Best of Twitch 2021, i migliori momenti da ricordare
Facebook, 50 mila utenti vittime di società di sorveglianza
Huawei, un leak svela il nuovo pieghevole P50 Pocket
Netflix, serie TV e film tra il 20 e il 26 dicembre 2021
Far Cry 6, disponibili due missioni crossover con Danny Trejo
Stasera parlo di sesso nello spazio: diretta YouTube per il Cicap Lazio alle 21
Sono stato invitato dagli amici del Cicap Lazio a partecipare stasera alle 21 a una Razionale a domicilio dedicata a un tema un po’ particolare: il sesso nello spazio. L’incontro è aperto al pubblico qui su YouTube (o nell’embed qui sotto) ed è gratuito e senza prenotazione.
Sin dai tempi di Barbarella l’idea delle attività amorose in assenza di peso ha stuzzicato la fantasia di tanti, ma la questione della riproduzione umana e delle relazioni intime nello spazio è un aspetto fondamentale delle attività spaziali che prima o poi dovrà essere affrontata, se l’umanità vuole esplorare altri mondi e insediarvisi.
Sulla base dei dati scientifici e delle esperienze personali degli astronauti, cercherò di dare alcune risposte alle domande più frequenti: gli organi riproduttivi femminili e maschili funzionano nello spazio? Sono già stati fatti degli esperimenti in proposito? Quali sono i fenomeni fisici inattesi che possono rendere inaspettatamente più difficile e disagevole l’accoppiamento e la riproduzione o in generale la sessualità? Quali sono le regole sociali in ambienti così confinati come la Stazione Spaziale Internazionale, e come si gestiscono le missioni che durano mesi o addirittura un anno?
Visto l’argomento, la conferenza è consigliata a un pubblico che già conosca le basi della riproduzione e della sessualità: non contiene immagini particolarmente esplicite, visto che è su un canale YouTube aperto a spettatori di qualunque età, e tratterò la materia in modo garbato e concentrandomi sugli aspetti scientifici e sociali, però l’argomento è delicato e accennerò a tutti i tipi di sessualità: se siete genitori, valutate voi se condividere la serata con i vostri figli o se guardarla voi e poi decidere successivamente se proporgliela.
Spotify acquista Whooshkaa per potenziare la parte podcast
WhatsApp lancia l’anteprima dei messaggi vocali
THEA500 Mini, la mini-console Amiga arriverà a marzo 2022
Samsung Pay annuncia una partnership con Viva Wallet
PHP 8.1: proprietà readonly
GoPro Hero 10 Black si conferma la regina tra le action camera
A twist in the tale of the Italian Quirinale Palace
The Quirinale Palace in Rome is one of the world’s most renowned heritage sites. Once home to popes it has been the official residence of the President of the Italian Republic since 1946. However, using the words of said President, Sergio Mattarella, the Quirinale Palace is also the “Home of All Italians”. This is due to its importance for Italian political and institutional life, as well as its incomparable artistic and cultural heritage, representing the genius and creativity of Italians.
Google is proud to join forces with the office of the Italian Head of the State to invite everyone — Italians and people from all over the world — to make this place their home. But you wouldn’t want to call somewhere you’d never visited before “home”, right? So, put on your fancy clothes and let’s open the doors of this house together, courtesy of Google Arts & Culture’s new online experience.
Entering the Palace
Welcome to the Quirinale Palace: let’s begin. Before entering, you will spy the Courtyard of Honor (Cortile d’Onore), a large arcaded square with a harmonious appearance, the result of decades of work and passion. From here, we might stroll up the noble Staircase of Honor (Scalone d’Onore) where you will have access to the main rooms in the building. Marvel at the immense spaces all around you, with ornate frescos and adornments at every turn.
Hallways full of unexpected items
Let’s continue down the halls and experience even more uniqueness. Art can be so original, especially when it finds a way to relate to every age and interest! For astrology lovers or those just curious to delve deeper into a particular artwork, these hallways are lined with decorations where you can find your zodiac sign among beautiful astrological images. In doing so, you can feel part of something greater, and imagine others doing the same centuries ago. This theme continues with the furnishings: leaning against the walls are twelve armchairs made at the beginning of the 18th century by Andrea Brustolon, an artist described as the “Michelangelo of wood” by the one and only Honoré de Balzac.
