Più scelta per i viaggiatori grazie ai link gratuiti per prenotare gli hotel
E questo è solo uno dei tasselli del puzzle. Quando si potrà tornare a viaggiare, sarà infatti fondamentale consentire alle persone di trovare le informazioni che stanno cercando e permettere loro di mettersi in contatto facilmente con le agenzie di viaggio online. Per molti anni abbiamo aiutato i viaggiatori a scegliere l’hotel più adatto alle loro esigenze fornendo un elenco di strutture pertinenti, insieme a informazioni come recensioni, foto e servizi offerti dalle strutture alberghiere. I link per la prenotazione degli hotel sono stati resi disponibili tramite Hotel Ads, consentendo di visualizzare prezzi e disponibilità in tempo reale per specifiche date selezionate. Abbiamo notato che le persone trovano questi link di prenotazione molto utili e i partner li ritengono una fonte preziosa per intercettare potenziali clienti.
Ora vogliamo migliorare ulteriormente questa esperienza e a partire da questa settimana renderemo gratuita per gli hotel e le compagnie di viaggio di tutto il mondo la possibilità di apparire nei link di prenotazione degli hotel, direttamente su google.com/travel. Con il pieno accesso a una gamma più ampia di prezzi degli hotel, le persone avranno così una serie più completa di opzioni da consultare, utili per scegliere dove effettuare la loro prenotazione.
Questa nuova funzionalità offre a tutti gli hotel e le compagnie di viaggio un’ulteriore modalità gratuita per raggiungere e intercettare potenziali nuovi clienti. Per gli inserzionisti, invece, la possibilità di disporre di booking link gratuiti estende la portata delle già avviate campagne di Hotel Ads.
I partner che già partecipano a Hotel Prices API e a Hotel Ads non dovranno effettuare ulteriori azioni per apparire nei link di prenotazione gratuiti. Inoltre, qualsiasi hotel o agenzia di viaggi risulterà idoneo a partecipare tramite il proprio account Hotel Center. Nei prossimi mesi continueremo a migliorare il processo di inserimento per i nuovi partner su Hotel Center e introdurremo strumenti che consentano ai singoli hotel di fornire direttamente le loro tariffe e le proprie disponibilità, senza che siano necessari complessi requisiti tecnici.
L’aggiornamento che annunciamo oggi è parte del nostro impegno costante nell’assicurare alle persone accesso a tutte le offerte disponibili, fornendo allo stesso tempo la possibilità alle imprese di connettersi con le persone su Google in modo semplice e senza costi. Per esempio, lo scorso anno abbiamo dato ai partner la possibilità di partecipare senza costi a Google Flights, e a settembre abbiamo reso disponibili anche in Italia le schede di prodotto gratuite sulla nostra Shopping Tab per i commercianti. Continueremo a costruire una piattaforma aperta anche in futuro, in modo che tutti i partner possano avere sempre più opportunità di mettere in evidenza le loro informazioni e aiutare le persone a prenotare un volo, trovare una struttura dove alloggiare o scoprire una nuova destinazione.
Senza dubbio il mondo sarà diverso quando torneremo a viaggiare regolarmente, ma la nostra missione di essere una fonte affidabile di informazioni di viaggio rimarrà invariata: desideriamo continuare a creare esperienze migliori per le persone, collaborando a stretto contatto con l’intero settore.
Scritto da: Richard Holden, VP, Product Management, Travel
Facebook, collaborazione con il Garante contro il revenge porn
Accordo importante fra Facebook Inc. e il Garante per la protezione dei dati personali contro una delle forme più odiose di violenza sulle donne e, più in generale, contro la pornografia non consensuale, ovverosia il revenge porn. L’autorità mette infatti a disposizione sul proprio sito un canale di emergenza, dove le persone che temono che le loro foto o i loro video intimi possano essere diffusi senza il loro consenso su Facebook o Instagram, potranno segnalare questo rischio e ottenere che le immagini vengano bloccate.
More choice for travelers with free hotel booking links
While the past 12 months have been difficult for both travelers and the travel industry, we’re optimistic about the road ahead. People are eager to know when they can travel again, and travel companies are wondering how they can best meet consumer needs once the pandemic subsides. We’ve been helping answer some of these questions with data-driven tools for users and the travel industry – but this is only one piece of the puzzle.
