A strong network of women changed the course of my career
Kübra speaking at Women Techmakers Ambassadors North America Summit.
Growing up in Turkey, it felt like women were meant to do one thing: Take care of their children. When I was younger, people always told me I should become a teacher, for the “work-life balance,” so I’d be able to spend more time with my kids. I had an ex-boyfriend who asked me to quit my job to take care of our family, and we weren’t even married yet.
I didn’t realize technology was my passion until after I graduated from college. I noticed that I was on the computer all the time, downloading things, reading about tech. So I went to a digital conference in search of a job. One of the speakers gave a particularly inspiring talk, and I approached him afterward — I was so nervous. He told me to send him my resume, and I ended up with an internship at his company.
That simple action taught me to go after my dreams, even if I didn’t have the right background. Still, as I continued to pursue my career in Turkey’s tech sector — first as a marketing specialist and then as a product development specialist focused on UX design — I noticed how challenging it was for women to make their voices heard. All of the companies I worked for had male leadership, and I constantly felt like I needed to prove myself, to study really hard and perform to a specific standard.
In 2013, I helped organize a women’s conference (DevFest Women by Women Techmakers Istanbul) in Istanbul to help lift up marginalized voices. We brought together almost 1,000 people and provided a platform for dozens of female speakers. This was before programs like Women Techmakers were the norm, and I was able to connect with so many other women who, like me, dreamed of making an impact in the technology space. I didn’t know then that one of those women I met at the time would end up changing my life forever.
After a few more career moves and a brief stint studying business administration in the U.S., I wound up back in Turkey working for a startup building a chatbot analytics platform. I loved being able to help build a product from scratch. But I also knew I wanted to return to the U.S., and I was lucky enough to win a green card lottery. My San Francisco-based company was supportive of the move, and in early 2018, I moved to New York. Five days later, I was fired.
Alone and unemployed in a new country, I immediately turned to the network of women who had supported me in Turkey. One of the women who helped me plan the conference in 2013 was in a contract role at Google and looking for someone to replace her. The timing couldn’t have been more perfect. I landed the job, and soon after, I relocated to Silicon Valley. I worked as hard as I possibly could, and almost two years later, I became a full-time employee.
Tesla Model 3 Performance: la più veloce in versione 2021 sfrutta l’Ecobonus
Stadia Savepoint: January and February updates
It’s time for another update to our Stadia Savepoint series, recapping the new games, features and changes for Stadia.
So far in 2021, players have traveled the world over in the spy thriller HITMAN 3, and they’ve gone long for touchdown passes in Madden NFL 21. They’ve brawled in 16-bit action in Scott Pilgrim vs. the World™: The Game, and they’ve discovered the dark secrets of an ominous world in Little Nightmares II, available now in Stadia Pro. Subscribers to Stadia Pro also gained instant access to play new games like Hotline Miami, Figment and Enter the Gungeon on top of the existing library of Pro games available to play as soon as you sign up.
State Share launched in January — the newest platform feature available only on Stadia — and it lets you capture playable slices of supported games and share them with friends. It’s as simple as taking a capture in-game and a game state will be automatically attached. Share the state via link to give friends the chance to try the same mission or custom level, beat your high score or experience new in-game content. Try it now across the entire HITMAN – World of Assassination trilogy as well as PixelJunk Raiders (play for free in Stadia Pro). State Share will be coming to more games soon.
Samsung lancia Wildlife Watch, progetto di ranger virtuali contro il bracconaggio
Samsung annuncia il lancio di Wildlife Watch, un nuovo ambizioso programma che utilizza la tecnologia per combattere la caccia di frodo nella savana africana. Le fotocamere professionali di Samsung Galaxy S20 Fan Edition (FE) riprenderanno infatti immagini dal vivo che saranno trasmesse in streaming 24 ore su 24, 7 giorni su 7 dalla Riserva Naturale di Balule, in Sudafrica, parte del Kruger National Park.
