Ottobre, 2021

El cambio climático ya no es una amenaza lejana, sino algo cada vez más local y personal. En todo el mundo, los incendios forestales, las inundaciones y otras condiciones climáticas afectan nuestra salud, nuestras economías y nuestro futuro juntos en el planeta. Necesitamos soluciones urgentes y significativas para abordar este desafío apremiante. Es por eso que el año pasado nos comprometimos a alcanzar, para el año 2030, el ambicioso objetivo de operar nuestros campus y centros de datos con energía libre de carbono de forma permanente.

Las empresas no son las únicas que se preguntan qué más podemos hacer para ayudar al planeta; cada vez más, las personas también se hacen esas preguntas. Por eso, hoy compartimos varias maneras nuevas en las que las personas pueden usar los productos de Google para tomar decisiones sustentables. Entre ellas, presentamos nuevas funciones para reservar vuelos o comprar electrodomésticos que tienen una huella de carbono más baja, un programa de Nest para apoyar la energía limpia en el hogar y nuevas rutas ecológicas en Google Maps, que comienzan a implementarse hoy. Y cuando las personas acudan a la Búsqueda de Google con preguntas sobre el cambio climático, mostraremos información fidedigna de fuentes como las Naciones Unidas, además de las fuentes de noticias existentes que actualmente presentamos en los resultados. Estos esfuerzos forman parte de nuestro objetivo de ayudar a mil millones de personas a tomar decisiones más sustentables para 2022.

Viaja y compra de manera más sustentable

Estamos agregando nuevas herramientas para ayudar a tomar decisiones sobre viajes: desde qué vuelos reservar hasta dónde hospedarse. Con un lanzamiento global, ahora incluímos información sobre emisiones de carbono en Google Flights. Podrás ver las emisiones de carbono asociadas por asiento a cada vuelo y encontrar al instante opciones con menos emisiones. Y cuando busques hoteles, verás información sobre los esfuerzos de sustentabilidad, desde la reducción de desechos y las medidas de conservación del agua hasta las certificaciones Green Key o EarthCheck obtenidas.

También ayudamos a las personas a tomar decisiones más sustentables cuando compran, comenzando por los electrodomésticos. Cuando busques productos que consuman mucha energía, como hornos, lavavajillas o calentadores de agua, las sugerencias en la pestaña Compras te ayudarán a limitar la búsqueda a opciones rentables y sustentables.

Apoyando la energía limpia en el hogar

Desde hace más de una década, los termostatos Nest ayudan a ahorrar energía en casa. Hoy damos un paso más conun nuevo servicio llamado Nest Renew. Con una función llamada Energy Shift, los termostatos Nest compatibles pueden ayudar a los usuarios a cambiar automáticamente el uso de electricidad para calefacción y enfriamiento a los momentos en los que la energía es más limpia o menos costosa. Para aquellos que quieran ayudar más a apoyar el crecimiento de la energía limpia, ofrecemos una opción de suscripción paga, Renew Premium, que igualará el consumo estimado de electricidad de combustibles fósiles de los usuarios en el hogar con créditos de energía renovable generados a partir de plantas solares y eólicas de EE.UU.

Nos movemos con mayor sustentabilidad

Viajar en auto es una de las decisiones con mayor generación de carbono que las personas toman a diario. A partir de hoy en EE.UU., y en Europa en 2022, Google Maps te permitirá elegir la ruta con menor cantidad de emisiones de carbono, en el caso que no sea la ruta más rápida. Estimamos que esto podría ahorrar más de un millón de toneladas de emisiones de carbono por año, el equivalente a retirar más de 200,000 automóviles de la carretera, además de permitir a los usuarios ahorrar dinero gracias a la reducción del consumo de combustible.

También estamos trabajando para asegurarnos que los autos que permanezcan en la carretera sean ecológicos. En la Búsqueda de Google, estamos haciendo que sea más sencillo ver las opciones de vehículos híbridos y eléctricos, compararlas con los modelos a gasolina y encontrar descuentos para que sepas el costo real antes de comprar. Estas funciones se lanzarán en EE.UU. este año, y habrá más en 2022.

