Natale e Black Friday. Il pensiero di Mattia Cozzetto
Quest’anno dovrà essere il primo Natale con il vero sapore della tradizione, quello che gustavamo nell’epoca pre covid ma con le abitudini ormai digitalizzate. E’ questo il pensiero di Mattia…
L’articolo Natale e Black Friday. Il pensiero di Mattia Cozzetto scritto da Paolo Brambilla proviene da Assodigitale.
How a creator’s natural hair journey built community
Google for Creators recently launched The Conversation, a new YouTube series spotlighting the experiences of women of color creators. This month, we’re featuring beauty and lifestyle creator Tyla-Lauren Gilmore, who shared how her natural hair journey led her to build an online community and become a full-time content creator. Learn more about Tyla-Lauren below and check out the full interview.
In 2014, Tyla-Lauren Gilmore graduated college and began to earn a living on her own. She was also trying to find herself, and started thinking about what kind of image she presented to the world. As she looked in the mirror, she wondered why, as a woman of color, she was straightening her natural curls — a process that, over many years, left her hair dry and damaged.
“A college friend told me, ‘Ty, people pay for your curly hair. You should embrace it,’” the native New Yorker says. “Not many of my friends had curly hair, so it was up to me. I was in search of community.”
Tyla-Lauren took to social media to find other women who looked like her. After following a few beauty bloggers on YouTube and Instagram, she began documenting her own natural hair journey. “I was figuring out what to do with my big afro,” she says. “I started posting my natural hair care tips and tricks onInstagram.” Almost immediately, other women took notice, and her online following grew.
Tyla-Lauren knew she’d tapped into something special when a widowed dad reached out for advice. “A father [messaged] me saying, ‘Hey, I just lost my wife, and I have no idea how to do my daughter’s hair,’” she recalls. “I gave him step-by-step processes of how to do his daughter’s hair. And he was so grateful. From then on, I knew this was something I wanted to do.”
She continued to grow her web presence over the next few years, including starting aYouTube channel. In 2018, she quit her 9-to-5 job at a beauty products company to become a full-time digital content creator.

Tyla-Lauren Gilmore’s YouTube channel features dozens of videos and has almost 10,000 subscribers.
Now, Tyla-Lauren has more than 150,000 followers across her social media channels, creating a supportive space for women to connect and share their experiences. She posts on beauty and fashion, lifestyle, cooking, parenting, travel and self-care. She aims to create authentic content that people can relate to. “I love helping people, especially younger girls looking for a role model,” she says. She has also developed business partnerships with major brands across different industries, with herTyLauren website serving as the home base for her growing portfolio.

Tyla-Lauren Gilmore started posting about her natural hair journey on social media; today, she’s a full-time content creator.
For Tyla-Lauren, helping other women and girls on their own self-discovery journeys makes the hard work of being a full-time content creator well worth the effort. She offers two pieces of advice to other women considering becoming creators themselves.
Know your self-worth
Tyla-Lauren recalls the first $50 she received for creating original content. “At first, I viewed it as extra gas money for my commute into the city,” she remembers. But when she left her corporate job, Tyla-Lauren had to get savvy about how to survive and thrive as a solopreneur. She recommends researching the content creation space you’re in to learn more about what brands will pay for product reviews, content sponsorship and other types of business deals. “You may be super appreciative to [work with brands], but it’s not about working for free,” she notes. “Brands have money, and you are a contractor who is doing a job for them. I want all young creators to know this: Take pride in your work and know your self-worth. Be savage! Never sell yourself short!”
Be relatable… and vulnerable
So many social media influencers, including celebrities, curate seemingly flawless images online. Tyla-Lauren strives to create a welcoming community for all women and girls, inviting them to share their day-to-day life experiences. “I’m a creator, but I’m also a human being,” she says. “I want to erase that [ideal] that everything is perfect and all flowy dresses and vacations. That’s not what being a creator is about. I talk to people about normal stuff like laundry and grocery shopping and things that we all go through.” Her posts on mental health and self-care, including her own experiences in therapy, have been very popular with her followers. “These posts get a huge response,” she says. “People connect with you. Everyone’s story matters. We’re all human.”