Google smette di tracciare gli utenti per la pubblicità
Google non venderà più inserzioni pubblicitarie ai propri clienti dopo aver tracciato il comportamento degli utenti sui siti. Si tratta di una vera e propria svolta per l’industria dell’adv online, che secondo gli addetti ai lavori va verso quella rivoluzione auspicata da più parti ormai da anni. La notizia viene riportata dal Wall Street Journal: Alphabet, in sostanza, non utilizzerà più e non effettuerà più investimenti nelle tecnologie di tracking, ovvero quelle che studiano le abitudini degli utenti mentre navigano su Internet.
5 Payoffs B2B Marketers Win From Precision Pacing
How does having a proper pace make for better B2B marketing?
Is there such a thing as an ideal pace when it comes to marketing efforts, and does it matter if you’re in a sprint or an ultra-marathon?
Part of proper pacing is recognizing the length of your marketing race and maximizing your efforts to fully take advantage of each mile of the journey, whether its a short one-off campaign or a protracted always-on marathon.
Knowing and implementing steady pacing are often-overlooked elements in long-term B2B marketing success, so let’s take a look at five ways they pay off.
1 — Burning The Marketing Candle at Both Ends Will Fizzle Out
It’s unfortunately all-too-common for marketers to engage in marketing efforts at an unsustainable pace, leading to burn-out, especially during the pandemic when the boundaries between professional and home life have narrowed or disappeared entirely.
Since penning it in 1978, Neil Young’s iconic lyric, “It’s better to burn out than to fade away,” has been co-opted by countless people in all walks of life, including marketers and many in the frenetic technology sector.
Our content marketing manager Nick Nelson shared how — from SEO and social to experiences and strategy — in our fast-paced digital world, B2B marketers can gain many benefits from slowing down. You’ll find his collection of tips for avoiding burnout in, “In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down.”
Marketers who overcook their pace sacrifice long-term success for short-term gains, and often fail to recognize the harm that comes from trying to sustain a pace that is beyond their ability.
Operating at a pace that’s too fast can take time away from important tasks in B2B marketing, such as getting to know your customers, as we looked at in “Create a Stellar Audience Experience By Slowing Down with These Tips from Ann Handley #CMWorld.”
[bctt tweet=”We live in a fast-paced world. But slowing down our marketing efforts — from experience to strategy to social to SEO — can help brands differentiate and achieve more. @NickNelsonMN” username=”toprank”]2 — Steady Doesn’t Mean Glacial Pace
On the other hand, marketers who take too much of a wait-and-see approach, and get bogged down in labyrinths of overtly gratuitous procedures won’t be nimble enough to keep up with necessary changes.
Today’s marketing world undoubtedly rotates at a faster clip than ever before, so it is important for B2B marketers to keep up with the latest industry news and changes.
Our own weekly TopRank Marketing B2B news, published every Friday, and numerous other industry news sources can help you stay on top of the swift marketing shifts our industry experiences, so that you can apply them to your own efforts.
If you do find yourself in a marketing marathon, check out my “26.2 B2B Marathon Marketing Lessons” article, which shows that racing a marathon and running a successful marketing campaign have a surprising number of similarities — including 26.2 things they share in common.
[bctt tweet=”“If the marathon if a part-time interest, you will only get part-time results.” — Bill Rodgers @BillRodgersRACE ” username=”toprank”]3 — Don’t Burn Out or Fade Away, Use Always-On Instead
What’s a B2B marketer to do, then, to keep from burning out with an unsustainable pace or losing any hope of winning the race using bogged down marketing?
When someone says, “Always-on marketing,” what does it mean do you?
It might be tempting to immediately relegate such an effort to the destined-for-burnout pacing category, yet in this case always-on doesn’t mean unsustainable.
As our CEO Lee Odden has written, always-on influencer marketing is the practice of ongoing relationship-building, engagement and activation of a specified group of influencers to build community, content and brand advocacy.
In fact, we’ve dedicated an entire series to the advantages of always-on marketing:
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- Always On Influence: Definition and Why B2B Brands Need it to Succeed
- Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action
- Always On Influence: Short Term vs. Long Term for Success During a Crisis
- Always-On Influence: Why B2B Needs Brand Research
- Always-On Influencer Marketing: Building Thought Leadership for B2B Brands
- For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport
4 — A Lifetime Network of Trusted Partners & Associates
Marketing efforts that move at a healthy pace foster a lifetime network of trusted partners and associates, and provide a wide range of benefits that improve our lives on both a professional and personal level.
