Gli smartphone rugged Moto Defy e Cat S62 Pro in Italia
B2B Marketing News: B2B Buyers Look To Amazon, Google Doubles Profit, Top SEO Challenges, & How Social Trust Affects Engagement
For US B2B Product Buyers, Amazon Business Proves Influential, but May Decline [Survey]
Some 49 percent of B2B product buyers have said that they search for B2B items using Amazon Business, topping the 39 percent who say they use vendor websites and 37 percent who utilize other B2B marketplaces — one of several insights contained in recently-released preferred B2B buying channel survey data. MarketingCharts
Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Google parent firm Alphabet came close to doubling profit last quarter, representing its strongest quarterly rise in over a decade, with Google’s YouTube seeing advertising revenue figures that climbed by 43 percent to $7.2 billion, while overall ad business sales topping $53 billion, the search giant recently announced. MediaPost
Instagram Now Allows Anyone to Publicly Participate in Stories
Facebook’s Instagram platform has given all its users the ability to create public threads within its Stories-format content, through the use of a new “Add Yours” feature intended to help the platform increase engagement, Instagram recently announced. The change has given B2B marketers a new option for building brand engagement on the platform. PetaPixel
Survey Says: Links The Most Challenging Area Of SEO
Nearly 60 percent of search engine optimization (SEO) professionals have said that they view the process of link acquisition as more challenging than local, technical, or copy-writing SEO, according to recent survey data of interest to digital marketers. SEO Roundtable
Predictions 2022: This Is A Year To Be Bold [Forrester Report]
In 2022 just 10 percent of B2B buyers will pinpoint the correct metrics needed to gauge buyer value during the buying process, while 56 percent of U.S. consumers have said that by now firms should have found how to handle pandemic disruptions — two of numerous statistics of interest to online marketers contained in newly-released report data. Forrester
How user trust in social media platforms could affect engagement with ads [Report]
52 percent of U.S. social media users have said that platforms offering plentiful data privacy have an extreme impact when it comes to their decision to interact with ads and sponsored content, with 38 percent noting that platforms that offer safe environments for participating are also key when it comes to their ad engagement decisions, according to newly-released survey data. eMarketer
MRC Discloses ‘Gap’ Preventing Industry Standard Podcast Measurement
The Media Rating Council (MRC) has identified some of the issues that have thus far made it difficult to standardized the measurement of podcast advertising, and has announced a push towards a more unified podcast advertising measurement system, the organization recently announced. MediaPost
Amazon Advertising Unveils 8 New Tools and Features
Amazon has launched an array of new advertising utilities for digital marketers, including new types of interactive video and audio ads through its Amazon Advertising product, along with additional brand following options, Amazon recently announced. Adweek
Twitter Opens Up Super Follows to All Users on iOS
Twitter has rolled out expanded subscription options for users with over 10K followers, as its “super followers” feature — which allow brands and creators to offer subscription-only bonus content on the platform — has been made available to all iOS Twitter users, in a move that could bring new reach to brand influencers, the firm recently announced. Social Media Today
What B2B Executives Want From Thought Leadership Content
Over half of B2B corporate executives have spent more time consuming thought leadership content than during pre-pandemic times, however 71 percent of decision-makers have said that less than half of that thought leadership content delivers valuable insights — two of numerous statistics of interest to digital marketers contained in newly-released report data from Edelman and LinkedIn (client) . MarketingProfs
ON THE LIGHTER SIDE:
A lighthearted look at the “targeted advertising and the end of third-party cookies” by Marketoonist Tom Fishburne — Marketoonist
Family Spoils Grandma With 5-Minute Video Chat — The Onion
10 most-viewed Halloween ads — The Drum
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Joshua Nite — What’s Trending: Raise the Bar for Content Marketing — LinkedIn (client)
- LinkedIn — 3 Big B2B Problems That Professional Identity Can Help Solve — AdExchanger
Have you found your own favorite B2B marketing news from the past week? Please drop us a line in the comments below.
Thanks for taking the time to join us for the week’s TopRank Marketing B2B marketing news, and we hope you’ll come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Buyers Look To Amazon, Google Doubles Profit, Top SEO Challenges, & How Social Trust Affects Engagement appeared first on B2B Marketing Blog – TopRank®.
Netflix, 5 serie TV da non perdere a novembre 2021
GLOBAL CORRUPTION INDEX (GCI) INCLUDE NUOVE MISURE PER I REATI WHITE COLLARS
Global Risk Profile (GRP) pubblica il Global Corruption Index (GCI) 2021. L’indice è giunto alla quarta edizione La IV edizione del Global Corruption Index (GCI) include nuove misure per i…
L’articolo GLOBAL CORRUPTION INDEX (GCI) INCLUDE NUOVE MISURE PER I REATI WHITE COLLARS scritto da Paolo Brambilla proviene da Assodigitale.
Il ”green pass” di Bettino Craxi
Vaccino: EU/1/20/1525
Tipo: J07BX03 (
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Stadia Savepoint: October updates
It’s time for another round of our Stadia Savepoint series, recapping the new games, features and updates on Stadia.
