattr Inc.
Page speed and overall website performance have always been areas that are near and dear to me. It’s more important than ever in the world of SEO, and can have major impacts beyond just organic strategies.
Linda Pophal has taken a new position as Digital Marketing Specialist, at Purdue University Center for Regional Development.
Marketing and sales teams must share the same objective view of the marketplace, your target clients, and how you stack up against competitors. Having the process to do the research and share the results frequently will help both teams monitor and respond quickly to marketplace changes and target clients’ evolving needs.
Lucy Zarlengo Moran has taken a new position as Chief Marketing Officer, at Bonterra.
My best career advice for young marketers is to keep your customer at the forefront of all that you do. It’s easy to get distracted by internal challenges and complexities, but focusing on what’s easiest for an internal team rather than what’s the best experience for the customer often leads to reduced credibility, poor experiences, and ultimately disloyal, unhappy customers.
Lucy has been featured numerous times on our blog, including being listed in our “50 Influential Women in B2B Marketing Who Rocked in 2020.”
Maya Kaplan Barkay has taken a new position as Vice President Marketing, at EverC.
Omar Al-Sinjari has been promoted to Senior Director Of Customer Marketing, at Honeywell Advanced Sensing Technologies.
Find your learning niche – most recently for me it is listening to audiobooks and walking. I alternate between one book for me and one book for my career. Currently listening to “The First 90 Days” by Michael D. Watkins
Samantha Kelly has taken a new position as Women’s Inspire Network Program Director, at Wedo.
Self care is crucial – You can’t run your business without looking after your own mental health. When you are well, strong and healthy then your business will be the same.
Steve Watt has taken a new position as Director, Market Insights | Social Selling SME, at Seismic.
In B2B the stakes are higher, the decisions more complex, and outcomes less certain. And this means trust reigns supreme. When stakes are high, the decisions complex, and outcomes uncertain, trust is paramount. Brand is trust at scale. And it’s a different world when you are truly trusted.
Todd Friesen has taken a new position as VP of Global SEO, at Vimeo.
Leaders stand in front of their team in the bad times and behind them in the good. Take the blame and pass on the credit. Your team should be the key to your career just as you are to theirs. Selfish growth is limited. Shared growth is boundless.
Venus Wills has been promoted to VP of Brand and Corporate Marketing, at Tanium.
One of the best ways for cybersecurity professionals to stay on top of the game is to attend security conferences.
Vivian Kobeh Palacio has taken a new position as Group Head of External Communications and PR, at BAI Communications.
Thanks To Each of These Leaders For Helping Elevate the B2B Marketing Industry
We extend many thanks to each of the talented B2B marketing professionals we’ve featured here who have recently been promoted or taken new industry positions. We’re certain that you’ll elevate and reach new heights when it comes to the performance you’ll deliver in your new roles.
You can find our previous edition of B2B Marketers on the Move here.
If you’re looking for a new change of your own, be sure to check out our own list of current job openings at TopRank Marketing on our careers page.
*LinkedIn is a TopRank Marketing client.
The post B2B Marketers on the Move: Celebrating May B2B Industry Movers & New Opportunities appeared first on B2B Marketing Blog – TopRank®.
Microsoft Build 2022: ecco le novità
Aggiornate Zoom, fino alla versione 5.10.0 basta un messaggio in chat per infettare PC, Mac e telefoni
Zoom ha sistemato una serie di falle di sicurezza importanti, una delle quali consente di usare la funzione di chat per installare malware sul dispositivo della vittima, senza richiedere alcuna interazione della vittima stessa. Il problema riguarda il client Zoom su Android, iOS, Linux, macOS e Windows fino alla versione 5.10.0 compresa.
Per risolvere il problema, aggiornate il vostro Zoom appena possibile alla 5.10.1 o successiva.
Fonti: The Register, The Hacker News.
Apple Music is now available on Waze
For years, Waze has partnered with audio services to give you the best, safest and most fun driving experience. Starting today, Apple Music will seamlessly integrate with Waze, so you can keep your eyes on the road while enjoying the ride.
With a direct connection between the apps, you can now access Apple Music content directly from the Waze Audio Player. Enjoy more than 90 million songs, tens of thousands of curated playlists, Apple Music Radio and more while you navigate. We’re thrilled to join forces with Apple Music to bring Apple Music subscribers their tunes while driving with Waze on iPhone.