Tyla-Lauren wants her readers to be vulnerable and know their worth.
Want to hear more? Check out the full video interview with Tyla-Lauren on The Conversation.
Winter is coming: 9 ways to enjoy it with Google
As a native Oregonian, I thought living in California would be an incredible break from the nine months of rain I’d endured growing up. What I didn’t realize was that 70-degree winters felt…wrong. Where were the mittens? The down jackets? The occasional snowy days? I’ve since moved back to the Pacific Northwest, and I’ve had a renewed appreciation for winter weather.
In fact, I enjoy the chilly months of the year so much, I’ve put together a few ways to make the most of the cold weather.
- I love snowshoeing, and I always want to find new trails. I use Google Maps to look for mountain biking and hiking trails that are covered in snow in the winter. (Just look for the hiking icons, or the light dash lines that indicate trails.) If I come across a good one, I label it on Maps so I know how to get back.

2. I’m a year-round runner, but once the temperature dips below 50 Fahrenheit and the roads get wet or icy, I need new gear — all of which I can find in one place using Google Shopping. You can select the Sports & Outdoors tab to browse — and turn on the deals filter for discounts.
3. And when I’m returning from a chilly run, I can use the Google Home app to turn on my Nest Thermostat before I get home, so I know I’m not wasting energy while I’m out and the house will be toasty when I come in. I also use Home & Away Routines so that Nest knows when I’m out and can adjust my temperature automatically.
4. OK fine, there’s one downside of winter weather, and that’s how early it gets dark. I use Google Assistant to notify me an hour before sunset so I can get outside for some sunshine before the sun goes down.
5. We’ve started cutting down our own Christmas tree, which is actually pretty easy to do. A quick Google Search for cutting down a tree on federal land will help you find a map (and how you can purchase a permit). Then you can just use Google Maps to take you to the right area.
6. If I’m feeling really adventurous and ready to hit the slopes, I’ll check out the Explore tool on google.com/travel. I can set my home as the point of origin and then select “skiing” under the Interests filter and see what ski towns I can visit.

7. I love a good Google Alert to stay up to date on what’s going on locally. Once November rolls around, I set one for “Oregon winter festivals.”
8. Pixel cameras take incredible photos in dimly lit areas, so using Night Sight for shots of light displays or snowy nights is a no-brainer. And if you’ve already snagged a Pixel 6 or Pixel 6 Pro, those photos will look even better: The new Pixel camera lets in 2.5 times as much light as the Pixel 5, and you can try out the new Motion Mode setting to capture an artsy falling snow pic.
9. Most winter nights, I make a real fire — but when I don’t feel like hauling in wood, there’s always a YouTube version, complete with crackle.
B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows


B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Some 73 percent of B2B marketing executives are currently using an agency partner in their account-based-marketing (ABM) strategy, or are planning to use one, while 91 percent have said that they use email for ABM campaign delivery — two of several statistics of interest to digital marketers contained in recently-released survey data. MarketingCharts
Google Drops The Deadline For Mobile-First Indexing
Google has shifted to an open timeline for websites to implement the search giant’s mobile-first initiative, replacing a former deadline that had been moved up since this March, allowing site owners additional time to thoroughly apply the mobile-first structure, Google recently announced. Search Engine Roundtable
U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
While still expanding, the U.S. advertising market’s rate of growth has slowed, with digital categories performing the best, while overall expansion has continued for seven consecutive months, according to newly-released index report data. MediaPost
Google November 2021 Core Update Is Live – What We Are Seeing Now
Following a recent rollout of Google’s latest batch of search changes with its November 2021 Core Update, webmasters have begun sharing initial impressions of some of the new search-related changes, and how they are likely to affect B2B marketers. Search Engine Roundtable
Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
64 percent of senior marketers say they have had to rethink their brand language in the face of world events over the past year, while an increasing number of marketers are saying that they view brand voice as an important factor in their efforts, according to recently-released survey data of interest to online marketers. MarketingCharts
Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights
Google has added new features to its Google Ads Insights tools, with a recent update bringing demand forecast data that aims to give marketers using Google Ads additional industry trend and other data, the search giant recently announced. Social Media Today