In October, Stadia Pro subscribers claimed and played the more than 30 games in our growing library of titles. That included newly-added Pro games like Hello Engineer, which is available First on Stadia with State Share support, plus DreamWorks Spirit Lucky’s Big Adventure, Cake Bash, Mafia III Definitive Edition and Control Ultimate Edition. On top of that, Pro subscribers had access to Free Play Days for Borderlands 3 and Dead by Daylight.
New games on the Stadia store teleported players to a massive, open-world multiplayer sports playground in Riders Republic, while others trained to become the most powerful fighters in the universe in DRAGON BALL Z: KAKAROT. Stadia players were also the first to take on Anton Castillo’s regime in the action adventure game Far Cry 6, playable instantly at launch with no downloads.
Crisi dei semiconduttori: Nintendo produrrà meno Switch
Intel Core i9-12900K, Core i7-12700K e Core i5-12600K: Alder Lake sfida i Ryzen 5000
Elden Ring, nuove info e video gameplay commentato
Amazon estende il reso fino al 31 gennaio 2022: tutti i dettagli
La stagione delle festività 2021: funzionalità e strumenti a supporto delle piccole imprese
Per questo motivo per le piccole imprese farsi trovare online, dove spesso le persone iniziano il loro percorso di ricerca e di esplorazione quando desiderano acquistare qualcosa, diventa fondamentale. Consideriamo per esempio le ricerche su Google: da marzo 2020, le ricerche legate allo shopping online e a come acquistare online sono cresciute in tutto il mondo. In Italia per esempio, l’interesse di ricerca relativo a “shopping online” è cresciuto
Anche per
Oppure ancora
Promuovere localmente le sedi dei propri negozi
Se si desidera concentrarsi su obiettivi mirati del negozio, come per esempio la promozione di prodotti specifici, è possibile promuovere i propri punti vendita fornendo ai potenziali clienti le informazioni necessarie per decidere quando e come visitare i negozi attraverso le Campagne locali. In questo modo è possibile promuovere i propri punti vendita per esempio sulla Ricerca Google, su Maps, YouTube e sulla Rete Display di Google.
Ora diventerà ancora più semplice pianificare il budget delle Campagne locali in vista delle festività utilizzando lo strumento di Pianificazione del rendimento (Performance Planner). Questo strumento vi aiuterà a creare piani per il vostro investimento pubblicitario locale, e a vedere come eventuali modifiche ai piani potrebbero influire sui risultati e sul rendimento.
Poiché le festività sono un periodo dell’anno importante per ogni attività, utilizzare le Campagne locali può essere utile per raggiungere nuovi potenziali clienti nel corso di questa stagione. Inoltre, è possibile iniziare a testare le campagne Performance Max, che diventeranno disponibili per gli inserzionisti di tutto il mondo proprio a partire da questa settimana. Performance Max consente di promuovere la propria attività su tutti i canali Google Ads, un supporto per indirizzare più traffico verso le sedi fisiche dei negozi. Performance Max include inoltre nuovi inventari e formati attualmente non disponibili nelle Campagne locali.
Per ulteriori risorse disponibili in vista della stagione delle festività è possibile consultare la sezione Retail di Italia in Digitale, il sito dedicato al piano lanciato da Google a luglio 2020 per supportare la ripresa economica del nostro Paese. Ulteriori risorse sono disponibili anche sulla piattaforma Google per le aziende, senza costi.
Che la stagione delle festività abbia inizio!
(1) Google/Ipsos, EMEA (BE, DE, DK, ES, FI, FR, IT, NL, NO, RU, SE, UK, ZA), COVID-19 tracker, n=1000 online consumers 18+ per market, 23-26 Sep 2021
(2) Google/Ipsos, EMEA (BE, DE, DK, ES, FI, FR, IT, NL, NO, RU, SE, UK, ZA), COVID-19 tracker, n=1000 online consumers 18+ per market, 23-26 Sep 2021
Foster meaningful conversations with customers on Google
Whether it’s searching for the perfect gift or looking for a contractor to remodel that bathtub, consumers are increasingly turning to calls and chat to interact with merchants. People want to communicate with businesses to help them make more informed decisions, and this trend is continuously accelerating. That’s why we’re introducing new features that’ll help business owners make the most of their interactions with customers on Google Search and Maps.
Learn more about the calls you receive from Google
People often value the immediacy and personal connection of a phone call, and we know this directly impacts merchants’ businesses. For example, Nedra Flansberg, the owner of Posh Brides and Grooms based in Carlsbad CA, told us that 50% of her customers come from Google. To help build connections between customers and millions of merchants like Nedra, we’re launching call history for all U.S. and Canadian merchants with verified Business Profiles. With call history, you can easily see which inbound customer calls came from your Business Profile and review helpful analytics on inbound call performance.
Connect with local holiday shoppers
The holidays are quickly approaching and 40% of U.S. consumers have already started their holiday shopping. Supporting local businesses is top of mind this year. In fact, 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.
If your stores are open for in-store shopping or dining, you know it’s important to make sure your customers can easily find you online. We’ve unwrapped new local solutions plus a local holiday guide to help you stand out on Google and connect shoppers to your stores.
Engage with customers using your Business Profile
Starting this week, you can easily claim and verify your Business Profile directly on Google Search or the Google Maps app. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business’ information, including the address, store hours, photos and more.