Gennaio, 2022

20 Tendenze Dell’E-commerce Per Il 2022 E Oltre
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20 Tendenze Dell’E-commerce Per Il 2022 E Oltre

I numeri parlano chiaro: l’e-commerce è ora mainstream per le persone di tutte le età! Dai libri all’abbigliamento alla spesa, possiamo ricevere quasi tutto a casa nostra, spesso lo stesso giorno in cui facciamo clic sul pulsante “ordina” su un computer desktop o uno…

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14 Gennaio 2022
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This talking Doogler deserves a round of a-paws

Ever wonder what your dog is thinking? You’re not alone. Over the last year, dog “talking” buttons have taken the pet world by storm. With the push — er paw — of a button, dogs are now “telling” their humans what they need, whether that’s water, food or to go outside. Some pups have even become social media famous for their impressive vocabulary, inspiring dog owners everywhere to pick up a set of buttons. Or in the case of Rutledge Chin Feman, a software engineer for Google Nest, to try building their own DIY versions.

“I know I’m biased, but Cosmo is obviously the best dog in the world,” says Rutledge of his pup. When he and his wife adopted Cosmo, a German Shepherd mix and the first dog for both of them, they noticed right away he was skittish. “He was afraid of everything and would do a lot of lunging and barking. It was kind of a forcing function to learn a lot about positive reinforcement training techniques and desensitization…which is how I stumbled on all of this.”

Cosmo stands on a sidewalk next to a table, chairs and a chalkboard sign. A person is sitting next to him, holding his leash and wearing blue jeans and a brown pair of shoes.

After Rutledge saw a video of dog-talking buttons that blew his mind, he started to build his own set for Cosmo — the perfect hobby to blend his passions for engineering and animals.

He used an electronics prototyping board (a “breadboard”) to hold the buttons, and a small computer (a “Raspberry Pi”) to activate them with light, sound and notifications. The first model, made from a wooden wine box, had just three buttons: “food,” “water” and “outside,” which Rutledge recorded with his own voice. Now, Cosmo’s up to seven buttons — with “ball,” “later,” “love you” and “scritches” (otherwise known as “belly rubs”) added to the mix.

  • A hand is holding up a rectangular wooden box, featuring dark-colored buttons and multicolored wires.

    Using a wine box and a “breadboard,” a prototyping board for electronics, Rutledge created his own set of dog “talking” buttons.

  • Cosmo puts his paw on a wooden box with three, white buttons. A person with a black top and black pants is sitting beside him.

    Cosmo’s first board featured three buttons: “food,” “water” and “outside.”

  • A rectangular wooden board with three white buttons, two blue buttons and two green buttons. Underneath each button is “food,” “water,” “outside,” “love you,” “scritches,” “ball” and “later.”

    Cosmo’s board now features seven buttons, including his favorite — “scritches” (belly rubs).

At one point, Rutledge even set the board up so that he received text messages whenever Cosmo pressed a button. “I’ve been in meetings where I’m like, ‘Hold on a sec, I need to silence my phone. My dog is blowing me up right now.’”

Rutledge and his wife will add a “baby” button to Cosmo’s board next, now that their newest family member has arrived. And the wheels are already turning for Rutledge: “I think it will only be a few months before a baby could push buttons and say things — ask for more food or whatever. I think that will be a fun experiment.”

For now, he’s focused on Cosmo and continuing to strengthen their bond using the button board. “I think it’s a really powerful way to see your pet. It really reminds you that they’re intelligent beings who are capable of profound thought, in a way. And they’re constantly observing their world in a way that we don’t usually really give them credit for.”

“It’s a really simple device, it’s all just for fun,” he adds of the process. “And obviously, Cosmo’s a very good boy.”

Cosmo is looking up and putting his paw on a rectangular wooden board. He is sitting on a blue patterned rug with a white blanket next to him.
14 Gennaio 2022
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B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar

2022 January 14 TikTok For Business Chart

2022 January 14 TikTok For Business Chart

LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring
Microsoft’s LinkedIn will launch a new live virtual events platform, beginning with audio-only functionality, followed in time by an array of video features for the flexible hosting and management of online events, adding to the platform’s creator features, LinkedIn (client) recently announced. TechCrunch

Social Media Forecast to Overtake TV in Ad Spend This Year
A robust 14.8 percent annual growth rate for social media advertising spending over the 2021 through 2024 period tops online video’s 14 percent and paid search’s 9.8 percent, according to newly-released global ad spending growth rate forecast data. MarketingCharts

2022 Instagram Stories Benchmark Report
Instagram Stories are being utilized more than ever by brands on the social media platform, according to recently-released report data of interest to digital marketers from Rival IQ, based on an analysis of more than 60,000 Instagram Stories. Rival IQ

User-Generated Content Represents 39% of Time Spent With Media: Study
Digital user-generated content (UGC) has come close to surpassing traditional media consumption formats among U.S. consumers, according to newly-released survey data showing that video format UGC in particular has seen growth, especially among younger demographic groups. Variety

