Solo l’1% di commissione sull’acquisto di cripto valute con carta di credito!
Huobi oggi è lieta di annunciare la promozione “Commissione 1%” per l’acquisto di criptovalute con carte di credito, applicabile sia sul web che sull’app mobile! Dal 22/10/21 alle 10:00 AM (UTC)…
L’articolo Solo l’1% di commissione sull’acquisto di cripto valute con carta di credito! scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Huawei Enterprise Day 2021: immaginare insieme un futuro sempre più intelligente e connesso
Nell’evento annuale dedicato al mondo Enterprise, Huawei e i suoi partner hanno discusso di come cogliere le opportunità offerte dalla trasformazione digitale e affrontare le sfide dell’era post-Covid. Huawei ha…
L’articolo Huawei Enterprise Day 2021: immaginare insieme un futuro sempre più intelligente e connesso scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Nuovo Philips Momentum Designed for Xbox
ANUOVO PHILIPS MOMENTUM DESIGNED FOR XBOX: IL GAMEPLAY PERFETTO PER LE CONSOLE NEXT-GEN 120HZ ORA IN 32″ E 27” Il settore del gaming è cambiato radicalmente dall’anno scorso grazie all’implementazione…
L’articolo Nuovo Philips Momentum Designed for Xbox scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
TERAPIE PRECOCI DELLA COVID-19. IMPORTANTE CONFERENZA A MILANO
Terapie domiciliari di ragionevole utilità, sicure e sostenibili, per offrire risorse concrete in più e togliere la paura Grande interesse e molte novità alla Conferenza stampa del 23 ottobre 2021, organizzata dalla Fondazione Allineare…
L’articolo TERAPIE PRECOCI DELLA COVID-19. IMPORTANTE CONFERENZA A MILANO scritto da Paolo Brambilla proviene da Assodigitale.
10 Actionable B2B Content Marketing Insights From New Research
Where is B2B content marketing headed in 2022 and beyond?
Continuing an impressive and time-tested marketing tradition, the recently-released twelfth annual B2B Content Marketing Benchmarks, Budgets, and Trends research report from Content Marketing Institute (CMI), MarketingProfs, and ON24 offers up a bountiful array of insights for B2B content marketers, and helps us answer this key question and several others.
The 54-page 2021 edition provides a comprehensive look at how some of the top content marketers have been making an impact and achieving success during the past year, even with the unprecedented challenges we’ve all faced.
B2B content marketing is growing in importance, scope, and adoption by organizations of all sizes, and is poised to see further expansion in 2022 and beyond, as we’ll examine.
Let’s take a look at some of the insights and revelations from the research data that you can take action on and use today in your own B2B content marketing efforts, and include in your strategy for 2022 and well beyond.
1 — More B2B Content Marketing & Greater Success From Defined Strategies
The research’s own introduction summarizes as a key finding the significant success that content marketing has had in the B2B landscape over the past challenging year.
It should come as little surprise, as other recent research has also revealed that content-based business models are on the uptick, such as new report data from the Interactive Advertising Bureau (IAB) contained in its latest “The Economic Impact of the Market Making Internet” study, published every four years.
The new IAB data showed that over half of all U.S. advertising and media employment is now derived from the Internet, with a healthy proliferation of business based on content creation — a fact that is backed up throughout much of CMI’s recent research.
Having a documented content marketing strategy is a basic yet vital factor seen in the most successful organizations, with 62 percent of the survey’s top performers having a defined strategy in place, compared to only 40 percent of all content marketers taking part in the study, while just 11 percent of the least successful performers said that they had a documented content marketing plan in place.
2 — More Successful B2B Organizations Outsource, Use Content Marketing Tools
A majority of the top marketers in the research — some 57 percent — say that their organization outsources some content marketing functions, a statistic that meshes with the importance of creating best-answer content, whether in-house or in the form of a top award-winning outside agency such as TopRank Marketing.