LinkedIn Adds Live Video & Newsletters To Creator Mode
LinkedIn (client) has begun rolling out new features for content creators on the professional social platform, including additional newsletter and live video features as a part of its latest Creator Mode update, LinkedIn recently announced. Search Engine Journal
Cannes Lions announces updates to the 2022 Awards
The Cannes Lions International Festival of Creativity has added a new B2B-focused award to its selection of available marketing honors, developed in conjunction with The B2B Institute, offering B2B marketers a new opportunity to showcase award-winning marketing efforts, Cannes Lions recently announced. Cannes Lions
Reddit is shutting down Dubsmash and integrating video tools into its own app
Social news aggregator and discussion platform Reddit has shuttered Dubsmash, the short-form video platform it acquired in 2020, and has added much of its functionality to Reddit’s own video creation tool feature set, including voice-overs, multiple format orientation support, and other features, the firm announced recently. TechCrunch
The HubSpot Blog’s 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers
HubSpot has named influencer marketing a top industry trend for 2022, with a leading 34 percent of marketers having said that their company leverages the practice, while 33 percent said mobile-friendly site design was a top trend, followed by short-form video content, virtual events, and experiential marketing, according to newly-released survey data of interest to digital marketers. HubSpot
ON THE LIGHTER SIDE:

A lighthearted look at the “spam, spam, spam” by Marketoonist Tom Fishburne — Marketoonist
Constructive Capitalism [Dr. Bronner’s Unusual Marketing] — ANA
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Joshua Nite — What’s Trending: ‘Tis the Season for Predictions — LinkedIn (client)
- Lee Odden — Content Marketing World 2021 Roundup: How Content Marketing Has Changed — Compose.ly
Have you come across your own favorite B2B marketing news this week? Please drop us a line in the comments below.
Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Influencer Marketing Use Rises, How B2B Marketers Use ABM, Google’s New Core Update, & US Ad Market Grows appeared first on B2B Marketing Blog – TopRank®.
Perché FRITZ!Repeater 6000 è la soluzione ideale per la connessione per giocare
Vivo svela il piano di rilascio di Android 12 in Europa
Twitter, via foto, video e dati online se violano la privacy
Podcast RSI – Allarme Emotet in Svizzera, Fortnite prova il metaverso, robot viventi, attori virtuali
È disponibile subito il podcast di oggi de Il Disinformatico della Radiotelevisione Svizzera, scritto e condotto dal sottoscritto: lo trovate presso www.rsi.ch/ildisinformatico (link diretto) e qui sotto.
I podcast del Disinformatico sono ascoltabili anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto, e se vi interessano il testo e i link alle fonti della storia di oggi, sono qui sotto.
- Allerta per Emotet, che usa i documenti Microsoft Office per vuotare i conti bancari
- Fortnite fa prove tecniche di metaverso? Quasi
- Antibufala: arrivano i robot viventi, e sanno riprodursi da soli! Ma niente panico
- Synthesia, video di attori sintetici dicono quello che volete grazie all’intelligenza artificiale
Microsoft lancia la nuova app Teams Essential per le PMI
Netflix, 5 serie TV da non perdere a dicembre 2021
ECS Liva Q3 Plus, quando il mini-PC è davvero mini
Making healthcare options more accessible on Search
Navigating the U.S. healthcare system can be quite challenging, so it’s no wonder three in four people turn to the internet first in their search for health information. By providing timely and authoritative health information, plus relevant resources and tools on Google Search, we’re always exploring ways to help people make more informed choices about their health. Here are a few new ways we’re helping.
New ways to find insurance information on Google
In the U.S., finding a doctor who accepts your health insurance is often a top priority. When searching for a specific provider, people can check which insurance networks that they might accept. And if they’re searching for a new provider overall, on mobile, they’re now able to filter providers nearby who accept Medicare — a health plan predominantly for people over the age of 65.

