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Google News Showcase è ora disponibile su Google News e Discover
Come funziona News Showcase
Con News Showcase, le testate giornalistiche possono curare i propri contenuti per offrire maggiori informazioni su una storia, e per indirizzare i lettori agli articoli completi sul proprio sito web o app. Questo traffico prezioso per gli editori consente di aumentare il proprio pubblico e fidelizzare i lettori attraverso approfondimenti, timeline ed eventi chiave per gli articoli direttamente visibili sui pannelli di News Showcase. Questi pannelli offriranno agli editori partner un’occasione per mostrare su Google News e Discover le notizie che ritengono più importanti, raccontandole secondo il proprio stile distintivo.
I lettori avranno accesso sia ai pannelli News Showcase delle pubblicazioni che seguono sul proprio feed personalizzato, sia ai pannelli degli editori con cui hanno meno familiarità, presentati come suggerimenti nel feed “Per te” di Google News e all’interno di “Edicola”, l’area di scoperta di Google News.
Nell’ambito dei nostri accordi di licenza con gli editori, i lettori avranno inoltre accesso a una quantità limitata di contenuti protetti da paywall. Questa funzione offre ai lettori l’opportunità di leggere più contenuti di un editore rispetto a quelli disponibili senza una sottoscrizione, in un’ottica di incoraggiamento da parte dell’editore verso nuovi abbonamenti.
L’investimento a lungo termine di Google per il giornalismo
News Showcase fa parte di una serie più ampia di iniziative che rappresentano l’impegno a lungo termine di Google a sostegno del giornalismo nel mondo. In Italia, dal 2015 Google ha investito 11 milioni di euro in progetti di giornalismo attraverso il Fondo per l’innovazione della Digital News Initiative. Tra i beneficiari del fondo, per esempio, l’editore italiano del quotidiano L’Eco di Bergamo, SESAAB, che ha utilizzato l’intelligenza artificiale per creare newsletter personalizzate e consigli sui contenuti online.
Nel 2016 abbiamo siglato un accordo triennale con FIEG che ha portato all’investimento di oltre 16 milioni di euro in alcuni settori strategici per l’editoria digitale. E nel 2020, con la diffusione della pandemia, la Google News Initiative ha offerto supporto finanziario a oltre 300 redazioni italiane attraverso il suo Fondo di emergenza per il giornalismo locale.
Attraverso le sue piattaforme, Google invia già oggi 24 miliardi di visite gratuite ogni mese ai siti degli editori in tutto il mondo, che gli editori possono monetizzare attraverso pubblicità online e abbonamenti. Inoltre, le nostre tecnologie pubblicitarie consentono alle testate giornalistiche di vendere i propri spazi pubblicitari a milioni di inserzionisti – trattenendo in media circa il 70 percento dei ricavi generati – inclusi quegli inserzionisti a cui non avrebbero accesso senza questi servizi digitali.
Un passo avanti per il futuro del giornalismo
News Showcase è reso possibile dal nostro recente investimento da 1 miliardo di dollari a livello globale per il mondo delle news. Sono oggi oltre 600 le pubblicazioni partner di News Showcase, con una presenza in numerosi paesi tra cui Australia, Germania, Brasile, Canada, Francia, Giappone, Regno Unito e Argentina, oltre all’Italia, e con discussioni in corso in molti altri paesi.
Questi nuovi accordi per News Showcase rappresentano un importante passo avanti nel supporto di Google al giornalismo e all’editoria italiana. Siamo felici di contribuire allo sviluppo dell’ecosistema digitale per il mondo dell’editoria e di rafforzare il nostro impegno per il giornalismo di qualità.
Azzurra Caltagirone, Vice Presidente Caltagirone Editore
“L’accordo raggiunto con Google per la partecipazione dei quotidiani Caltagirone Editore a News Showcase si inserisce nelle strategie digitali delle nostre testate. L’iniziativa è un passo importante che permetterà alle aziende editoriali di individuare nuove fonti di remunerazione dei contenuti di qualità garantendo al contempo l’indipendenza di un settore vitale per la società contemporanea.”
Matteo Rainisio, CEO Edinet srl
“L’attenzione di Google verso il mondo dei piccoli editori nativi digitali è molto importante. Showcase è una grandiosa opportunità per il mondo dell’editoria iper locale, per noi dopo è una nuova possibilità di crescita.”