Marketers operating at a pace they aren’t able to sustain often not only produce sub-par work, but don’t have the time to develop trusting relationships with a network of marketing industry professionals.
B2B marketing especially is about the longer haul, and building and nourishing relationships over time is an important part of success.
Proper pacing helps us not only have time to get to know each other over time, but also to learn more about our customers, and to gain empathy for their challenges.
Microsoft’s Miri Rodriguez recently shared how empathy, creativity, authenticity, and heart are key to great storytelling, as I covered in “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX.” Such goals are made possible only when we purposely adjust our pace and dedicate time to building connections and learning about our customers.
[bctt tweet=”“A long term, relationship focused and results driven influencer program is a tremendous asset to a B2B brand that wants to be trusted, capable of exerting influence in the market and seen as a thought leader.” @LeeOdden” username=”toprank”]5 — Marketing Fitness from Healthy & Sustainable Long-Term Pacing
It pays off when B2B marketers practice a type of marketing fitness that is a necessary ingredient to healthy and sustainable long-term pacing.
Just as it’s possible to gauge the level of our own personal fitness, we can also measure the health of our marketing efforts, by looking at the previous four elements we’ve explored in this article.
Healthy marketing is sustainable for the long-term, and can be achieved when we adjust our professional and personal pacing to match our abilities and goals.
Lee has spoken and written extensively about marketing fitness, including the following pieces:
- B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b
- Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld
- Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?
Add Precision Pacing To Your B2B Marketing Slate
By being mindful of moving too slowly or quickly, B2B marketers can reap the rewards and benefits of a sustainable always-on cadence that includes a lifetime of trusted partners. Add precision pacing to your own marketing slate and you’ll find a lifetime of B2B marketing opportunities await you.
Creating award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post 5 Payoffs B2B Marketers Win From Precision Pacing appeared first on B2B Marketing Blog – TopRank®.
Privacy: una priorità per il futuro del web
È proprio a tal fine che lo scorso anno Chrome ha annunciato la sua intenzione di rimuovere il supporto per i cookie di terze parti, dedicandosi all’iniziativa Privacy Sandbox e lavorando con tutto il settore per creare innovazioni che proteggano la privacy delle persone, pur continuando a fornire risultati per inserzionisti e publisher. Nonostante questo, spesso ci viene chiesto se Google si unirà ad altri attori che intendono sostituire i cookie di terze parti con identificatori alternativi a livello di utente nel settore della tecnologia pubblicitaria. Oggi vogliamo chiarire che una volta eliminati gradualmente i cookie di terze parti, non creeremo identificatori alternativi per monitorare le persone mentre navigano su Internet, né li useremo nei nostri prodotti.
Ci rendiamo conto che questo significa che altri fornitori potrebbero garantire un livello di dettaglio sull’identità degli utenti, per il monitoraggio degli annunci online, che noi non potremo offrire, come per esempio grafici PII basati sugli indirizzi email delle persone. Non crediamo che queste soluzioni potranno soddisfare le crescenti aspettative che le persone hanno in termini di privacy, né potranno resistere alle restrizioni normative in rapida evoluzione; per questa ragione riteniamo che non siano un investimento sostenibile a lungo termine. I nostri prodotti web, invece, funzioneranno grazie ad API che preservano la privacy e che impediscono il monitoraggio individuale, pur continuando a fornire risultati efficaci per inserzionisti e publisher.
Le innovazioni sulla privacy sono alternative efficaci al monitoraggio
Le persone non dovrebbero essere costrette ad accettare di essere tracciate mentre navigano online per poter ricevere pubblicità pertinenti. Così come gli inserzionisti non hanno bisogno di monitorare i singoli consumatori sul web per ottenere dei vantaggi in termini di prestazioni della pubblicità digitale.
