ROG Phone 5s e ROG Phone 5s Pro arrivano in Italia
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La foto dell’“aurora boreale” sulle alpi pubblicata da Rai e Corriere è una bufala. Tutti copiano, nessuno controlla
Ultimo aggiornamento: 2021/11/03 23:55.
Questa foto, scattata e pubblicata su Instagram da Marco Confortola, viene spacciata dalla stampa e dalla Rai come un’immagine di un’aurora boreale. Non lo è e il fotografo non ha detto che lo è.
È stata riproposta stasera dal
La magia rosa di un’aurora boreale sulle #Alpi. L’immagine di questo evento rarissimo, scattata da un alpinista ad oltre 3 mila metri di altezza, è già virale sui social. #AuroraBorealis pic.twitter.com/oNOvnCSZvl
— Tg1 (@Tg1Rai) November 3, 2021
Nessuno controlla prima di pubblicare. Avvisati, non rettificano. Però vanno in giro a presentarsi come il nostro supremo baluardo contro le fake news.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
10 sites and apps to help you get ready for the holidays
Here on the Google Registry team, we’re always keeping an eye out for helpful websites and apps on the top-level domains we’ve launched (.app, .new, and .dev, to name a few). This time of year, we’re especially interested in ways to prepare for the holidays. So before the holiday season kicks off, we’re sharing our favorite websites and apps to help you plan your travel, create DIY gifts, stay grounded, and everything else in between.
- Give.new: Give back this holiday season by supporting a nonprofit that aligns with a cause you care about.
- Flight.new: With 26 member airlines, you’ll have no trouble getting to your holiday or business destinations through Star Alliance.
- Knit.new: Take a DIY approach to gift giving this season! Knit your own scarves, sweaters and mittens with Kniterate.
- Mercari.new: Out with the old, in with the new. Use Mercari to sell the things you don’t need, and find the things you do.
- Form.new: Planning to snail mail out holiday cards? Send a quick form to family and friends to update your address book with everyone’s latest info.
- Mindshine.app: Stay present and mindful this holiday season with the help of Mindshine, an all-in-one app for personal development and wellbeing.
- Loóna.app: Get proper rest with the help of Loóna, an immersive sleepscape and storytelling app that will lull you into a deep sleep.
- Fluz.app: Getting started on holiday shopping? Earn cash back with Fluz while you shop for gifts.
- Strong.app: Find creative workouts and exercises to squeeze into even the busiest of seasons with the help of the Strong app.
- Tayl.app: Give your eyes a rest by turning articles, blogs, reports, and more into a podcast, and listening to them while you’re on the go.
Whether you need gift ideas or just a reminder to take a breather in the busy days ahead, we hope these sites can help you stay focused and present through the end of the year and into 2022. For a behind-the-scenes look at two of the apps we’ve highlighted, check out the videos below. Wishing you a healthy holiday season!
Why Mindshine chose a .app domain name
Why Loóna chose a .app domain name
Sonos Beam Gen2: Dolby Atmos fa la differenza per la soundbar compatta
Tom Clancy’s Ghost Recon Breakpoint gratis dal 4 novembre
Amazon Storyteller, conclusa l’edizione 2021: 5 i finalisti
A new path to jobs for our military community
Dissatisfied with her job in retail, U.S. Marine Corps veteran Amie Hanbury enrolled in the Google Career Certificate program on Coursera to learn job-ready skills that could help her start a new career in IT support. The flexible online training allowed Amie to learn while maintaining her full-time job. When the COVID-19 pandemic hit, her retail store closed to customers, leaving her with less to do while at work, but more time to study. As she worked through the curriculum, she learned new skills, her confidence grew and soon she was applying for jobs in IT. Today, Amie is a Google Career Certificate graduate and works as a lead field technician; she says she couldn’t be happier with her new career.
Amie’s story is just one example of how Google is helping make progress in expanding opportunity for the military community, and one that inspires me personally. As the proud daughter of a 20-year Army veteran, I’m honored to announce Google.org will provide $20 million in grant funding and in-kind product donations to support economic empowerment for veterans and the military community. This includes a $10 million cash grant to Hiring Our Heroes to launch the Career Forward program. The initiative will provide 8,000 veterans, transitioning service members, and military spouses with the skills and career support they need to get great jobs through free access to the Google Career Certificates.
The certificates are portable, industry-recognized credentials that prepare people for in-demand, entry-level jobs and allow certificate graduates to work in high-growth career fields across state and international boundaries — no degree or relevant experience required. The certificates are also flexible, so learners can study on their own time, and they have a track record of advancing economic mobility — 82% of graduates report a positive career impact within six months of completion, such as a raise, promotion or new job.