When travel does resume in earnest, it’s crucial that people can find the information they’re looking for and easily connect with travel companies online. For many years, we’ve helped travelers choose the right hotel by providing a list of relevant properties, along with information like reviews, photos, and hotel amenities. Hotel booking links have been offered via Hotel Ads, which display real-time pricing and availability for specific dates of travel. We’ve seen that users find these hotel booking links to be highly useful, and partners find them to be a valuable source of potential customers.
Now, we’re improving this experience by making it free for hotels and travel companies around the world to appear in hotel booking links, beginning this week on google.com/travel. With full access to a wider range of hotel prices, users will have a more comprehensive set of options as they research their trip and ultimately decide where to book.
You feta believe we’ve got pasta Search Trends
In this post: The Google Trends tool shows us search interest in all things feta, cheese and pasta, including data on the viral feta pasta.
Every season of quarantine can be marked by a food trend. Last year around this time, we were all experimenting with sourdough and banana bread. On the heels of our carbo loads came dalgona coffee. I’d be remiss not to mention the viral quesadilla hack.
And now, we’ve arrived at the latest: the baked feta pasta.
The beauty is in its simplicity — all you need are grape or cherry tomatoes, pasta noodles of your choice (though according to social feeds everywhere, penne seems to be a favorite), some olive oil, whatever seasonings you prefer and (of course) a big, salty block of feta.
But you probably knew all of that already. What you might not know is how wildly interested the world is in this food trend — so we asked the Google Trends team to tell us.
Eight women kicking butt and taking (domain) names
Who do you think of when you hear the words sister, daughter, mother? How about when the words are leader, founder, CEO? As a mom of three, I want my kids to grow up in a world where the second set of words is as likely as the first to bring a woman to mind. Which is why we’re elevating the voices of women and making sure their stories are heard in today’s #MyDomain series. On this International Women’s Day, Google Registry
https://www.registry.google/
is sharing eight new videos — all featuring female leaders who are taking care of business on their .app and .dev domains.
Alice Truswell
Alice Truswell is co-founder of Snoop.app, a money-saving app. “Fear being forgettable more than fearing not fitting in,” she says, “because the earlier you get comfortable with your voice, the earlier you can start refining results.”
Annie Hwang
Annie Hwang is co-founder of Jemi.app, a company that helps creators and public figures interact with their audiences and make money. “Don’t let imposter syndrome ever stop you,” she advises. “We’ve grown up in a society where we are constantly told that we should be a follower. Don’t be a follower anymore; be a leader!”
Elena Czubiak
Elena Czubiak is the developer and designer behind saturdaydesign.dev and co-founder of imaginarie.app. She quit her day job in 2018 to start her own business and hasn’t looked back since. Elena says, “Remember that although it might feel like starting over, you’ll quickly see that your unique experiences will help you solve problems and make connections that nobody else could.”
Ifrah Khan
Ifrah Khan is co-founder of Clubba.app, a platform that provides virtual creative extracurricular clubs (led by college students) for kids ages 6 to 12. Ifrah encourages entrepreneurial women to find and connect with other women who are also working on their own ventures. “Really talk to them and get to know their journey,” she says. “If they fundraised, how did they fundraise? Fundraising is so hard when you start your own business in general, but as a woman it’s even harder.”
Rita Kozlov
Rita Kozlov is a product manager who leads the Cloudflare Workers product, which uses the workers.dev domain. Rita’s advice for women who want to become a product manager is, “Don’t be afraid to ask lots of questions. In product management that’s definitely 100% a strength and never a weakness.”
Romina Arrigoni Samsó
Romina Arrigoni Samsó is founder and CEO of ADDSKIN.app, a social marketplace for skincare, where community recommendations help customers choose the best products. Romina says, “La gracia de la tecnología es que como dice el dicho, el avión se construye en el aire. Lo importante es lanzarse,” which translates to, “The grace of technology is that, as the saying goes, the plane is built in the air. The important thing is to launch.”
Soraya Jaber
Soraya Jaber is co-founder and CEO of Minsar.app, a no-code AR-VR creative and publishing platform. “We don’t care about your age, your gender, your race, or sexual orientation — there is no space where you are not allowed,” Soraya says.“Don’t hinder yourself, jump into entrepreneurship. I can assure you that’s a hell of a great adventure!”
