Unlocking human rights information with machine learning
Human rights defenders need information from many sources to do their work effectively. But as issues evolve and new precedents are set, finding the right information to defend a particular case can be like looking for a needle in a haystack.
For example, a human rights advocate campaigning for LGBTQ rights may want to know which countries have made the most progress and what resolutions they’ve passed. To do so, they have to manually sift through thousands of pages of dense documentation covering global laws and victims’ testimonies to find what they’re looking for.
The curation and cataloging of documents makes this process much easier, but still relies on the manual work of skilled experts. To help, the non-profit organization HURIDOCS looked to machine learning. With support from Google.org Fellows and grant funding, they’ve built new tools that can automatically tag human rights documents so they are searchable — making the curation process 13 times faster.
How machine learning can make information more accessible
Typically, non-governmental organizations collect and curate large bodies of human rights information, with the goal of making these collections useful for advocates. Manually processing these documents can take several days, particularly when they’re published in unfamiliar languages or in PDF format which is difficult to search through. As a result, many NGOs face a large backlog of documents that remain to be processed, and by the time they’re added to collections new documentation often supersedes them.
Based in Geneva, HURIDOCS has been developing tools to manage and analyze collections of human rights evidence, law and research for nearly four decades. In 2016, they had an idea: What if machine learning could skim through documents, make terms extractable, and classify the content to catalog documents more quickly?
HURIDOCS took their idea to the Google AI Impact Challenge and was selected for a $1 million grant from Google.org and six months of technical support from a team of seven full-time pro bono Google.org Fellows. As one of the Fellows, I helped train AI models and make sure that the tool was useful to human rights experts, not just machine learning experts.
The curation process of human rights documents gets a boost
Since then, HURIDOCS has launched ML-powered features to improve platforms they’ve built with other NGO partners, and, earlier this year, they began integrating the technology into more of its tools, including their flagship application Uwazi. As a result, updating documents now takes one week instead of two to three months, and curators have been able to catch up on multi-year document backlogs.
In June, HURIDOCS won a CogX Award for its machine learning work, and now the organization is continuing to explore what else its machine learning models can do — from creating automatic tables of contents for documents to identifying references within text. With the power of artificial intelligence, HURIDOCS hopes to solve the trickiest challenges facing human rights defenders.
Social Significance: Learn From Our Top 10 Social Media Marketing Posts


In 2021 B2B marketers have continued to find creative new uses of social media marketing as the marketing world has continued another year exploring uncharted territory. We’ve been fortunate to feature many excellent articles on our blog over the year that explore how B2B marketers are utilizing social media marketing to build new levels of success.
We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 19th year in 2022.
The expertise our team has acquired in helping some of the top brands in the world including Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of marketing programs has often made it here to our marketing blog. To help our blog community grow its social media marketing knowledge, we’re thrilled to offer our annual list of the most popular social media marketing posts of 2021.
The social media marketing articles that were our most popular of the year are listed below, and we hope they will help you ask the right questions and continue to provide best-answer solutions to the challenges we’ll all continue to face in 2022.
We give many thanks to you — our dedicated readers, for continuing to make the TopRank Marketing blog a go-to B2B marketing resource.
Our Most Popular Social Media Marketing Posts in 2021:
1. Traffic’s Black Hole: What B2B Marketers Need To Know About Dark Social — Lane R. Ellis
While dark social isn’t new, the measurement challenges it presents may be growing in scope, as marketers are facing a new black hole where attribution data was once available, in the form of disappearing web browser cookie data and an increase in the number of folks using ad-blocking technology.
In the most popular social media marketing post of 2021 on our blog, I took a look at the current state of dark social and what B2B marketers need to know when it comes to managing and integrating unattributable site visitor traffic.
You can check out all of my posts here, and follow me on Twitter and LinkedIn.