Adattatore di rete TP-Link fino a 1 Gbps ad un prezzo FOLLE su Amazon
Humans Behind Search: Meet Catherine
Catherine is an Engineering Director for Search and a Tech Site Lead in the Google London office. She’s been managing software engineering teams since the early 90’s and joined Google in 2017 to lead the engineering team working on the Google mobile app.
What’s your favorite feature on mobile?
It’s got to be Hum to Search, without a doubt. If you go into the Google app on your phone and press the microphone button, you can hum a song and it will tell you what the song is. This has helped me quickly identify a tune so many times!
We do have a rigorous testing process, even for fun features like this, to make sure these things are something users can use and actually want. It’s a continuation of the Search premise, to keep answering the questions that niggle at you – but this time via audio.
What excites you about the future of Search?
Probably the fact that it simply keeps getting more helpful, as we combine our understanding of text, voice and images — so you’ll be able to find helpful information about whatever you see, hear and experience, in ways that are most intuitive to you. We’ve developed a helpful new function called multisearch, which means you can search with images and text at the same time. So even if you don’t have the words to describe what you’re looking for, you can get help. For example, you can search for similar products in a different color, or take a picture of wallpaper and ask for it on a blanket instead, or even how to look after the basil plant on your windowsill. We’re envisioning a future where you can search your whole world, any way and anywhere.
You’ve said before that software engineering is a very social thing. Can you expand on this?
We have an incredible team working on Search — people developing the machine learning models, the services, the software on the phone. How well those people communicate determines how well the software fits together, so it’s important people have psychological safety in the job. If they do, it means easy feedback mechanisms, good communication and tight team work.
It’s also down to leadership to make sure teams realize everyone has to succeed for the business to — that it’s really not a competition. When looking for our future Search stars, the whole person matters, not just their skills — so will you put users first, do the right thing, work well with others and create an inclusive environment? Those questions really help determine the right fit.
What do you think is a lesser known, but really useful fact about Search?
We’ve got a newish feature called ‘About this result’. When you’re searching for something, you can click an icon that then tells you more about how our systems determined a result might be a good match for your search. You can also find important context about a source or topic, before you visit a website. We’re trying to help people develop information literacy skills — so they can have more context about the sources of their information and understand how Search works. And it means they can be more savvy about what’s going on.
What do you enjoy most about working on a product like Search?
Just the impact. We have billions of users. Lots of people are relying on our information to help them in their daily lives, help them in extreme situations, help them always. It’s really nice to work on something you know people need and want. We are helpful — that’s it really. I rely on it – it’s how I live in my world. I worked in computers long before the internet, and I grew up spending hours in the library just looking things up – Search coming along changed all that. If you’d told me about this as a teenager I would have told you you were crazy!
Amazon ti regala 5€ se ascolti un podcast: ecco come fare
ct.css: testing framework per i tag head
Con questo decoder vedi il digitale terrestre anche sui CRT
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Il tuo vecchio TV CRT torna in vita con questo decoder digitale terrestre (21€)
WCA -WORLD CUP APES- RENDE ACCESSIBILE A TUTTI IL MONDO DEL CALCIO
Un sistema tecnologico altamente evoluto che sfrutta appieno alcune tecnologie di impatto, dalla blockchain al Metaverso WCA Da una piattaforma di intrattenimento online con 600.000 utenti registrati che supporta lo…
L’articolo WCA -WORLD CUP APES- RENDE ACCESSIBILE A TUTTI IL MONDO DEL CALCIO scritto da Paolo Brambilla proviene da Assodigitale.
Building the future of marketing together
Technology is powering more business growth around the world than ever before. And new consumer behaviors are redefining the role technology plays in everyday life. We see this in the surge of video watch time, the rise of browsing behavior on Search and the growth in online shopping. There is opportunity in all of this.
With the right tools, you can meet your customers where they are today while building resilience for tomorrow — and Google is here to be your partner. Your insights and feedback are helping shape every investment we’re making across Google Ads.
Throughout Google Marketing Live, you’ll see the many ways we’re working to help you unlock growth for your business and navigate today’s rapidly shifting advertising landscape. Join us at 9:00 a.m. PT (12:00 p.m. ET) to hear about Google’s latest product innovations across Ads and Commerce. Here’s a preview of some of those announcements.
Reimagining the future of marketing across Search and YouTube
Consumers are turning to Google Search and YouTube more than ever for help with purchase decisions. In fact, we see over one billion shopping journeys happen across Google every day.
