La primavera nel Principato di Monaco. Si riprende con il turismo
— – di Greta V. Galimberti – Trendiest News – – Si apre uno spiraglio sulla possibilità di muoversi dalle regioni rosse e arancioni per raggiungere i famosi Paesi dell’elenco C, anche per turismo! Il Principato di Monaco è uno di questi, anche se per ora, almeno fino a Pasqua, restano valide le seguenti misure in loco (Viaggiaresicuri.it). • Obbligo di produrre all’arrivo un test PCR (o “molecolare”) risultato negativo ed eseguito nel Paese di…
L’articolo La primavera nel Principato di Monaco. Si riprende con il turismo scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Swiss Federal Railways transforms its workforce with Android Enterprise
Editor’s note: Melkon Toroysan is the mobile solutions architect with Swiss Federal Railways.
At Swiss Federal Railways (SBB), mobility is the key to how our teams stay connected and fulfill our mission as the public rail transport agency in Switzerland. We strive to provide a safe and pleasant journey for passengers and reliable transport for cargo. Many of our 33,000 employees are on the frontline of helping customers, keeping the trains running smoothly and doing the critical maintenance work to ensure our infrastructure is always in optimal condition.
The foundation behind all this is the technology that enables our employees to communicate with each other, serve our customers and get up-to-the-minute information. With Android Enterprise, we now have the ability to choose a diverse selection of devices and integrate them into a common management system, along with the security and privacy we require.
Enhancing frontline work with Android
When evaluating our device strategy, we spent significant time in the field considering how our teams worked and what opportunities there would be to modernize workflows. We wanted to streamline much of our work through internal apps and provide devices to employees who had not been assigned one before.
Android Enterprise allowed us to do all of this. Now our IT team manages over 24,000 devices, with a mix of tablets and smartphones tailored to individual job roles. We chose Android Enterprise Recommended devices so we’d have guaranteed operating system and security updates, and we replaced a fair amount of outdated hardware.
Our devices are essential for nearly everyone across the organization; employees can report maintenance issues, answer messages and access our collaboration tools. This takes place across over 70 internal enterprise apps we distribute and maintain through managed Google Play.
For example, our train conductors use their smartphones to stay on top of departure information, communicate with others to know what details to announce before departing. Our conductors use their devices to issue and check tickets with an NFC scanner. They also get real-time information about departures and arrivals to give passengers up-to-date information. And every member of our maintenance team uses an Android Enterprise Recommended smartphone to get their daily assignments, mark them complete and note necessary repairs they detect. Teams are using their Android devices to take pictures of needed repairs to provide better details about what needs to be fixed.
Security and privacy
Many of our devices are deployed with the Android work profile, which means employees can use the same device for personal apps and data without compromising their privacy. Our teams appreciate the separation of their company apps in a dedicated work tab, and our IT team has the enterprise tools they require to help secure our corporate apps in the work profile. This became even more important as the pandemic took hold—we relied heavily on mobility to stay connected and work safely.
We’ll continue to explore how Android can improve our teams’ communication and collaboration. With Android Enterprise we’re confident in our ability to expand our device deployment and help our teams find new ways to be productive.
OPPO Find X3 Pro
OPPO è arrivata in Italia con un po’ di ritardo rispetto agli altri grandi colossi tech, ma l’azienda cinese è riuscita in poco tempo ad imporsi come uno dei player più rilevanti anche in Italia. E il merito è solo e soltanto uno: smartphone di altissimo livello con design elegante, sistema fotografico professionale e specifiche spesso superiori ai dispositivi della concorrenza ma con prezzi più accessibili al pubblico.
Fallout 76, Bethesda svela la nuova Roadmap
Fallout 76 continuerà a crescere e innovarsi anche in questo 2021, almeno a giudicare da quanto annunciato dallo sviluppatore Bethesda Game Studios, ovverosia una serie di nuove dinamiche che verranno introdotte gradualmente nel corso della stagione per donare ai giocatori un’esperienza ancora più ampia. Ecco nel dettaglio cos’ha in serbo per i suoi fan Bethesda Softworks:
Telegram lancia le Voice Chats 2.0 e diventa Clubhouse
Telegram fa un altro passo verso Clubhouse introducendo nell’app per dispositivi Android le Voice Chats 2.0. Dopo aver esteso le chat vocali a gruppi e canali, l’applicazione di messaggistica ora consente di avviare e partecipare direttamente a conversazioni audio esattamente come avviene sul social network più in voga in questo momento. Ci sono però degli elementi che ci spingono a definire questi nuovi podcast di Telegram unici rispetto alla concorrenza. Vediamo quali sono.
Helping newsrooms experiment together with AI
In our JournalismAI report, journalists around the world told researchers they are eager to collaborate and explore the benefits of AI, especially as it applies to newsgathering, production and distribution.
To facilitate their collaboration, the Google News Initiative and Polis – the journalism think tank at the London School of Economics and Political Science – are launching the JournalismAI Collab Challenges, an opportunity for three groups of five newsrooms from the Americas, Europe, the Middle East and Africa, and Asia Pacific to experiment together.
Each cohort – selected by Polis – will have six months to either cover global news stories using AI-powered storytelling techniques or to develop prototypes of new AI-based products and processes.
Participants will receive support from the JournalismAI team and partner institutions in each region: in the Americas, the challenge will be co-hosted with the Knight Lab at Northwestern University; in Europe, the Middle East and Africa, the challenge will be co-hosted with BBC News Labs and Clwstwr. JournalismAI’s partner in Asia Pacific will be announced later this year.
The Collab Challenges build on a successful pilot run by JournalismAI last year. More than 20 global newsrooms joined forces to solve four common problems using AI, from creating automated news summaries to mitigating newsroom biases, and from powering archives to increasing audience loyalty. JournalismAI online trainings are available on the Google News Initiative Training Center, where they have already been seen by more than 110,000 participants.
Newsrooms interested in participating in this free, year-long program must have made AI a strategic priority, must guarantee the participation of two staff members – one from editorial and one from the technical department – who can participate two to four hours a week, and must embrace collaboration with other publishers.
The outcome of their work – whose ownership will be shared among participants – will be presented at the second edition of the JournalismAI Festival in November.
Applications for the Americas challenge and the Europe, the Middle East and Africa Challenge open today and close at 11:59 PM GMT on April 5. The Challenge will open later this year in Asia Pacific.
To learn more about the process, please visit Polis blog and sign up for the JournalismAI newsletter.
Resident Evil Re:Verse, beta test aperta a tutti. Date e orari
Capcom ha annunciato una “open beta test” di Resident Evil Re:Verse su PlayStation 4, Xbox One o Steam, che si svolgerà dal 7 Aprile alle 08:00 fino all’11 Aprile alle 07:59. I videogiocatori che hanno partecipato alla precedente closed beta e hanno ancora il gioco installato sul proprio hardware possono giocare tramite un aggiornamento del gioco una volta che la open beta sarà disponibile. I nuovi utenti, invece, potranno pre-caricare il contenuto a partire dal 5 aprile. In tutti i casi, comunque, i partecipanti della open beta avranno bisogno di un Capcom ID per giocare.
How B2B Marketing Influencers Are Finding Success On New Social Channels