[bctt tweet=”“Word-of-mouth remains one of the most effective and natural marketing drivers. The person who shares a link to a loved one has already qualified that potential lead, and in doing so has become a champion of your brand.” — Sanjay Sarathy” username=”toprank”]2. 10 New Insights B2B Marketers Need To Know About LinkedIn In 2021 — Lane R. Ellis
In our second most popular social media marketing post of the year, I shared insight into the impressive assortment of new features that LinkedIn* has rolled out in 2021.
From new company page options to LinkedIn Live and the traits of engaging B2B creative, this post takes a gaze at what B2B marketers need to know about the latest LinkedIn features.
[bctt tweet=”“Start thinking about who the audience truly is and as a result, who might be able to speak to them better than you can?” — Garnor Morantes of @LinkedIn” username=”toprank”]3. Marketer’s Toolkit: 10+ New Tools To Enhance Your B2B Marketing Stack — Lane R. Ellis
How can B2B marketers improve their content in refreshing new ways, and also add to their stack of marketing skills?
These 10+ new and updated tools can enhance your B2B marketing stack, from digital imaging and video to data insights and more, and in our third most popular social media marketing article of the year I take a close look at each, including:
- MindMeister
- Google’s Area 120
- CoSchedule
- Keyword Insights
- GoogleAI
- Fili Wiese
- Grammarly
- Ryte
- Loom
- Agorapulse
Take a look at some of these helpful tools for today’s busy marketers, to help refine and augment your B2B marketing strategy now and into our post-pandemic future.
[bctt tweet=”“B2B marketers can create great content by combining existing tools in new ways, building digital assets that sing a unique song that will help brands weave stories that truly stand out.” — Lane R. Ellis @lanerellis” username=”toprank”]4. 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers — Lane R. Ellis
With its latest updates including full-length articles for pages, profile ratings and reviews, LinkedIn Live Events, a new LinkedIn Learning Hub skill-building platform, and new features for accessibility, LinkedIn has made it easier than ever for B2B marketers to create meaningful engagement on the world’s biggest professional business network.
In the fourth most popular social media marketing post of 2021, I look at five key new LinkedIn features and how they’ll affect B2B marketers.
[bctt tweet=”“Creating a service page on LinkedIn helps users and businesses make the services they provide more discoverable both on the platform and through third-party search engines.” — Lane R. Ellis @lanerellis” username=”toprank”]5. How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing — Lee Odden
How can B2B brands boost confidence in live-stream video, podcast and Clubhouse marketing?
In our fifth most popular social media marketing post of the year, our CEO Lee Odden explores effective universal social media truths and how partnering with influencers who understand innovative content formats creates more relevant, meaningful and effective B2B content marketing experiences.
Check out all of Lee’s 2,600+ posts here, and follow him on Twitter and LinkedIn.
[bctt tweet=”“Working with external industry influencers not only validates the brand’s message on those innovative content platforms and formats. but it also helps build the trust that is so desperately needed between consumers and brands.” @LeeOdden” username=”toprank”]6. Inside B2B Influence: Sarita Rao of AT&T on Growing B2B Executive Influence with Social Media — Lee Odden
How can senior executives use social channels to effectively bring their teams and customers together to enhance business?
In our sixth most popular social media marketing post of the year, Lee spoke with Sarita Rao, president of integrated and partner solutions of AT&T, in a fascinating episode for the second season of our Inside B2B Influence show, available to watch, or to learn from in convenient podcast format.
Highlights of this episode of Inside B2B Influence with Sarita include:
- What prepared Sarita best for her current leadership role
- How social media engagement has impacted her career
- Advice for B2B executives on becoming more social online
- Advice for women who aspire to senior business leadership roles
- Insights into collaboration tools and technology for interacting with current and prospective customers
- Tips on making connections with employees more human
- How Sarita is helping to redefine customer experience at AT&T
- An example of what real human conversation and interaction looks like in today’s business world
- The importance for today’s modern sales or marketing leaders to be active on social channels
7. 5 More Handy Tools For 2021’s Busy B2B Marketers — Lane R. Ellis
Have you tried all 5 of these handy marketing tools and platforms to help streamline your busy 2021 B2B marketing efforts?