Stefania Olafsdóttir
Stefania Olafsdóttir is the co-founder and CEO of Avo.app, a next-generation analytics governance company. Her advice? “It’s way more important to be brave than to be perfect.”
To see a special video featuring all these amazing women, check out goo.gle/mydomain. If you have a unique story to share about a .app, .dev, or .page domain and would like to be considered for our series, please fill out this short application form. Here’s to helping tell the stories of women everywhere so that we may inspire generations to come.
WhatsApp: in test i messaggi che si autodistruggono in 24 ore
WhatsApp sta vivendo un periodo di particolare fermento. Dopo aver introdotto le chiamate e le videochiamate anche per chi utilizza il servizio da desktop, il servizio di proprietà di Facebook sta testando la possibilità di inviare messaggi che si autodistruggono in 24 ore. Ad annunciare l’avvio del test è il portale WABetaInfo tramite il proprio profilo Twitter: si tratta sostanzialmente di un ulteriore step in quel percorso avviato a novembre 2020 con l’introduzione dei messaggi effimeri su dispositivi Android, iOS, KaiOS, web e desktop e che vengono eliminati automaticamente dopo 7 giorni.
OnePlus 9 sarà presentato il 23 marzo: i dettagli
Il prossimo 23 marzo sarà finalmente annunciato OnePlus 9, nel corso di un keynote dedicato al nuovo smartphone. Ancora non si hanno molti dettagli al riguardo, visto che comunque la nuova serie di telefoni sarà annunciata tra due settimane, ma a giudicare dal poco emerso finora dovrebbe garantire un comparto fotografico di alto livello.
Lenovo Yoga 9i: il 2-in-1 con pennino integrato
Google TV for everyone in the family
It’s Saturday morning and my son is pointing at the TV, cheerful as ever. The “You’re Welcome” music video from Disney’s “Moana” is playing for the tenth time. As a new father, I’m always thinking about the role technology will play in my children’s lives. From Google Kids Space on select Android tablets to teacher-approved apps in Google Play, we’ve already made a lot of progress in helping our kids explore online, but the work isn’t over.
That’s why today, we’re taking our first step in delivering family features on Google TV with the introduction of kids profiles. Setting up a profile for each of your kids is easy: You can add an existing Google account for a child or create a new profile with just their name and age.
With Google TV, we thought about what families need from the biggest screen in the house. I personally want to be able to find my shows and movies, without being overwhelmed by my kids’ content. At the same time, I want to be able to manage my kids’ screen time and know that what they’re watching is appropriate for them. Read on for some of my favorite features of kids profiles.
TV — for you and your kids
Parents will be able to pick which apps to add to their child’s profile. Kids profiles will feature rows with recommendations from kid-friendly apps, so your kids can easily find what to watch. And with Google Play Family Library, you can share access to TV shows and movies you’ve already purchased on other devices (“Moana” on repeat is absolutely an option).
Get the full news story with Full Coverage in Search
This past year has reminded us that the most important news stories are often complex and ever-evolving. Stories like the COVID-19 pandemic and the U.S. elections played out over many months, with myriad threads and developments all happening at once. People are hungry for context that helps them break down and understand these complicated stories from multiple perspectives.
In 2018, we first introduced the Full Coverage feature as part of Google News. With just a tap, people can see top news, local headlines, in-depth pieces, explainers, interviews and more on a developing news story. We’re now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story from a variety of perspectives.
When you’re searching for information on a timely topic, you see a carousel of articles at the top of your Search results highlighting relevant news. Now for big, developing news stories, you can tap into a Full Coverage page after scrolling to the end of the top stories carousel or by selecting “More news on…” right below the carousel.
How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing


Without a doubt, the challenges and changes of 2020 have pulled business customers towards digital formats more than ever, especially with video and audio content.
Is Text Content Dead? Of course, text will always have its place in content marketing like this very blog post, but video and audio in recorded or live formats have emerged as a top preference for customer engagement. Whether livestreaming on LinkedIn, Twitter and Facebook or publishing podcasts and hosting rooms on breakout audio social network, Clubhouse, content marketers have a significant opportunity to create more engaging experiences to meet the evolving expectations of their customers in 2021.
