Shopping online is as much about inspiration and discovery as it is about the final purchase. People are shopping across Google more than a billion times a day, and we have been working to make those experiences even more helpful by expanding your options. We’re here to help you find new ideas, discover unique products or get the best value from the widest possible range of merchants — from large retailers, marketplaces and well-known brands, to local stores and new direct-to-consumer companies.
We’ve made a number of changes over the last couple of years to improve your shopping experience, including giving you more choice when you shop on Google. For example, we’ve made it free for merchants to list on Google and made it easy for sellers on Shopify and other digital platforms to start selling on Google, so their products and inventory are discoverable for shoppers.
And today, we’re adding new tools to make it easier for shoppers to browse for inspiration, find new products and brands and ultimately find what they’re looking for in a more visual way.
Shop in the moment with Google Lens
We know that inspiration can strike at any time. Whether it’s an image that you see online, a photo you saved on your phone or something in the real world that catches your eye, Google Lens makes the products you see instantly shoppable.
Starting soon, iOS users will see a new button in the Google app to make all the images on a page searchable through Google Lens. Now, finding this lamp or that shirt (and ones like it) is just a tap away.
We’re also bringing Lens to Chrome on your desktop. Soon, you will be able to select images, video and text content on a website with Lens to quickly see search results in the same tab — without leaving the page you’re on.
