Reddito di libertà. Come funziona. Come si ottiene
Finalmente diventa norma il “Reddito di libertà”, fondo istituito il 17 dicembre 2020, con un decreto dell’ex presidente del Consiglio Giuseppe Conte. Si tratta di un contributo economico destinato alle…
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PHILIPS MONITORS NOMINATA VINCITRICE DEI CES 2022 INNOVATION AWARDS
Amsterdam, 11 novembre, 2021 – Philips Monitors annuncia di essere stata nominata vincitrice dei CES® 2022 Innovation Awards per il modello Philips Momentum 559M1RYV, il Display 55″ progettato per Xbox…
L’articolo PHILIPS MONITORS NOMINATA VINCITRICE DEI CES 2022 INNOVATION AWARDS scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Spotify lancia la funzione di Blocco diretto per gli utenti
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MIPU IN FORTE CRESCITA SI AGGIUDICA IL PREMIO “ECCELLENZE D’IMPRESA”
MIPU unisce una forte offerta tecnologica con la profonda competenza di dominio IL GRUPPO MIPU SI AGGIUDICA IL PREMIO PER LA CATEGORIA RISING STAR MIPU è un gruppo di aziende la…
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Netflix scavalca Disney a Wall Street a distanza di un anno
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AV1, cos’è e come funziona il “nuovo” codec di Netflix
Lugano NFT Week: Non Fungible Tangible
Dal 15-21 novembre Lugano Living Lab, il laboratorio di innovazione digitale della Città di Lugano, promuove un’inedita rassegna LUGANO NFT WEEK: NON FUNGIBLE TANGIBLE che esplora l’affascinante mondo degli NFT…
L’articolo Lugano NFT Week: Non Fungible Tangible scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Gli speaker Echo in offerta fino al 60% per il Black Friday in anticipo
Watch With Me on Google TV: Simu Liu’s watchlist
Movies and TV can make us laugh, cry and even shape who we are. Our watchlists can be surprisingly revealing. We’re teaming up with entertainers, artists and cultural icons on a new Watch With Meseries on Google TV to share their top picks and give you a behind-the-scenes look at the TV and movies that inspired them.
Actor and writer Simu Liu loved movies and TV from a young age — he liked losing himself in a story. He loved it so much, he wanted to pursue acting, and he broke new ground when he was cast as the first Asian American Super Hero in the Marvel Cinematic Universe, playing the title character in Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings.” Even after playing a superhero himself, he still enjoys watching epic tales. “I’m someone who loves escaping into completely new and different worlds through watching movies and TV. Whether it’s a world of wizards, orcs or Greco-Roman gods, I’m just somebody that loves being whisked away.”
Also important to Simu Liu is seeing Asian representation on the big screen. We recently sat down with Simu Liu to learn about his Google TV watchlist and what his top picks mean to him. “My watchlist says I’m somebody who cares deeply about Asian representation and telling our stories, because they haven’t been told yet in Hollywood in a deep and meaningful way or they are just starting to be told,” he says. “All these films have deeply impacted me in some personal way, and I’m so excited to share them with you.”
Before diving into his top picks, we asked Simu a few questions to get to know him and his love for movies and TV.
What’s your go-to movie snack?
Simu Liu:Essential movie snack is the butter popcorn with the liquid butter drizzle topping. How many pumps of butter is best? That’s a very good question that I think about. There’s basically two schools of thought: One is to pump all the butter at the top and let it seep down. And the other one is to pump as you fill the bucket to evenly distribute.
What’s your favorite genre?
Simu Liu:My favorite genre is superhero movies. I mean, come on. It’s the best.
What makes a great date-night movie?
Simu Liu:A great date night movie needs a fantastic “meet cute” moment. We all know that moment in the romantic movie where the main characters chases the other down and professes their feelings in this beautiful, perfect monologue.
Do you love watching movies at home or in the theaters?
Simu Liu:I like watching at home, but there’s nothing better than sitting at a theater in a dark room, experiencing a movie on a massive screen with a bunch of strangers and just munching on popcorn.
You come from the world of sitcoms and love watching them. What makes a good sitcom for you?
Simu Liu:The characters are really what makes a great sitcom. You have to have a balanced cast of wacky characters that you love to love and love to hate… it’s got to have the perfect balance.
Why are movies and TV important to you?