The cash grant will also enable Hiring Our Heroes to provide job search support, like interview prep and career workshops, to help learners succeed. They’ll assist in placing certificate graduates in 12-week paid job training fellowships at one of more than 400 employers in the Hiring Our Heroes network. After training, graduates can connect with employers like Booz Allen Hamilton, Deloitte, Freedom Learning Group, Verizon, Molecula and of course, Google. These companies are just a few of the more than 150 members of ouremployer consortium committed to hiring and reskilling veterans and military spouses.
Google.org will also donate $10 million in Ad Grants to veteran serving organizations — including Hiring Our Heroes, Code Platoon, Black Veterans Project and Minority Veterans of America — to help them connect with veterans and their families who are searching for their services on Google. To help ensure as many people as possible have access to resources for the military community, we’re also working with partners that serve our military community at the local and national levels. For example, the Department of Labor’s Transition Employment Assistance for Military Spouses (TEAMS) resource guide now includes information about the Google Career Certificates and links to our updated Military Spouse Career Roadmap, developed in partnership with Hiring Our Heroes, which provides helpful tools for military spouses as they forge ahead on new career paths.
To support transitioning service members as they make their moves to civilian life, our own Google Veterans Network (VetNet) — a community of veteran, military spouse and civilian ally Google employees — will volunteer with Hiring Our Heroes over the next year to host free workshops for thousands of service members. During these workshops, VetNet Googlers plan to provide career advice, resume support and job search training.
Today’s news builds on our longstanding commitment to increase economic opportunity in the military community. We’ve created Search capabilities to make it easier for veterans, transitioning service members and military spouses to find relevant job opportunities on Google. We also became an official partner of the Department of Defense Military Spouse Employment Partnership, and announced five days of paid leave for military spouses every time their service member receives orders.
Our hope is that increased access to portable career credentials and employment opportunities can ease some of the challenges our military community faces in reaching economic mobility. Visit our online hub to learn more about our free tools and resources for the military community.
Amazon presenta Smart Air Quality Monitor
Microsoft irrompe nella corsa al Metaverso con Mesh e Teams
New ways for publishers to activate first-party data
It’s no secret that the digital advertising ecosystem is evolving. And at the center of all that change is user privacy. The way that publishers, advertisers and technology providers handle and activate user data is being reconsidered and reimagined to more effectively protect people’s personal information online.
Web developers and technology providers are leading open-source initiatives like the Privacy Sandbox to address this challenge. But other areas of investment, like first-party data, are largely being driven by publishers and brands who are uniquely positioned to establish and deepen direct relationships with the people who love their content, products or services.
As we’ve shared in the past, we believe first-party data is poised to play an important role in the future of digital advertising. That’s why we’re launching new features that will make it easier for our publishing partners to maintain direct relationships important to their businesses and scale the use of their first-party data in ways that meet people’s expectations for data protection.
Activating first-party data in the programmatic auction
Today, we are launching new functionality that enables publishers to share Publisher Provided Identifiers (PPIDs) — pseudonymized first-party identifiers that are created and controlled by publishers — with Google’s programmatic demand. By helping publishers expand the use of their first-party identifiers to more transaction types, like the Open Auction, our partners will be able to show ads that are more relevant to their audiences, which will increase the value of their programmatic inventory.
In our initial experiments, we observed that Beta partners experienced an increase of 15% or more in programmatic auction revenue when passing PPIDs in inventory without other identifiers.1
“By partnering with Google to test PPID for programmatic demand, we’ve seen significant revenue improvements in browsers where third-party cookies are not available. With the wealth of powerful first-party data Hearst Magazines generates in facilitating commerce activity from our sites, we’re excited by this progress and look forward to seeing what solutions Ad Manager builds to help publishers navigate today’s privacy environment.”
Scott Both
Vice President of Programmatic Monetization & Operations, Hearst Magazines
“At Pelmorex, finding privacy-first solutions is an important part of our long-term monetization strategy. That’s why we recently partnered with Ad Manager to test PPID for programmatic. The ability to bring our own data to the auction offers the potential to increase the value of our programmatic inventory now and in the future when third-party cookies are fully phased out.”
Darren Bulakowski
Head of Monetization & Programmatic, Pelmorex Corp, The Weather Network
Before sharing PPIDs with Google demand, Ad Manager turns them into per-publisher partitioned IDs, so users cannot be identified across other publishers’ sites and apps. Then Google Ads and Display & Video 360 aggregate the anonymized data from participating publishers to help build audience segments. Using these segments, advertisers can programmatically deliver relevant ads on publishers’ sites and apps based on first-party data. In addition to helping publishers earn more revenue in the auction, the data also unlocks core functionality for advertisers, like cross-device reach, frequency management, and creative optimization in programmatic inventory without third-party cookies or other identifiers present.