Spot misinformation online with these tips
The COVID-19 pandemic. Elections around the world. Fact-checkers worldwide have had a busy year. More than 50,000 new fact checks surfaced on Google Search over the past year, with all fact checks receiving more than 2.4 billion impressions in Search in that timeframe.
A growing body of external research suggests that fact checks can help counter falsehoods. In a new report supported by the Google News Initiative published today, researchers Ethan Porter, Thomas Wood and Yamil Velez found that corrections in the form of fact checks reduce the effects of misinformation on beliefs about the COVID-19 vaccine.
Fact-checking isn’t just for the professionals, however. Every day, people seek evidence to confirm or refute a piece of information they’re uncertain about. Over the past 12 months, Google searches for “is it true that…” were higher than “how to make bread,” and that’s saying something given last year’s sourdough craze.
We’re committed to supporting all users as they look for reliable information online, and sharing our insights with other organizations to strengthen fact checking.
With that in mind, and ahead of International Fact Checking Day on April 2, here are five simple tips to help you ask the right questions so you can better spot misinformation online.
1. Find out more about the source.
Have you ever stumbled across a surprising story from a website you’ve never heard of? First, see whether the source itself checks out. After searching for the website, you can tap on its menu icon to learn more about the result (in English in the United States only, for now).
Identifica la información falsa en línea con estos consejos
La pandemia de COVID-19. Elecciones alrededor del mundo. Los verificadores de hechos han tenido un año ajetreado. Más de 50.000 verificaciones de hechos aparecieron en la Búsqueda de Google el último año y recibieron aproximadamente 2.400 millones de impresiones en la Búsqueda de Google en dicho tiempo.
Una investigación externa sugiere que las verificaciones de hechos son efectivas para corregir percepciones erróneas. En un nuevo informe publicado hoy y con el apoyo de Google News Initiative, los investigadores Ethan Porter, Thomas Wood y Yamil Velez encontraron que las correcciones en forma de la verificación de hechos eliminan los efectos de la información falsa en torno a las creencias sobre la vacuna para COVID-19.
Sin embargo, la verificación de hechos no es sólo para los profesionales. Todos los días, las personas buscan evidencia para confirmar o refutar un hecho sobre el que tienen dudas. Durante los últimos 12 meses, el número de búsquedas de Google para “es cierto que …” fue mayor que para “cómo hacer pan”, y eso es significativo dada la locura por la masa madre del año pasado.
Estamos comprometidos en apoyar a todos los usuarios en su búsqueda de información correcta en línea y a compartir nuestros aprendizajes con otras organizaciones para fortalecer la verificación de hechos.
Con eso en mente, y en el marco de la celebración del “Día Internacional de la Verificación de Hechos” que se celebra el 2 de abril, compartimos cinco consejos simples que te ayudarán a realizar las preguntas correctas y detectar información errónea en línea.
1. Obtén más información sobre la fuente
¿Alguna vez te has encontrado con una historia sorprendente de un sitio web del que nunca has oído hablar? Primero, revisa si la fuente en sí es correcta. Puedes simplemente buscar el nombre del sitio web, pero si quieres ver sólo lo que otros tienen que decir al respecto, solicita a Google que elimine los resultados del dominio en sí. La consulta se vería así: -site:youtube.com. ¿Quieres refinar tu búsqueda aún más? Encuentra más consejos en nuestra página de soporte.
2. Comprueba si una imagen se está utilizando en el contexto correcto
Una imagen habla más que mil palabras, como dice el viejo adagio. Pero una imagen también se puede sacar de contexto o editar para confundir. Puedes buscar con una imagen haciendo clic con el botón derecho en una foto y seleccionando “Buscar imagen en Google”. Puedes hacer lo mismo en el móvil tocando y manteniendo presionada la imagen. Esto buscará la imagen para verificar si ha aparecido en línea antes y en qué contexto, para que puedas ver si se ha alterado su significado original.
Some first numbers on how News Showcase is working
For the past two decades, we’ve worked closely and collaboratively with the news industry on helping publishers evolve in the digital age. One of the major ways we support journalism is through Google News Showcase, our new product and licensing program that pays news publishers to curate content across Google News and Discover, fueled by our recent $1 billion investment in news. News Showcase also benefits readers by helping them understand complex stories and find the news organizations covering the issues, both locally and nationally, that matter most to them.