Understand the Why. But none of that matters if B2B marketers don’t get their house in order when it comes to the why of using video and audio formats. “Because our competitors are there” and “I just read a B2B marketing trends blog post” cannot be the only drivers for business brands to start livestreaming video, produce a podcast or start engaging on platforms like Clubhouse and Twitter Spaces.
Perspective Matters. The problem with how many B2B brands approach livestreaming video or producing audio content and experiences is the problem with all B2B content innovation: Brands that take an ego-centric view of content focus entirely on the information they want to promote vs delivering content experiences on topics and in formats customers are actually most interested in.
The Big Mistake. For content marketers, the lack of a customer driven “why”, regardless of how well innovative content formats are trending, is a disconnect. The lack of empathy towards customer content preferences reduces the effectiveness of the marketing investment as well as minimizing value to customers. Or worse, it creates a content disconnect and that is an experience all B2B marketers should avoid.
The Truths of B2B Marketing. Content Marketing trends come and go, but there are some simple and highly effective universal truths to help marketers succeed year after year. One of the most important is a focus on creating marketing experiences based on an understanding of buyer information preferences are for content discovery, consumption and triggers for action – something we’ve evangelized here at TopRank Blog for a very long time.
It’s About Trust. Of course, great content experiences are not so great if no one can find the content or worse, if no one trusts the content if they do. Understanding these content experience preferences is what enables B2B marketers to optimize for the findability and credibility of their content.
Optimize for Experiences. Content Marketers can boost the success of their marketing investment when they optimize content for discovery wherever buyers are looking, subscribing and influenced. This is as true for livestreamed and recorded video as it is for podcasts and audio conversations on Clubhouse or Twitter Spaces. But how can B2B brands engage in innovative formats and channels when they don’t have the skills, experience or confidence?
Partner for Success. For B2B marketers that are not fully confident about how to produce or promote content in newer digital formats and networks, one of the best ways to enter the new environment is to partner with those that are already there. By partnering with influencers that truly understand both the B2B brands’ customers and the inside scoop on innovative content formats, B2B marketers can increase confidence that the experiences they are creating are relevant, meaningful and effective.
Make the Influencer Connection. Working with external industry influencers not only validates the brand’s message on those innovative content platforms and formats. but it also helps build the trust that is so desperately needed between consumers and brands.
What’s Next. Be sure to watch for our upcoming posts showcasing how B2B brands are partnering with video and audio creators to build content experiences that engage, inspire, and influence action.
The post How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing appeared first on B2B Marketing Blog – TopRank®.
8 marzo 2021: Ihaveavoice. mostra d’Arte e Spettacolo
— – di Greta V. Galimberti – Trendiest News – – 8 marzo 2021: IhaveavoiceAPS presenta la mostra DOTATA ANIMI MULIER VIRUM REGIT e lancia una campagna di Crowdfunding su Eppela DOTATA ANIMI MULIER VIRUM REGIT, 8 marzo 2021: IhaveavoiceAPS sul lavoro delle donne e la parità di genere, verrà inaugurata oggi, nella Giornata Internazionale per i Diritti della Donna, col patrocinio dell’associazione IhaveavoiceAPS. L’evento, suddiviso in una mostra d’arte contemporanea e fotografica accompagnata da…
L’articolo 8 marzo 2021: Ihaveavoice. mostra d’Arte e Spettacolo scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
L’UE approva l’acquisizione di Bethesda da parte di Microsoft
L’acquisizione di ZeniMax Media da parte di Microsoft può procedere. Oggi la Commissione Europea ha dato il via libera all’accordo da 7,5 miliardi di dollari senza condizioni, spiegando che la mossa di Microsoft non solleva seri dubbi sulla compatibilità col mercato comune.
Microsoft Exchange sotto attacco: colpita anche l’EBA
L’Autorità Bancaria Europea (EBA) ha subìto un cyberattacco ai suoi server Microsoft Exchange. Lo ha comunicato la stessa agenzia spiegando che “un team di esperti legali e ad altre entità rilevanti” si sta già occupando delle indagini del caso, e che “i responsabili dell’attacco potrebbero aver ottenuto le mail personali contenute su quei server, e quindi molti dati potrebbero essere stati sottratti”.