It’s important to note that advertisers using segments built with PPIDs will not have visibility into underlying user data or the IDs themselves, and because PPIDs are unique to each publisher, there is no way to match identifiers or create profiles across sites.
Audience segments created using PPIDs will only be made available in programmatic auctions when there are no other identifiers present. This means that PPIDs will have no impact on publishers’ programmatic inventory where third-party cookies or other identifiers are still provided. Additionally, PPIDs passed to Ad Manager cannot contain personal information or device IDs and Google has no visibility or access to the underlying data.
Supporting publishers’ direct relationships
We understand that publishers often work directly with many third-party buying partners — Authorized Buyers and Open Bidders — across the ecosystem to maximize the value of their inventory. That’s why we’ve long supported these trusted, direct relationships between publishers and buyers, and built solutions to help our partners monetize in the best way for their businesses.
In March, we shared that we are building a new feature to enable publishers to securely share encrypted signals with Authorized Buyers and Open Bidders via Ad Manager. We’ve since made progress based on feedback from our partners, and in the coming months, we’ll onboard additional Beta partners and increase the functionality to include app and video inventory. We’re also continuing to make workflow improvements in the Ad Manager dashboard, including troubleshooting tools and controls to make it easier for publishers and their partners to use the feature. Our goal is to make encrypted signals available to all publishers and their Authorized Buyer and Open Bidder partners in 2022.
Similar to how PPIDs are used to pass first-party data to Google’s programmatic demand, encrypted signals from publishers will allow publishers to share their data directly with other trusted buyers. Publishers who opt to use this feature will have full control over what data is passed and which bidders receive the signals. Ad Manager will only route the signals on behalf of the publisher and will not be able to read the signals.
Investing in first-party data is a privacy-forward way that publishers can increase the value of their programmatic inventory now and in the future. Given the feedback we’ve heard from partners, we have prioritized this product area and will continue to develop features that empower publishers with the data and identity tools they need to prepare and grow their businesses.
1. Google Ad Manager Internal Data, August 2021
Account professionali su Twitter, vi funzionano?
Ho cliccato su Personalizza il tuo profilo e poi su Modifica il profilo professionale, scegliendo la categoria Giornalista fra le varie disponibili:
In effetti ora mi compare nel profilo la dicitura “Giornalista”.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
Google News to return to Spain
Last year, as reports of the COVID-19 pandemic emerged, there was an overwhelming amount of information about the new virus. Once the national lockdown was announced in Spain, my local and national news consumption skyrocketed as I looked for reliable information on the evolving situation. From the latest curfews in my hometown to whether public health restrictions allowed my family of five to sit down at a restaurant, news media provided critical information about the impact of the pandemic in my community.
One way people find news and information about important events is through Google News, a dedicated site and app which provides links to news stories. It helps readers find news from trustworthy and authoritative sources, from the world’s biggest news websites to small, local and specialist publications, and directs them to the publishers’ websites when they click on links. For publishers, Google News provides a valuable way for their content to be discovered by readers and to help grow their business by turning readers into subscribers.
This service is used by hundreds of millions of people around the world — but not in Spain.
Google News returns to Spain
In 2014, we closed Google News in Spain due to local legislation. Today, we’re announcing that Google News will soon be available once again in Spain. We made this decision as a result of a new Royal Decree implementing the European Copyright Directive, introduced today by the Spanish government.
This is good news for readers in Spain. Starting early next year, Google News will provide links to useful and relevant news stories, from a wide range of sources, to help people in Spain find more information about current events and to dive deeper into those stories. Moreover, Google News helps people get more information from more news sources; a key tool in the fight against misinformation. For journalists and publishers, Google News helps them be discovered by more readers and generate valuable free traffic.
Working with news publishers
Along with the return of Google News, the new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content. Over the coming months, we will be working with publishers to reach agreements which cover their rights under the new law.
Alongside this, we will work towards bringing Google News Showcase to Spain, a licensing program and new product experience which pays publishers to curate content for story panels across Google News and Discover.
Sustainable journalism
We believe that technology companies, news organizations and governments need to collaborate to enable a strong future for journalism. Over the years, we’ve taken many steps to support the evolution and long-term sustainability of journalism, from sending billions of visits every month to news websites globally to improving the ways that publishers who choose to be included in products like Google Search and News appear to readers, and the Google News Initiative’s efforts to help publishers transform their business models and spur growth.