In the past six months, we’ve launched News Showcase in the U.K., Australia, Argentina, Brazil and Germany and signed deals with close to 600 publishers in over a dozen countries; over 90% of the publishers are considered local, regional or community newspapers. Today, we started rolling out News Showcase to users in Italy.
Now that publishers have been able to use News Showcase for a few months, we wanted to give an update on how it is working for the news organizations currently live on the product.
First, we’re thrilled by the amount of quality content our publisher partners are providing to readers through News Showcase. News organizations from the Evening Standard and The Financial Times in the U.K. to The Canberra Times, The Illawarra Mercury and The Saturday Paper in Australia, to Infobae, Página12, and El Día in Argentina, Der Spiegel, Stern and Die Zeit in Germany and Folha de S.Paulo and A Crítica in Brazil are producing more than 7,000 panels per week, ensuring there is a wide variety of timely, in-depth stories for readers.
How fact checkers and Google.org are fighting misinformation
Misinformation can have dramatic consequences on people’s lives — from finding reliable information on everything from elections to vaccinations — and the pandemic has only exacerbated the problem as accurate information can save lives. To help fight the rise in minsformation, Full Fact, a nonprofit that provides tools and resources to fact checkers, turned to Google.org for help. Today, ahead of International Fact Checking Day, we’re sharing the impact of this work.
Every day, millions of claims, like where to vote and COVID-19 vaccination rates, are made across a multitude of platforms and media. It was becoming increasingly difficult for fact checkers to identify the most important claims to investigate.
We’re not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.
Last year, Google.org provided Full Fact with $2 million and seven Googlers from the Google.org Fellowship, a pro-bono program that matches teams of Googlers with nonprofits for up to six months to work full-time on technical projects. The Fellows helped Full Fact build AI tools to help fact checkers detect claims made by key politicians, then group them by topic and match them with similar claims from across press, social networks and even radio using speech to text technology. Over the past year, Full Fact boosted the amount of claims they could process by 1000x, detecting and clustering over 100,000 claims per day — that’s more than 36.5 million total claims per year!
The AI-powered tools empower fact checkers to be more efficient, so that they can spend more time actually checking and debunking facts rather than identifying which facts to check. Using a machine learning BERT-based model, the technology now works across four languages (English, French, Portuguese and Spanish). And Full Fact’s work has expanded to South Africa, Nigeria, Kenya with their partner Africa Check and Argentina with Chequeado. In total in 2020, Full Fact’s fact checks appeared 237 million times across the internet.
Google News Showcase is launching in Italy
Google News Showcase, our new product experience and licensing program for news, will begin rolling out with local, national and independent publishers in Italy starting today. News Showcase is backed by our recent $1 billion investment in news around the world. Globally, there are now close to 600 news publications in News Showcase in over a dozen countries including Australia, Germany, Brazil, Canada, France, Japan, the U.K. and Argentina, with discussions underway in a number of other countries. Over 90% of our publication partners are considered local, regional or community newspapers.
In Italy, this experience is powered by a series of licensing agreements covering more than 70 national and local publications from publishers including Caltagirone Editore, Ciaopeople, CityNews, Edinet, il Fatto Quotidiano, Il Foglio, Il Giornale Online, Monrif, RCS Media Group, ilSole24Ore, TMS Edizioni, Varese web. These agreements for News Showcase take into account the rights outlined in Article 15 of the European Copyright Directive for specific online uses of press publications, which do not apply to hyperlinks and very short excerpts.
“We are pleased to have signed this agreement, which governs the issue of related rights and acknowledges the importance of quality news and the prestige of our titles,”says Urbano Cairo, Chairman and CEO of RCS MediaGroup, international multimedia publishing group based in Milan. “A new piece in the partnership with Google that enhances the RCS newspapers and offers a further boost to the growth of our customer base, supporting it with an increasingly broad news coverage.”
“The agreement with Google is a further recognition of the value of quality information such as that of Il Sole 24 Ore,” says Giuseppe Cerbone, CEO of Il Sole 24 Ore, the Italian leading newspaper in business, financial and regulatory information. “The remuneration of information, including the rights related to the distribution of digital content, is a front on which our publishing group is committed at the forefront with the aim of protecting our heritage of high added value content.”
