Vox:
In its first era of popularity, it was all pop and pulp, but now it seems reserved for the task of adding just the slightest bit of a smirk to extremely straight-faced endeavors: elegant magazines, important books, experimental theater, and $80 ceramic pipes.
I didn’t realise how popular this typeface was until I stumbled across this article and started noticing it in bookshops or books I myself own (Mark Grief’s Against Everything).
It was used on the first cover of James Joyce’s Finnegans Wake and for the credits of Friends. Quite a weird mix.
(Here’s a good reimagining of Lydia by the Colophon Foundry)