I progressi fatti in ambito di aggregazione, anonimizzazione, elaborazione sui dispositivi e altre tecnologie per la tutela della privacy offrono un percorso chiaro per la sostituzione degli identificatori individuali. I nostri ultimi test sulla tecnologia FLoC mostrano un modo per eliminare efficacemente i cookie di terze parti dalle tecniche pubblicitarie, rendendo anonimi i singoli individui all’interno di grandi raggruppamenti di persone con interessi simili (coorti). Chrome intende rendere disponibili le coorti basate su FLoC per test pubblici nella prossima release di questo mese, mentre prevediamo di iniziare a testare le coorti basate su FLoC con gli inserzionisti di Google Ads nel prossimo trimestre.
La direzione è quindi quella di un futuro in cui non sarà necessario rinunciare a pubblicità pertinenti e monetizzazione per offrire un’esperienza privata e sicura. Ecco perché ci impegniamo a implementare i risultati di Privacy Sandbox nei nostri prodotti web e incoraggiamo il settore a continuare a collaborare con noi nello sviluppo e nell’adozione di queste innovazioni sulla privacy.
Le relazioni dirette sono fondamentali
Per ogni azienda, lo sviluppo di solide relazioni con i clienti è sempre stato fondamentale per costruire un business di successo, e questo diventa ancora più vitale in un mondo in cui la privacy assume rilevanza primaria. Continueremo a supportare questo tipo di relazioni sulle nostre piattaforme pubblicitarie, in modo che i partner possano stabilire un collegamento diretto con i propri clienti. E approfondiremo il nostro supporto per soluzioni che si basano su queste relazioni dirette tra i consumatori e i marchi – o i publisher.
Mantenere un Internet aperto e accessibile a tutti richiede a tutti noi uno sforzo in più per proteggere la privacy e ciò significa porre fine non solo ai cookie di terze parti, ma anche a qualsiasi tecnologia utilizzata per tracciare le singole persone mentre navigano sul web. Continuiamo a impegnarci per preservare un ecosistema vivace e aperto, dove le persone possano accedere a un’ampia gamma di contenuti supportati da pubblicità con la certezza che la loro privacy e le loro scelte siano rispettate. E continueremo a lavorare in questa direzione insieme ad altri operatori del settore.
Scritto da: David Temkin, Director of Product Management, Ads Privacy and Trust
Charting a course towards a more privacy-first web
It’s difficult to conceive of the internet we know today — with information on every topic, in every language, at the fingertips of billions of people — without advertising as its economic foundation. But as our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through third-party cookies. This has led to an erosion of trust: In fact, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits, according to a study by Pew Research Center. If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web.
That’s why last year Chrome announced its intent to remove support for third-party cookies, and why we’ve been working with the broader industry on the Privacy Sandbox to build innovations that protect anonymity while still delivering results for advertisers and publishers. Even so, we continue to get questions about whether Google will join others in the ad tech industry who plan to replace third-party cookies with alternative user-level identifiers. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.
We realize this means other providers may offer a level of user identity for ad tracking across the web that we will not — like PII graphs based on people’s email addresses. We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long term investment. Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers.
Privacy innovations are effective
alternatives to tracking
People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising.
Advances in aggregation, anonymization, on-device processing and other privacy-preserving technologies offer a clear path to replacing individual identifiers. In fact, our latest tests of FLoC show one way to effectively take third-party cookies out of the advertising equation and instead hide individuals within large crowds of people with common interests. Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next release this month, and we expect to begin testing FLoC-based cohorts with advertisers in Google Ads in Q2. Chrome also will offer the first iteration of new user controls in April and will expand on these controls in future releases, as more proposals reach the origin trial stage, and they receive more feedback from end users and the industry.
This points to a future where there is no need to sacrifice relevant advertising and monetization in order to deliver a private and secure experience.
First-party relationships are vital
Developing strong relationships with customers has always been critical for brands to build a successful business, and this becomes even more vital in a privacy-first world. We will continue to support first-party relationships on our ad platforms for partners, in which they have direct connections with their own customers. And we’ll deepen our support for solutions that build on these direct relationships between consumers and the brands and publishers they engage with.