How providers can keep patients up to date
To help people get connected to the care they need, we’re conducting checks to ensure details of local doctors are up to date, and giving all healthcare providers the ability to update their information by claiming and updating their Google Business Profile.
We continue to expand the features and tools that doctors can use to communicate about the services they offer. After claiming their profile, health professionals can edit and update information about their hours, services, and more.
Whether helping people find information to self-assess their symptoms for mental health conditions like depression or getting real time information of COVID-19 vaccine availability nearby, we continue to explore ways to connect people around the world to relevant and actionable information to better manage their health.
B2B Tech Marketing Opportunities for a Remote Work World


Right now my co-worker is curled up at my feet, delicately snoring. That’s better than yesterday, when my other co-worker snuck off and shredded an entire roll of paper towels.
I should mention that I work at home, and Remy and Rosie are my co-workers:

Which is to say: Remote work is a whole different animal than office work. And while the pandemic was the catalyst that sent us home, remote work will be here long after it’s safe to go back to the office.
For B2B tech companies, remote work presents new opportunities for products and services. Here are a few trends our agency has been seeing, and how our clients have met them.
Remote Work Marketing Opportunities for B2B Tech Companies
Businesses that slapped together a remote work policy last year, in crisis mode, are ready to reassess. They need to know how to make remote and hybrid workforces just as efficient and productive as an in-office model. B2B tech companies can bring a ton of value to that discussion.
Future of Work
At the top of the funnel, business leaders are looking for answers about what the future might hold for their workforce. Tech companies can draw on insight from both their client bases and the industry at large to answer these questions.
Our client Mitel has a beautiful guide about what comes next — and, really, what’s happening now. It’s called, appropriately enough, “The Now of Work.” When you scroll through the asset, you’ll see a focus on practical guidance from the Mitel team and from respected technology experts.
Content marketing like this helps start the conversation with potential clients. It offers valuable, useful advice that can help build a relationship.
Collaboration and People Skills
A little further down in the funnel are businesses that have the basics of remote work figured out, but are looking to maximize collaboration and productivity. This is where a tech company can offer advice that goes beyond tech solutions — you can talk about the process and people sides of the equation, too.
For example, Smartsheet just published the first couple of blogs in a new series: #FruitfulWork. This blog and social media series will bring practical advice on collaborating with different types of workers, from the detail-oriented to the big-picture person to the procrastinator.
Since Smartsheet is a platform that enables collaboration, it makes sense for them to talk about the psychological component of collaboration, too. And it gives the brand a chance to try something playful while still remaining helpful and professional.
Communication Technology
Toward the bottom end of the funnel, you have businesses that are ready to upgrade their technology to facilitate remote work. They know the right tech is an essential part of the equation, but they may not know what’s possible and which solution is right for their needs.
To reach this group, focus on customer stories. Show these solutions in action — don’t just talk about the features and benefits. If you don’t have customer stories to draw from, lean on the storytelling angle. What does a workflow look like for Janice, the poor harried customer service worker, who is trying to work from home? What could it look like if Janice had an integrated communications platform to support her?
This episode of the Tech Unknown Podcast, from SAP*, does a good job of bringing the story to life. It combines influencer advice with fun sketches that contrast the frustration of bad communication with the elation of a great experience.
Bring Heart to Tech Marketing
The big takeaway from what our agency is seeing: People are desperately seeking advice about remote work, and there is still plenty of white space available for great content. Just make sure to keep your focus on the customer and story rather than features and benefits. Valuable content for every stage of the funnel will help you become a trusted advisor, and ultimately a vendor partner.
Read more about how Mitel smashed through benchmarks with their remote work campaign.
* SAP is a TopRank Marketing client
The post B2B Tech Marketing Opportunities for a Remote Work World appeared first on B2B Marketing Blog – TopRank®.
PrestaShop merchants can now display their products on Google
As the end-of-year holiday season is in full swing, our aim at Google is to help shoppers browse for inspiration, discover new products and ultimately find what they’re looking for. This is why we are building an open ecosystem that connects merchants and customers around the world.
To help merchants reach more customers online, we welcome PrestaShop merchants globally to more easily integrate their product inventory across Google. Starting today, “PrestaShop Marketing with Google,” a new add-on to the PrestaShop Essentials suite, is available in France and in countries where Shopping campaigns are available, allowing 300,000 PrestaShop merchants to feature their products across Google in just a few clicks. This collaboration with PrestaShop will enable their merchants to become discoverable by millions of people across Search, the Shopping tab, Image Search and YouTube.
This is the first partnership of this scale with a French and European e-commerce platform. We hope that this collaboration will give shoppers more choice online, and help merchants meet their customers more easily during the end of the year holiday season and beyond.