We’ve also helped publishers make money by providing tools and technology that help them run digital advertising on their websites and apps. Every year, we pay out billions of dollars directly to the publishing partners in our ad network. In Spain, between 2018 to 2020, Google paid out more than $130 million to the top five news publisher partners in our ad network.
We are thrilled that we will soon be able to bring Google News back to Spain and help connect people with more news and information that matters to them and their community. To read more about how we support Spanish publishers in Spain, please visit: g.co/ApoyandoMediosEspaña
Facebook progetta uno smartwatch per il metaverso
Preparing for Change: 5 Practical Tips For 2022 Marketing Budget Success


How can B2B marketers weigh confidence for the future with adequate caution and still plan thoroughly for 2022 budgeting success?
Confidence is rising for 2022 marketing spending, and as B2B brands move forward after the turmoil and uncertainty of the pandemic, savvy marketers benefit from embracing budgeting optimism while simultaneously seasoning budgeting strategy with a healthy dose of vigilance and care.
Digital advertising budget optimism has risen significantly since the initial months of the global health crisis, and recent report data is showing this increased confidence.
A net 76 percent of marketers plan to expand their media budget for digital video during 2022, representing the top area of media expansion planned for next year, followed by branded content by influencers at 71 percent and social media story ads at 70 percent — several of many statistics of interest to B2B marketers contained in recently-released budget trend survey data from Kantar and MarketingCharts.

When it comes to B2B-specific digital advertising spending, 2021 will see a jump of 25 percent, according to eMarketer’s U.S. B2B Advertising Forecast data, and there has been a shift from search spending to display advertising, newly-released data from the Association of National Advertisers (ANA) shows.
According to data from the Interactive Advertising Bureau (IAB), some 61 percent of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021 — sharply higher than the 22 percent who expressed the same levels of confidence in November of 2020.

Our own groundbreaking report, the 2020 State of B2B Influencer Marketing Report, revealed that B2B brands expected influencer marketing to weather the pandemic better than other forms of marketing. 90 percent of B2B brands said that they expected their budget for influencer marketing to increase or stay the same. If you’re currently among those utilizing B2B influencer marketing and haven’t yet taken our 2021 State of B2B Influencer Marketing Survey, make your voice heard and take a few minutes to complete it.
The recently-released twelfth annual B2B Content Marketing Benchmarks, Budgets, and Trends research report from Content Marketing Institute (CMI), MarketingProfs, and ON24 also offers a look at budgeting trends. 75 percent of those at the most successful organizations expect content marketing budgets to increase in 2022. We took a look at this report recently in, “10 Actionable B2B Content Marketing Insights From New Research.”
Where does this all lead for B2B marketers looking to prepare for these changes and build a successful 2022 marketing budget?
Let’s step right up and examine five practical tips that will make your 2022 marketing budget a successful one.
1 — Strong Budgets Maximize ROI
Strong budget strategy pays attention to maximizing return on investment (ROI), through frequent performance monitoring and the ability to quickly jettison under-performing marketing elements.
Measurement is key for learning what’s working and what isn’t, and for finding emerging growth opportunities. Having accurate performance data at hand can make budget decisions that much easier, yet many firms struggle with data overload — or worse yet — lack of any relevant performance data.
Staying on top of the latest research to identify industry trends helps drive successful ad campaigns and typically leads to more informed business insights and budgeting decisions. B2B marketing industry news sources, such as our long-running weekly TopRank Marketing digital marketing news each Friday, can help marketers stay abreast of the shifts that show how budgets are being affected throughout the industry.
Despite their best efforts, B2B marketers can find themselves facing forecasting difficulties, and often also come up against varying budgeting requirements among organizations. Keeping the future needs of marketers in mind, or even potential needs, can pay off, as Steve Petersen, marketing technology operations manager at subscription-as-a-service (SaaS) platform Zuora recently shared with MarTech. “Marketers should think ahead to what they and their fellow marketers will potentially need in the next year or so. While they may not know specifics yet, if budget hasn’t been set aside for such needs, acquiring new tech at the desired time will likely prove difficult,” Petersen observed.
[bctt tweet=”“Marketers should think ahead to what they and their fellow marketers will potentially need in the next year or so.” — Steve Petersen, Zuora” username=”toprank”]2 — Efficiency is a Timeless Investment
Budgets can oftentimes achieve higher levels of efficiency when the decision is made to partner with an agency — and with more report data than ever showing the benefits of such partnerships, in 2022 we’re likely to see even more of those looking to maximize their budget ROI begin new agency partnerships.