Keeping the internet open and accessible for everyone requires all of us to do more to protect privacy — and that means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web. We remain committed to preserving a vibrant and open ecosystem where people can access a broad range of ad-supported content with confidence that their privacy and choices are respected. We look forward to working with others in the industry on the path forward.
Un nuovo approccio per certificare l’energia pulita
Affrontare il cambiamento climatico richiede una rapida decarbonizzazione della fornitura di elettricità nel mondo. In pratica, ciò richiederà la ricerca di modi per abbinare le risorse senza emissioni di carbonio alla domanda di elettricità in ogni ora del giorno, su tutte le reti elettriche di un’area specifica. Tuttavia, i sistemi che Google e altri grandi acquirenti di energia utilizzano oggi per certificare l’approvvigionamento di energia pulita funzionano solo su scala mensile o annuale, non giornaliera né oraria. Costruendo sistemi di tracciamento energetico più dettagliati, possiamo incentivare approcci per fornire energia priva di emissioni di carbonio esattamente quando e dove è più necessario.
Ecco perché, sia negli Stati Uniti che in Danimarca, Google sta ora sperimentando un concetto noto come T-EAC (Time-based Energy Attribute Certificates), un nuovo approccio per la verifica della corrispondenza dell’energia pulita nei nostri data center su base oraria. Allo stesso tempo, stiamo collaborando con altri operatori del settore per modernizzare gli standard e le politiche che sono alla base dei sistemi di certificazione dell’energia pulita in tutto il mondo.
Come vengono certificati oggi gli acquisti di energia pulita
Per capire come funziona attualmente la certificazione dell’energia pulita, si consideri un parco eolico sul territorio. Ogni volta che l’impianto produce un megawattora di elettricità, produce anche qualcosa noto come Certificato di Energia Rinnovabile (REC). Questo REC verificato da terze parti (in Europa è chiamato Garanzia di Origine, o GO) non rappresenta l’effettiva elettricità prodotta, ma piuttosto i suoi attributi ambientali.
Le aziende possono acquistare questo REC in un unico “pacchetto” (bundle) con l’elettricità sottostante (un approccio ad alto impatto utilizzato di solito da Google) oppure in forma “disaggregata” (il che significa che il REC e l’elettricità sono venduti separatamente). Un’azienda di elettricità che voglia soddisfare il mandato di un governo sull’energia pulita può utilizzare il REC per contribuire ad adempiere ai propri obblighi. Oppure, se un’azienda ha fissato un obiettivo volontario, può utilizzare il REC per certificare che sta progredendo verso il suo obiettivo. REC e GO sono il modo in cui Google ha confermato di aver raggiunto l’obiettivo di abbinare il 100% del consumo globale di elettricità annuale con fonti rinnovabili, ogni anno dal 2017.
Ma per affrontare un problema che diventa sempre più articolato, i REC rappresentano un approccio obsoleto. I certificati ci dicono quanta elettricità totale produce un parco eolico in un dato mese, ma non l’ora esatta in cui è stata prodotta quell’elettricità. Di conseguenza, un’azienda che acquisti un determinato REC potrebbe vantare un utilizzo di energia eolica che in realtà è meno rilevante dal punto di vista dell’impatto di carbonio, per esempio se si trattasse degli orari in cui sulla rete è già presente principalmente energia priva di emissioni di carbonio. Idealmente, i sistemi di tracciabilità dei certificati incentiverebbero le risorse che aiutano a colmare le lacune nella fornitura di energia pulita 24 ore su 24.
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| REC / GO a confronto con T-EAC associati all’acquisto di energia rinnovabile da parte di Google. Nota: I volumi dei riquadri non sono in scala. Google attualmente acquista più energia eolica totale negli Stati Uniti, nella regione del Midwest, rispetto al solare in Danimarca. |
I certificati REC / GO indicano quanta energia eolica o solare viene prodotta in un mese, ma non esattamente quando viene generata. Al contrario, ciascuna delle 744 ore in un mese di 31 giorni ha il proprio T-EAC, con una corrispondente quantità di elettricità prodotta. Inoltre, gli strumenti di certificazione esistenti sono poco adatti per monitorare l’output di nuove tecnologie per l’energia pulita. Ad esempio, senza approcci di misurazione granulari, non possiamo garantire che le nuove batterie immesse in una rete elettrica siano caricate con energia carbon-free, o scaricate nei momenti in cui sostituiscono i combustibili fossili.