[bctt tweet=”“Utilize UGC to show how you take customer content and act on it to improve your offering. This is a genius way to show that customer feedback is important to your brand and that it can actually help drive change.” — @CharlieTerenzio” username=”toprank”]

Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans
Twitter has published the 2022 version of its annual event calendar for social media marketers, featuring both traditional and “hashtag holidays” in a handy format, the firm recently announced. Twitter’s latest offering for marketers has included key dates for the U.S. and 12 other regional calendars. Social Media Today

Instagram Explains How the Return of the Chronological Feed Will Work
Facebook’s Instagram has initiated testing upcoming changes to how its newsfeed works, including the return and expansion of a chronological feed — a change that would allow users to select from three separate feed-viewing options, Instagram recently announced. PetaPixel

2022 January 14 Statistics Image

Biggest 2022 Ad Issues: Integrated Media Planning/Buying, measurement
60 percent of media executives have said that integrated media improvements are needed for better advertising impact in 2022, with improved execution and better measurement of non-cookie methods also coming up among the list of most impactful issues in the coming year, according to newly-released survey data of interest to online marketers. MediaPost

How to Stand Out to Gen Z on LinkedIn [Infographic]
43 percent of Gen Z users of LinkedIn have said that brands should make them feel valued, with 57 percent of the demographic looking for brands that are reliable, while 58 percent noted that they would be willing to pay more for a familiar brand — three of numerous insights of interest to B2B marketers contained in newly-released infographic report data from LinkedIn (client). MarketingProfs

Microsoft Advertising’s Billion-Person Milestone
Microsoft Advertising has surpassed the billion person benchmark, a new milestone comprised of overlapping audiences, the firm recently announced, which could help drive more B2B marketers to advertise with the Microsoft ad platform. MediaPost

TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns
Users of TikTok recorded some 27 percent greater ad recall for co-created branded content on the platform, compared to only 19 percent for ads that where no creator collaboration took place — two of several statistics of interest to digital marketers seeking to gain reach on TikTok, according to newly-released report data from the firm. Social Media Today

ON THE LIGHTER SIDE:

2022 January 14 Marketoonist Comic Image

A lighthearted look at the “marketing b.s. detector” by Marketoonist Tom Fishburne — Marketoonist

Man Horrified After Genealogy Test Confirms He Has No Past — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LinkedIn — B2B brands must embrace digital tools to thrive in ‘the great reshuffle’ — The Drum
  • Nick Nelson — What’s Trending: New Year, New Priorities — LinkedIn (client)
  • Lee Odden — 14 Stats That Show It’s Past Time for Brands to Ditch the PDF — Nxtbook Media
  • Lee Odden — 15 of the Best Marketing Twitter Bios — John Lincoln

Have you uncovered your own favorite B2B marketing news for the week? Please drop us a line in the comments below.

Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: Instagram Stories Benchmark Report, Creator Collaboration Adds Value, LinkedIn Offers Gen Z Insight, & Twitter’s New Annual Marketing Calendar appeared first on B2B Marketing Blog – TopRank®.

14 Gennaio 2022
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ROBERT A. BIANCHI (OSDIA): ORGOGLIOSI DELLA NOSTRA DISCENDENZA ITALIANA, VOGLIAMO RINSALDARE IL NOSTRO LEGAME CON LA MADREPATRIA

Robert A. Bianchi, Esq. ex Pubblico Ministero  nominato dal Governatore del New Jersey, oggi avvocato penalista del New Jersey (www.bianchilawgroup.com) e volto noto della televisione americana, ha rilasciato, in qualità…

L’articolo ROBERT A. BIANCHI (OSDIA): ORGOGLIOSI DELLA NOSTRA DISCENDENZA ITALIANA, VOGLIAMO RINSALDARE IL NOSTRO LEGAME CON LA MADREPATRIA scritto da orangenews proviene da Assodigitale.

14 Gennaio 2022
Podcast RSI - Positivi al supermercato, Whatsapp vietato ai militari, antivirus ingannevoli, stampanti da hackerare
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Podcast RSI – Positivi al supermercato, Whatsapp vietato ai militari, antivirus ingannevoli, stampanti da hackerare

È disponibile subito il podcast di oggi de Il Disinformatico della Radiotelevisione Svizzera, scritto e condotto (e da oggi anche montato) dal sottoscritto: lo trovate presso www.rsi.ch/ildisinformatico (link diretto) e qui sotto.

I podcast del Disinformatico sono ascoltabili anche tramite feed RSS, iTunes, Google Podcasts e Spotify.

Buon ascolto, e se vi interessano il testo e i link alle fonti della storia di oggi, sono qui sotto.

Scritto da Paolo Attivissimo per il blog Il Disinformatico. Ripubblicabile liberamente se viene inclusa questa dicitura (dettagli). Sono ben accette le donazioni Paypal.
14 Gennaio 2022