Parents tell us how they’re approaching family tech use
Last year, parents were forced to quickly adapt when schools, daycares and eventually summer camps closed. Almost immediately, many kids turned to online services for education and entertainment.
We want to provide a new website with helpful resources for families raising kids in a digital world during this challenging moment. So we decided to look at last year’s top Google Search trends related to digital parenting, and also surveyed more than 2,000 parents with kids under 13 in the U.S. Here’s what we found:
Ecco come tirarvi fuori da un incontro su Zoom
Siamo tornati in zona rossa. O meglio, 43 milioni di italiani sono di nuovo in zona rossa e tra lo smart working tornato con prepotenza e l’impossibilità di vedere amici e parenti, le videochiamate sono tornate a far parte della nostra quotidianità, che ci piaccia o meno. Spesso, soprattutto se per motivi di lavoro, non è facilissimo defilarsi da un incontro su Zoom e, con la scusa che siamo chiusi in casa, anche le scuse da inventare sono sempre meno. Oggi, però, vi vogliamo presentare uno strumento gratuito che vi permetterà di sabotare i vostri incontri su Zoom e tirarvene fuori senza dover inventare scuse.
Trendiest News 16-03-2021
ULTIM’ORA – Vaccini, accordo Ue-Pfizer per anticipo 10 milioni di dosi entro giugno. VACCINI 1 – AstraZeneca, prenotazioni bloccate. Quasi un milione di persone in attesa della seconda dose. In Italia sono state fatte circa 900mila dosi di vaccino AstraZeneca, meno della metà di quelle consegnate dall’azienda produttrice. Prima della seconda dose devono passare tre mesi e le prime persone hanno ricevuto il vaccino nella seconda settimana di febbraio. “Confidiamo che riceveranno il richiamo nei…
L’articolo Trendiest News 16-03-2021 scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Windows 10, risolto bug che bloccava i PC con la stampa
Microsoft sta risolvendo il grosso problema che mandava in tilt i computer con Windows 10, causando una blue screen, ogni qualvolta si tentasse di lanciare la stampa. Nel caso in cui foste incappati in questo grattacapo, l’aggiornamento di oggi dovrebbe consentirvi di riprendere a stampare senza alcun problema.
These global projects expand the reach of fact-checks
All over the world, a massive immunization effort is underway.
The rapid nature of the COVID-19 vaccine development process and the great anxiety caused by the pandemic have made the topic of vaccination particularly susceptible to misinformation. Journalists can play a fundamental role supporting an evidence-based discourse by listening to their audiences’ concerns and providing corrective information about misconceptions that circulate online and offline.
To support this work, the Google News Initiative launched a $3 million Open Fund in January. Over a three-week window, we received more than 309 applications from 74 countries.
Today, we are announcing the 11 projects that were selected through an extensive review process that included a 17-person project team and an expert jury reviewing the highest-scoring applicants.
These projects stood out for their attempt to reach underrepresented audiences, explore new formats for fact checks and rigorous strategies to measure their impact. Each recipient will be sharing more details on their own channels in the upcoming weeks. Here’s a brief overview of the projects:
Africa Check, in partnership with Theatre for a Change, will produce a series of interactive radio drama shows in Wolof in Senegal and Pidgin in Nigeria to present fact checks in a more participatory format.
Agência Lupawill provide COVID-19 vaccine fact checks to a network of community radios covering Brazilian “news deserts” and work with digital influencers to promote media literacy on the topic.
Aleteia, I.Media and Verificat.cat will work with a scientific committee and two research centers to source misinformation and create a database of related fact checks available in seven languages for Catholic media outlets around the world.
Chequeado will continue spearheading the collaborative project Latam Chequea that includes more than 20 fact-checking organizations across Latin America. It will aim to reach senior citizens, indigenous populations and 18-to-26-year-olds through dedicated formats.
The hyperlocal digital site Escenario Tlaxcala, assisted by local doctors, will produce fact-checking content and distribute it across the Mexican state in Nahuatl and Otomí through various formats including by using “perifoneo” loudspeakers to reach offline audiences.
Katadata will provide a platform debunking COVID-19 vaccine misinformation and work with the Indonesia Traditional Wet Market Merchants Association (Asparindo) to disseminate this content to wet markets across the country.
In Uruguay, la diaria will publish fact checks and co-created content around COVID-19 misinformation, broadening its reach by partnering with trap music performer Pekeño 77 and screenwriter Pedro Saborido.
Servimedia and Maldita.eswill join force to create fact-checking content relevant for Spaniards with disabilities, in formats that are accessible to them.