Mortal Kombat Mobile, arriva Rain insieme ai nuovi contenuti
Rain di Mortal Kombat 11, il divino semidio principe di Edenia e uno dei personaggi più attesi dalla community, è da oggi disponibile come nuovo kombattente Diamante in Mortal Kombat Mobile. Il lottatore è pronto a scatenare colpi mortali con la sua Ira tonante e la sua abilità di controllo dell’acqua e dei fulmini. Rain MK11 inizia ogni match con una barra di potere e ha la possibilità di contrattaccare subito gli attacchi di base dell’avversario.
LinkedIN copia Clubhouse: nuovo tool in arrivo
L’irruzione di Clubhouse tra i social network è stato come un terremoto, che sta spingendo un po’ tutti verso la voce. Passi in questo senso sono già stati fatti da Telegram, Facebook, Twitter e Spotify, ma anche LinkedIN sembra tutt’altro che immune dal fascino dei podcast. A tal proposito, lo sviluppatore Alessandro Paluzzi rivela che Microsoft sta pensando ad un nuovo tool per l’utilizzo della voce. La versione attuale dell’app di LinkedIN ha già un’interfaccia per uno strumento chiamato Live Audio Room.
Google e FIAT presentano la FIAT 500 Hey Google
Google e FIAT hanno unito le forze per far incontrare due dei prodotti di punta delle due aziende e dare vita ad un’edizione speciale della Fiat 500, una delle auto più versatili, amate e vendute della casa automobilistica italiana.
Quicksave: The latest from Google Play Pass
Google Play Pass helps you connect with awesome digital content: It’s your pass to hundreds of apps and games without ads and in-app purchases. We wanted to take another moment to spotlight a few of the titles and developers we think you’ll enjoy.
Dive in to the newest games and apps
With this most recent batch of new additions, we’re happy to share that Play Pass now offers access to 800+ games and apps. We’ve added some great, award-winning titles this past month, like:
Update on campaign targeting security researchers
In January, the Threat Analysis Group documented a hacking campaign, which we were able to attribute to a North Korean government-backed entity, targeting security researchers. On March 17th, the same actors behind those attacks set up a new website with associated social media profiles for a fake company called “SecuriElite.”
The new website claims the company is an offensive security company located in Turkey that offers pentests, software security assessments and exploits. Like previous websites we’ve seen set up by this actor, this website has a link to their PGP public key at the bottom of the page. In January, targeted researchers reported that the PGP key hosted on the attacker’s blog acted as the lure to visit the site where a browser exploit was waiting to be triggered.
Google women celebrate being the “first…”
Earlier this month, we celebrated women who achieved historical firsts. From the first woman astronaut to the first woman to climb Mount Everest, in the past year, the world searched for “the first woman” more than ever before. These trailblazers continue to inspire new generations, especially young women and girls striving to achieve their own firsts today.
Our own workplace is filled with inspiring women who have achieved their own personal “firsts,” too. These accomplishments show how women everywhere are breaking down barriers, finding their passions and changing the world. As Women’s History Month comes to an end, we asked 10 amazing women who work at Google offices all over the world to tell us their stories.
Breaking down barriers
Always Have A Backup: Why B2B Marketers Must Be Prepared
Are you ready for World Backup Day?
For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also a plan C and D — at the ready.
“Don’t be an April Fool. Be prepared. Back up your files on March 31st,” the World Backup Day website admonishes for the annual day celebrating the importance of backups, which falls just ahead of April Fool’s Day.
I remember the first backup I made 37 years ago, when I decided that my heavily-modified BASIC code for the 300-baud computer bulletin board system (BBS) I operated needed to be safely duplicated, in case anything ever happened to the single copy in existence. On that day in 1984 I had to borrow a second Commodore 1541 5.25″ floppy disk drive to backup my BBS program and the data my callers left in the form of public and private text messages — the precursor to modern email.
I still vividly recall the sense of reassurance I felt having completed that first backup — my data safeguarded at least to the extent that I was able to achieve at the time. I still have those two floppies, and about a decade ago I successfully used a piece of hardware to hook up my old disk drive to my modern computer, while a utility copied the disks into a format that present day Commodore 64 emulator programs can read. Those old files then became a part of my regular backup scheme.
Let’s take a look at both smart data backup strategies and why, as B2B marketers, we should always be prepared for the unexpected — and not just when it comes to potential data loss.