When it comes to shopping on Google Search, we’ve made the experience more natural and intuitive. Categories like apparel have seen tremendous success as consumers explore information in more visual and browsable ways. Later this year, advertisers will be eligible to show new, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.
Reimagining Shopping ads in new, visually engaging search results (U.S.-only search results)
However, nothing can quite replace seeing a product in person or bringing it home to try out. Augmented reality (AR) on cameras gets us close, and shoppers are ready for it. More than 90% of Americans currently use, or would consider using, AR for shopping.
Augmented reality in Search provides a fully immersive shopping experience
In the coming months, you’ll also be able to promote your loyalty benefits to potential customers in the U.S. when they’re shopping across Google. Loyalty programs represent a meaningful relationship between you and your customers, and soon you’ll be able to easily integrate them with Google Ads.
Showcase your loyalty benefits across Google to consumers in the U.S.
Using Performance Max campaigns — along with a product feed — you’ll be able to drive more online loyalty sign-ups across YouTube, Display, Search, Discover, Gmail and Maps.
Starting today, your Video action campaigns and App campaigns will automatically scale to YouTube Shorts. YouTube Shorts now averages over 30 billion daily views — four times as many as a year ago — and we want to help you reach people immersed in this short-form content.
Product feeds on Video action campaigns will roll out to YouTube Shorts later this year
Delivering better results with automation and insights
The best way to unlock growth for your business is combining your data and marketing expertise with Google’s machine learning. This means building automated products that meet your objectives and are simple to use.
Performance Max campaigns are a powerful tool for helping you meet consumers where they are across Google channels. In fact, advertisers that use Performance Max campaigns in their account see an average increase of 13% total incremental conversions at a similar cost per action.
1. More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
2. Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
3. Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
4. Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
5. New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
6. Optimization score and recommendations so you can see how to improve your campaign.
Rothy’s, a sustainable brand known for its iconic shoes and accessories, turned to Performance Max to connect with customers across channels. As a result, they increased conversions by 60% and grew revenue by 59%.
Insights page uses machine learning to identify new pockets of consumer demand and provide personalized trend data. Only Google can surface these types of insights, based on the billions of searches we see every day and the millions of signals we analyze for every ad auction. Today, we’re introducing three new reports that will roll out over the coming months:
1. Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
2. Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
3. Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.
Building resilience in a shifting landscape
At Google we’re driven by a shared goal: to be the most helpful company in the world. But we know that our products can only be as helpful as they are safe. That’s why we’re launching innovations like My Ad Center later this year to keep users in control of their privacy and online experience. People will be able to pick the types of ads they want to see more or less of, and control how their data informs ads they see across YouTube, Search and Discover.
Control your ads experience in My Ad Center
And these solutions can and should still work for advertisers. We can both advance privacy and continue supporting the ecosystem.
Join us at Google Marketing Live
What an extraordinary time to be in this industry — my team and I are humbled to be on this journey with you. It’s a big moment for all of us, and I know that we can meet it by working together.
Join us today at Google Marketing Live at 9:00 a.m. PT (12:00 p.m. ET) to learn more about these and other ads innovations and commerce announcements. We hope to see you there!
<div>Display & Video 360 brings Google audiences to connected TVs</div>
Today at Google Marketing Live, we’re unveiling new products and features to help you build resilience for your business, drive results and prepare for the future of marketing.
As streaming continues to rise, that future includes more connected TV (CTV) advertising. That’s why we’re unlocking even more CTV inventory in Display & Video 360 and extending Google audiences to CTV devices — helping you reach the right viewers as they watch top streaming content.
Connect with the right CTV audience
We’re committed to helping you deliver high quality ad experiences to all streamers by bringing the best of digital ad technology to the TV screen. One of the most effective digital strategies is creating relevant connections with your core audience. So we’re introducing Google audiences for CTV inventory in Display & Video 360, which will work across Hulu, Peacock, YouTube and most other ad-supported CTV apps.
In a few months, you’ll be able to power your CTV campaigns with the same affinity, in-market and demographic audiences you’ve been using for your digital ads for years. Demographics and in-market segments will be available on CTV devices by the end of this quarter. Some affinity audiences are already available and more are coming later this summer.