In our seventh most popular social media marketing post of the year, I take a look at more tools for busy marketers and several new social media platforms poised to rise during the year ahead, all to help refine and augment your B2B marketing strategy, including:
- Awario
- Descript
- DataTAB
- Telegram
- Clubhouse
Sorting through lists of the seemingly endless number of available marketing tools and platforms can be frustrating, and we put this collection together so that you can skip the search and get right into the tools you can use to help you create unforgettable B2B marketing stories.
8. 5 Tips for Promoting B2B Content Co-Created with Influencers — Debbie Friez
In our eighth most popular social media marketing article of the year, our influencer marketing manager Debbie Friez shows how working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands.
To help you get the most out of your investment in content collaborations with influencers, Debbie shares five handy tips to spice up your social media posts, and shows how the valuable content your influencers have helped you create will better reach, engage, and inspire your customers.
Check out all of Debbie’s posts here, and follow her on Twitter and LinkedIn.
[bctt tweet=”“When working with influencers, you want them to understand you value their content and want to share it with your brand’s community.” — Debbie Friez @dfriez” username=”toprank”]9. Live Now: 5 B2B Brands Winning With Live-Stream Content — Lane R. Ellis
How are top B2B brands harnessing the power of live-streaming content to build social media audience engagement?
In our ninth most-popular B2B social media marketing post of the year, I share helpful real-world examples from SAP*, Vimeo, Eaton, Oracle*, and SAS Software — along with how B2B marketers can get the most from live-streaming.
Over the course of the pandemic, live-streaming events have catapulted onto our screens and into many new areas of our business lives, and as 2022 looms, there’s no sign that live-stream content usage will dissipate. There’s no better time to learn live-streaming best practices from the top brands examined in this article.
10. Social Significance: Why B2B Brands Value Social CX & Are Spending More — Lane R. Ellis
Why are B2B brands placing greater value on social media and spending more on social customer experience (CX)?
B2B brands are doubling down on the value of social media marketing and reaping the accompanying benefits of social CX. In the tenth most popular social media marketing article of the year, I look at why, with fresh insight from several data-backed marketing reports.
New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the competitive advantages that social CX offers.
[bctt tweet=”Social engagement with prospects along with publishing credible thought leadership content warms prospects for conversations that lead to conversion.” — Lee Odden @LeeOdden” username=”toprank”]Thanks TopRank Marketing Readers
There you have it — a varied and insightful selection of our 10 most popular social media marketing posts from 2021.
We published many other posts this year specifically about social media marketing, a tradition we’ll continue in 2022, so stay tuned.
Please let us know which social media marketing topics and ideas you’d like to see us focus on for 2022 — we’d love to hear your suggestions.
Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.
*LinkedIn, SAP, and Oracle are TopRank Marketing clients.
The post Social Significance: Learn From Our Top 10 Social Media Marketing Posts appeared first on B2B Marketing Blog – TopRank®.
Prime Video, 5 serie TV da non perdere a dicembre 2021
Working with the WHO to power digital health apps
Nearly 4 billion people around the world don’t have access to the essential healthcare services they need, like immunizations or pediatric care. Complicating matters, the World Health Organization (WHO) estimates a global shortage of 18 million healthcare workers by 2030 — primarily in low-and-middle income countries (LMICs).
In many countries, healthcare workers use smartphone applications to manage data specific to certain diseases like malaria and tuberculosis. However, the data is often stored across multiple applications using different data formats, making it difficult for healthcare workers to have all the information they need. Additionally, it’s difficult for healthcare providers and organizations to exchange data, so they often don’t have a holistic view of individual or community health data to inform health decisions.