While only half of marketers who describe their organizations’ approach to content marketing as minimally or not at all successful say that they use content creation, calendaring, or collaborative workflow tools, a hefty 83 percent of the most successful organizations did make use of such technology, the report noted.
3 — Measurement, Creativity & Consistency Present In Top B2B Content Marketing
Another differentiator that places a stark contrast between the most and least successful content marketers is that 90 percent of the top performers have a program in place to measure the performance of content marketing efforts, while just 39 percent of the least successful organizations use such measurements.
Across the board, today’s B2B content marketers view 2022 with optimism for content marketing, as witnessed by 75 percent of those at the most successful organization who expect content marketing budgets to increase in 2022, with even 61 percent of those having the least success also expecting to spend more on content marketing next year.
The most successful firms utilizing content marketing tend to place a higher value on the attribute of creativity, a trait 92 percent of top content marketers said their organization sees as helping to craft successful content, while just 63 percent at lower-performing organizations strongly value such creativity in content marketing, the report noted.
Consistency has always been an important element of the process of content marketing, especially in the B2B landscape, however the new research shows just how key consistent customer experiences have become, with 81 percent of the most successful content marketers noting that their organization provides consistent content, while just 30 percent of those at the least successful firms remain consistent throughout the customer journey.
4 — Bolstering Customer Loyalty & Nurturing Audiences Are Key
Another glaring contrast between the most successful and the least successful B2B content marketers is how each utilizes content marketing to build customer loyalty and to nurture new leads or audiences, the research reveals.
78 percent of top performers make a point to use content marketing in loyalty-building programs targeting existing customers and clients, while only 34 percent of the least successful performers do.
64 percent of top performers use content marketing to nurture audiences, subscribers, or leads — a tactic that just 23 percent of the least successful organizations use.
[bctt tweet=”“B2B content marketing is growing in importance, scope, and adoption by organizations of all sizes, and is poised to see further expansion in 2022 and beyond.” — Lane R. Ellis @lanerellis” username=”toprank”]5 — Empathy Allows B2B Marketers To Capture Greater Attention
The new research shows a general uptick in how content marketing has succeeded in capturing attention in the B2B realm even as competition has escalated as the pandemic has continued, and that the global health crisis has brought the practice of content marketing to more organizations, becoming an essential element to some.
Empathy has been a top concern when it comes to garnering that attention, the research also shows, a finding that we’ve emphasized, most recently in our senior content marketer Joshua Nite’s look at, “Why Empathy Matters More than Ever in B2B Content Marketing (And How to Get It Right).”
More than half of B2B content marketers in the new research said that over the past year it’s become more challenging to capture the attention of audiences.
6 — Video Investment In 2022 & A Different B2B Content Marketing Landscape
As I covered recently in our weekly Friday TopRank Marketing B2B marketing industry news, 69 percent of B2B content marketers said that they view video as a top area of 2022 investment, according to the new research.
Some 77 percent of B2B content marketers said that their content marketing strategy was different now compared to how it operated prior to the pandemic, with 4 percent noting an extreme difference, 15 percent who said it was very different, 22 percent who noted that it had differed slightly, and 36 percent who’ve noted a moderate difference in strategy.
7 — Large & SMB Organizations Benefit From B2B Content Marketing
CMI’s research pointed out that successful B2B content marketing helps organizations of all sizes achieve successful marketing outcomes.
From smaller B2B organizations that saw 27 percent of marketers in their ranks report high levels of content marketing success, to 30 percent from those at large companies, content marketing was seen a bringing success due to the value that it provides regardless of organizational size.
In 2021 75 percent of B2B marketers working at larger firms said that their organization utilized outsourcing, up from some 71 percent in 2019 — and even more tellingly, up significantly from last year’s 61 percent, the CMI research has noted.
8 — Putting Audience Needs & Journey Stages First
87 percent of the most successful B2B content marketers said that their firms focus on putting the needs of their audience ahead of their own organizations’ sales or promotional messaging, compared to only 41 percent of those from businesses with the least successful content marketing efforts, the research showed.