GoDaddy has been using Google affinity audiences to reach the right people with their digital ads. Now, they can extend that strategy and reach audiences like “Business Professionals” or “Avid Investors” who are watching shows on Discovery’s HGTV Network or YouTube.
Google audiences on CTV gives us the opportunity to create ad campaigns that align directly with our prospective customers’ lifestyles. It’s a great way to extend our digital best practices to the big screen.
Reckitt has also found success using Google audiences on connected TV. Reckitt wanted Airborne, their immune support brand, to remain top of mind in the U.S. So they turned to Google’s custom audience segments to reach streamers interested in boosting their immune systems. Display & Video 360 analyzed the keywords Reckitt selected and automatically created tailored audiences that maximized the brand’s reach. This new audience strategy, combined with other digitally inspired approaches, resulted in over 18% more CTV reach for their Airborne campaign.
Our partnership with Display & Video 360 helped us reach CTV viewers in a much more data-driven way.
Access the biggest names in ad-supported streaming
Whether you’re looking for a good movie, the latest music video or a peaceful guided meditation — YouTube is the main stream. According to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in December of last year.
Display & Video 360’s capacity to control ad frequency across YouTube and our other video buys makes it the ideal partner.
A majority of ad-supported CTV services — including broadcasters and cable network apps — also offer their inventory through Display & Video 360. According to comScore, Display & Video 360 now reaches 93% of ad-supported connected TV households in the U.S. and provides access to nine of the top ten most-watched ad-supported CTV apps in the U.S.
We’re also continuing to unlock top CTV inventory around the world. Peacock, NBCUniversal’s ad-supported streaming service, is the newest addition to available CTV publishers in the U.S. And you can now reach people watching Channel 4’s programming in the UK.
Finally, we’re providing more innovative formats for brands to reach viewers the moment they turn on their TVs. Media and entertainment marketers in the U.S. have found success with the Google TV Masthead, which displays right on the home screen of Google TV devices. Today, in a new beta, we’re expanding the Google TV Masthead to allow more industry types to sponsor entertainment content. This cinematic teaser format can be tested using a Programmatic Guaranteed deal in Display & Video 360.
Check out the video below to learn more about new CTV solutions in Display & Video 360 and how to grow your business for the long run using enterprise ad tools.
An accelerator for early-stage Latino founders
After 10 years of working with early-stage founders at Google for Startups, I’ve seen time and time again how access activates potential. Access to capital is the fuel that makes startups go, access to community keeps them running, and access to mentorship helps them navigate the road to success.
But access to the resources needed to grow one’s business are still not evenly distributed. Despite being the fastest-growing group of entrepreneurs in the U.S., only 3% of Latino-owned companies ever reach $1 million in revenue. As part of our commitment to support the Latino founder community, today we’re announcing a new partnership with Visible Hands, a Boston-based venture capital firm dedicated to investing in the potential of underrepresented founders.
During last year’s Google for Startups Founders Academy, I met Luis Suarez, a founder and fellow Chicagoan whose startup, Sanarai, addresses the massive gap in Spanish- speaking mental health providers in the U.S. Sanarai connects Latinos to therapists in Latin American countries for virtual sessions in their native language. When I asked Luis about the most helpful programs he had participated in, he highly recommended Visible Hands. The program gave Luis the opportunity to work alongside a community of diverse founders to grow his startup and have also helped him craft his early fundraising strategy. Visible Hands also supplies stipends to their participants, helping founders who might otherwise not be able to take the leap into full-time entrepreneurship.
Inspired by feedback from founders like Luis, Google for Startups is partnering with Visible Hands to run a 20-week fellowship program, VHLX, to better support the next wave of early-stage Latino founders across the U.S. and to create greater economic opportunity for the Latino community. In addition to hands-on support from Google and industry experts, we are providing $10,000 in cash for every VHLX participant to help kickstart their ideas. Following the program, founders will have the opportunity to receive additional investment from Visible Hands, up to $150,000.
Our work with Visible Hands and our recent partnership with eMerge Americas is part of a$7 million commitment to increase representation and support of the Latino startup community. I’m also looking forward to the Google for Startups Latino Leaders Summit in Miami this June, where in partnership with Inicio Ventures we’re bringing together around 30 top community leaders and investors from across the country to discuss how we can collectively support Latino founders in ways that will truly make a difference. And soon, we’ll share the recipients Google for Startups Latino Founders Fund.
If you or someone you know would be a great fit for VHLX, encourage them to apply by June 24.