To give healthcare workers access to advanced mobile digital health solutions, we’re collaborating with the WHO on building an open source software developer kit (SDK). This SDK will help Android developers around the world, including in LMICs, build secure mobile solutions using the Fast Healthcare Interoperability Resources (FHIR), a global standard framework for healthcare data that is being widely adopted to address fragmentation and foster more patient-centered care. With Android OS powering 3 billion active devices worldwide, this collaboration provides an opportunity to support more healthcare workers on the frontlines.
Supporting developers and frontline health workers
Frontline health workers often work in areas where connectivity is unreliable. The SDK allows Android applications to run offline by storing and processing data locally, so health workers can deliver care without worrying about connectivity. When there is connectivity, the SDK will send the server the latest data collected on the device, and receive new updates to patient records.
The SDK is being designed to provide healthcare workers with access to decision support tools. For example, the WHO is using the SDK to develop EmCare, an app for healthcare workers in emergency settings. This application provides clinical decision support, based on the WHO SMART Guidelines content, which ensures compliance with evidence-based recommendations at the point of care.
By providing a common set of application components – like on-device storage, data-access and search APIs – the SDK reduces the time and effort it takes to build FHIR-based, interoperable digital health applications on Android, maximizing the efforts of local developers and unlocking their potential to meet their community’s needs.
The FHIR SDK facilitates interoperability and high-quality data exchange and is designed with a high level of security. Interoperability not only opens up the ability for healthcare workers to more easily gather community health data, but also makes it possible to use high-quality data to understand health trends, better prioritize high-risk patients and deliver more patient-centered care to everyone. All data stored by apps built on the SDK is strongly encrypted, and the SDK does not send or share any data with Google.
Extending interoperability globally
The global digital health community is rallying around FHIR to help improve health data interoperability, and we are committed to helping developers everywhere safely use our SDK to build secure and interoperable digital health solutions for their communities.
We are collaborating with WHO and a group of developers to make sure the SDK meets the needs of the community. We plan to release it more widely in the coming months and look forward to supporting developers as they build digital health tools for healthcare workers everywhere.
Un Anno di Ricerche: le tendenze italiane nel 2021 su Google
Scritto da: Il team Google in Italia
Ubisoft lancia la collezione moda Assassin’s Creed Valhalla
Metaverso, utente paga 650mila dollari per uno yacht virtuale
This year, we searched for ways to stay healthy
Every day, millions of people come to Google Search to ask important questions about their wellbeing. The COVID-19 pandemic drove even more concern for our health and the health of our loved ones – and this year, searches for ways to heal reached record highs. We saw questions about vaccinations, therapists, body positivity and mental wellbeing, to name a few. Today, we launched our annual Year in Search, which takes a look back at the top-trending searches of the year. Here’s a glimpse into some of the trending searches of 2021, a year we looked for ways to feel better and heal together.
Finding resources near me
Across the world, people searched for information on COVID-19 vaccinations and testing. The top trending “near me” queries in 2021 were “covid vaccine near me” and “covid testing near me.” To help people find credible, timely testing and vaccine information, we updated Google Search information panels, and worked with national and international partners to help people get vaccinated and tested.
Learning how to help
Helping ourselves and our communities was a priority for many of us. We asked questions about how to help others with anxiety and depression, and we also looked for help with our own mental wellbeing. Search interest for “therapists near me” hit record highs in 2021, and the phrase “why do I feel anxious for no reason” also hit an all-time high this year, spiking more than 400%. In addition to providing mental health resources and helplines, a quick Google Search also surfaces self-assessments to help you learn more about mental health topics like depression, anxiety, PTSD and postpartum depression.
Evaluating information effectively
Is it allergies or COVID? A sinus infection or COVID? Pfizer or Moderna? As many of us searched for health related information online, we wanted to know what we found was trustworthy. Connecting people with critical, timely and authoritative health information has been a crucial part of our role over the last year, and our team is constantly working to find ways to help people everywhere find credible and actionable information to help manage their health. To help people evaluate information online, we launched a new tool called About This Result, so you can learn more about the pages you see across a range of topics. About This Result helps people evaluate the credibility of sources, and decide which results are useful for them.