Similarly, 62 percent of those at top performers noted their organization crafted content with an eye towards the specific stages of buyer journeys, with just 17 percent of low performers taking these element into account in their efforts.
9 — Virtual Events, Research & Blog Posts Are Primary Elements
Today’s B2B marketers have more variety and choices than ever when it comes to the elements that can be used in content marketing, however certain digital assets have performed better than others.
The B2B content assets producing the best results over the past year include virtual events, research reports, blog posts under 3,000 words, eBooks and whitepapers, and the venerable case study, all ranking above video in the new research.
The nearly exponential increase in both the variety and volume of digital assets B2B content marketers are using every day now makes it more important than ever to accurately keep track of vast amounts of content, which is why more B2B firms are also taking a look at an implementing digital asset management solutions, as I explored recently in “Optimizing Digital Assets: How B2B Marketers Can Combine the Best of External & Internal Search Findability.”
10 — Content Marketing Hits Multiple B2B Targets
Finally, with all of these increasingly important B2B content marketing elements coming together to form a cohesive strategy, the CMI research has shown the top goals content marketing has brought to organizations from small or large.
80 percent of B2B content marketers said their organization’s content marketing efforts created brand awareness, with 75 percent noting it built brand credibility and increased trust, while 70 percent found content marketing successful in educating their audiences.
Additional benefits achieved by content marketing were greater loyalty among existing clients and customers, lead generation and nurturing, and content marketing’s ability to successfully drive attendance to virtual, in-person, or hybrid events.
Blast Off By Turning B2B Content Marketing Insights Into Action
The 10-plus insights we’ve shared here can help propel your own B2B content marketing efforts to new heights in 2022 and beyond.
In order to help you further all aspects of your B2B content marketing strategy, here are five bonus articles we’ve recently published, each exploring how to craft successful best-answer content:
- Top 25 B2B Content Marketing Influencers and Experts To Follow
- Equilibrium: 10 Tips to Balance Creativity and Process in B2B Content Marketing
- 5 Tips for Promoting B2B Content Co-Created with Influencers
- 6 Timeless SEO Tips Content Marketers Can Do Now
- Write from the Heart for More Memorable B2B Content Marketing
Content marketing takes on added scope and potential for greater and more authentic audience connections when it joins with B2B influencer marketing, an area our CEO Lee Odden explored recently in an episode of our Inside B2B Influence podcast featuring Brian Solis, global innovation evangelist at Salesforce, “Inside B2B Influence: Brian Solis of Salesforce on the Future of Influence in B2B Marketing.”
No matter how you tilt it, creating award-winning B2B content marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post 10 Actionable B2B Content Marketing Insights From New Research appeared first on B2B Marketing Blog – TopRank®.
Anteas per la cittadinanza digitale dei late adopters con supporto da Google.org
“Siamo orgogliosi di annunciare un nuovo tassello del nostro impegno per la sicurezza e la formazione digitale insieme ad Anteas con cui ci impegniamo ad aiutare tutte le generazioni a vivere la Rete in modo responsabile. L’unione tra le generazioni come quella di Nonno Agenore e quella dei suoi nipoti è per noi la chiave del successo: giovanissimi e adulti che cooperano attraverso la condivisione di competenze ed esperienze, per un uso più responsabile del mondo digitale. La partnership con Anteas non potrà che rafforzare il progetto “Vivi Internet, al meglio” coinvolgendo nuove fasce di cittadini – gli anziani – grazie al dialogo intergenerazionale sull’utilizzo consapevole della Rete.” afferma Giorgia Abeltino, Sr. Director Government Affairs & Public Policy Sud Europa, Google.