Simu Liu:I believe in the transformative power of storytelling. Movies and TV have the capacity to change people’s lives or at the very least, show them something about their lives that is relatable, that is poignant and that makes them think. My life was so affected by the movies and TV that I saw, and was how I taught myself language and culture when my family immigrated to Canada when I was a young child.
Explore Simu’s watchlist and uncover more fun facts about Simu, like his love for musicals, on Google TV, rolling out over the next few days. Tell us your favorites using #WatchWithMe.
B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
In 2022 marketing budgets will increasingly shift to digital, with the bulk of spending shifting to video, social media, digital display ads, and paid search, according to newly-released survey data from the Internet Advertising Bureau (IAB). Partnerships with content publishers having first-party data is also expected to be a top marketing investment area in 2022, the survey showed. MediaPost
Google, Facebook, and Amazon to account for 64% of US digital ad spending this year
Digital advertising spending in the U.S. will grow by $20 billion in 2020, to over $211 billion, and is expected to top $300 billion by 2025 — with the majority of ad revenue being made up by Google, Facebook, and Amazon, according to recently-released ad spending forecast data of interest to digital marketers. eMarketer
Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B Targeting
Dun & Bradstreet has entered into agreements to acquire advertising technology firms NetWise and Eyeota, in a move that would bolster its marketing offerings, especially when it comes to the type of merged professional and consumer data that could lead to more precise ad targeting, Dun & Bradstreet recently announced. MediaPost
Facebook’s work app Workplace to integrate with Microsoft Teams
Facebook has made integration changes that will allow users of its Workplace social app to collaborate and share data with Microsoft’s workplace collaboration offering Teams — including the eventual ability to live-stream video to Workplace from Teams, Facebook recently announced. Reuters
Which Assets Have Produced the Best Results for B2B Content Marketers?
The B2B content assets producing the best results over the past year have included virtual events, research reports, blog posts under 3,000 words, eBooks and whitepapers, along with case studies, all ranking above videos in recently-released survey data of interest to online marketers. MarketingCharts
6 in 10 Marketers Say They Use Customer Data the Majority of the Time When Making Decisions
Some 24 percent of marketers have said that when it comes to making decisions, they always use customer data, with 36 percent using it most of the time, 28 percent sometimes, and eight percent who noted that they used customer data very little, according to newly-released survey data. MarketingCharts
How Sharing Our Stories Builds Inclusion
Exploring personal diversity stories can be key in forming better inclusion programs, according to the Harvard Business Review and its recent look into building a more human-centric approach to inclusion and diversity. Harvard Business Review
Twitter Adds New Option to Let Non-Twitter Users Tune into Spaces
With Twitter’s latest change, listening to Twitter Spaces audio broadcasts will no longer be limited to those having a Twitter account, the firm recently announced, in a move that will likely lead to new opportunities for expanding audiences among digital marketers who utilize Twitter Spaces. Social Media Today
Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Across age demographics between 16 and those 55 and over, viewers watching video content on their phones do so with the volume muted, with newly-released research revealing how digital marketers benefit from captioning when it comes to combating a trend towards increased video muting. MediaPost
7 Things Content Marketers Told Us About Video [New Research]
Some 48 percent of marketers say that they are not using their organization’s existing video content to its fullest potential, despite 88 percent of content marketers who use video reporting that their organization achieves either excellent results from video or results that met expectations — two of numerous findings of interest to digital marketers contained in newly-released survey data. Content Marketing Institute
ON THE LIGHTER SIDE:
A lighthearted look at the “Chasing Gen Z” by Marketoonist Tom Fishburne — Marketoonist
Bounty CEO Rebrands Business As Metaverse Of Napkins — The Onion
Atari Unveils New Logo, Games, And More For 50th Anniversary — Forbes
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- LEX Markets — A Harlem office building heads to an IPO — Crain’s New York
- Lee Odden / TopRank Marketing — Top 50 SEO & Marketing Blogs & Influencers for 2022 — SEO.co
- Lee Odden — Membership Update Fall 2021 [Digital Marketing Institute] — Digital Marketing Institute
Have you recently come across your own favorite B2B marketing news from the past week? Please drop us a line in the comments below.
Thank you for joining us for the week’s TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises appeared first on B2B Marketing Blog – TopRank®.
Come Creare Una Customer Journey Map In 10 Step