Stuff will work in partnership withMāori Television and thePacific Media Network to fact-check misinformation about the COVID-19 vaccine in New Zealand.
A broad collaborative project led by The Quint in India will seek to source hyper-local misinformation and distribute fact checks through a grassroots network of rural women.
Univision Noticias andFactCheck.org will work together to produce fact checks about COVID-19 immunization as short bilingual video explainers, with a plan to measure their impact systemically and reach a majority of U.S. Hispanic households.
Our goal is for the lessons learned from these initiatives to support our collective understanding of how best to combat misinformation about health topics, whether it’s through new audience strategies or new approaches to measuring the impact of fact checks. Stay tuned for more updates from us as these projects get underway.
A path forward for sustainable news startups
Camille Padilla Dalmau and Mackenzie Clark are doing similar work, 2,244 miles apart.
In San Juan, Puerto Rico, Camille creates stories for the 9 million Puerto Ricans who live around the world through 9 Millones. Mackenzie recently launched the Lawrence Times in Kansas, funded by an online campaign that brought in more than $8,000 over six days.
Camille and Mackenzie are part of a new wave of local news sites launching across the U.S. and Canada. Some 266 local news organizations have started over the last five years, at a rate of 50 per year. That’s explosive growth in the field and it’s happening with no coordinated support, even though — as we know — this is hard work.
Today LION Publishers and theGoogle News Initiative are announcing the findings of Project Oasis, first-of-its-kind research which provides information about the paths these entrepreneurs take — and points to the way forward to a sustainable future for local news. This project was undertaken in partnership with the UNC Hussman School of Journalism and Media, Douglas K Smith (architect of Table Stakes), and with support from Michelle McLellan (creator of Michelle’s List). The results are a database and research report that illustrate the state of the local news industry, as well as a step-by-step guide for aspiring news entrepreneurs on how to get started.
The Project News Oasis database features rich information on 711 publishers across the U.S. and Canada, including breakdowns of their distributional, editorial and financial operations. We’ll use it to help existing publishers, who can add or update their information at any time, as well as to inform the next generation of news entrepreneurs.
Next, the Project Oasis research report puts our research findings in context — it highlights the revenue streams publishers use to fund their newsgathering, the communities they aim to serve and the size of the teams they hire to do the work. It also provides benchmarks designed to help new startup publishers develop their own practical goals for what their operation can look like three years out.
So how might we encourage responsible growth in the local news industry? That brings us to the third resource we’re releasing today: The GNI Startups Playbook. The playbook will demystify the process of launching a digital news startup and, by tackling key activities such as building a product, growing an audience and developing a revenue stream, it will help news entrepreneurs build a business that’s financially viable and has a positive journalistic impact on local communities.
This comprehensive resource, which will soon be available in Spanish, Portuguese, Japanese, Korean and Indonesian, includes contributions from GNI, LION and a small army of experts. The playbook itself will provide the basis for much of GNI’s and LION’s joint programming moving forward, including the GNI Startups Lab and Boot Camp, as well as our collaboration with Tiny News Collective, a low-cost platform and set of shared services aimed at helping news entrepreneurs build a news organization from scratch.
The database, the research report and the playbook are intended to be living resources that will be updated regularly. We’re committed to working with the Google News Initiative to fully capture the experiments and learnings of this rapidly evolving field, and over the coming months we’ll collaborate once again to help the GNI conduct a global series of live workshops for aspiring entrepreneurs on the Digital Growth Program site. After you’ve looked at these resources, we’d love your input: What’s valuable? What would you like more information about? We’ll incorporate your feedback into the next editions.
Our goal is to ensure the next Camille and the next Mackenzie will have a smoother, better-lit road ahead of them. We’re confident that as this work continues, and the path is made clearer, we’ll build a sustainable future for local digital news by focusing on what founders and organizations need along the way.
Need a better night’s sleep? Meet the new Nest Hub
A little over two years ago, I was part of the team that created Nest Hub, Google’s first smart display. Since then, we’ve been exploring ways to make these devices even more helpful. We know people already come to Google for information and tools to help them live healthier, happier lives, and we’ve specifically noticed more and more questions about sleep, exercise and health. So we decided to bring these kinds of solutions to our second-generation Nest Hub, while also improving what people already love about it.
The Nest Hub you love, but better
The new Nest Hub’s speaker is based on the same audio technology as Nest Audio and has 50 percent more bass than the original Hub. Fill any room with music, podcasts or audiobooks from services like YouTube Music, Spotify, Apple Music and Pandora — or enjoy your favorite TV shows and movies with a subscription from providers like Netflix, Disney+ and YouTube TV. With Quick Gestures, you can pause or play content at any time by tapping the air in front of your display.