Successful B2B Marketers Use Sound Backup Practices
A sound backup practice is fundamental to the success of any business, especially to today’s technology firms that operate almost entirely in the digital realm, creating mountains of potentially irreplaceable data.
Relying solely on the type of cloud-based syncing provided by Google Drive, Microsoft OneDrive, Dropbox or countless others is scarcely better than having no backup plan whatsoever in place, as these services typically only offer file synchronization meant for convenience when hopping from one computer or device to another, while a dedicated stand-alone backup program exists solely to protect your data and provide a perfectly restored copy in the event of any number of unforeseen data emergencies.
Similarly, relying too heavily on hard drives using Redundant Array of Independent Disks (RAID) technology can also offer a false sense of protection, as the system is not meant to be a data backup measure, but simply a data redundancy solution.
What are some of the elements of a robust data backup strategy?
Let’s examine some of the options.
Cloud, Offline, Offsite, Multiple Copies & More
In the digital realm, a smart data backup plan involves keeping multiple copies of your information in several locations and on a number of different media formats, with a goal of ensuring that even multiple failures can’t delete your priceless data for good.
Even if the backing up of your data is handled by a specialized team within your company, in today’s world that is more remote oriented than ever, many B2B marketers are working from several computers and devices — oftentimes not even located at a centralized office location — which means that we all need a backup strategy that can protect both our professional and personal files.
Important and sometimes overlooked factors of a trustworthy data backup plan are:
- It Needs To Be As Automatic As Possible
- It Needs To Incorporate Regular Restoration Testing
If backup software is installed on all of your computers, that’s not enough, as it should be set up to automatically perform backup operations on a regular basis. In the earlier days of personal computing — the nearly forgotten term we used for the novel and unusual practice of having a computer entirely for home use — backups typically couldn’t be run automatically, and were instead only done when time was available and when we happened to remember.
Today’s backup programs make it relatively easy to schedule regular backups, which can also be encrypted for an added measure of security, especially when the resulting backup archive files are stored in the cloud.
Detailing a thorough data backup strategy is beyond the scope of this article, however here are several resources to help guide those looking to set up or improve their existing backup plan on this World Backup Day:
- Wikipedia’s backup entry offers a detailed introduction to the concepts and terminology of modern data backup practices
- Reddit channels such as r/DataHoarder offers its 433,000-plus members tips and tactics for robust backup solutions
If we’ve already successfully implemented a sound data backup strategy, are there lessons we can apply to our professional and personal lives?
Stay Ahead Of The Marketing Game By Having Plans B, C, & D At The Ready
As important as data backup contingencies are, it makes sense to apply similar strategies to our professional and personal lives, to ensure that when a change of plans inevitably happens, we’ve got the situation covered with backup plans thought out ahead of time.
Unforeseen circumstances are minimized when you’ve taken the time to plan for a wide array of likely — and unlikely — scenarios, and often what sets the best B2B marketers apart is the thorough approach they’ve taken to planning for many varying situations.
As with data backups, smart planning in marketing involves finding solutions to potential roadblocks — whether it’s choosing who will fill in for you should you be on sick leave during an important meeting, or having a plan B and C in place for any number of typical business issues that arise.
The human form of the cloud’s data backup is knowing who is able to be your own backup when you can’t be there in person.
We don’t yet have automatic methods to transfer our individual knowledge from one person to another, however each of us can help others in our organizations by documenting important workflows and procedures.
[bctt tweet=”“Often what sets the best B2B marketers apart is the thorough approach they’ve taken to planning ahead for many varying situations, including having plans B, C and D at the ready.” — Lane R. Ellis @lanerellis” username=”toprank”]Plan Ahead & Avoid Plan 9 From Outer Space Snafus
Don’t just wing it when agendas go awry, or your efforts will start to look like the low-budget special effects in the cult classic film Plan 9 From Outer Space, as savvy clients and associates can tell the difference between dealing with a professional who has a solid plan B in place and one offering only a toy flying saucer dangling from fishing line.
This World Backup Day, as you reexamine your data backup plans, also take time to think about what you can do to help share your unique knowledge with key people in your firm and industry.
Ready to take your own marketing to the next level? Contact us today and see why firms including Adobe, LinkedIn, SAP, 3M, Dell, Oracle and many more have chosen TopRank Marketing.
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