In the world of social media, the only constant is change. Each platform continues to update and add new features, and new channels appear on a regular basis. With this change comes opportunities for B2B marketing influencers to share their thought leadership in new ways and have their voices heard.
I tapped top B2B influencers and thought leaders to see where they are finding successes on some of the newer social channels. Come along and let’s explore the social media maze with them.
Finding Business in the Clubhouse
If you are jumping on trends, don’t miss getting an invite to the audio-only Clubhouse app. TopRank Marketing CEO Lee Odden noted “audio and voice will continue to be a trend for information discovery, consumption and engagement in 2021.”
One of the key reasons to be on Clubhouse is to gain followers, and not just in that app, but also on other channels. Industry veteran Dennis Yu documented his first day on the app with key insights into how he gained 650 followers in one day.

Stephanie Thum, founding principal at Practical CX has also successfully built connections through Clubhouse. “Participating on the Clubhouse app immediately increased my social and professional networks. Clubhouse is amazing for the give-and-take communication and information exchange,” Stephanie said.

Mark Schaefer, chief operating officer at BSquared Media agrees. “I am seeing a ton of B2B marketers on this platform simply to connect, exchange ideas, and network. I’ve made many new connections through conversations on Clubhouse that lead to new LinkedIn relationships.”

The invite-only nature of Clubhouse can make it feel limiting, however. Ivana Taylor, marketing strategist at DIY Marketing commented, “I’m looking forward to when more of my friends join so we can all be together.”