Elon Musk si battezza “Technoking” di Tesla
Elon Musk ha messo nuovamente in mostra il suo estro, aggiungendo un titolo di lavoro piuttosto bizzarro al suo curriculum. Come se essere amministratore delegato di più di una società non fosse abbastanza, adesso, per qualche motivo, è diventato anche “Technoking” di Tesla. Nel frattempo Zach Kirkhorn, CFO della società, ha la nuova posizione di Master of Coin, probabilmente ispirata al Maestro del Conio (vale a dire il tesoriere) di Game of Thrones.
4 Ways B2B Marketers Can Spring Forward And Grow Content Marketing Success


We’re more than a year into the pandemic, and things are looking up. Vaccines are rapidly rolling out, states are dialing back restrictions, and a massive government stimulus is about to be distributed across the country. There is a hope, if not an expectation, that the economy will get on a roll this summer.
Nothing can be taken for granted, but the outlook is bright. Numerous industries may experience rises in demand during the months ahead. This is a good time for companies serving those industries to be positioning themselves with smart growth strategies and ambitious marketing plans.
With that in mind, here are some ideas and recommendations to springboard your B2B marketing into the summer months:
Spring Ahead: 4 Tips to Drive Fast Marketing Growth
#1. Let your raving fans guide you forward
During the economic slowdown of the past year, it was common for organizations to look inward, immersing themselves in customer research and refocusing on relationships.
Taking a curious approach to understanding your best customers, and what they value most in your product, can really pay off.
In a recent writeup at The Next Web on surprising growth strategies for 2021, one suggestion from Andrea Hak is to tap into engaged and loyal users. She points to the example of SYLVAIN, a strategy and design consultancy hired by Spotify to help fend off an advance from Apple’s streaming music platform.
Hak shares this insight from SYLVAIN’s Managing Director, Sherry (Sherzad) Rahmatian, who argues that a narrow focus on acquiring new users and expanding to new audience segments is misguided:
“Power users and super fans often hold the secret sauce for a brand’s future growth. What we see is that smaller brands actually have an advantage in that they don’t have to dilute their marketing for the masses.
Instead, they can focus on decoding what exactly makes people obsess over them, and use that to continuously iterate a better and better experience. This will naturally filter out to a wider audience, without losing what made it special.”
Hak later notes that, “By the end of 2020, Spotify increased its number of premium subscribers by 29%, bringing it to a whopping 124 million.”
The size of your company and its customer base will dictate the extent you’re able to lean into this strategy. But most marketing departments today have some method of gauging the loyalty and strength of their customer relationships. Identify and study those most avid fans. Center your marketing on that which drives their affinity.
[bctt tweet=”“Identify and study those most avid fans. Center your marketing on that which drives their affinity.” — Nick Nelson @NickNelsonMN” username=”toprank”]#2. Strategize around trust, purpose and empathy
It might be time to rethink your marketing messages of the past. More than ever, brands in the new era need to ensure they are aligning and resonating with their most valuable audiences, and developing connections that move beyond the traditional problem-solution framework.
In a recent study from Iterable, 87% of brand marketers “said their company felt the need to change its marketing strategies to better build consumer trust” amidst the turmoil of 2020. Ninety-one percent indicated that they plan to stick with this altered approach in 2021.
Trust is built, first and foremost, by demonstrating a keen understanding of your audience: circumstances, aspirations, pain points. It’s also strengthened by demonstrating that you share their values and priorities. This is where communicating a deeper purpose comes into play.
“Even before the pandemic, 74% of B2B companies considered purpose to be relevant in business growth,” writes Norman Guadagno in an article at MarketingProfs. “In 2021, leading with purpose is even more important … Show customers what your brand’s values are and how your company is living up to those values through its actions, whether by implementing institutional change within the company, supporting a social cause, or demonstrating an environmental commitment.”
I’ve written here in the past about why and how today’s B2B brands should take bold stands while avoiding costly missteps. More recently, our Lane Ellis provided a look at the desired end result of these efforts, sharing 10 ways trust creates standout B2B marketing experiences.
#3. Merge personalization and relevancy
On the Customer Think blog, Uberflip CMO Randy Frisch recently argued that in B2B marketing, personalization and relevancy must be the same. He did a nice job of articulating a problematic disconnect in content marketing today: Too often, “personalization” is treated as plugging in a custom name via merge fields, or mentioning someone’s company or industry in a subject line. As Frisch writes, these things are fine but essentially the bare minimum. It’s all about connecting through acute relevancy.