Un nuovo approccio
I T-EAC sono strumenti che, oltre a tracciare come e dove viene prodotta l’elettricità, certificano anche in modo specifico quando questa elettricità è stata prodotta. Tornando al nostro esempio del parco eolico, un’azienda potrebbe così acquistare un T-EAC per ogni singola ora di produzione.
Negli Stati Uniti, nella regione del Midwest, Google sta ora sperimentando questo concetto in collaborazione con M-RETs, un’organizzazione no profit che tiene traccia dei certificati degli attributi energetici e li convalida. Quando acquistiamo elettricità da impianti eolici, ora acquistiamo e ritiriamo certificati che includono i dati orari associati, un primo passo verso la formalizzazione in questa regione di un sistema di tracciamento su base oraria. Allo stesso modo, abbiamo iniziato a lavorare con l’operatore di rete danese Energinet per testare la loro piattaforma Project Origin, che simula le transazioni di certificati GO orari per i progetti di energia senza emissioni di carbonio che supportano il nostro data center in Danimarca.
Insieme a EnergyTag e altri, stiamo anche esplorando opportunità per progettare i T-EAC in modo che codifichino altre informazioni oltre agli orari, come l’uso finale dell’energia o le emissioni di carbonio associate. In sostanza, vorremmo raggiungere una condizione di “informativa completa”, in cui i T-EAC possano tracciare l’elettricità da tutte le diverse fonti di generazione, che siano carbon-free o meno.
La strada davanti
La missione di Google è organizzare le informazioni mondiali e renderle universalmente accessibili e utili: nel settore energetico sarebbero senz’altro utili informazioni più accessibili e meglio organizzate.
I T-EAC porteranno trasparenza alle reti elettriche nel mondo e, nel farlo, abiliteranno un’ondata di soluzioni software che aiuteranno le organizzazioni a comprendere e ottimizzare il loro consumo energetico. Per Google, prevediamo di utilizzare sempre di più certificati basati sul tempo nelle aree in cui operiamo. Forniremo presto aggiornamenti su questi progressi.
Più in generale, mano a mano che i T-EAC evolvono, i certificati negoziabili e basati sul tempo costituiranno la base per segnali di prezzo che premiano chi riesce a produrre energia senza emissioni di carbonio quando questa è più scarsa sulle reti. Andando avanti, lavoreremo per aiutare ad accelerare l’adozione di tali strumenti, verso un futuro in cui le reti siano del tutto decarbonizzate.
Create a space for yourself in Chrome
If you’re one of the many families who share a computer in your home, or someone who uses their computer for both work and personal browsing, these stories may be familiar: You spent the previous day hand-picking your favorite browser colors and theme, only to discover that someone changed everything up. Or, you’re trying to login to a retailer site to buy a saved pair of shoes, but autofill keeps suggesting the wrong password (your partner’s, you guess?). It can be frustrating and messy, and that’s why Chrome is revamping its profiles experience, making it even easier to create, customize or switch to your personal space within Chrome.
Hear how digital businesses grew in our new podcast, PubCast
PubCast is a new podcast by Google that explores the stories of website creators and app developers who turned their passions into profit with Google. In this four-part miniseries, you’ll hear from founders and small business leaders about how they got started, how they grew their businesses and the challenges they faced along the way.
You can listen to the miniseries on the Talks@Google podcast channel anywhere you find podcasts — just look for PubCast in the episode title.
Here’s a peek into our 2021 season:
1.Shankar Uprety | Creating community and Nepal’s most popular app: Shankar Uprety is the CEO and Founder of Hamro Patro, the most popular app in Nepal. After building the app as a side project to stay connected to Nepal, Shankar has grown Hamro Patro to six million monthly active users and created a global Nepali community.
2. Doug Hexter | Transforming ad dollars into animal shelter donations: Doug Hexter is the CEO and Founder of WoofTrax, the dog-walking app that supports animal organizations with every step. Since launching the app, dog walkers have contributed over 50 million walks supporting more than 8,500 animal shelters.