Search continues to be one of the first stops people make when making decisions, big and small, about their health — and so much more. To dive deeper into some of the other trending topics that defined 2021, visit yearinsearch.google/trends.
In 2021, the world searched for healing
This year, searches for “how to heal” reached an all time high. Across the world, we were looking for ways to come back stronger.
We reflected on difficult times that continued to test our resolve. We thought about those we lost, asking “how to honor someone.” We looked inward, searching for “how to take care of your mental health” and asking the big questions, like “how to be yourself” and “what is my purpose?”
We looked outward, too – thinking about how we could help rebuild and strengthen our communities. We searched for how to make sustainable choices, how to help Afghan refugees, how to stop Asian hate and how to support people in need across the world – from communities in India battling the pandemic to communities in Texas facing severe weather.
And we looked to move forward, searching, “how to make a come back.”
As the world asked “how to be hopeful,” 2021 brought us hope. This was the year that search interest for “covid vaccine” officially surpassed interest in “covid testing.” Searches soared for “covid vaccine near me” – just as people eagerly asked when they could visit their family or eat in a restaurant again.
Like last year, people continued to search for ways to stay connected and entertained at home (“Squid Game” took the top spot this year for searches for TV shows to watch). But we also started to navigate a return to life outside the house, wondering how we should go about ditching the sweatpants (the top trending search for “how to style…” was “how to style straight leg jeans”).
As this year of comebacks comes to a close, we’re taking a closer look at trending topics across searches, news, people, “how to’s,” entertainment, trends and more from across almost 70 countries. Search can help you find a world of information – and what people search for can be a window into the world. So join us in taking a closer look at this year’s trending lists at yearinsearch.google/trends.
New action to combat cyber crime
Today, we took action to disrupt Glupteba, a sophisticated botnet which targets Windows machines and protects itself using blockchain technology. Botnets are a real threat to Internet users, and require the efforts of industry and law enforcement to deter them. As part of our ongoing work to protect people who use Google services via Windows and other IoT devices, our Threat Analysis Group took steps to detect and track Glupteba’s malicious activity over time. Our research and understanding of this botnet’s operations puts us in a unique position to disrupt it and safeguard Internet users around the world.
We’re doing this in two ways. First, we are coordinating with industry partners to take technical action.
And second, we are using our resources to launch litigation — the first lawsuit against a blockchain enabled botnet — which we think will set a precedent, create legal liability for the botnet operators, and help deter future activity.
About the Glupteba botnet
A botnet is a network of devices connected to the internet that have been infected with a type of malware that places them under the control of bad actors. They can then use the infected devices for malicious purposes, such as to steal your sensitive information or commit fraud through your home network.
After a thorough investigation, we determined that the Glupteba botnet currently involves approximately one million compromised Windows devices worldwide, and at times, grows at a rate of thousands of new devices per day. Glupteba is notorious for stealing users’ credentials and data, mining cryptocurrencies on infected hosts, and setting up proxies to funnel other people’s internet traffic through infected machines and routers.
Technical action
We coordinated with industry partners to take technical action. We have now disrupted key command and control infrastructure so those operating Glupteba should no longer have control of their botnet — for now.
However, due to Glupteba’s sophisticated architecture and the recent actions that its organizers have taken to maintain the botnet, scale its operations, and conduct widespread criminal activity, we have also decided to take legal action against its operators, which we believe will make it harder for them to take advantage of unsuspecting users. .
Legal Strategy & Disruption
Our litigation was filed against the operators of the botnet, who we believe are based in Russia. We filed the action in the Southern District of New York for computer fraud and abuse, trademark infringement, and other claims. We also filed a temporary restraining order to bolster our technical disruption effort. If successful, this action will create real legal liability for the operators.