There are ways to do this at scale. I especially like the comparison Frisch draws here, given that large-scale live marketing events probably still won’t be a thing for a while:
“Remember at events how marketers strove to offer specific content tracks from curated speakers in order to attract their audience and engage them? Think about mirroring that level of personalization (relevance) in the digital mix of content you’re now using. The variety of blogs, ebooks and videos being sent online should feel every bit as tailored to your audience as the breakout sessions and VIP talk tracks you would invite them to at an event.”
[bctt tweet=”“Remember at events how marketers strove to offer specific content tracks from curated speakers? Think about mirroring that level of personalization (relevance) in the digital mix of content.” — Randy Frisch @RandyFrisch” username=”toprank”]#4. Engage through new video and audio channels
“Video and audio in recorded or live formats have emerged as a top preference for customer engagement,” wrote TopRank Marketing CEO Lee Odden in a blog post earlier this month. “Whether live-streaming on LinkedIn, Twitter and Facebook or publishing podcasts and hosting rooms on breakout audio social network, Clubhouse, content marketers have a significant opportunity to create more engaging experiences to meet the evolving expectations of their customers in 2021.”
You’ll find no bigger advocate than me for the enduring value and staying power of text-based content, but the rise of these immersive mediums is undeniable. Forced indoors, people started consuming more digital content than ever in 2020, and these newly formed habits will surely stick to some extent.
Brands should seek to experiment with live-streaming, innovative audio platforms, virtual events, and interactive experiences. Clubhouse, which has been valued at a staggering $1 billion in its nascent startup state, represents an opportunity to get ahead of the curve. If you can get an invite.
More Resources and Guidance to Drive You Forward
Generally speaking, an empathetic content marketing approach that dabbles with emerging channels, leads with purpose, and is shaped by customer insight will put B2B brands in excellent position to score big in 2021. The time is now to invest and lean in.
For more tips and advice on leveling up your marketing efforts this summer, here’s some addition reading to carry you forward:
- 5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch), by Josh Nite
- Why Influencer Marketing Should Be a Priority 2021 Tactic for B2B Brands, by Lane Ellis
- 5 Ways B2B Marketers Sabotage Influencer Marketing Success, by Lee Odden
- 6 Eye-Opening B2B Content Marketing Statistics for 2021, by me
- Supercharge Your 2021 B2B Marketing With High-Octane Online Courses, by Lane Ellis
The post 4 Ways B2B Marketers Can Spring Forward And Grow Content Marketing Success appeared first on B2B Marketing Blog – TopRank®.
Xbox Series X|S: attivo il FPS Boost per cinque titoli Bethesda
Come promesso la settimana scorsa, dopo aver completato l’acquisizione della società madre di Bethesda Softworks, Microsoft ha annunciato, attraverso un blog post dedicato su Xbox Wire, novità su alcuni vecchi titoli del gruppo. Da oggi verrà infatti abilitato il FPS Boost su Xbox Series X|S per cinque titoli di Bethesda – tutti attualmente disponibili con Xbox Game Pass. I giochi sono:
A guide to Google Meet for parents and guardians
When the COVID-19 pandemic required students worldwide to transition to distance learning, many parents and guardians suddenly found themselves in the role of part-time teachers — and even IT technicians — on top of their existing responsibilities at work and home. If this describes your family’s situation these days, you’re definitely not alone. Many students and schools use Google Workspace for Education for teaching and learning – which includes tools for organizing classwork, like Google Classroom, and for video conferencing, like Google Meet. If you’re new to using Google Meet, we created the below guide to help make things easier while you juggle your many roles at home.
What is Google Meet?
Google Meet is Google’s secure and easy-to-use video conferencing solution that is available to schools for free through Google Workspace for Education. Educators use Meet to connect with your child one-on-one, to facilitate remote instruction and to hold virtual meetings and conferences with parents and guardians.
Meet works with all modern web browsers (like Chrome, Safari, etc.), meaning you don’t have to install or download software to your desktop computer in order to use it. For those looking to join from a mobile device like a tablet or smartphone, Meet has a dedicated mobile app that optimizes the video conferencing experience for mobile conditions. If you are using Meet on a Chromebook, we recently made significant performance improvements like audio and video optimizations and the ability to handle multitasking better.
How do I join a Google Meet?
There are a variety of ways to join a call or meeting, including joining from Google Classroom, or via a meeting link or invitation that your teacher has shared via email or Calendar.
How does Meet protect my child’s safety and privacy?
Google is committed to building products that help protect student and teacher privacy and security.
We designed Meet with industry-leading built-in protections that help keep calls safe by default. Here are a few examples:
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Encryption by default:In Meet, all data is encrypted in transit by default between your device and Google.