On International Women’s Day, we’re supporting new “firsts”
Empowering women and girls has long been one of my personal missions. As the brave women who have been the “firsts” throughout history have proven time and time again, when we uplift women and girls, we uplift everyone. For me, that’s the spirit of International Women’s Day.
With 250 million fewer women online than men, Google is on a mission to bridge the digital divide and empower women and girls through technology, in partnership with organizations like UN Women. That’s why earlier today at a special Google for India Women Will event, we announced a new $25 million Google.org Impact Challenge for Women and Girls, providing funding and Googler expertise to nonprofits and social enterprises around the world creating pathways to prosperity for women and girls.
It’s exciting to go from being the only girl in my applied math class, to being on the panel of judges for this Impact Challenge, surrounded by more than 25 inspiring women. And this year, it is just one of the ways we are honoring the pioneers of the women’s movement, while supporting the next generation of “firsts.”
Celebrating the first of many
From the first woman astronaut to the first woman to climb Mount Everest, in the past year, the world searched for “the first woman” more than ever before. These trailblazers continue to inspire new generations, especially young women and girls who are striving to achieve their own firsts today. Google is celebrating women who have achieved historical firsts, as well as the many who have come after them.
Our annual International Women’s Day Doodle explores the journey of the “firsts” throughout history on Google Search homepages around the world. From activists to scientists, writers and artists from around the world, this year’s Doodle imagery shows the hands that opened the doors for women of today.

The 2021 International Women’s Day Doodle explores the “firsts” throughout history.
Supporting the next generation of “firsts”
In addition to celebrating women who have achieved historical firsts, we’re also looking for ways to support the next generation of women changemakers, business owners and leaders.
In 2020, the number of women-led identified businesses on Google grew 163% globally compared to the year before. Now, we’re making it even easier for you to find and support the women-led businesses in your community. Simply search in English for “women-led” — “women-led restaurants,” “women-led clothing stores” and more — on Google Search and Maps to quickly see women-led businesses in your area.

Search for “women-led restaurants” on Google Search and Maps.
We’re also providing $6 million in Ad Grants to UN Women to help raise awareness about the outsized impact COVID-19 has on women and girls, and a team of Googler volunteers is working alongside them to highlight these critical PSAs across more than 200 countries and territories.
To support women-led businesses, cultivate women leaders in technology and help keep women and young girls safe online, we’re hosting a number of global programs:
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Today we kick off our month-long, global virtual International Women’s Day event series.Hosted by women tech leaders at Google, we’ll gather women in tech to participate in talks, professional development workshops, conversations about the intersection of technology and culture as well as health and wellness sessions.
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Throughout March and April, Women Techmakersand Google Developer Groups around the world will host more than 150 events for women developers to learn about new technologies, connect with others and get inspired by keynote speakers, including Melonie Parker, Chief Diversity Officer at Google, and Sairee Chahal, Founder and CEO of SHEROES.
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Across the U.S., Canada and Latin America, we’re hosting series of free training sessions through our Grow with Google Women Willand #IamRemarkable leadership programs, ranging from digital toolsto help women entrepreneurs as they grow their businesses online and support job seekers to identifying bias and overcoming barriers in the workplace.
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As one element of our commitment to UN Women’s Generation Equality Action Coalition for Technology and Innovation, Google’s Advanced Protection and Jigsaw teams will offer consultations and online safety and security workshops for UN chapters and organizations around the world that support women who are at higher-risk of online attacks including journalists, activists, politicians and executives.
Continuing to uplift the achievements of women around the world
Google Arts & Culture has collaborated with Women of the World Foundation to highlight 100 women-led initiatives that are challenging the status quo and invoking positive change for all. As part of a new photographer exhibition, everyone can meet the women behind inspirational projects and initiatives in fields like health, climate change andidentity. In addition, educators and students can access10 new lesson plans covering fields of expertise where women have traditionally been overlooked, such as art, science and music.
I wouldn’t be where I am today if not for the incredible women and men who have worked tirelessly to ensure all women could have a seat at the table. International Women’s Day is a time for celebration and action. I hope you’ll join us as we honor the trailblazers that have paved the way for generations of women and girls, and sign up to participate in any number of events taking place throughout the month of March.