“La pandemia, costringendoci a un isolamento forzato nelle nostre abitazioni, ci ha insegnato quanto siano importanti le nuove tecnologie per mantenersi in contatto con le altre persone, per custodire e coltivare relazioni. Per questo, come Anteas, sosteniamo convintamente il progetto “Vivi internet al meglio”, che consentirà a tante persone anziane di acquisire maggiore dimestichezza con i linguaggi digitali, favorendo al tempo stesso un migliore accesso ai servizi e un concreto dialogo intergenerazionale” dichiara Loris Cavalletti, Presidente di Anteas.
Orbi, la Rinascente gli dedica il nuovo temporary corner
Dopo 20 anni torna il Nokia 6310: versione 2021 a 59 euro!
Arriva in Italia “YouTube Works”, il premio per le campagne video più efficaci su YouTube
Reflections on Filipino American History Month
Understanding and celebrating my Filipino roots was an important part of my childhood, and my parents always encouraged me to experience my culture firsthand. I attended elementary school in the Philippines, where I learned to speak fluent Tagalog, joined thousands in the streets to advocate for justice, and witnessed the historic People Power Revolution. Watching Corazon Aquino become the Philippines’ first female president after 20 years of Ferdinand Marcos’ rule and experiencing a culture deeply committed to community greatly influenced my Filipino-American identity.
Regina with her uncle Eyo and aunt Ninay, who raised her in the Philippines.
These days, I love helping my own daughters build a connection to their heritage through trips to the Philippines and local events in our hometown. Growing up as mixed-race Asian Americans in the Bay Area, my girls were excited to learn that Filipinos were the first Asians to reach the United States in 1587 in Morro Bay, California. Similarly, my partner speaks to our daughters mostly in Hindi to help them connect to their Indian culture. I enjoy watching them explore their multi-racial identity as they playfully refer to themselves as “Indipinos.”
Regina’s daughters playing one of their favorite games, “Sungka,” a Philippine mancala game popular in Southeast Asia.
Today, I bring my passion for culture and community into my work. I’ve led efforts to bring Googlers from around the world to the Philippines through a leadership development program, and co-founded the Filipino Googler Network (FGN), an employee resource group to connect with and support our community.
Participants from our leadership development program hike Taal Volcano in Batangas, Philippines.
For Filipino American History Month — or “Kapamilya” Month, which captures our values of family and belonging — Google and the FGN are sharing the stories of impactful people and achievements in Filipino American history.
Google Arts & Culture is featuring two new stories from the Asian Art Museum about artists Stephanie Syjuco and Santiago Bose, as well as 10 Ways to Celebrate Filipino American History Month. There you’ll discover the incredible and diverse stories of Filipino American veterans, Tony award winners, labor movement leaders, gold medalists, and many more.
At Google, we’ve hosted many special guests to celebrate the month. That included members of the Filipino American National Historical Society, the organization that led the effort for Congress to recognize October as Filipino American History Month in the U.S. We’ve welcomed the creators of the upcoming documentary “Nurse Unseen,” which explores the history of Filipino nurses and how they’ve risked their lives on the frontlines of the COVID-19 pandemic – including the staggering data point that nearly one third of nurses who have died from COVID-19 in the United States are Filipino. The cast and crew of “Larry: A New Musical,” which celebrates labor movement leader Larry Itliong, joined us to talk about the musical workshop. And today, we’re premiering Jordan Clarkson’s Talks at Google event, where he shared how his Filipino heritage has helped shape his successful basketball career, including winning the NBA’s Sixth Man of the Year Award.
I often talk with my girls about how important it is to celebrate our Filipino culture beyond just this one month. And I’m proud to be part of the Filipino Googler Network, which is committed to doing so through ongoing development programs, giving campaigns, and allyship. As my daughters see this work come to life and get excited to learn more about their culture, it gives me confidence that our next generation of Filipino American leaders will carry our community’s stories of resilience, strength and courage forward.
Clubhouse, in arrivo i link in primo piano nelle stanze
Halo Infinite, oggi pomeriggio verrà svelato il gameplay
Al via la Huawei Week su Amazon: sconti fino al 57%!
Amazon Fire TV Stick 4K Max