Making the Internet Safer
Unfortunately, Glupteba’s use of blockchain technology as a resiliency mechanism is notable here and is becoming a more common practice among cyber crime organizations. The decentralized nature of blockchain allows the botnet to recover more quickly from disruptions, making them that much harder to shutdown. We are working closely with industry and government as we combat this type of behavior, so that even if Glupteba returns, the internet will be better protected against it.
Our goal is to bring awareness to these issues to protect our users and the broader ecosystem, and to prevent future malicious activity.
We don’t just plug security holes, we work to eliminate entire classes of threats for consumers and businesses whose work depends on the Internet. We have teams of analysts and security experts who are dedicated to identifying and stopping issues like DDoS, phishing campaigns, zero-day vulnerabilities, and hacking against Google, our products, and our users.
Taking proactive actions like this are critical to our security. We understand and recognize the threats the Internet faces, and we are doing our part to address them.
Disrupting the Glupteba operation
Google TAG actively monitors threat actors and the evolution of their tactics and techniques. We use our research to continuously improve the safety and security of our products and share this intelligence with the community to benefit the internet as a whole.
As announced today, Google has taken action to disrupt the operations of Glupteba, a multi-component botnet targeting Windows computers. We believe this action will have a significant impact on Glupteba’s operations. However, the operators of Glupteba are likely to attempt to regain control of the botnet using a backup command and control mechanism that uses data encoded on the Bitcoin blockchain.
Glupteba is known to steal user credentials and cookies, mine cryptocurrencies on infected hosts, deploy and operate proxy components targeting Windows systems and IoT devices. TAG has observed the botnet targeting victims worldwide, including the US, India, Brazil and Southeast Asia.
The Glupteba malware family is primarily distributed through pay per install (PPI) networks and via traffic purchased from traffic distribution systems (TDS). For a period of time, we observed thousands of instances of malicious Glupteba downloads per day. The following image shows a webpage mimicking a software crack download which delivers a variant of Glupteba to users instead of the promised software.

Example cracked software download site distributing Glupteba
While analyzing Glupteba binaries, our team identified a few containing a git repository URL: “git.voltronwork.com”. This finding sparked an investigation that led us to identify, with high confidence, multiple online services offered by the individuals operating the Glupteba botnet. These services include selling access to virtual machines loaded with stolen credentials (dont[.]farm), proxy access (awmproxy), and selling credit card numbers (extracard) to be used for other malicious activities such as serving malicious ads and payment fraud on Google Ads.

Example of a cryptocurrency scam uploaded to Google Ads by Glupteba services
This past year, TAG has been collaborating with Google’s CyberCrime Investigation Group to disrupt Glupteba activity involving Google services. We’ve terminated around 63M Google Docs observed to have distributed Glupteba, 1,183 Google Accounts, 908 Cloud Projects, and 870 Google Ads accounts associated with their distribution. Furthermore, 3.5M users were warned before downloading a malicious file through Google Safe Browsing warnings.
In the last few days, our team partnered with Internet infrastructure providers and hosting providers, including CloudFlare, to disrupt Glupteba’s operation by taking down servers and placing warning interstitial pages in front of the malicious domain names. During this time, an additional 130 Google accounts associated with this operation were terminated.
Parallel to the analysis, tracking, and technical disruption of this botnet, Google has filed a lawsuit against two individuals believed to be located in Russia for operating the Glupteba Botnet and its various criminal schemes. Google is alleging violations under the Racketeer Influenced and Corrupt Organizations Act (RICO), the Computer Fraud and Abuse Act, the Electronic Communications Privacy Act, the Lanham Act, and tortious interference of business relationships, and unjust enrichment.
While these actions may not completely stop Glupteba, TAG estimates that combined efforts will materially affect the actor’s ability to conduct future operations.