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Unique meeting IDs:Each Meeting ID is 10 characters long, with 25 characters in the set, so it’s difficult to make an unauthorized attempt to join the meeting by guessing the ID.
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Protection against reusing finished meetings:Students can’t rejoin meetings once the final participant has left, unless they have meeting creation privileges to start a new meeting. This means if the instructor is the last person to leave a meeting, students can’t join again until an instructor restarts the meeting.
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No plug-ins required:To limit the attack surface and eliminate the need to push out frequent security patches, Meet works entirely in your web browser, eliminating the need to download and update plug-ins.
Meet also gives educators powerful controls to help keep virtual classes safe and secure.
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Safety locks: Educators can decide which methods of joining (via calendar invite or phone, for example) require users to obtain explicit approval to join.
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Block anonymous users by default:Engaging safety locks will block all attempts to join a meeting from anonymous users (users not logged in through a Google Account), and enforce the requirement that the host joins first.
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Host moderation controls:Educators can control the level of participant interactivity in the meeting. The chat lock and present lock will let hosts control which attendees can chat and present content within the meeting. Educators can also access these controls on mobile devices.
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End a meeting for all participants:Prevents students from staying on after the teacher has left — including in breakout rooms.
How does Meet help keep my child engaged during class?
Over the past year, we’ve launched a number of features to help engage students by bringing some of in-classroom magic to the virtual classroom:
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Hand raise, to help students indicate if they have a question or want to speak without disrupting the class.
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Breakout rooms, used by educators to host small group discussions or working time. Teachers can easily jump between the different breakout rooms before bringing everyone back to the main discussion.
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Q&A, allowing students to submit and upvote questions from the teacher for better group engagement.
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Polls, used by educators to quickly gather feedback from their students, oftentimes using it to identify topics that need more discussion or to test comprehension of a certain topic.
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Captions, allowing participants to follow along with live closed captions in Meet. Captions are now available in English, Spanish, French and Portuguese.
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Tile view in mobile, allowing you to see up to 48 people on a screen when using a mobile device or a tablet.
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Customizable backgrounds, to let students and teachers express themselves creatively while in class, and background blur to help reduce background distractions and keep the focus on the participant.
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Advanced safety locks, to block anonymous users from joining and let teachers control who can chat and present in a meeting. We will launch more controls in the upcoming weeks, like muting all, and ending meetings for everyone.
Covid-19, sospese le vaccinazioni con AstraZeneca in Italia
L’Aifa, Agenzia italiana del farmaco, ha deciso di estendere il divieto di utilizzo del vaccino AstraZeneca su tutto il territorio nazionale. La decisione è stata presa dopo che, a seguito della morte di un professore di clarinetto di Cossato poche ore dopo la somministrazione del vaccino, i carabinieri del Nas avevano sequestrato le dosi del lotto ABV5811. Sul decesso, infatti, la procura di Biella ha aperto una inchiesta le cui indagini sono coordinate dal procuratore Teresa Angela Camelio e dirette dal sostituto procuratore Paola Francesca Ranieri, che ha disposto il sequestro delle dosi del lotto.
Internazionalizzazione e Canada: quello che l’imprenditore italiano deve sapere
Paolo Quattrocchi, equity partner di Nctm Studio Legale, specializzato in diritto commerciale e societario, assiste gruppi italiani e stranieri in transazioni internazionali. Dal 2017 ha fondato e dirige il Centro Studi Italia-Canada, un luogo d’incontro fisico e virtuale che sostiene il dialogo e promuove la conoscenza reciproca tra Italia e Canada attraverso l’organizzazione di eventi e attività di studio, analisi e ricerca nei settori dell’economia, della società, della scienza e della cultura. Intervistato dal magazine…
L’articolo Internazionalizzazione e Canada: quello che l’imprenditore italiano deve sapere scritto da MercurPress proviene da Assodigitale.
Motorola Edge 5G col 43% di sconto su Amazon
Se siete alla ricerca di uno smartphone Android con specifiche di alto livello senza però spendere un occhio della testa, oggi vogliamo segnalarvi che uno dei gioiellini targati Motorola, Motorola Edge 5G viene proposto ad un prezzo mai visto prima: 399,90 euro invece di 699,99 euro, con un risparmio del 43%.
Chrome e incognito: Big G finisce in tribunale
Google finisce in tribunale. A quasi un anno dall’accusa di tracciare gli utenti di Google Chrome anche quando hanno abilitato la modalità Incognito, che dovrebbe essere privata e non registrare l’attività degli utenti che la utilizzano, un giudice in California ha respinto ogni tentativo di Google di far cadere nel vuoto la questione.