Por supuesto que, a menudo, la opción más sustentable simplemente no involucra al automóvil. Es por eso que presentamos funciones de navegación más sencillas para los ciclistas en Maps y facilitamos la búsqueda de bicicletas y scooters compartidos en más de 300 ciudades de todo el mundo.

Inteligencia artificial para semáforos más eficientes

A year ago, weintroduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term. Google Analytics 4 properties offer privacy-safe solutions to measure the customer journey, machine learning to predict outcomes and automate the discovery of insights, and easy activation of those insights in Google’s advertising platforms to enhance your marketing performance.

Since then, we’ve introduced features like improved advertising reporting and support for user consent choices that help you achieve your marketing objectives without compromising user privacy.

Now, we’re launching additional capabilities, including an improved Search integration and smarter attribution to give you the insights you need to optimize performance across all of your marketing channels. We’re also introducing new modeling features that will close gaps in your data and help you future-proof your measurement.

With these additional capabilities, we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.

Easily access Search insights

Search Console provides detailed information about your website’s organic Search performance, including the site’s rank in Search results, queries that led to clicks, and post-click data like engaged sessions and conversions. With the new Search Console integration, you’ll be able to understand the role that organic Search plays in driving traffic to and engagement on your site relative to other marketing channels like Search ads, email, or social.

Get more value with data-driven attribution

Building on the two attribution reports, Conversion paths and Model comparison, we announced earlier this year, we are introducing data-driven attribution – without minimum threshold requirements – to Google Analytics 4 properties.

Google’s data-driven attribution models give you a better understanding of how all of your marketing activities collectively influence your conversions, so you don’t over or undervalue a single channel. Unlike last-click attribution, where 100% of the credit goes to the final interaction, data-driven attribution distributes credit to each marketing touchpoint based on how much impact the touchpoint had on driving a conversion.

The news landscape is undergoing a constant state of change, resulting in closures and consolidations of existing players and the emergence of hundreds of mission-driven new enterprises. Many of these early-stage digital newsrooms are resource-strapped, especially when it comes to technology and product development. With support from the Google News Initiative, theNews Revenue Hub aims to correct this.

The nonprofit organization is building a team of engineers, product specialists and data scientists to fill gaps and spark growth and sustainability in newsrooms, assembling a first-of-its kind technology team dedicated to meeting the needs of next-generation digital newsrooms.

As a nonprofit providing critical infrastructure and consulting service to newsrooms, the News Revenue Hub has helped more than 70 local, regional and national organizations crowdfund over $42 million since 2016. Last year, Hub newsrooms averaged a 55% increase in member revenue and a 23% increase in email subscribers.

The first product this new GNI-backed team is building will be a streamlined, simple-to use contribution management system called the News Revenue Engine. This product, set to be released in early 2022, will make it easier than ever for mission-driven digital news outlets to steward and convert casual readers into sustaining donors.

The pandemic accelerated a global movement towards digital health and wellbeing services, and startups across Europe are using technology to solve some of the biggest challenges in this space. This trend is reflected in how investors view this sector: since 2016, the combined value of healthtech startups in Europe increased from €6.8 billion to €35 billion and in 2020 the sector saw a €644m increase in funding.

As more entrepreneurs address the growing need for more accessible healthcare with their technology, we announced a special health and wellbeing-focused edition of Google for Startups Accelerator: Europe earlier this year.

Meet the 15 startups selected for our class

• Alike Health (Israel): A healthcare solution that taps into the power of medical records by utilizing proprietary AI, crowdsourcing, and big data.

• BIOTTS (Poland): A company developing proprietary drug delivery technologies and formulas in the fields of diabetology, oncology, and dermatology.

• Braive (Norway): A psychotherapy platform that gives people access to tools to help tackle life’s challenges.

• Cuideo (Spain): A home care solution for the elderly, using an advanced matching algorithm to bring together caregivers and users.

• dermanostic: (Germany): An online dermatology practice where patients can be treated digitally and receive prescriptions via an app.

• goodsleeper (Poland): A digital self-help solution to treating chronic insomnia, based on scientifically-proven and drug-free methods.