Glupteba’s C2 Backup Mechanism
The command and control (C2) communication for this botnet uses HTTPS to communicate commands and binary updates between the control servers and infected systems. To add resilience to their infrastructure, the operators have also implemented a backup mechanism using the Bitcoin blockchain. In the event that the main C2 servers do not respond, the infected systems can retrieve backup domains encrypted in the latest transaction from the following bitcoin wallet addresses:
- ‘1CgPCp3E9399ZFodMnTSSvaf5TpGiym2N1’ [1]
- ’15y7dskU5TqNHXRtu5wzBpXdY5mT4RZNC6’ [2]
- ‘1CUhaTe3AiP9Tdr4B6wedoe9vNsymLiD97’ [3]
The following 32 byte AES keys for decryption are hard coded in the binaries:
- ‘d8727a0e9da3e98b2e4e14ce5a6cf33ef26c6231562a3393ca465629d66503cf’
- ‘1bd83f6ed9bb578502bfbb70dd150d286716e38f7eb293152a554460e9223536’
The blockchain transaction’s OP_RETURN data can be decrypted using AES-256 GCM to provide a backup command and control domain name. The first 12 bytes of the OP_RETURN contains the IV, the last 16 bytes the GCM tag, while the middle section is the AES-256 GCM encrypted domain. Full details of Glupteba’s network protocol can be found in this report from 2020, the following Python script illustrates how one can decrypt an encrypted domain name:

IOCs
Recent domains used for command and control:
- nisdably[.]com
- runmodes[.]com
- yturu[.]com
- retoti[.]com
- trumops[.]com
- evocterm[.]com
- iceanedy[.]com
- ninhaine[.]com
- anuanage[.]info
Recent sha256 hashes of malware samples:
- df84d3e83b4105f9178e518ca69e1a2ec3116d3223003857d892b8a6f64b05ba
- eae4968682064af4ae6caa7fff78954755537a348dce77998e52434ccf9258a2
- a2fd759ee5c470da57d8348985dc34348ccaff3a8b1f5fa4a87e549970eeb406
- d8a54d4b9035c95b8178d25df0c8012cf0eedc118089001ac21b8803bb8311f4
- c3f257224049584bd80a37c5c22994e2f6facace7f7fb5c848a86be03b578ee8
- 8632d2ac6e01b6e47f8168b8774a2c9b5fafaa2470d4e780f46b20422bc13047
- 03d2771d83c50cc5cdcbf530f81cffc918b71111b1492ccfdcefb355fb62e025
- e673ce1112ee159960f1b7fed124c108b218d6e5aacbcb76f93d29d61bd820ed
- 8ef882a44344497ef5b784965b36272a27f8eabbcbcea90274518870b13007a0
- 79616f9be5b583cefc8a48142f11ae8caf737be07306e196a83bb0c3537ccb3e
- db84d13d7dbba245736c9a74fc41a64e6bd66a16c1b44055bd0447d2ae30b614
Snapdragon 8 Gen 1 Preview: il cuore degli smartphone Android del 2022
Conviene abbonarsi a Amazon Prime? Pro & Contro
Our favorite Chrome extensions of 2021
All year, developers from around the world build Chrome extensions that make browsing easier, more productive and more personalized — whether you’re on the web to work, learn, play or all of the above. Today, we’re sharing our favorite extensions of the year that help people continue to virtually stay connected, get things done and have some fun along the way. Let’s take a closer look at them.
Communicate and collaborate
Whether you’re working from the office, your couch or a bit of both, extensions can help keep you connected with your teammates. Loom makes it easier to capture and share videos with others, while Mote allows you to give quick feedback through voice commenting and transcripts. Wordtune also helps you clearly communicate by rephrasing sentences and catching typos in emails and documents.

Stay productive
Other extensions offer new ways to stay focused and efficient. Forest gamifies productivity through virtual tree planting and rewards, and Dark Reader protects your eyes (and sleep schedule) during long workdays. Tab Manager Plus also saves you from drowning in a sea of never-ending tabs, and Nimbus Screenshot & Screen Video Recorder makes it easier to quickly screenshot and record content to share across platforms.