Next, keep walking down the halls and chambers and you will soon notice a certain love for clocks and pendulums. In fact, the Quirinale Palace holds over 200 of them! Time really is a precious commodity and you won’t be able to forget it in this place. Home to hand made clocks and pendulums imported from all over the world, you can explore how they are cared for and repaired in the watchmaker’s laboratory. Get your clocks right by learning about how “telling time” has changed and trended in history.
The office where it all happens
Here we are. The moment has come to hop into the President’s office (no pictures with flash, please!) and uncover all the details that he works next to as he performs his duties, attends functions, and receives foreign guests and members of Parliament. Few know that, originally, when the Quirinale Palace was the seat of the Vatican, the lavishing room was the Pope’s summer bedroom. During the Napoleonic restyling, it was used as the emperor’s dining room and at the end of the 19th century, King Umberto I turned it into an office that linked to the bedroom in the adjoining Sala di Druso (Room of Drusus the Elder).
They’re only human
It was an eclectic group of people who lived — and live — in this Palace over the years. Here is one such example: the Savoy family, and other former habitants, used the Great Hall of the Cuirassiers, the largest of the rooms, as an indoor tennis court. At a point in time, it was also used as a skating rink for the entertainment of the Savoy princes. Which explains why, during some recent restorations, a tennis ball was found behind the tympanum (decorative arch) that tops the access portal of the Pauline Chapel, a space dedicated to Pope Paul V, who commissioned this and other large rooms at the South of the Palace.
A love for nature and its fruits
Last but not least, you will arrive at the beautiful outdoor gardens which you can also see through the Street View technology on Google Arts & Culture. You can also see the Porta Giardini, a nineteenth-century gate entering the Viale delle Palmen, bordered on both sides by twelve geometric flower beds with a rare and rich collection of tree species.
Your trip to the Quirinale Palace doesn’t end here! Browse over 1000 images, photoshoots of 13 artworks through Art Camera and more than 100 km of Street View digitizations in the Palace and President’s summer location in the woods, Castelporziano Residence.
Visit g.co/quirinale, or download Google Arts & Culture’s Android or iOS app to continue learning and having fun. And if this exhibition got you in the mood to see more of Italy and its beauties, embark on our other online experiences, such as a trip to Parma Capital of Culture 2020+21 .
This archaeologist fights tomb raiders with Google Earth
In the summer, Dr. Gino Caspari’s day starts at 5:30 a.m. in Siberia, where he studies the ancient Scythians with the Swiss National Science Foundation. There, he looks for burial places of these nomadic warriors who rode through Asia 2,500 years ago. The work isn’t easy, from dealing with extreme temperatures, to swamps covered with mosquitos. But the biggest challenge is staying one step ahead of tomb raiders.
It’s believed that more than 90% of the tombs — called kurgans — have already been destroyed by raiders looking to profit off what they find, but Gino is looking for the thousands he believes remain scattered across Russia, Mongolia and Western China. To track his progress, he began mapping these burial sites using Google Earth. “There’s a plethora of open data sources out there, but most of them don’t have the resolution necessary to detect individual archaeological structures,” Dr. Caspari says, pointing out that getting quality data is also very expensive. “Google Earth updates high-res data across the globe, and, especially in remote regions, it was a windfall for archaeologists. Google Earth expanded our possibilities to plan surveys and understand cultural heritage on a broader geographic scale.”
While Google Earth helped Dr. Caspari plan his expeditions, he still couldn’t stay ahead of the looters. He needed to get there faster. That’s when he met data scientist Pablo Crespo and started using another Google tool, TensorFlow.
“Since I started my PhD in 2013, I have been interested in automatic detection of archaeological sites from remote sensing data,” Gino says. “It was clear we needed to look at landscapes and human environmental interaction to understand past cultures. The problem was that our view was obscured by a lack of data and a focus on individual sites.” Back then, he tried some simple automatization processes to detect the places he needed for his research with the available technology, but only got limited results. In 2020, though, Gino and Pablo created a machine learning model using TensorFlow that could analyze satellite images they pulled from Google Earth. This model would look for places on the images that had the characteristics of a Scythian tomb.
The progress in the field of machine learning has been insanely fast, improving the quality of classification and detection to a point where it has become much more than just a theoretical possibility. Google’s freely available technologies have help
This technology sped up the discovery process for Gino, giving him an advantage over looters and even deterioration caused by climate change.
“Frankly, I think that without these tools, I probably wouldn’t have gotten this far in my understanding of technology and what it can do to make a difference in the study of our shared human past,” Gino says. “As a young scholar, I just lack the funds to access a lot of the resources I need. Working with Pablo and others has widened my perspective on what is possible and where we can go.”
