As we welcome in another year, and reflect on the turbulent one that’s passed, the existential words of Professor Stephen Hawking are as poignant as ever: “Remember to look up at the stars, and not down at your feet.”
It was not just the great scientific body of work that British-born cosmologist Hawking gave to the world, but also his reminders to reflect on the universe we live in — and the fragility and the beauty of existence.
And today, on January 8, the day Professor Stephen Hawking would have turned 80, we are launching a Google Doodle in more than 50 countries worldwide to celebrate one of history’s most influential scientific minds.
Stephen Hawking at the Department of Applied Mathematics and Theoretical Physics, University of Cambridge. Photo courtesy of the Hawking family.
British Doodler Matthew Cruickshank created the two-minute video Doodle animation, taking people on a journey from Hawking’s early years right into outer space. The challenge, according to Cruickshank, was bringing such a body of work together creatively, from black holes to the Big Bang, as well as theories on the origins and mechanics of the universe.
In the Doodle, the voice of Hawking was generated and used to narrate some of his most impactful quotes with a chronological look at his life and legacy. With guidance from his family and estate, the Doodle also plays with Hawking’s humour, love of animation and gaming.
Continue the exploration on Google Arts & Culture
Alongside the Doodle, the Google Arts & Culture Institute is celebrating Stephen Hawking with a new exhibition available to view from today.
Meet the man who changed our understanding of the universe, courtesy of interactive information about his life and work.
Hawking’s theories on the origins and nature of the universe revolutionised modern physics, while his best-selling books made the field widely accessible to millions of readers worldwide. To many, Hawking’s astronomical impact is so widely recognised, it changed how the world understands the universe.
Stephen Hawking with his children Robert and baby Lucy. Photo courtesy of the Hawking family.
As his daughter, Lucy, put it, “He would have been very entertained to see his long, distinguished life expressed so creatively in this briefest history of all, a two-minute animation!” His family hopes the physical challenges he overcame to make an impact on the world will inspire those bracing for potentially tough times ahead.
Se avete avuto la fortuna di vedere Dune in IMAX invece che nel formato panoramico mostrato nei cinema normali, vi invidio. Non avevo idea di quanto le immagini fossero troncate sopra e sotto nella versione panoramica rispetto a quella IMAX.
IMAX è un formato (anzi, una serie di formati e di tecnologie) che in passato, nell‘era della pellicola, ha offerto una nitidezza e una stabilità d’immagine ineguagliabile. Le limitazioni della versione su pellicola, che obbligavano a un’immagine molto squadrata, hanno fatto riscoprire la maestosità e l’imponenza delle inquadrature fatte con questo formato, passato in secondo piano con l’avvento dei formati sempre più panoramici proposti dal cinema convenzionale. Questo video mostra molto chiaramente quanto si perde e come cambia la composizione dell’inquadratura.
I marchi che lanciano nuovi prodotti devono catturare l’attenzione della Generazione Z I membri della Generazione Z hanno acquistato l’80% in più di nuovi prodotti negli ultimi 12 mesi rispetto…
L’articolo Generazione Z. Fondamentale per il lancio di nuovi prodotti scritto da Paolo Brambilla proviene da Assodigitale.
It’s time for another round of our Stadia Savepoint series, recapping the new games, features and updates on Stadia.
In December, the Stadia Pro library included 45 games for subscribers to claim and explore and play right away. Newly added Pro games like Destroy All Humans!, Wreckfest, The Falconeer: Warrior Edition, Transformers: Battlegrounds, Unto The End and FORECLOSED brought extra adventures for the holiday season.
Last month, players explored plenty of new titles on the Stadia store, including two free-to-play shooting games, Nine to Five and Super Animal Royale. And players jumped into The Jackbox Party Pack 6 and Party Pack 7 to create their own fun with family and friends over the holidays. Meanwhile, fans of solo adventures soared through space and time in the sci-fi combat game Chorus.
Play Stadia on LG Smart TVs
Download the Stadia app on LG Smart TVs running webOS 5.0 or later to play your favorite games using a compatible controller. Find more information on our support page.
Play your favorite games on LG Smart TVs running webOS 5.0 or later by downloading the new Stadia app.
Stadia Pro updates
- Six new games were added to the Stadia Pro library in December. And today, an entire library of games is available to play with Stadia Pro: Crayta, HITMAN, République, Journey to the Savage Planet: Employee of the Month Edition, PixelJunk Raiders, AVICII Invector, Ys VIII: Lacrimosa of DANA, Trine 4 – The Nightmare Prince, The Legend of Heroes: Trails of Cold Steel III, MotoGP™20, Moonlighter, Terraria, The Darkside Detective, PAW Patrol Mighty Pups: Save Adventure Bay, It Came From Space And Ate Our Brains, Epistory – Typing Chronicles, Killer Queen Black, GRIME, ARK: Survival Evolved, Darksiders II Deathinitive Edition, Little Big Workshop, Wave Break, Legend of Keepers: Career of a Dungeon Manager, DreamWorks Spirit Lucky’s Big Adventure, Hello Engineer, Cake Bash, Control Ultimate Edition, Saints Row IV: Re-Elected, DIRT 5, Kemono Heroes, Hundred Days – Winemaking Simulator, Wavetale, Destroy All Humans!, Wreckfest, The Falconeer: Warrior Edition, Transformers: Battlegrounds, FORECLOSED, Unto The End, Darksiders III, Bloodstained: Ritual of the Night, Shantae: Risky’s Revenge, Darkside Detective: A Fumble in the Dark and DreamWorks Dragons: Dawn of the New Riders.