Success can be measured in many ways, but adding to the bottom line is at the top of the list. Brian Fanzo, digital futurist and professional speaker at iSocialFanz, says he’s gotten business from Clubhouse. “A brand heard me, and now I am doing a speaking gig for them.”
Clubhouse is also time consuming. In order to dedicate the time he needed to develop his presence on Clubhouse, Brian learned to lean more on his team and delegate more responsibilities.
“Clubhouse is an interesting place for connection and inspiration, but in the short-term pretty limited in terms of customer communications and content creation for the B2B professional,” Mark added, “But it is evolving rapidly, and it’s definitely worth exploration.”
Twitter Spaces Taking on the Challenge
Twitter rolled-out it’s new audio-only tool, too — Twitter Spaces. If you don’t have it yet, you are not alone, as it is only for iOS, but rolling out to Android soon. Android users can join and participate in Spaces on the Twitter app, they just can’t start one.
When describing the difference between Spaces and Clubhouse, Brian says, “Clubhouse is like a conference. Spaces is like a dinner party.” One big difference is in the reactions to your speech or discussion, as Twitter let’s you react either to everyone in the space personally, or to the whole group. Moderators can also tweet additional information via direct tweets to the space, to allow the group to gain additional context.
“These apps are a gateway drug to social storytelling,” Brain noted when hosting a Spaces room to discuss both apps.

If you follow the #TwitterSmarter weekly Twitter chat, you may have checked out the after party on Spaces with host and social media speaker and consultant Madalyn Skar. On her blog, Madalyn shared a Beta tester’s success story of how she increased her following by 769%, and how as a plus, they were all authentic followers. Twitter Spaces also offers another key advantage to the B2B marketer – branding. Spaces is a great place for you to establish your brand to a larger audience or in a one-to-one setting.
Boosting with Fleets on Twitter
The popularity of the story format has now come to both Twitter and LinkedIn. Twitter’s version of stories can help to boost the presence of any thought leader. This newish tool is only visible on mobile, just like Spaces.
Recently, I noticed a tweet Stephanie posted for our client Mitel significantly outperformed many of her other posts. She commented, “Right?! That one Tweet went wild! I have a totally unsubstantiated theory that all of the posts got more impressions this time because of Twitter Fleets and Clubhouse.” She accomplished that by reposting the tweet in a Fleet.
Exploring Other Channels
A few months ago, I noticed that MeWe was making a resurgence. In musing about it, a B2B influencer asked me for more information, so I sent her an invite to go exploring with me. It is not currently a big B2B platform, but one to be aware of, along with Ello.