Technology solutions have given Dr. Caspari’s work a new set of capabilities, supercharging what he’s able to do. And it’s also made him appreciate the importance of the human touch. “The deeper we dive into our past with the help of technology, the more apparent it becomes how patchy and incomplete our knowledge really is,” he says. “Technology often serves as an extension of our senses and mitigates our reality. Weaving the fabric of our reality will remain the task of the storyteller in us.”
B2B Marketing News: B2B Email Investment Grows, LinkedIn’s Gen Z Insights, Brand Values Gain Ad-Buy Influence, & Influencer Pay Gaps


The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
55 percent of B2B buying decision makers have said that the top quality for salespeople when it comes to making a deal is an understanding of the business situation and needs, while 40 percent said that demonstrating the return on investment (ROI) was a key trait — two of several findings of interest to digital marketers contained in recently-released survey data. MarketingProfs
LinkedIn Shares New Insights on How to Reach Gen Z Users on its Platform [Infographic]
Microsoft-owned LinkedIn (client) has released new insight into how brands are increasing reach to Gen Z, which represents the fastest-growing demographic on the professional social platform. Just 21 percent of Gen Z users on the platform have said that they feel represented in advertising, while 57 percent have said that brands should be reliable, according to LinkedIn data. Social Media Today
B2B Content Consumption Grew Again During the First Half of the Year
B2B digital content viewing time grew by 63 percent during the first half of 2021 compared to 2020, with visitor traffic also up by some 55 percent, while online presentations achieved the greatest distribution gains over the past year, according to newly-released report data. MarketingCharts
81% of marketers see brand values gain influence over ad buying, study finds
60 percent of advertisers are willing to downgrade or leave media partners that don’t meet higher corporate responsibility and brand value standards — an increase of 18 percent from February 2020, according to recently-released brand value survey data of interest to digital marketers. Marketing Dive
The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
48 percent of B2B marketers have said that lack of time is the primary impediment when it comes to achieving alignment with sales, while 32 percent say the area most needing improvement is mutual feedback between marketing and sales — two of several statistics of interest to online marketers featured among new survey data. MarketingProfs
Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes
Microsoft has rolled out four new ownership attributes that allow digital search marketers to add greater specificity to Bing search ads on the Microsoft Advertising platform, the technology giant recently announced, including the ability to note women-owned and Asian-owned businesses, among 32 other attribution options. SEO Roundtable

Study Reveals Big Pay Gap Between Black And White Influencers
An influencer pay gap of 29 percent between white and Black, Indigenous, and People of Color (BIPOC) has been observed in newly-released survey data, topping typical pay gap amounts in a wide range of other industries. The report data also highlighted a desire for greater pay transparency among influencers. MediaPost
Explainer Videos Prove Popular with Content Marketers
65 percent of primarily B2B marketers who use video for content marketing have said they publish how-to or explainer videos, while 58 percent use interviews with influencers or subject matter experts — two of several insights of interest to digital marketers contained in recently-released survey data. MarketingCharts
Email Will Receive Continuing Investment In Both B2B and B2C In 2022: Study
40 percent of B2B marketers have said that newsletters play a critical role when it comes to top digital marketing channels, while the most-used channels include social media platforms and websites, according to newly-released HubSpot survey data. MediaPost
B2B Supplier Websites Need to Improve in Some Areas, Buyers Say
44 percent of B2B buyers have said that delivery and tracking are the leading customer experience challenges with supplier websites, followed by 39 percent who considered supplier relationships as the top obstacle, according to new B2B buyer survey data. MarketingCharts
ON THE LIGHTER SIDE:

A lighthearted look at the “supply chain excuses” by Marketoonist Tom Fishburne — Marketoonist
Google Points To These Marketing Trends For 2022 — MediaPost
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — 100+ Content Marketing Trends and Predictions for Success in 2022 — Content Marketing Institute
- Lee Odden — 9 Skills Required for Success as a Modern Marketing Professional — Career Enlightenment
- Lee Odden — 100 Of The Best Marketing Quotes That Will Get You Inspired — Nazmul Marketer
Have you come across your own favorite B2B marketing news for the week? Please drop us a line in the comments below.
Thank you for taking the time to join us for the TopRank Marketing B2B marketing news, and we hope you’ll come back again next Friday for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Email Investment Grows, LinkedIn’s Gen Z Insights, Brand Values Gain Ad-Buy Influence, & Influencer Pay Gaps appeared first on B2B Marketing Blog – TopRank®.