- There are ongoing discounts for Pro subscribers — check out the web or mobile Stadia store for the latest.
December content launches on Stadia:
- Assassin’s Creed Liberation Remastered
- Assassin’s Creed III Remastered
- Blaze and the Monster Machines: Axle City Racers
- Chicken Police – Paint it RED!
- MONOPOLY® Madness
- Nine to Five Early Access
- Super Animal Royale
- The Jackbox Party Pack 6
- The Jackbox Party Pack 7
- Transformers: Battlegrounds
New content coming to Stadia announced in December:
- Assassin’s Creed Valhalla: Dawn of Ragnarök Expansion
- DYNASTY WARRIORS 9 Empires
- The Jackbox Party Pack 7
B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational
Can You Relate? Empathy-based marketing requires brands get to know the people behind the data
52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data also showing that listening and curiosity are more key for brands in 2022 than at any point during the pandemic, and the Association of National Advertisers (ANA) takes a look. ANA
Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers [HubSpot Survey]
51 percent of global marketers expect to build more social media communities in 2022, with some 64 percent planning to dedicate investment in social communities, while the top challenge has been managing community members — three of several findings of interests to digital marketers contained in recently-released survey data. HubSpot
Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Google will incorporate a new form of packets containing authorized web browser calls as a key part of its forthcoming browser cookie replacement system for delivering advertisements and certain other types of information, the search giant recently outlined in a U.S. patent filing. MediaPost
Zoom acquires video production assets from Liminal
Zoom has aqcuired video technology firm Liminal, adding the video production company as part of efforts centered around helping the expansion of Zoom’s virtual large-scale event offerings, virtual communications giant Zoom recently announced. MarTech
Half of E-Commerce Searches Are Informational in Nature
The health sector tops the list when it comes to online searchers looking for information before making a purchase, according to recently-released survey data that highlights how search engine users in both B2B and B2C sectors are increasingly turning to digital solutions. MarketingCharts
Survey: Publishers Reflect On The Ups, Downs Of A Bumpy, Change-Laden 2021
66 percent of publishers have said that they had increased numbers of digital subscriptions in 2021, accompanied by 39 percent who saw decreased traditional print subscription numbers, while 75 percent noted that the rise in remote work has been a positive change during 2021, according to newly-released survey data of interest to online marketers. MediaPost
Twitter Tests New Options to Restrict Spaces Access to Smaller Groups
Twitter has been testing an array of new customizable private or followers-only audio discussion options within its Twitter Spaces feature, an update that could eventually offer brands new ways to connect more closely with particular audiences or sub-sets of fans. Social Media Today
Marketing’s digital skills gap could become ‘unmanageable’ as proficiency declines
Marketers who specialize in data measurement and analytics have become the most scarce, with a 2021 drop of some six percent from 2020 figures, while content marketers recorded the second-highest decrease in digital skills, falling four percent — two of numerous statistics of interest to marketers contained in newly-released digital skill gap report data from the Chartered Institute of Marketing (CIM). Marketing Week
Twitter completes sale of MoPub to AppLovin for $1.05 billion
Twitter has completed the sale of its MoPub mobile advertising company, which it acquired in 2013 for some $350 million, to AppLovin Corp for more than $1 billion, as Twitter looks to place greater emphasis on new products with an eye towards doubling its revenue by 2023, the firm recently announced. TechCrunch
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
Some 44percent of B2B marketers have said that they use between five and ten marketing technology tools, with 30 percent using between 11 and 20, and six percent utilizing 21 or more such tools in their work efforts, according to recently-released marketing technology survey data. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “customer experience and shipping delays” by Marketoonist Tom Fishburne — Marketoonist
At 9 for every 100 workers, robots are rife in Singapore – so we decided to visit them — The Register
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — B2B influencer marketing: eight fascinating personalities for your business — DMEXCO
- Lee Odden — The Age of Authenticity — Arshiya Kapadia
- Lee Odden — Growth Decoded: Delivering Marketing Best Practices to Improve the Customer Experience — ActiveCampaign
- TopRank Marketing — Emerging Digital Marketing Trends for 2022 — Net-Results
Have you located your own top B2B marketing news for the week? Please drop us a line in the comments below.
Thanks so much for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and please return again next Friday for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.