• Happy Bob (Finland): A personal digital health assistant that reduces the stress of diabetes data overload and helps achieve better glycemic control.

• Hyperhuman (Romania): An AI-powered platform that helps you transform your video workouts into reusable fitness content.

• LactApp (Spain): A mobile app that gives new mothers customized expert answers to breastfeeding and maternity questions, powered by AI technology.

• MedApp (Poland): A startup developing technologies to support diagnostic imaging and next-gen digital medicine, specializing in AI, 3D imaging, and big data analysis.

• MESI Medical (Slovenia): A diagnostics company developing medical devices and providing clinicians with tools for predictive medical assessment.

• Mindly (Ukraine): An online marketplace for mental health specialists and their clients. Using tech and AI, they are making psychology accessible to everyone.

• myAGE.health (Czech Republic): A functional age monitoring system that measures the rate of aging and provides effective lifestyle recommendations to improve patients’ health.

• Nye Health (United Kingdom): A patient-facing app making it simpler for people to manage their medical data and improve their health.

• Regimen (Germany): A digital program for erectile dysfunction, fighting the stigma around men’s intimate health.

Google for Startups Accelerator is designed to bring the best of Google’s products, people, and technology to startups. In addition to mentorship and technical project support, the program also includes workshops focused on product design, customer acquisition, and leadership development for founders. 

Key challenges, according to the founders

It’s important for startups to have specific goals for the program, so we talked to founders about the biggest challenges they hope to tackle with Google support. 

MedApp

MedApp wants to expand internationally. Krzysztof Mędrala, MedApp’s CEO, hopes that mentorship will help support in “scaling the business to other countries and optimizing the development process, covering all activities related to its introduction to the market such as marketing and communication with new business partners, investors and key opinion leaders.”

Meet the second-generation Nest Cam (indoor, wired): a wired camera that helps you keep track of what’s going on inside your home and matches your unique interior decor. Starting at $99.99, it’s our most affordable Nest Cam ever. It has an adaptable design for tabletops or walls, and it comes in four colors: Snow, Linen, Fog and Sand with maple wood base ($119.99). 

The new Nest Cam has 10 times more machine learning power than the previous generation, enhanced HDR video quality, and processes events on-device, which makes for more accurate and timely alerts. It can detect people, animals and vehicles, only sending you alerts for what matters most. We’ve also included three hours of event video history and the ability to create Activity Zones (which help the camera focus on the important places in your home). All of this works without the need for a subscription. Nest Cam also has local storage backup to help with reliability: If your Wi-Fi goes out, it will keep recording and upload your clips to the Google Home app when service returns.

Nest Cam is built specifically for the Google Home app, where you can view and control your camera anytime. You can choose which notifications you want to receive, set up Activity Zones and view your whole home history across your compatible devices, like displays, thermostats and new Nest Cams and Doorbell. A Nest Aware subscription expands your event video history to 30 days, and a Nest Aware Plus subscription provides 60 days of event video history and 10 days of continuous video history. Both subscriptions also come with Familiar Face detection to help your cameras identify people you know.

We designed this Nest Cam for the many ways you can use an indoor camera. To show you just how versatile it is, here’s how members of the Nest team are using it in their own homes.

Make the new indoor wired Nest Cam your own — it’s available today on the Google Store and at select retailers.

A floodlight does two great things for your front porch: It creates ambient light that welcomes family and visitors to your home — and it deters unwanted guests. But traditional floodlights are activated purely by motion sensors, which can be helpful when you’re walking outside in the dark, but not so much when a moth is flying in front of the light. 

So when Nest set out to build our first connected floodlight, we wanted to integrate the smarts in our new Nest Cam to create a more helpful floodlight camera — one that turns on when activity is detected, and can be easily installed and replace an existing exterior light fixture. 

Meet Nest Cam with floodlight, available today for $279.99. It’s designed to work exclusively with the Google Home app, so you can check on home or control your floodlight from anywhere. Here are 11 things to love about the newest nocturnal Nest Cam.