Learn virtually
With education happening online more than ever before, students and teachers need helpful virtual classroom tools. Kami creates an interactive online learning space for students and teachers, and InsertLearning helps you easily take notes and integrates with Google Classroom. Meanwhile, Toucan makes learning a new language fun and immersive, and Rememberry organizes vocabulary words into flashcard decks for quick studying throughout the day.

Make (and save) some change
To give your browsing experience a personal twist, Stylus helps you build and install custom themes and skins for your favorite sites. And Rakuten puts cash back in your pocket by automatically finding coupons and deals across the web — particularly helpful during one of the busiest years for online shopping.

To install and learn more about these extensions, visit our Chrome Web Store Favorites of 2021 collection. And if you’re a developer looking for tips to design a high-quality Chrome extension, check out our best practices.
Persistent Power: Accelerate B2B Marketing Results by Working With Influencers in 2022

The power of collaborative B2B influence is poised to revolutionize marketing in exciting and expansive new ways in 2022, but what’s the best way for your company to get started?
HubSpot recently named influencer marketing a top industry trend for 2022, and in the U.S. alone spending on influencer marketing is expected to top $4.1 billion in 2022 (eMarketer.)
In an increasingly competitive landscape, the critical question many B2B marketers are asking is how to use the power of influence to genuinely connect with new, larger audiences.
Discovering the biggest challenges B2B marketers face and how influencer marketing can address them and accelerate B2B marketing results is no small task. Developing effective strategies can be a daunting proposition.
Key questions the savvy B2B marketers of 2022 and beyond will be asking include:
- Why does influencer marketing matter for B2B?
- What content opportunities are there when you work with a B2B influencer?
- How and why are B2B content consumption habits changing?
- Has research been conducted that looks into B2B influence and content?
- How does B2B influence integration build trust and authenticity?
Each of these issues could take significant time, effort, and resources to research and learn.
Fortunately, one of the top voices in B2B influencer marketing for major global enterprise firms — our own chief executive and co-founder Lee Odden — has conveniently brought together answers to these fundamental questions and many more in a comprehensive free new webinar we are thrilled to share with the B2B community. You’ll find it here:
Watch Our New “How to Accelerate B2B Marketing Results by Working With Influencers” Webinar
“There are key challenges going into the new year when it comes to B2B marketing,” Lee said.
“More than ever we’re expected to boost marketing efficiency — we’ve got to do more with less or the same resources — we’ve got to deliver higher return on investment (ROI) on our marketing efforts, and budgets just aren’t what they used to be. They’re getting better, but they’re not where they were, so we’ve got to deliver,” Lee added.
“We must connect and engage buyers with trust and authenticity and meet expectations about being more human in a B2B environment. Influence can play a very important part of the solution that meets all of these needs in 2022 beyond,” Lee shared — insight that is explored in detail in the newly-released webinar.
As Lee has said, “If you want your content to be great, ask influencers to participate.” This is at the heart of the strategies and tactics you’ll learn in “How to Accelerate B2B Marketing Results by Working With Influencers” webinar.
[bctt tweet=”“If you want your content to be great, ask influencers to participate.” — Lee Odden @Lee Odden” username=”toprank”]We encourage you to access “How to Accelerate B2B Marketing Results by Working With Influencers” webinar to get the latest insights on the power of collaborative B2B influence. As a bonus you’ll receive an influencer marketing program checklist.
As specialists in optimizing content for search and influence for some of the top B2B brands in the world, we’re excited to share with you how the power of collaborative B2B influence accelerate marketing results for your business in 2022.
The post Persistent Power: Accelerate B2B Marketing Results by Working With Influencers in 2022 appeared first on B2B Marketing Blog – TopRank®.




