3. Kevin Binkley | Taking old-school card games digital: Kevin Binkley is the CEO and Founder of NeuralPlay, a card-game app builder that has brought together over 500,000 bridge players globally. With a passion for old-school games, Kevin has transported them into the future using AI-based gaming.
4. Peter Kim | Finding your niche and following your dreams: Peter Kim is a cofounder at SBLY (formerly Shareably), a company he started with his longtime friend Kevin Chen in their living room after graduating college. SBLY has been using media and technology to build digital brands and audiences since 2015.
Are you a digital business owner who uses AdSense, AdMob or Ad Manager and interested in being featured on PubCast? Fill out our feedback form and share your contact information and few sentences about your business. If you’re interested in learning how you can earn money from your site or app, see how Google AdSense and AdMob could help you.
Our 2020 environmental report
Today, we released our 2020 Environmental Report that outlines how we’re reducing the environmental footprint of our operations and working to help people everywhere live more sustainably.
This work has been part of Google’s DNA since our founding in 1998. Part of our culture after we’ve hit a milestone is to ask ourselves “what more can we do?”, and we are applying that to our climate objectives. So for example, after becoming carbon neutral in 2007 — the first major company to do so — we later set a goal to match 100% of our electricity consumption with renewable energy and accomplished that for the first time in 2017.
We’re proud of the environmental work we’ve done. Our recent achievements include:
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Neutralizing our legacy carbon footprint, making us the first major company to be carbon neutral for our entire operating history.
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Issuing $5.75 billion in sustainability bonds, the largest sustainability or green bond issuance by any company in history.
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Achieving a spot on CDP’s Climate Change “A List” for the seventh straight year with our CDP Climate Change Response.
We’re in the early innings of this fight. That’s why we’ve committed to building upon this solid foundation with our most audacious set of goals yet, which we announced in September. By 2030, we’re aiming to operate on 24/7 carbon-free energy and add 5 GW of carbon-free energy through investments across key manufacturing regions. We’re also keenly focused on empowering people and communities to take action. By 2022, we aim to help 1 billion people make more sustainable choices through our products (think bike shares and electric charging stations listed on Google Maps), and by 2030 we plan to help more than 500 cities and local governments reduce a total of 1 gigaton of carbon emissions annually.
It’s critical to regularly track our environmental commitments and share updates with stakeholders. Data and transparency are important markers of the progress we’re all making to protect our planet, so we’ll continue to publish reports like this one and our Supplier Responsibility Report.
We are committed to leading the fight against climate change and will keep working to help people, cities and governments make important choices that will result in positive change.
Samsung Galaxy S21+, uno smartphone (quasi) perfetto. La recensione
Iliad rilancia Flash 100: a 9,99€, 5G, 100GB e il resto illimitato
Iliad ha deciso di rilanciare la sua offerta Flash 100 “aprendola” anche a coloro che sono interessati ad utilizzare le reti di nuova generazione. L’operatore telefonico, infatti, ha ufficializzato oggi Flash 100 5G, una tariffa che aggiunge di fatto a quella originale il 5G, e dunque offre ancora di più rispetto alla Flash 70 5G lanciata alla fine dello scorso anno.
Twitter: sanzioni a chi diffonde fake news sui vaccini
I tweet degli utenti che insisteranno con la diffusione di fake news sui vaccini anti Covid-19, saranno etichettati come fuorvianti. Twitter ha deciso di dare una nuova stretta contro chi sta cavalcando una campagna contro la cura del coronavirus, alimentando il sentimento contro i vaccini e di conseguenza rendendosi responsabile di influenzare l’opinione pubblica in un momento assai delicato della pandemia. In Israele e Gran Bretagna, in cui vi è stata una vaccinazione di massa, i risultati sono ottimi ed è per questo che anche i social network si sentono in dovere di scendere in campo a difesa della campagna di vaccinazione nel mondo. Senza i vaccini, non si tornerà alla normalità affatto presto e le conseguenze sarebbero negative per tutti.