Indeed, the previously mentioned CMI, MarketingProfs, and ON24 B2B Content Marketing Benchmarks, Budgets, and Trends research report shows that 65 percent of B2B content marketers have said that finding partners with adequate topical expertise is their top challenge. A full 40 percent also said that budget issues were their top challenge, a decrease from 51 percent in 2020, yet still a major issue faced by B2B marketers today.

Overall, some 66 percent of the B2B content marketers surveyed expected their 2022 content marketing budget to increase from 2021 levels.
Getting the most marketing bang-for-the-buck is where the efficiency of forming agency partnerships really shines.
Greater alignment with brand priorities brings increased value to agency partnerships, according to Forrester report data, which also showed that some 75 percent of brand decision-makers were satisfied or very satisfied with their agency rosters, and that over the next three years more functions are expected to be performed by external agencies.

3 — Agility & Swift-Footedness Speed Budget Planning Cycles
As our own vice president of client accounts Alexis Hall has encouraged in articles such as “Planning for Change: How to Set Your 2021 Marketing Budget,” an agile and swift-footed approach to budget planning cycles offers numerous benefits — a strategy that will be as valuable as ever in 2022.
Flexibility will be every bit as important in 2022 as it was during the most uncertain times over the past two unprecedented years, and savvy marketing budget planners have become aware that tactics aren’t ever likely to return to the way they were.
With the market changing as rapidly as ever, and digital marketing shifts taking place daily — especially when it comes to social media platforms and advertising opportunities — a swift yet flexible budget planning cycle is crucial.
Successful marketing budget plans are able to adjust on the fly to take into account industry changes, often accomplished through having annual, quarterly, monthly, or even more frequent reviews.
Long-range budget planning on the annual level holds its own value, focusing on big goals, while more frequent reviews utilize a range of leading indicators, and together such reviews help budgets scale up or down as necessary.
Optimizing and refining 2022 budgets offer many advantages, as James Delande, director of product marketing at enterprise software firm BrandMaker, recently told MarTech. “Finance and budget management allows organizations to plan, iterate, control and optimize budgets and spends aligned to their major strategic objectives,” Delande said. “This empowers CMOs, CFOs, and CEOs and their teams to optimize projects, saving time and money while improving efficiency, agility and performance,” Delande added.
[bctt tweet=”“Finance and budget management allows organizations to plan, iterate, control and optimize budgets and spends aligned to their major strategic objectives.” — James Delande, BrandMaker” username=”toprank”]4 — Build & Benefit From Long Term Brand Investment
B2B marketers are keenly aware of often lengthy buyer journeys, and when it comes to budgeting the same long-term outlook can successfully be incorporated.
Budgets that allow for a regular cadence of marketing messages to continue on a long-term basis can be critical to success in the B2B environment, where always-on marketing efforts that utilize the power of influence have proven especially effective.
Budgeting, too, should have a long-term scope element, to keep the bigger picture and major goals on track.
[bctt tweet=”“89% of B2B marketers implementing always-on influencer programs expect their budgets to increase or remain the same vs. 73% for marketers running campaign-based programs.” — Lee Odden @LeeOdden” username=”toprank”]5 — With Loss Comes Newfound Opportunity
When planned or unforeseen budget cuts come down the pike, it can be a great time to reassess past strategy and place newfound energy into opportunities ahead.
By overcoming the challenges we’ve all faced over the past years, B2B marketers have gained a new type of resiliency and strength — qualities that may take time and reflection to fully appreciate.
As we reach the end of 2021, it’s helpful to look back and reflect on the marketing hurdles we’ve faced and overcome during the past year, whether in budgeting or elsewhere, and use both our successes and failures to bring a fresh zest to 2022 efforts.
Some find that making a comprehensive list of the obstacles they have survived helps to bring into clearer focus the progress that will infuse our 2022 marketing budget efforts with new strength and opportunity.
Strong Budgeting Creates Long-Term B2B Marketing Successes
When well-executed budgeting collides with smart planning and preparation, B2B marketers can achieve an energy that’s greater than the sum of all its individual elements.
Even the best planning can face unforeseen challenges, as the world has witnessed since the global health crisis began. With a robust budget strategy in place, however — one that is open and pliable enough when such obstacles arise — you’ll be ahead of the game in making needed adjustments.
By using the five elements we’ve explored — maximizing ROI and efficiency, the power of agility, holding a long-term outlook, and being open to new opportunities — in 2022 B2B marketers can be well-positioned ahead of the competition and poised for marketing budget success.
No matter how you slice it, creating award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post Preparing for Change: 5 Practical Tips For 2022 Marketing Budget Success appeared first on B2B Marketing Blog – TopRank®.