1. Two of a kind: Nest Cam with floodlight combines our newest camera technology with a high-quality LED floodlight. The device is hardwired for continuous power and provides the option for 24/7 continuous video history (with a Nest Aware Plus subscription).
2. A smarter floodlight: The floodlight is controlled by the smarts of the camera (rather than motion sensors alone) to light up the scene and capture important activity. Instead of the light switching on and off for activity that you don’t care about, you can select the types of activity that your floodlight turns on for, such as when a person, animal, or vehicle is detected. For example, set an activity zone so it lights your way when you pull into your driveway. 
3. Replace your existing lighting: Install Nest Cam with floodlight where you have an existing exterior light or wiring. It comes with what you need to upgrade your existing exterior light right in the box. We’ve created a step-by-step video as part of the setup process in the Google Home app to make installation a breeze, but you can also enlist the help of a Pro if you need a hand.
4. Built for the Google Home app: Like the new battery-powered Nest Cam and Doorbell, Nest Cam with floodlight is built exclusively for the Google Home app. In the app, you can adjust the brightness of the lights, turn the floodlight on and off manually or control what kind of events turn the floodlight on. 
5. Enhanced by Nest Cam features: Nest Cam has built-in intelligence and on-device processing, meaning more features are available right out of the box that used to require a subscription — for example, animal, vehicle and person detection and the ability to create Activity Zones. It also has local storage fallback, meaning the camera will record up to an hour of footage (about a week’s worth of events) on-device if the power or internet go out, and when service returns you’ll be able to view your clips in the Google Home app.
6. Your extra set of eyes: In addition to being powered by Nest Cam’s intelligence and delivering 1080p video with HDR, Nest Cam with floodlight is equipped with 180-degree motion sensors to detect movement. It’s optimized to give you a clear view and be your extra set of eyes where you need them. The floodlights also illuminate the scene, which makes for a clearer image in the dark.
7. Ambient light you can control: At 2400 lumens, the lights are bright enough to illuminate your patio or front yard in the middle of the night. In the Google Home app, Nest Cam with floodlight can be controlled like a smart light: adjust brightness, motion sensitivity, what the lights turn on for and how long — or manually turn the lights on or off with just a tap.
8. Set up routines: Nest Cam with floodlight works with your other Nest speakers and displays, so you can control the lights with your voice. In the Google Home app, schedule when your floodlight turns on and set up custom routines either by time or voice command. For example, turn on your floodlight when you say “turn on the backyard light,” or at 9:00 p.m. every night. 
9. A floodlight you can count on: With an IP54 rating, Nest Cam with floodlight can withstand the elements so it’s there for you when you need it the most. And similar to our other new cameras, it also requires a Google account, which provides added protection like security checkup, suspicious activity detection and two-step verification.
10. Add a Nest Aware subscription: With a Nest Aware subscription, you can extend your video history from three hours of event video history (comes with the device, no subscription required!) to 30 days of event video history and add familiar face detection. A Nest Aware Plus subscription extends to 60 days of event video history and 10 days of 24/7 continuous video history.
11. Thoughtful, durable design:  Made of durable, high-quality materials and a sleek, white design inspired by the lighting we use for the inside of our homes, Nest Cam with floodlight was designed to complement your home’s unique character, rather than looking like high-tech security gear.

If you’re interested in learning more about the new Nest Cam with floodlight, visit the Google Store. 

For most of us, passwords are the first line of defense for our digital lives. However, managing a set of strong passwords isn’t always convenient, which leads many people to look for shortcuts (i.e. dog’s name + birthday) or to neglect password best practices altogether, which opens them up to online risks. At Google, we protect our users with products that are secure by default – it’s how we keep more people safe online than anyone else in the world.

As we celebrate Cybersecurity Awareness Month, we’d like to share all the ways we are making your sign-in safer: 

Making password sign-in seamless and safe

Everyday, Google checks the security of 1 billion passwords to protect your accounts from being hacked. Google’s Password Manager, built directly into Chrome, Android and the Google App, uses the latest security technology to keep your passwords safe across all the sites and apps you use. It makes it easier to create and use strong and unique passwords on all your devices, without the need to remember or repeat each one.