“In terms of new platforms, there’s no shortage of them; I’m even seeing some older platforms show up in my stream (such as Ello),” says Shonoli Burke, president and CEO of Shonali Burke Consulting.
She continues, “For me, that points to two elements marketers really need to be thinking about: first, if you’re going to blast the same content out via different platforms via cross-publishing, you run the risk of generalizing your content to the point where it loses impact. How much attention are you actually paying to the specific audience for that platform? Aren’t you actually contributing to the noise, and actually reducing the potential to reach what *should* be a specific audience?”
“And the second follows from the first: *why* are you on that platform anyway? Are you on TikTok because it’s the shiny new toy du jour, or because you’re trying to reach Gen Z for very specific reasons? And does it make sense for *your* specific type of organization? What’s the strategy here?” she added.
Finding Success on Social Channels
B2B influencers are finding success on many of these new platforms, but the key is time and finding the right audience. As these channels grow and change, we as marketers should challenge ourselves to join influencers in the exploration of these new spaces.
What is your favorite new social channel and why? We would like to hear about your experience.
The post How B2B Marketing Influencers Are Finding Success On New Social Channels appeared first on B2B Marketing Blog – TopRank®.
Allarme sicurezza: il 75% dei dipendenti usa WhatsApp per condividere dati sensibili
La sicurezza online di aziende e enti pubblici è sempre più spesso messa a dura prova dall’attacco costante di hacker e cyber-criminali di ogni forgia. Solo negli ultimi mesi, per esempio, abbiamo visto come i sistemi di posta elettronica di diverse agenzie federali statunitensi siano state prese di mira e violate da un gruppo di hacker, così come quelle di milioni di cittadini o di centinaia di aziende in tutto il mondo per una falla nei sistemi Microsoft.
CutiePi: un tablet con Raspberry Pi 4
TIM, blocco automatico dei servizi VAS per tutti i suoi clienti
TIM ha annunciato il blocco automatico dei servizi VAS per tutti i suoi clienti. La decisione dell’azienda fa seguito all’approvazione da parte dell’AGCOM delle nuove regole per il blocco e l’attivazione dei servizi a sovrapprezzo per la telefonia mobile in Italia, forniti sia tramite SMS ed MMS, che tramite connessione dati.
Unsplash helps 200,000 photographers tell their stories
Mikeal Cho, co-founder and CEO of Unsplash, believes that there’s an image at the heart of every story. Since 2013, Unsplash has allowed more than 200,000 photographers to share their work and build relationships with other creators and organizations.
Cho refers to Unsplash “an accidental company.” When looking for images online, he found that “great images were often locked up with confusing licenses,” meaning people couldn’t easily use them. So he uploaded 10 photos left over from a photoshoot to Tumblr and allowed anybody to use them for personal or commercial purposes, without attribution or licensing fees. Now, far from simply being a source of free stock photos, the platform has become the foundation for new careers, relationships and stories.
What drives Nithya Sambasivan’s fight for fairness
When Nithya Sambasivan was finishing her undergraduate degree in engineering, she felt slightly unsatisfied. “I wanted to know, ‘how will the technology I build impact people?’” she says. Luckily, she would soon discover the field of Human Computer Interaction (HCI) and pursue her graduate degrees.
She completed her master’s and PhD in HCI focusing on technology design for low-income communities in India. “I worked with sex workers, slum communities, microentrepreneurs, fruit and vegetables sellers on the streetside…” she says. “I wanted to understand what their values, aspirations and struggles are, and how we can build with them in mind.”
Today, Nithya is the founder of the HCI group at the Google Research India lab and an HCI researcher at PAIR, a multidisciplinary team at Google that explores the human side of AI by doing fundamental research, building tools, creating design frameworks, and working with diverse communities. She recently sat down to answer some of our questions about her journey to researching responsible AI, fairness and championing historically underrepresented technology users.
How would you explain your job to someone who isn’t in tech?
I’m a human-computer interaction (HCI) researcher, which means I study people to better understand how to build technology that works for them. There’s been a lot of focus in the research community on building AI systems and the possibility of positively impacting the lives of billions of people. I focus on human-centered, responsible AI; specifically looking for ways it can empower communities in the Global South, where over 80% of the world’s population lives. Today, my research outlines a road map for fairness research in India, calling for re-contextualizing datasets and models while empowering communities and enabling an entire fairness ecosystem.
What originally inspired your interest in technology?
I grew up in a middle class family, the younger of two daughters from the South of India. My parents have very progressive views about gender roles and independence, especially in a conservative society — this definitely influenced what and how I research; things like gender, caste and poverty. In school, I started off studying engineering, which is a conventional path in India. Then, I went on to focus on HCI and designing with my own and other under-represented communities around the world.
Trump lancia un social network contro Facebook e Twitter?
Se i social network censurano Trump, Trump si fa il suo social network. Uno dei collaboratori dell’ex presidente degli Stati Uniti d’America, Jason Miller, ha anticipato a Fox News che entro 2-3 mesi anche il tycoon avrà la sua piattaforma social che mira addirittura a “rivoluzionerà il settore”. Pur non offrendo molti dettagli sul progetto, Miller annuncia che il nuovo strumento online che Trump metterà a disposizione degli utenti attirerà “decine di milioni di utenti”.
Cloud Transformation: SECURITY FIRST. Sintesi del webinar
— – di Federica Di Bari – Trendiest News – – Nei giorni scorsi si è svolto l’evento online a cura del Gruppo Relatech, in collaborazione con il partner Nutanix. Notevole l’interesse suscitato dagli argomenti trattati per la chiarezza con la quale i relatori hanno affrontato gli aspetti salienti della sicurezza nel processo di innovazione digitale. Riportiamo una sintesi delle principali tematiche affrontate durante il webinar Marco Zanotti Co-Founder e CTO Mediatech srl, società che è entrata a far parte…
L’articolo Cloud Transformation: SECURITY FIRST. Sintesi del webinar scritto da REDAZIONE TRENDIEST proviene da Assodigitale.











